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Search by topic:   09081. MARKETING PLAN: LOTUS 1-2-3. An analysis of the marketing strategy behind the success of the nation's best-selling computer spreadsheet program. Includes a discussion of the target market and the marketing mix (price, promotion, competition, distribution). 6p 5f. 4b.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance