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Search by topic:   09717. MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.). An analysis of this multiple system operator's competitive strategy. Provides historical and financial background on the company and an overview of its four main business segments. Competitive strategy (competitors, target market, marketing and advertising tactics) within each segment is discussed and analyzed in detail. Concludes with an evaluation of the strategy's effectiveness. 12 pages, 34 footnotes, 26 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance