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| 09603. MARKETING SUNSCREENS. A comprehensive analysis of the U.S. sunscreen market. Investigates target groups, distribution methods, product configurations, social and health issues, advertising strategies, major competitors and sets forth a strategy for marketing a new sunscreen product. Includes an appendix listing independent laboratories and major chemical suppliers to the industry. 16 pages, 35 footnotes, 20 bibliographic sources. + Appendix. |
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$112
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