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Search by topic:   09278. MARKETING WEIGHT LOSS PROGRAMS. A comprehensive overview of the U.S. market for diet/weight loss programs. Presents an analysis of weight reduction methods, types of programs currently on the market, target group characteristics, and factors involved in the consumer decision process. Includes a 33-item survey and a comprehensive plan for marketing a new program, including advertising and promotional strategy. 23 pages, 58 footnotes, 45 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance