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| 09929. MERRILL LYNCH: WALL STREET'S BULL STRUGGLES IN A BEAR MARKET. An analysis of Merrill Lynch, the nation's largest securities firm. Takes an historical perspective, considering the company's long-term strategy, major strengths and weaknesses, role of leadership, and effects of a changing operating environment. Examines the major factors behind Merrill Lynch's 1989 operating loss and makes recommendations on future strategic moves. 17 pages, 73 footnotes, 34 bibliographic sources. |
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$119
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