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Search by topic:   09277. THE MARKETING CONCEPT. Defines and discusses the marketing concept, comparing and contrasting marketing-orientation with production-orientation. Considers the major criticisms of the market concept and how those criticisms can be reconciled. 5 pages, 7 footnotes, 3 bibliographic sources.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance