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Search by topic:   09404. THE PERILS OF OVER-PROMOTION. Critical analysis and review of a 1987 Harvard Business Review article which discusses the effects of excessive price promotion on a product's long-term sales and profit potential. 5 pages, 1 footnotes, 1 bibliographic source.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance