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Search by topic:   5A. MANAGERIAL SCIENCE How to interpret the catalog entries: How old is my paper? The closer a paper is to the top of a page, the more recently it was written. Book reviews Underlined titles indicate that the paper is a review/summary of a book. Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.   prev  1  2  3  4  5  6  7  8  next     18092. OUTSOURCING IN THE AUTO INDUSTRY. This paper discusses the importance of auto manufacturers maintaining high levels of productivity and quality when outsourcing supply functions. Emphasis is placed on the importance of human relations and the need for automakers to deal with issues of supplier staffing and training. Examples from various major auto companies (including Toyota, Ford, GM, Chrysler, Saturn, Mercedes-Benz, and others) are referred to. KEYWORDS: automobile manufacturers outsourcing suppliers human resources staffing training. Written 2006. APA Style. 13 pages, 23 footnotes, 11 bibliographic sources. 3,077 words.   $91   18072. NEW PRODUCT DEVELOPMENT. This term paper discusses the importance of new products (or services) in business growth and the role of the operations manager in overseeing this important function. The paper also describes four key factors that operations managers need to be aware of in order to identify opportunities for new product development (sociological trends, economic changes, technological developments, and changes in the political/legal environment). KEYWORDS: new product development services operations management. Written 2006. APA Style. 13 pages, 17 footnotes, 12 bibliographic sources. 3,102 words.   $91   18070. HARLEY-DAVIDSON. This term paper presents a strategic overview of motorcycle maker Harley-Davidson. The paper covers the history and development of the company, its products, its sales and physical status through 2005, and the reasons for its success (including especially its ability to build customer loyalty). The paper also discusses changing customer demographics and the efforts of the company to appeal to women and a younger generation of riders. KEYWORDS: company overview harley davidson strategy. Written 2006. MLA Style. 8 pages, 24 footnotes, 12 bibliographic sources. 2,037 words.   $56   18058. “RESULTS-BASED LEADERSHIP” BY DAVE ULRICH, JACK ZENGER, AND NORM SMALLWOOD. This paper critically reviews the book Results-Based Leadership, which argues that leadership is not simply about "attributes" but also about attaining measurable, desired results. Although certain flaws are found in the book, it is concluded that the book provides useful information on how leadership can be effectively attained in organizations. KEYWORDS: leadership leaders book review. Written 2006. MLA Style. 6 pages, 10 footnotes, 1 bibliographic source. 1,363 words.   $42   18053. OUTSOURCING IT TO INDIA. This term paper discusses the ethical issues raised by the practice of U.S. firms outsourcing IT (information technology) functions to engineers in India. The practice helps to boost the Indian economy, but it has been criticized for causing the loss of U.S. jobs. The paper argues that the outsourcing of this type of labor is actually beneficial to the U.S. economy in the long run. Some suggestions are made for the humane treatment of displaced U.S. workers. KEYWORDS: outsourcing labor economy information technology workers india. Written 2006. APA Style. 6 pages, 11 footnotes, 6 bibliographic sources. 1,386 words.   $42   18048. YELLOW ROADWAY IN CHINA. This paper discusses a report in a January 2006 issue of Wall Street Journal regarding the plans of Yellow Roadway Corporation, a U.S. trucking firm, to expand operations to China. It is argued that the company has made a wise strategic decision and has shown cultural sensitivity by choosing to call itself YRC World Wide Inc. in the region, because of the negative connotations associated with the word "yellow." KEYWORDS: market entry strategy culture business china. Written 2006. MLA Style. 6 pages, 7 footnotes, 2 bibliographic sources. 1,398 words.   $42   18039. WOMEN & LEADERSHIP. This paper examines the role of women as managerial leaders and the differences between male and female styles of leadership. Research studies have shown that men tend to be more aggressive and controlling as leaders while women tend to be more focused on personal relationships. Although the male style has been traditionally associated with success, there is evidence that the female style is more appreciated by followers. The paper argues for a new paradigm of leadership that incorporates the styles associated with both genders. KEYWORDS: leadership management women gender differences female leaders. Written 2006. MLA Style. 5 pages, 12 footnotes, 5 bibliographic sources. 1,287 words.   $35   18036. MEDICAL DEVICE INDUSTRY. . This paper compares and contrasts two organizations in the medical device industry: Boston Scientific (based in Natick, Massachusetts) and St. Jude Medical (based in St. Paul, Minnesota). The companies are compared in terms of products, sales, profits, research & development, organizational structure, strengths, weaknesses, opportunities, and risks. KEYWORDS: business organizations medicine medical devices. Written 2006. APA Style. 13 pages, 23 footnotes, 12 bibliographic sources. 3,285 words.   $91   18033. LEADERSHIP VERSUS MANAGEMENT. This term paper discusses the different skills of managers and leaders and argues against the claim that leadership is more important than management in the world of business. In actuality, managers have an extremely important role to play. Furthermore, managers are often called upon to act as leaders in their day-to-day work. It is concluded that the education of managers needs to include more emphasis on the development of leadership skills. KEYWORDS: management leadership managers leaders argumentative essay. Written 2006. APA Style. 7 pages, 16 footnotes, 7 bibliographic sources. 1,696 words.   $49   18026. PFIZER STRATEGIC PROFILE. This paper provides an overview of the pharmaceutical company, including its history, its various products, and the steps in the drug manufacturing process. In addition, the paper discusses Pfizer's operations, departments, levels of management, target market, marketing strategy, and competition. A SWOT analysis is also provided, along with recommendations for how Pfizer can capitalize on its strengths and opportunities while minimizing its weaknesses and threats. KEYWORDS: pfizer pharmaceutical industry swot company profile strategic analysis. Written 2006. MLA Style. 12 pages, 27 footnotes, 13 bibliographic sources. 2,875 words.   $84   17956. WAL-MART, 2005 CASE STUDY 705460. This paper provides a 14-point action research model case analysis and solution to a popular Harvard Business School case study (705460) by David Yoffie and Barbara Mack on Wal-mart in 2005. The case focuses on the problem of a company-wide decline in the year-to-year net sales increase and concomitant slowing of growth of comparable store sales. The analysis looks at how Wal-mart can improve its competitiveness in the maturing, domestic retail market and how the company can adapt its business model to better suit the needs and cultures of foreign markets. The analysis follows the 14-point model discussing positive and negative symptoms, causes, decision makers, problem questions, objectives, items for research, assumptions, limitations, alternatives, decision rules, expected outcomes and probabilities, decision, implementing plan, and control system plan. KEYWORDS: walmart harvard case study strategy action research strategic management international business foreign markets globalization case solution swot pest. Written 2007. Turabian Style with Endnotes. 12 pages, 13 footnotes, 11 bibliographic sources. 3,616 words.   $84   17954. SUN MICROSYSTEMS CASE STUDY. This paper provides an analysis and case solution to a case study on Sun Microsystems. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. In 1998 Sun Microsystems, the $9.7 billion fully integrated computer company, was locked in a competitive and legal battle over control of its JAVA programming language. The legal battle had Sun as a David with a vision of a networked future poised against the industry’s biggest Goliath – Microsoft and the Wintel monopoly. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Suns business level, corporate level and competitive strategies; an identification of Sunss core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: computer networking java programming language microsoft antitrust competition strategy case solution. 12 pages, 26 footnotes,10 bibliographic sources. 3854 words.   $84   17953. STARBUCKS IN 1997 CASE STUDY. This paper provides an analysis and case solution to a case study on specialty coffee leader Starbucks in 1997. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. Now that Starbucks has firmly established its market leadership position, CEO Howard Schultz and the rest of the management team must now decide how to best exploit the many opportunities for global expansion while maintaining brand image and remaining true to organizational values. The analysis includes an environmental analysis; a Porter’s Five Forces analysis; a competitive analysis; an identification and analysis of Starbuck’s business level, corporate level and competitive strategies; an identification of Starbuck’s core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: specialty coffee market starbucks marketing strategy global expansion organizational values case solution. 12 pages, 13 footnotes, 6 bibliographic sources. 3333 words   $84   17952. NUCOR CORP. AND THE U.S. STEEL INDUSTRY CASE STUDY. This paper provides a case study analysis and case solution to a case study on Nucor Corp., the nation's biggest minimill and the fourth largest steel mill in the country, and the industry's benchmark for technological innovation, profitability, and efficiency. The case is drawn from Hitt, Ireland, & Hoskisson's Strategic Management: Competitiveness and Globalization. The analysis looks at how Nucor achieved it success and considers how it can maintain growth and profitability in the future. The analysis includes an environmental analysis; a Porter's Five Forces analysis; a competitive analysis; an identification and analysis of Nucor's business level, corporate level and competitive strategies; an identification of Nucor's core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case solution steelmakers mini-mills sustainable competitive advantage labor relations strategy trust risk taking technological innovation. 12 pages, 15 footnotes, 6 bibliographic sources. 3274 words.   $84   17951. CISCO SYSTEMS STRATEGIC MANAGEMENT CASE STUDY. This paper provides an analysis and a case solution of a case study on Cisco Systems. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time setting is late 1997-early 1998 and the convergence of voice, data and video has begun. Cisco, the market leader in data networking, must find a way to maintain its phenomenal growth rate in revenue and profitability within the new competitive environment of convergence. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Ciscos business level, corporate level and competitive strategies; an identification of Ciscos core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case studies convergence data networking voice video data Cisco systems 3com lucent case solution. Written 2006. Turabian style with endnotes. 11 pages, 26 footnotes, 12 bibliographic sources. 3,406 words.   $77   17950. AMAZON.COM STRATEGIC MANAGEMENT CASE STUDY. This paper provides an analysis and case solution of a case study on Amazon.com. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time is mid-1998, three years after Amazon's July 1995 founding. Yet to turn a profit, Amazon faces challenges as it struggles to achieve and maintain a sustainable competitive advantage. This case analysis considers how Amazon can best meet these challenges which include becoming profitable, integrating acquisitions and expanding product portfolio, and fending off competitors. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Amazon's business level, corporate level and competitive strategies; an identification of Amazon's core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case studies amazon online bookseller internet commerce marketing strategy five forces swot competitive strategy. Written 2006. Turabian style with endnotes. 12 pages, 22 footnotes, 10 bibliographic sources case solution. 3,185 words.   $84   17801. STARBUCKS CASE STUDY. This paper provides a case analysis and case solution to a case study on Starbucks, a leading company in the gourmet coffee industry. The case comes from Hitt, Ireland & Hoskinson’s book on Strategic Management, Competitiveness & Globalization. The paper includes analyses of the external environment, the specialty coffee industry, consumer trends, competitive rivalry, and the company's use of strategies. The strategies include product differentiation, employee training and incentives, brand development, store expansion, and diversification. A SWOT analysis is also provided, along with recommendations for strategy formulation and implementation. KEYWORDS: strategy case study starbucks swot pest case solution. Turabian Style with Endnotes. 11 pages, 21 footnotes, 6 bibliographic sources. 2,538 words.   $77   17800. AMAZON.COM CASE STUDY. This paper provides a case analysis and case solution to a case study of Amazon.com, the online bookstore and innovator in online retailing. The case comes from Hitt, Ireland & Hoskinson’s book on Strategic Management, Competitiveness & Globalization. The paper includes a discussion of the external environment and the company's competition, as well as a strategic analysis and a SWOT analysis. It is noted that Amazon.com has boosted sales by expanding its product offerings beyond books, but it continues to be threatened by intense competitive rivalry. The paper concludes with some recommendations for strategy formulation and implementation. KEYWORDS: strategy case study amazon online retailers amazon.com swot pest case solution Turabian Style with Endnotes. 10 pages, 20 footnotes, 5 bibliographic sources. 2,489 words.   $70   17790. BOB KNOWLTON CASE STUDY. This paper presents an analysis and a solution to a case study on Bob Knowlton at Simmons Laboratories. The case concerns problems in team management, team leadership, and intragroup conflict in the photon work team led by Knowlton. The case analysis includes problem identification, problem analysis (taking into account the contributory roles and actions of team leader Knowlton, laboratory head Jerrold and the brilliant but disruptive scientist, Fester), discussion of potential alternatives, and recommendations. KEYWORDS: case studies bob knowlton simmons lab team effectiveness leadership intragroup conflict team interaction style case solution. APA Style. 7 pages, 17 footnotes, 4 bibliographic sources. 2,231 words.   $49   17770. SILVIO NAPOLI AT SCHINDLER INDIA (A) HARVARD CASE STUDY 303086. This paper provides an analysis and a case solution of a Harvard Business School case study (303086) by Michael Y. Yoshino and Perry L. Fagan on global management and international expansion at Swiss elevator and escalator manufacturer, Schindler Holdings Limited. The case focuses on difficulties and challenges faced by Silvio Napoli, general manager at Schindler’s new India start-up, as he struggles to implement Schindler’s business plan for the Indian market. The analysis considers whether or not Silvio was a good choice for managing Schindler’s India venture; evaluates Silvio’s performance to date taking the perspective of Luc Bonnard; makes recommendations on how Silvio should handle specific challenges related to non-standard orders, transfer pricing and limited technical cooperation from the European plants; and argues that Silvio must now alter the strategy for Shindler India that he developed when he was in the company’s Swiss headquarters. KEYWORDS: Harvard business case studies case solution international management expansion personnel management globalization. Written 2007. Turabian parenthetical style. 7 pages, 3 footnotes, 1 bibliographic source. 1,547 words.   $49   17768. STRATEGIC AUDIT OF WAL-MART STORES, INC. This term paper provides a strategic audit of Wal-Mart Stores, Inc. After a brief summary of Wal-Mart’s operations, Wal-Mart’s strategy is assessed and analyzed using a five forces analysis and a summary SWOT analysis. The essay argues that Wal-Mart has achieved its remarkable retail success by following its combination price-and-expense-cutting strategy and that its existing level of bargaining power over suppliers, its ability to destroy smaller competitors and its powerful appeal to price-conscious consumers will keep feeding Wal-Mart’s growth in the future. On the other hand, Wal-Mart may be vulnerable from some competitors. The paper argues that Wal-Mart faces two main competitive threats: a price-threat from dollar-based discounters; and a product differentiation threat from upscale discount retailer Target. In addition to these potential competitive threats, Wal-Mart faces threats related to its poor public image and tarnished relations with employees. KEYWORDS: discount retailer Walmart strategic audit strategy SWOT five forces competitive analysis target stores term paper. Written 2005. APA Style. 12 pages, 53 footnotes, 39 bibliographic sources. 3,540 words.   $84   17765. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: STRATEGY RECOMMENDATIONS. This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words.   $84   17764. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: SWOT ANALYSIS. Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. Written 2006. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words.   $56   17763. AZALEA SEAFOOD GUMBO SHOPPE & SEAFOOD INDUSTRY. This termpaper provides an overview and analysis of conditions in the U.S. packaged seafood industry and market, with particular reference to the position of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe within the industry. Following an overview of economic characteristics in the industry, the paper presents a Porter’s Five Forces analysis, discusses drivers of change and key industry success factors, looks at strategic groups in the industry, and makes prediction about likely competitive behavior. KEYWORDS: azalea seafood gumbo shoppe case study packaged seafood industry porters five forces term paper. MLA Style. 8 pages, 8 footnotes, 4 bibliographic sources. 1,762 words.   $56   17762. GRASSROOTS ASSISTANCE IN RURAL CHINA: CASE STUDY. This paper analyzes and provides a solution to a case concerning a Grants-in-Aid grassroots project assistance for two villages in Dan Feng County, a poor rural county in China’s Shaanxi Province. The grassroots development project focused on the construction of three schools, three local health centers, two bridges, and 46 water resource facilities over the course of one year within a budget of $87,000. The analysis considers the reasons behind the success of the project, discusses the benefits the project at the local level, considers the key factors/persons contributing to the project’s success, and the factors related to the project evaluation. KEYWORDS: rural china development grassroots case studies education health water villager empowerment ngo project evaluation term paper case solution. APA Style. 10 pages, 5 footnotes, 1 bibliographic source. 2,667 words.   $70   17761. BOB KNOWLTON AT SIMMONS LABS CASE STUDY. This paper provides an analysis and a solution to a case study which concerns group dynamics, interpersonal relations and conflict within teams, team and organizational leadership, and organizational communication at a scientific lab. Dr. Jerrold hires a brilliant scientist, Fester, and places him in Bob Knowlton’s work group. The case analysis discusses Knowlton’s attributions concerning Fester, Dr. Jerrold and the group as a whole and identifies the central norms of the research group. Jerrold’s leadership style is described and considered in the context of Bob’s need for guidance. The analysis also considers Knowlton’s leadership style and its strengths and weaknesses. KEYWORDS: business case studies teams group dynamics group cohesion leadership conflict in work groups human resources management term paper case solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,319   $42   17760. DARK SCREEN CYBER-SECURITY: CASE STUDY. This paper analyzes a case study about a scenario-based cyber security exercise named Dark Screen. The case study analysis compares and discusses threats, vulnerabilities and risks; explains the concept of due diligence within the context of the case; and offers three recommendations on businesses might consider cyber-security differently. KEYWORDS: computer security case studies computer threats vulnerabilities virus term paper case solution. 7 pages, 3 footnotes, 1 bibliographic source. 1,555 words.   $49   17759. MICROSOFT SECURITY RESPONSE CENTER (A): IVEY CASE STUDY 9B01E019. This paper analyzes and provides a solution to a Richard Ivey School of Business case study (9B01E019) by Mike Wade and Jeffrey Clayman about a suspected security vulnerability in Microsoft’s Internet Information Server (IIS) software. Key stakeholders and their major concerns are identified and discussed. The major concerns of the decision-maker are analyzed, including the ethical and practical considerations involved in cooperating with a known computer hacker to fix the problem as well as the advantages and disadvantages of making source code public to expedite fixes in the security vulnerabilities. The conclusion develops an action plan with a time-table for response. Includes an executive summary of the case study. KEYWORDS: computer security virus hacker Microsoft security vulnerabilities business ethics term paper case studies ivey business school case solution. 11 pages, 0 footnotes, 1 bibliographic source. 2,498 words.   $77   17758. APPEX CORPORATION: HARVARD CASE STUDY 491082. This paper is a case analysis and case solution of a popular Harvard Business School case study (491082) by Nitin Nohria and Julie Gladstone on Appex Corporation, a technology firm providing management information systems and intercarrier network services to cellular telephone companies. The analysis considers the challenges that the new COO and soon-to-be CEO Ghosh faced when he joined Appex in May of 1988. The analysis then discusses the multiple changes in organizational structure Ghosh implemented at Appex from 1988 to 1991 after Appex’s acquisition by Electronic Data Systems (EDS). KEYWORDS: case study analysis harvard business case studies appex corporation cell phone industry organizational restructuring organizational change functional team product matrix structure term papers entrepreneurial management case solution. Parenthetical Turabian Style. 11 pages, 9 footnotes, 1 bibliographic source. 2,667 Words.   $77   17757. CORNING GLASS WORKS: THE ELECTRONIC PRODUCTS DIVISION (A) & (B): HARVARD CASE STUDIES 477024 AND 477073. This paper provides a case analysis and solution to two associated Harvard Business School case studies (477024 and 477073) by Michael Beer on organizational development at the Electronic Products Division (EPD) of Corning Glass Works. In these case studies, the Organizational Development Department has been asked to formulate a plan to deal with problems of inter- and intragroup conflict in the functionally structured organization case solution. The OD change program calls for a shift from a functional to a project team structure and makes controversial changes in management and authority lines. The case analysis includes a comprehensive situation analysis, problem definition, problem analysis, identification and evaluation of alternatives, recommendations, and action plan. KEYWORDS: case study harvard case studies organizational development organizational change intergroup conflict restructuring corning glass technological change. Written 2006. 8 pages, 0 footnotes, 2 bibliographic sources. 1960 words.   $56   17756. UNITED PARCEL SERVICE (A): HARVARD BUSINESS CASE STUDY 488016. This paper provides an analysis and a case solution to a popular Harvard Business School case study (488016) by Jeffrey A. Sonnenfeld and Meredith Lazo on United Parcel Service (UPS), circa 1987. In the late 1980s UPS faced a rapidly changing external environment which challenged the company’s long-established human resources management policies and threatened to disrupt the company’s prized organizational culture. This case study analysis and case solution identifies and discusses the central issues and major problems concerning the fit between UPS’s current business strategy and its human resources management (HRM) strategic plan and practices; formulates a Human Resources strategic plan to resolve these problems and provides an overview of how the proposed plan will integrate with current business strategy; and develops the staffing components of the proposed HR strategy. KEYWORDS: harvard business case studies UPS human resources management hrm staffing plan organizational culture conflict diversification corporate culture term paper case solution. APA Style. 9 pages, 11 footnotes, 9 bibliographic sources. 2,187 words.   $63   17755. THE LINCOLN ELECTRIC CO. HARVARD CASE STUDY 376028. This paper provides a strategic management analysis of a popular 1975 Harvard Business School case study (376028) by Norman A. Berg and Norman D. Faston on Lincoln Electric Company, the world's largest manufacturer of arc welding products and a leading producer of electric motors. The case analysis and case solution states the company’s mission statement and core company values; considers Lincoln Electric’s guiding corporate strategy and then examines the company’s product, financial, human relations management, customer, and competitive strategies. The paper considers the key threats to Lincoln Electric’s continued success and makes recommendations on steps Lincoln Electric should take to maintain its success and sustain its strategic competitive advantage. KEYWORDS: Lincoln Electric Company case study Harvard Business School strategic management employee participation strategy human resources management term paper compensation organizational values corporate culture incentives case studies case solution. 7 pages; 0 footnotes; 0 bibliographic references. 1,585 words.   $49   17751. FEDEX IN CHINA. This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy, along with a discussion of FedEx’s China operations and China marketing strategy to date, the paper raises and examines critical issues related to the company’s China marketing efforts and then makes recommendations on strategic direction and specific actions for implementation. The analysis of FedEx in China reveals that the company faces two especially critical issues: 1) How can FedEx best stave off increasing competition from its key rivals and maintain its current leadership position in air cargo international express delivery from China? and 2) Once FedEx has completed its buyout of its Chinese joint venture partner, how can FedEx best approach competing in China’s risky, highly competitive and potentially highly lucrative domestic express delivery market? It is recommended that FedEx leverage its strong position with regard to Chinese air cargo holdings and routes and its good relations with North American and European businesses to continue aggressive expansion of the international component of the Chinese market. It is forecast that FedEx will achieve a dominant position in the overall Chinese international express market within ten years. In terms of the domestic Chinese market, it is recommended that FedEx proceed with extreme caution, building relationship with Chinese businesses through offering value-added services. FedEx must view the domestic market as a long-term investment. KEYWORDS: express delivery service marketing china federal express fedex Chinese market entry global strategy. Written 2006. APA Style. 14 pages, 132 footnotes, 54 bibliographic sources. 4,750 words.   $98   17750. U.S. AUTO INDUSTRY: PROBLEMS & PROSPECTS. Following a brief overview of the structure and current conditions in the U.S. auto industry, this paper considers the reasons behind the deplorable state of the industry (particularly GM and Ford) and considers possible solutions to address these problems. The major reasons behind the industry’s decline are found to include a lack of brand focus and definition; high labor and “legacy” (i.e., pension, benefits) costs; unwise labor commitments such as the JOBS Bank; bureaucratic operating structures; inefficient supplier relationships; ineffective management; and failures to respond quickly to changing market and environmental conditions, including changing conditions related to rising fuel costs. In order to survive and to potentially thrive in years to come, the two flagging competitors in the industry must simultaneously cut costs and increase revenues. Cost-cutting will be painful but even if successful, GM and Ford face enormous challenges in designing, producing and marketing vehicles that customers will want to buy. KEYWORDS: automobile industry automakers carmakers gm general motors ford motor company uaw legacy costs labor marketing quality control. APA Style. Written 2006. 16 pages, 81 footnotes, 61 bibliographic sources. 5,890 words.   $112   17748. TESCO U.S. MARKET ENTRY. In February of 2006, London-based Tesco PLC, which has a 12% share of total UK retail and a 30.6% share of the UK food market, announced that it was preparing to enter the United States market . This paper presents an analysis of the macro and micro US grocery retailing market with Tesco’s impending market entry in mind. The analysis begins with an overview and analysis of the US market, including a discussion of market size, industry composition, regulatory concerns, and major trends. A PEST analysis provides a summary overview of key concerns. Following this is a brief competitive analysis. A concluding summary S.W.O.T. analysis considers opportunities and threats in the US market in the context of Tesco’s internal strengths and weaknesses. KEYWORDS: grocery retail us market entry strategy british retailer tesco market analysis swot pest competitors walmart safeway 7-eleven. Written 2006. Harvard style. 12 pages, 46 footnotes, 37 bibliographic sources. 3,076 words.   $84   17744. BURNS & STALKER ON ORGANIZATIONAL STRUCTURE. This paper considers whether or not Burns and Stalker’s proposition that an organization with a mechanistic structure cannot revert to an organic structure is true and, if true, if it matters. The analysis begins with an overview of organizational structure and theory behind it. Burns and Stalker’s work and the authors’ central theories and propositions are presented. The relationship between organization structure and classical systems is discussed. Contemporary alternatives to the mechanistic/organic structural paradigm including lateral and matrix structures are also considered. The relationship between strategy and structure and its implication for adapting structure to fit the environment is considered. The concluding section returns to the central question and argues that while mechanistic organizations face numerous challenges and impediments in their effort to adopt an organic structure, such a transformation is not an impossibility. Writen 2006. KEYWORDS: mechanistic-organic organization structure theory burns stalker mintzberg strategy structure. 12 pages, 41 footnotes, 17 bibliographic sources. 2,994 words.   $84   17741. GENDER & MANAGEMENT STYLE: ARE THERE DIFFERENCES IN HOW MEN & WOMEN MANAGE? This paper explores the question, “Are there differences in how men and women manage, and if so, how can these differences be characterized?” The paper reviews scholarly management and organization literature, describing and discussing differences in male/female management and leadership styles, and discussing possible reasons for these differences. While there is observed and self-reported evidence of differences, there is little evidence for biologically-based differences in men’s and women’s management or leadership style. Most observed differences can be explained by sex roles, status, socialization and/or contextual factors in the organization. KEYWORDS: gender management style women managers female managerial style differences sex manager. Written 2006. 22 pages, 72 footnotes, 31 bibliographic sources. 5,747 words.   $133   17735. RADIO ONE CASE STUDY 201025. This paper provides an analysis and a case solution to a popular Harvard Business School case study (201025) by Richard S. Ruback and Pauline Fischer on Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country. The case analysis focuses on the financial and strategic evaluation of two proposed acquisitions (involving a total of 17 additional stations including 12 from Clear Channel Communications). The paper includes a summary of the problem, analysis of key external forces, analysis of internal forces, summary SWOT analysis, identification and evaluation of alternatives, and recommendations with specific suggestions for implementation. KEYWORDS: Harvard business school case study radio one financial analysis african americans black radio strategic management roia acquisitions management case solution. APA Style. 9 pages, 15 footnotes, 8 bibliographic sources. 2,177 words.   $63   17734. KODAK AND THE DIGITAL REVOLUTION (A): HARVARD CASE STUDY 9-705-448. This paper presents a case study analysis and case solution of a strategic management and marketing Harvard Business School case study (9-705-448) by Gavetti, Henderson, and Giorgi on Eastman Kodak company and the digital revolution in photography. After enjoying decades of market leadership in the analog photography and film business based on a highly successful “razor blades” strategy emphasizing the sale and processing of film, Kodak confronts the challenge of the disruptive technology of digital (film-less) photography. The essay begins with a problem summary. The paper includes an analysis of external factors in the general and task/industry environment (including a five forces analysis), an analysis of internal factors, a summary SWOT analysis, identification and analysis of alternative strategies, and recommendations for action and implementation. KEYWORDS: case studies kodak digital photography revolution eastman kodak company fuji film five forces swot disruptive technology strategic management competitive analysis globalization digital cameras case solution. APA style. 9 pages, 10 footnotes, 9 bibliographic sources. 2302 words.   $63   17733. APPLE COMPUTER, 2006 CASE STUDY 706496. This paper presents an analysis and case solution to a popular Harvard Business School case study (706496) by David B. Yoffie and Michael Slind on strategy and marketing at Apple Computer in 2006. The central problem under consideration in the case analysis is how can Apple achieve a sustainable competitive advantage which will allow it to gain market share and increase profits and revenues in the highly competitive and rapidly changing market? The case analysis includes problem definition, analysis of external factors (societal and industry), analysis of internal factors, summary SWOT analysis, identification and evaluation of three alternative strategies, and recommendations with guidelines for implementation on adoption of a new strategy based on innovation of new products and innovative changes to existing product lines. KEYWORDS: harvard business case study apple computer iPod iMac competitive strategy marketing strategy r&d innovation swot pest five forces case solution. APA style. 8 pages, 16 footnotes, 13 bibliographic sources. 2301 words.   $56   17732. SHOULDICE HOSPITAL LIMITED (ABRIDGED) CASE STUDY 9-805-002. This paper provides a case analysis and a case solution to a popular Harvard Business School case study (9-805-002) by Roger Hallowell and James L. Heskett on Shouldice Hospital, Limited, a Canadian hospital and medical facility specializing in hernia operations. The problem under analysis is how to best increase the hospital’s capacity to serve more patients while at the same time maintaining control over quality of service delivered as well as sustaining existing high levels of employee and patient (customer) satisfaction. The paper defines the problem, identifies the major issues in the case, analyzes relevant industry/market factors, presents a SWOT analysis of Shouldice, identifies and evaluates possible alternatives, presents strategy recommendations and outlines an implementation plan. KEYWORDS: strategic management hospital capacity expansion quality control advertising marketing strategy swot pest analysis harvard business case study hospital administration case solution. APA Style. 8 pages, 12 footnotes, 10 bibliographic sources. 2,304 words.   $56   17731. STRATEGIC AUDIT: “KMART CORPORATION: SEEKING SURVIVAL IN A CHANGING MARKETPLACE (2002)”. Using a strategic audit format similar to that recommended by Wheelen & Hunger (2004), this paper presents an analysis and a solution to a business strategy case study of Kmart Corporation shortly after it entered bankruptcy protection in 2002. This research paper draws on background information from the business press as well as case study data to analyze Kmart’s situation in 2002. Following an appraisal of Kmart’s current situation (current performance, mission, objectives, strategy) and strategic managers (board of directors, top management), the paper analyzes the external environment (political-legal, economic, sociocultural, technological) (PEST), task environment (presenting a five forces analysis) and the internal environment (human resources, management, R&D, finances, operations, marketing, IT) and then presents a summary SWOT analysis and reappraisal of the company’s mission statement and objective. Three strategic alternatives are presented and assessed. The conclusion presents strategic recommendations with an implementation plan and consideration of evaluation and control. KEYWORDS: kmart strategic audit case study chapter 11 bankruptcy strategic management pest analysis swot analysis discount retail porter five forces analysis case solution. APA Style. 12 pages, 36 footnotes, 22 bibliographic sources. 4,500 words.   $84   17730. ANADARKO PETROLEUM CORPORATION STRATEGY. This paper provides a strategic analysis of Anadarko Petroleum Corporation, an independent oil exploration and production company based in Texas. With 2005 sales of $7 billion, Andarko specializes in obtaining oil from unconventional sources. Following an overview and analysis of current conditions in the oil exploration and production industry, this term paper profiles Anadarko’s strategy, its strengths and weaknesses, the issues and problems it faces, and the recommended course of action for the organization’s near future. KEYWORDS: strategic audit petroleum industry oil exploration company strategic management strategy. Written 2006. APA Style. 12 pages + 1 page exhibit, 26 footnotes, 12 bibliographic sources. 3,247 words.   $84   17729. SONY CORPORATION: CAR NAVIGATION SYSTEMS CASE STUDY 597032. This paper provides an analysis and a case solution to a Harvard Business School strategic marketing case study (597032) by John A. Quelch and Yoshinori Fujikawa on Sony Corp.’s car navigation systems. Having pioneered the car navigation systems market in Japan in the early 1990s, Sony must now in 1996 figure out how to boost lagging sales and recapture lost market share in the highly competitive Japanese market while at the same time determine how to best tap the vast potential of the evolving European and newly emergent US market in the face of growing competition, rapid technological change, a lack of technical standards, and uncertain market conditions. Includes a statement of the problem, identification of central issues, and recommendations for action in terms of product line, geographical concentration, and standardization issues. KEYWORDS: globalization international marketing harvard business case study case solution marketing strategy strategic management sony car navigation system product innovation case study. Written 2006. 7 pages, 0 footnotes, 1 bibliographic source. 1,638 words.   $49   17727. DELL OPERATIONS MANAGEMENT PROFILE. This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations management at Dell, outlining the steps in the manufacturing process and profiling operations at the company, including discussion of Dell’s supply chain and supplier relations and its innovative zero inventory system. Dell’s marketing strategy, target market, competitors and competitive advantage are identified and discussed. A summary SWOT analysis is also included. The conclusion offers a personal opinion on the company and its prospects. KEYWORDS: Dell computer strategy manufacturing process zero inventory supply chain direct sales model. Written 2006. MLA Style. 12 pages, footnotes, 56 footnotes, 22 bibliographic sources. 3,204 words.   $84   17726. CUSTOMER RELATIONS MANAGEMENT (CRM) AT COSTCO WHOLESALE. This paper examines customer relations management at Costco, the nation’s largest and most successful membership warehouse club. Following an overview and discussion of the warehouse club industry and its environment, the components of Costco’s CRM and its links to Costco’s overall business model are described and discussed. The analysis considers how Costco’s CRM strategy generates sustainable competitive advantage. Costco’s successful CRM is compared and contrasted with the CRM of key competitor Sam’s Club (a business segment of Wal-Mart). A concluding section makes recommendations on how Costco can further leverage its already highly successful CRM approach. KEYWORDS: customer relations management crm warehouse clubs costco sustainable competitive advantage. Written 2006. APA Style. 9 pages, 46 footnotes, 30 bibliographic sources. 2,060 words.   $63   17713. FEDEX CORPORATION. This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS) package delivery company in the United States. Part one of this paper provides an overview and discussion of the package delivery industry. Part two profiles FedEx’s history, management, and marketing strategy. Part three considers how FedEx has fared financially. The final section offers conclusions on the company’s financial future and makes recommendations on its stock. KEYWORDS: FedEx federal express financials package delivery business ups usps dhl tnt china expansion. Written 2005. APA Style. 9 pages, 23 footnotes, 13 bibliographic sources. 2,190 words.   $63   17644. CAREER MANAGEMENT STRATEGIES & TACTICS. This paper considers situations where the development of particular career management strategies and tactics would constitute effective career management. First, the paper considers four situations in a career in which conducting a job campaign would be necessary to effective career management. Second, the analysis considers how political tactics are useful in career management. KEYWORDS: career management strategies tactics job campaign political career management. Written 2005. APA Style. 5 pages, 11 footnotes, 4 bibliographic sources. 1,172 words.   $35   17642. THE WISDOM OF TEAMS BY JON R. KATZENBACH & DOUGLAS K. SMITH. This paper provides a summary review (with chapter-by-chapter summary) and critique of this book about the use of teams in organizations. Katzenbach & Smith provide an overview of the topic and guidelines for creating and maintaining successful teams in the organization. Although the book is praised as summarizing the current knowledge regarding the creation of high-performing teams, it is criticized for its reliance on overly-technical language as well as for presenting too much information falling into the realm of “common sense”. KEYWORDS: management book review non-fiction organizational teams team building. Written 2005. APA Style. 6 pages, 11 footnotes, 1 bibliographic source. 1,403 words.   $42   17628. MANAGING AS COACHING, EMAIL & OFFICE POLITICS, EMPLOYEE SATISFACTION, & KEEPING CUSTOMERS SATISFIED. Drawing on scholarly sources, this paper answers four business management questions: 1) In what ways does a coach in a workforce act like an athletic coach? 2) Describe how email can be used to play positive office politics, as well as for unethical purposes. 3) For what reason is a satisfied employee more likely to provide better customer service? 4) How effective is the principle, “the customer is always right” when dealing with dissatisfied customers? KEYWORDS: management email office politics employee satisfaction hrm customer relations. Written 2005. APA Style. 9 pages, 36 footnotes, 7 bibliographic sources. 2,198 words.   $63   17624. WYLER UNSWEETENED SOFT DRINK MIXES CASE STUDY. This paper provides an analysis and case solution to a marketing case study concerning Wyler Foods’ decision on whether or not to introduce its own brand of unsweetened soft drink mix into the national market. The case analysis defines the issues, provides an industry analysis (looking at supply, demand, competitive conditions, regulatory concerns), discussion of the position of Wyler within the industry (market position, supply position, competitive position); outlines alternatives; and makes recommendations for action. KEYWORDS: business case studies marketing case study analysis market entry strategy competition strategy case solution. 10 pages, 0 footnotes, 1 bibliographic source. 2,266 words.   $70   17620. DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) OF 1998. This paper analyzes the aspect of the Digital Millennium Copyright Act that deals with the problem of Internet users illegally downloading and sharing copyrighted music and movie files. The paper examines four specific cases (along with other general legal actions) that are relevant to this effort: 1) the pre-DMCA case of Sony Corp. v. Universal City Studios; 2) A&M Records v. Napster; 3) MGM v. Grokster; and 4) RIAA v. Verizon Internet Services. In addition, the paper discusses the RIAA’s strategy of targeting individual users, as well as the implications of the rulings that have been made in the various cases. KEYWORDS: digital millennium copyright act dmca 1998 illegal downloading music movies business law. Written 2005. APA Style. 11 pages, 28 footnotes, 7 bibliographic sources. 2,572 words.   $77   17576. CRITICIZING MCDONALD’S. This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s obesity problem, having a negative impact on the environment, treating animals inhumanely, and marketing products to impressionable young children. Describes the criticisms, considers the merits in the charges, and looks at McDonald’s efforts to respond to the charges. KEYWORDS: fast food industry mcdonalds obesity public health environment marketing ethics. Written 2005. MLA Style. 9 pages, 23 footnotes, 8 bibliographic sources. 2,243 words.   $63   17471. NESTLE GLOBAL STRATEGY. This paper provides a critique and analysis of an article published in the 7 August 2004 Economist. The article presents an overview and analysis of global strategy at Nestlé, the Swiss-based multinational. Summarizes the article and enumerates the major issues raised in the article. Examines the author’s central thesis that Nestle as currently organized is an unwieldy giant and finds it wanting. Contends that the article’s solid points have been weakened by a lack of supporting data and by the author’s clear bias in favor of focus strategies and against growth strategies. KEYWORDS: article critique london economist global strategy nestle food consumer products marketing management strategy. Written 2004. APA Style. 8 pages, 6 footnotes, 1 bibliographic source. 1,982 words.   $56   17470. 2004 OLYMPICS: A HOSTAGE CASE SCENARIO. This paper applies a comprehensive emergency management model to a hypothetical terrorist crises scenario involving hostage-taking at the Athens’ Olympics. Following a brief description of the case scenario, the analysis considers how local and state officials should respond within the context of the four phases of emergency management (mitigation, preparedness, response, recovery) as well as the issues of communications and future emergency management. The analysis concludes with a list of recommendations to officials regarding the effective management of such a crisis. KEYWORDS: crisis management terrorism hostages olympics sporting events athens emergency management disasters. Written 2004. APA Style. 11 pages, 22 footnotes, 17 bibliographic sources.   $77   17463. NIKE: GLOBAL STRATEGY. This paper provides an overview and analysis of Nike’s utilization of innovative and at times ruthless business strategies to establish its commanding position in the global sports footwear and apparel market. Following an overview of the company and a discussion of Nike’s historical strategies, the analysis considers specific prototypical examples of Nike’s market-dominating strategies, including ambush marketing tactics, reliance on superstar endorsements, paradoxical marketing tactics, and controversial labor cost-cutting strategies. KEYWORDS: athletic shoes athletic apparel sportswear sneakers sports star endorsements sweatshops guerilla marketing ambush marketing. Written 2005. APA Style. 10 pages, 58 footnotes, 25 bibliographic sources. 2,445 words.   $70   17462. ELI LILLY, 1998 (A): STRATEGIC CHALLENGES HARVARD CASE STUDY 399173. This paper provides a 14-point action research model case analysis and case solution to a Harvard Business School case study (399173) by Michael Y. Yoshino and Thomas W. Malnight which focuses on pharmaceutical giant Eli Lilly’s strategic challenges in 1998. Although Lilly has grown over the previous decade and although it has a strong leadership position in the neurosciences with its Prozac and Zyprexa products, the company faces numerous market challenges related to changing demographics, intensifying competition, industry consolidation, regulatory pressures and healthcare industry cost constraints. It is recommended that Lilly diversify its product portfolio, cautiously begin acquiring small firms, and work to change its organizational culture to encourage flexibility and organization-wide learning. KEYWORDS: case study case studies pharmaceutical industry Eli Lilly and Company strategy strategic management strategic international marketing action research consolidation research and development teams globalization case solution. APA Style. 14 pages, 9 footnotes, 7 bibliographic sources. 3,440 words.   $98   17461. VALUE DRIVEN MANAGEMENT CASE STUDY: “ONE MANAGER’S TOUGH DECISION”. Using value driven management principles, this paper provides an analysis and a case solution to a case study which begins with the following scenario: District sales manager Kimberly Brouchous must decide by December 15th which of three alternative actions she will take to comply with top management’s directive to cut sales personnel expenses by $40,000/year. Kimberly has outlined three alternatives, each which will save the company $40,000/year and have a different impact on the salespersons. The case analysis identifies key issues and critical value drivers and then conducts a value-driver analysis of each aspect of the case. Makes recommendations for action and plans for implementing one alternative. KEYWORDS: value driven management sales personnel compensation management case solution. 9 pages, 0 footnotes, 2 bibliographic sources. 2,191 words.   $63   17458. MANAGEMENT, LEADERSHIP & TECHNOLOGY. This paper considers the impact and role of technology on management leadership since World War II. The paper begins with an overview of the influence of technology on business leadership in the post-WWII. The analysis then focuses on the steps business leaders can take to overcome the negative aspects of technology and looks at how technology can assist management leadership in achieving its objectives and carrying out its tasks. It is argued that technology has completely transformed the nature of work and the organization, including the leader’s role in the organization. To ensure that their companies successfully confront the challenges of rapid and continuing technological change, management leadership must take on the role of change-master and as developer of the future-looking virtual corporation. KEYWORDS: technology leadership technological transformation business leaders. Written 2005. 10 pages, 36 footnotes, 21 bibliographic sources. 2,690 words.   $70   17454. CASE STUDY: THE CASE OF THE WELL-PAID RECEPTIONIST. This paper provides an analysis of a case study centering on a compensation issue at small business. Seven years ago Harvey Finley founded his company on a shoestring budget and with just one employee (Cathy Brannan) serving a multi-function role of receptionist-secretary-general assistant. The key issues in this case center on Ms. Brannen’s compensation level and her value to Mr. Finley and the company they both built. Related important issues center on equitable treatment of employees, comparable worth, and the comptroller’s fiduciary duties to the company. Identifies the key issues, discusses and evaluates four alternative solutions, and presents recommendations with an action plan. KEYWORDS: case studies employee compensation management HRM comparable worth pay equity case solution. 9 pages, 0 footnotes, 0 bibliographic sources. 2,315 words.   $63   17453. SUCCESS FACTORS IN FRANCHISING. Addressing those who are considering purchasing a franchise as well as the novice franchisee who has recently gone into franchising, this paper presents an overview and analysis of the key factors in franchising success. Critical success factors for franchisees include: 1) selection of a viable concept; 2) franchisee’s affinity for the concept; 3) selection of an optimum location; 4) thorough research of the concept and market prior to franchise purchase; 5) practicing hands-on management; 6) willingness to work long hours; 7) willingness to follow the franchiser’s program; 8) successful marketing program; 9) hiring and retaining good employees; and 10) staying power. A concluding section briefly explores some of the hottest franchise opportunities, including Curves, the world’s leading fitness center, and iSold It, the leading concept in the emerging eBay drop-off store category. KEYWORDS: franchisee franchising franchiser marketing entrepreneurialism small business success. Written 2005. 8 pages; 38 footnotes; 26 bibliographic references. 1,875 words.   $56   17452. CISCO SYSTEMS STRATEGY. Following a brief summary overview of the company, this paper provides a strategic analysis of Cisco Systems, looking at the company’s current strategy; its major strengths and central weaknesses; and the primary threats and opportunities in its external environment. A discussion of Cisco’s corporate and business strategy is followed by a summary S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis. The second part of the paper presents recommendations for strategy and strategic adjustment at Cisco. KEYWORDS: Internet companies Cisco Systems networks IP telephony routers networking strategy. Written 2005. 13 pages, 43 footnotes, 25 bibliographic sources. 3084 words.   $91   17448. ATHLETIC SHOE INDUSTRY. This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. Written 2005. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words.   $84   17445. PROCTER & GAMBLE’S ACQUISITION OF GILLETTE. This paper provides an overview and analysis of Procter & Gamble’s (P&G) acquisition of Gillette Co. Following a brief overview of the two firms and their product portfolios, the paper considers the rationale behind the acquisition, examines possible synergies between the skills and portfolios of the two firms, speculates on cultural outcomes, looks at HRM issues in the merger, and considers market effects. KEYWORDS: mergers & acquisitions P&G Gillette consumer products. Written 2005. 11 pages, 38 footnotes, 30 bibliographic sources. 2,560 words.   $77   17440. INTERCULTURAL TEAM BUILDING. This paper compares and contrasts Middle Eastern and Western cultures and considers how team building between the two cultures can be achieved. In considering Middle Eastern culture, this paper focuses primarily on Arab culture, while in considering Western culture, the primary focus will be on America and Western Europe. Following a definition of culture and an overview of Geert Hofstede’s (1997) framework of culture along four dimensions as well as Hall’s (1976) framework of high- and low-context cultures, the paper identifies and discusses the main similarities and differences between the two cultures. The concluding part of the paper then considers how team building can be achieved to reach a new cultural understanding. KEYWORDS: comparative culture management communication joint ventures. Written 2005. 13 pages, 43 footnotes, 28 bibliographic sources. 2,962 words. Section 5a, 5a1, 25d   $91   17434. MICROSOFT: TOTAL QUALITY MANAGEMENT (TQM) PLAN. This paper provides an overview and analysis of the benefits of Total Quality Management (TQM) for Microsoft and presents a plan for the implementation of a TQM program for the company. It is argued that to ensure survival over the long-term and to best ensure that it maintain competitive advantage, Microsoft must adopt TQM systems throughout its software development and product process as well as implement TQM in its delivery of software support services to its consumer, business and institutional customers. The paper provides a thorough overview of Microsoft’s quality problems. Microsoft’s recent initiatives aimed at improving quality are examined and discussed. The benefits of implementing TQM at Microsoft are summarized. The concluding section outlines a plan for implementing a TQM program covering both software development/marketing and post-marketing customer support and service. KEYWORDS: Microsoft computer software quality management TQM customer service. Written 2005. 15 pages, 49 footnotes, 36 bibliographic sources. 4,150 words.   $105   17430. MICROSOFT’S MARKETING ORIENTATION. This paper provides a critical overview and analysis of the current marketing orientation of Microsoft. The extent to which Microsoft manifests a market orientation and/or adopts the characteristics and strategies of a market-driven company is evaluated. The paper considers how successful Microsoft is in terms of ensuring that factors in its external environment and the various market actors with which it relates are accommodated within its marketing strategy. Also considered is how successful Microsoft appears to be in ensuring cross-functional responsibility for marketing operations within and across its own sub-units and departments. Prior to examining Microsoft’s marketing orientation in detail, the concept of a market-oriented firm is defined and a brief overview of Microsoft’s current operations and structure is presented. The paper concludes with recommendations to Microsoft management on the future development of market-driven strategies aimed at securing Microsoft’s sustained competitive advantage. KEYWORDS: Microsoft software competition strategy marketing. Written 2005. 15 pages, 53 footnotes, 33 bibliographic sources. 3,457 words.   $105   17423. VALUJET: DISASTER IN THE EVERGLADES CASE STUDY. This paper provides an analysis and a case solution to a University of Notre Dame case study on Atlanta-based discount airline ValuJet and its efforts to reinvent itself as AirTran airlines in the aftermath of a devastating May 1996 crash that killed 110 persons. Includes case summary, problem identification, identification of critical issues, alternative solutions, and recommendations and implementation plan. Discusses the need for AirTran to distance itself from ValuJet’s bad reputation and the reasons for ValuJet’s problems. KEYWORDS: discount airlines crisis management air disaster low cost strategy case solution corporate image transformation business ethics. 5 pages, 0 footnotes, 0 bibliographic sources. 1,131 words.   $35   17422. TOTAL QUALITY MANAGEMENT & HRM. This paper explores the TQM-HRM link and considers the proposition that Total Quality Management gives Human Resources Management a more strategic role in the organization. Argues that TQM initiatives often do not meet expectations because of a failure to attend to some of TQM’s ‘soft-side’ issues such as employee training and development and organizational culture. Maintains that HRM can facilitate successful TQM implementation both by serving as a role model and by acting as TQM’s change agent throughout the organization. Thus, by integrating TQM and HRM, TQM becomes more effective, and HRM takes on a more strategic role in the organization. KEYWORDS: quality management human resources management strategy HRM TQM organizational change. Written 2004. 8 pages, 22 footnotes, 14 bibliographic sources. 1,921 words.   $56   17417. THE ACADEMIC HEALTH CENTER OF THE FUTURE. Focusing on the case of the academic health center, this paper considers what the organization of the year 2010 will be like. Drawing on concepts from organizational theory, the analysis considers what skills, education, and training will be needed in the academic health center in terms of nurses and nursing. Provides an overview of contemporary environmental challenges to academic health centers. Predicts that the future organization will be a learning organization with considerably more dependence on nurse knowledge workers than contemporary academic health centers. Argues that improvements to nursing education, recruitment and retention will be necessary. KEYWORDS: organizational theory nursing nurses teaching hospitals. KEYWORDS: organizational theory learning organizations academic medical centers. Written 2004. 10 pages, 45 footnotes, 37 bibliographic sources. 2,380 words.   $70   17415. ACCENTURE: THE RE-BRANDING OF ANDERSEN CONSULTING CASE STUDY. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. Written 2004. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49   17414. EMERGENCY ORGANIZATIONAL PLAN FOR A FIRE DEPARTMENT-BASED EMERGENCY SERVICES. This paper develops an organizational management plan for a fire department-based emergency services organization. It will be argued that emergency services organizational management effectiveness can best be maximized through the reliance on a teams-based approach and through organizing emergency response around an incident command system (ICS) framework. The analysis begins with an overview of the central role, functions and mission of the emergency services organization, discussed in terms of the four phases of comprehensive emergency management and applicable parallels in the traditional fire services framework. The teams-based and ICS framework of emergency services organization management is then discussed and analyzed. Requirements and factors related to management, the environment, planning skills, organizing skills, leadership skills, and controlling skills are discussed in the context of the mission and the organizational management plan. KEYWORDS: organizational effectiveness restructuring emergency management teams fire services. Written 2004. 12 pages, 47 footnotes, 21 bibliographic sources. 2,785 words.   $84   17409. INFORMATION TECHNOLOGY & ORGANIZATIONAL COMMUNICATION. This paper provides an overview and analysis of the impact and role of information technology on contemporary organizational communications. The focus of the analysis is on the role and impact of various integrated information and communication technologies (ICTs), such as email, video conferencing, groupware, instant messaging, and others on organizational communications and broader organizational relations. The investigation considers both the positive (e.g., productivity, efficiency, quality, and innovative-enhancing) and negative (e.g., liability issues, impact on motivation and creativity, time-wasting, etc.) impact of ICTs on organizations and organizational communications. The managerial communications implications of organizations’ adoption of ICTs are considered and discussed with recommendations for future practice. KEYWORDS: information technology organizational communications email groupware awareness monitoring instant messaging employee privacy employer liability. 18 pages, 47 footnotes, 17 bibliographic sources. 4,289 words.   $126   17404. MADCAP CRAFTBREW & BOTTLEWORKS, INC.: ZEBRA BEER – IT’S NOT ALL BLACK AND WHITE CASE STUDY. This paper presents an analysis and case solution to a marketing case study involving a micro-brewery. The principals of Madcap Craftbrew must determine how to best position their Zebra beer product to achieve sustained competitive advantage within a domestic beer market that is mature and highly competitive and within a segment of that market – craft beer – that is in the midst of a significant shake-out. Includes a Five Forces (Porter) analysis as well as a S.W.O.T. analysis. Identifies and evaluates four possible alternative solutions. Recommends that Madcap position Zebra as a premium beer and offers suggestions on implementation of this strategy. KEYWORDS: marketing case studies market segmentation premium products target marketing beer competitive analysis case solution. 11 pages, 18 footnotes, 12 bibliographic sources. 2,710 words.   $77   17401. FRIGIDAIRE COMPANY: LAUNCHING THE FRONT-LOADING WASHING MACHINE CASE STUDY. This paper presents an analysis and case solution to an Iowa State University marketing case study by Kay Palan and Timothy Dannels on Frigidaire’s troubled launch of its new horizontal axis (front loading) washing machine. After defining the problem, a SWOT analysis and brief segmentation analysis are conducted to help generate alternatives. Five potential alternative solutions to Frigidaire’s marketing problem are identified and evaluated. The concluding section presents recommendations and a brief action plan for implementation. KEYWORDS: case studies appliances marketing strategy new product case solution. 11 pages, 4 footnotes, 14 bibliographic sources. 2,565 words.   $77   17399. THE SUPPLY CHAIN IN THE U.S. PLASTICS INDUSTRY. This paper provides an overview and analysis of supply chain management (encompassing production management and distribution management) in the U.S. plastics industry (SIC 2821, Plastics Materials and Resins), drawing on examples from both the major big players and information as available from small and mid-sized companies. The analysis traces the physical movement of plastic product and product components from original feedstock supplier (e.g., petrochemical producer) to final product manufacturer (e.g., PET bottle maker) to end users (e.g., software bottling companies, food packaging companies, etc.). The paper discusses the problems, challenges and difficulties in supply chain management within the industry, focusing on the special challenges facing smaller companies who cannot rely on automated supply chain management techniques. KEYWORDS: plastics industry supply chain management distribution production management pet packaging resins materials. Written 2003. APA Style. 19 pages, 104 footnotes, 43 bibliographic sources. 5,436 words.   $133   17397. FIVE FORCES ANALYSIS OF THE PLASTICS INDUSTRY. . This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute products, bargaining power of buyers, and bargaining power of suppliers are analyzed in the context of recent industry trends (e.g., move towards consolidation, structural shifts within the industry, developments in renewable feedstocks, processing innovations, etc.) and significant factors in the operating environment that have impacted competitors in the plastics industry (e.g., growth of the Internet and related technologies, economic recession, rising energy costs, changes in environmental regulations, etc.). KEYWORDS: competitive analysis michael porter five forces analysis plastics industry. Written 2003. APA Style. 14 pages, 89 footnotes, 44 bibliographic sources. 3,389 words.   $98   17384. ORGANIZATIONAL CHANGE & THE FBI: EMPOWERING THE FIELD OFFICES. This paper recommends a new initiative to empower the field offices in the FBI as a way to address some of the ongoing problems in the Bureau=s counterterrorism and counterintelligence operations. The paper begins with a description of the problem and a discussion of how it would lend itself to improved and effective public management practices. The problem and the proposed initiative are considered in the context of Cohen and Eimicke=s (2002) theories on effective public management practices and Buckingham & Coffman=s (1999) four keys of successful management practices. The discussion and analysis of the proposed empowerment initiative shows how the initiative will: 1) address a current problem or dilemma now faced by the FBI; 2) be cost efficient; 3) be considered innovative by members of the organization; and 4) be favorably received by the public and other customers of the Bureau. KEYWORDS: public management organizational change empowerment change management federal bureau of investigation fbi restructuring counterterrorism operations. Written 2004. APA Style. 13 pages, 39 footnotes, 16 bibliographic sources. 3962 words.   $91   17379. WEB & IT HOSTING FACILITIES HARVARD CASE STUDY TECHNOLOGY NOTE 601134. This paper provides an analysis and solution to a Harvard Business School case study technology note (601134) by Robert D. Austin concerning the current conditions, trends, risks, opportunities, and future potential of the Web and IT (information technology) hosting facilities industry. The critical issue in this case concerns the fact that managers are now faced with new decisions about how to design and manage their underlying IT infrastructure. Specifically, they are faced with new decisions about whether or not to outsource their mission-critical IT systems to Web and IT hosting facilities. The paper includes problem identification, analysis of major issues, and recommendations. KEYWORDS: IT management web hosting case studies IT infrastructure mis case solution electronic commerce Internet. 8 pages, 0 footnotes, 0 bibliographic sources. 1,830 words.   $56   17377. CISCO SYSTEMS ARCHITECTURE: ERP & WEB-ENABLED IT. This paper provides a case analysis and case solution to a popular Harvard Business School case study (301099) by Richard L. Nolan, Kelley Porter, and Christina Akers on Cisco Systems, Inc. circa 2000. The case focuses on Cisco’s enterprise resource planning (ERP) implementation and launch of Web-enabled information technology. The analysis focuses on two critical issues: What were the main factors that led to Cisco’s successful ERP implementation? and 2) Can these factors be reliably replicated at other companies? KEYWORDS: cisco systems enterprise resource planning case studies erp internet based technologies case solution technological change. 6 pages, 0 footnotes, 0 bibliographic sources. 1,455 words.   $42   17371. CASE STUDY: A PROBLEM OF MOTIVATION. This paper provides an analysis and a solution to a case study concerning the declining productivity and level of work motivation in a worker hired to work at the Child Welfare Department through the federal government’s Work Incentive (WIN) program. The analysis includes problem diagnosis, identification and evaluation of four potential alternative solutions, and recommendations with plans for implementation. KEYWORDS: worker motivation welfare to work win program work incentives job training case solution. APA Style. 7 pages, 5 footnotes, 5 bibliographic sources. 1,713 words.   $49   17370. CASE STUDY: AN AUTHORITARIAN APPROACH TO MANAGEMENT. This paper provides an analysis of a case study concerning problems in human resources management and management style at the Polk County Social Welfare Department. Patton, the new Director, manifests a highly authoritarian management style. The analysis includes problem diagnosis, analysis and evaluation of three alternative solutions, and recommendations for action. KEYWORDS: hrm case study management style theory x theory y. Written 2004. APA Style. 7 pages, 8 footnotes, 4 bibliographic sources. 1,733 words.   $49   17329. RADIO ONE HARVARD CASE STUDY. A Harvard Business School case study on Radio One Inc., the country’s biggest radio group targeting a Black audience, is analyzed in this paper. The case analysis considers the strategic and financial advantages and disadvantages of Radio One’s proposed acquisition of 17 more radio stations, including a dozen from radio giant Clear Channel Communications. The paper includes a problem summary, an analysis of important external and internal factors, a SWOT analysis, identification and evaluation of alternatives, and recommendations with specific suggestions for implementation. KEYWORDS: Harvard business school case study radio one African American media audiences financial analysis strategic management acquisitions. Written 2006. APA Style. 10 pages, 15 footnotes, 8 bibliographic sources. 2,340 words.   $70   17319. MASLOW’S HIERARCHY OF NEEDS THEORY. This paper provides an overview and analysis of Abraham Maslow’s hierarchy of needs theory and its applicability to business organizations. The paper first introduces the components and assumptions of Maslow’s theory, and briefly refers to some of the general research findings pertaining to its applicability. Then, five specific journal articles relating to the theory are described and analyzed. Emphasis is placed on how each article contributes to an understanding of the theory’s applicability in terms of motivating customers and/or employees. The final section of the paper offers practical suggestions for implementing the theory in organizational settings. KEYWORDS: motivation needs theory Maslow human resources management. Written 2005. 17 pages, 44 footnotes, 10 bibliographic sources. 3,911 words.   $119   17309. “THE INNOVATOR’S DILEMMA” BY CLAYTON M. CHRISTENSON. This paper provides a chapter-by-chapter summary of Christenson’s (2003) book, which is concerned with the failure of companies when they are faced with “disruptive changes in technology and market structure” (p. xiv). As noted by Christensen, this type of failure occurs regularly among well-managed companies that are leaders in their industries, such as Sears and Xerox. According to Christenson and against conventional wisdom, the problem is due to the companies’ managers listening to their customers and seeking profits by providing their customers with what they want. KEYWORDS: business failure innovation change technology market structure. Written 2005. 8 pages, 18 footnotes, 1 bibliographic source. 1,783 words.   $56   17294. IMPROVING ETHICS AT ACCOUNTING FIRMS. After a brief discussion of recent business scandals (e.g., Enron) this paper analyzes some of the recent research findings on how accounting firms can implement ethical standards. These findings are then be used as a basis for recommendations on how accounting firms can improve the ethical behavior of their staffs. Argues that management must establish a clear-cut code of ethics, which should be based both on company objectives and on the existing standards of the profession. KEYWORDS: accounting scandals ethics employee ethical behavior. Written 2005. 9 pages, 20 footnotes, 8 bibliographic sources. 2,150 words.   $63   17266. LEADERSHIP AND TEAMWORK. This brief essay addresses three different topics: 1) Compares charismatic and participative leadership, focusing on the significant differences between these two leadership styles. Notes that while participative leadership by definition involves power sharing and team work, the charismatic leader inspires and attracts subordinate followers. 2) Considers how an instructor might use negative reinforcement to motivate a student’s behavior; and 3) Addresses the question of “If people really live by the WIIFM (what’s in it for me?) principle, how can a leader still achieve teamwork?” KEYWORDS: leadership motivation teamwork organizational psychology Written 2005. 7 pages, 19 footnotes, 4 bibliographic sources. 1,618 words.   $49   17265. LOWE’S COMPANIES: STRATEGY. This paper provides a strategic analysis Lowe’s Companies, Inc.’s (hereinafter, Lowe’s) organizational and marketing strategy. The paper includes an overview and analysis of Lowe’s history, mission, current operations, strategies, and operating environment as well as an analysis of Lowe’s position relative to its principal competitor – Home Depot . Following this, a summary S.W.O.T. analysis is used to identify Lowe’s central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Lowe’s strategy. KEYWORDS: market strategy home improvement do-it-yourself installation contractors strategic analysis Lowe’s Home Depot. APA Style. Written 2005. 14 pages; 43 footnotes; 28 bibliographic sources. 3840 words.   $98   17264. STARBUCKS STRATEGY. This paper presents a strategic audit of Starbucks Corporation, the world’s leading speciality coffee retailer. The analysis evaluates the effectiveness of Starbucks’ strategies to date, noting any strategy-related problems, and makes recommendations on how the company can improve its strategic position in the future. The audit begins with an overview and analysis of Starbucks’ history, mission, operations, and strategies. Following this, a summary S.W.O.T. analysis is used to identify Starbucks’ central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Starbucks’ strategy. It is argued that Starbucks’ success – along with its incredibly rapid growth – has been the result of an aggressive expansion strategy. Such rapid growth, often involving self-cannibalization, and contingent upon customers’ willingness to shell out $4-$5 for coffee, is unlikely to be infinitely sustainable. KEYWORDS: Marketing management strategy Starbucks specialty coffee retailer strategic business case study strategic audit assessment. APA Style. 17 pages, 74 footnotes, 31 bibliographic sources. 4,308 words.   $119   17263. EBAY: STRATEGY. This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and operating environment as well as an analysis of eBay’s position relative to its major competitors. The paper concludes with a summary S.W.O.T. analysis and recommendations on future adjustments to eBay’s strategy. KEYWORDS: eBay online auctions online marketplace strategy Amazon Yahoo expansion diversification Skype PayPal. Written 2005. APA Style. 15 pages, 68 footnotes, 49 bibliographic sources. 4,587 words.   $105   17261. COCA-COLA'S INTERNATIONAL MARKETING STRATEGY. This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized path in entering new markets and marketing its products across different national markets and the extent to which the company has adopted different strategies for different markets. Strategic variations in distribution, advertising, product mix, product development and product positioning are considered. The strategy and/or strategies that Coca-Cola has adopted are evaluated in terms of criteria such as product transportability, the transferability of competitive advantage, inter-firm transferability of resources and the need to adapt to local market conditions. KEYWORDS: Coke Coca Cola Company globalization international marketing strategy market entry product development product positioning advertising. MLA Style. 16 pages, 68 footnotes, 39 bibliographic sources.   $112   17259. SOUTHWEST AIRLINES: STRATEGY. This paper provides a strategic audit of Southwest Airlines. The discount airline’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Southwest’s strategies to date, noting any strategy-related problems, and makes recommendations on how Southwest can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Southwest’s history, recent events and strategies. This is followed by a summary of current operations and a concise description of Southwest’s strategies. The next section presents a competitor analysis, including a summary of key strengths and weaknesses for two key competitors, American Airlines and Jet Blue. This is followed by a summary SWOT for Southwest along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Southwest’s strategy, along with a brief implementation plan. KEYWORDS: airline industry strategic management marketing strategy SWOT Southwest Airlines JetBlue American Airlines competitive analysis. APA Style. Written 2005. 25 pages; 89 footnotes; 34 bibliographic references. 8,469 words.   $133   17258. A STRATEGIC AUDIT OF WAL-MART. This paper provides a strategic audit of Wal-Mart. The retail giant’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Wal-Mart’s strategies to date, noting any strategy-related problems, and makes recommendations on how Wal-Mart can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Wal-Mart’s history, operations, customers and key market segments, and strategies. The next section presents a competitor analysis, including a SWOT for two key competitors, Costco and Target. This is followed by a summary SWOT for Wal-Mart along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Wal-Mart’s strategy, along with a brief implementation plan. KEYWORDS: Wal-Mart Walmart SAM’S discount retailers strategy marketing competition SWOT Target Costco public relations corporate image big box. Written 2005. 25 pages; 156 footnotes; 62 bibliographic sources. 7,650 words.   $133   17256. MOTOROLA STRATEGY. This paper provides an overview and strategic analysis of Motorola. Following a discussion of Motorola’s history and an outline of the company’s operations, its operating industries, and Motorola’s mission/vision statement, the paper provides a summary S.W.O.T. analysis, and an analysis of Motorola’s marketing, growth and differentiation strategies. The paper concludes with recommendations on steps Motorola should take as it continues making its turnaround. Argues that cultural change will be necessary to achieve Motorola’s new vision of “seamless mobility”. Keywords: Motorola cell phones wireless communications strategy competition. Written 2005. 13 pages, 68 footnotes, 39 bibliographic sources. 3,392 words.   $91   17254. WAL-MART STORES, INC.: STRATEGIC AUDIT. This paper provides an audit of strategy at Wal-Mart Stores, Inc. Following a summary profile of Wal-Mart’s organization and operations, the retail giant’s strategy is assessed and analyzed through a five forces analysis and concluding summary SWOT (strengths-weaknesses-opportunities-threat) analysis. It is argued that Wal-Mart has achieved unprecedented retail success through its combination price-and expense-cutting strategy and that its current level of bargaining power over suppliers, capacity to crush smaller competitors, and strong appeal to price-conscious consumers will continue to feed future growth. At the same time, it is noted that Wal-Mart is not invulnerable to competitors. Wal-Mart faces two major competitive threats: 1) a price-threat from dollar-based discounters, and 2) a product differentiation threat from upscale discount retailer Target. Ultimately, however, the biggest threat to Wal-Mart’s continued success comes not from competitors or suppliers but from consumers, employees, and its increasingly tarnished public image. Keywords: discount retailer Wal-Mart strategic analysis SWOT Five Forces competition strategies. Written 2005. 12 pages; 53 footnotes; 39 bibliographic sources. 3,547 words.   $84   17253. TARGET CORP STRATEGY. This paper provides an overview and analysis of strategic issues at Target Corp. Begins with a brief overview of the discount retailer’s operations and its strategic operating environment. Following this, a summary SWOT analysis provides the necessary background for identification and discussion of Target’s distinctive competencies, its primary competitive advantage, and its biggest or most central strategic issue today and in the immediate future. Keywords: discount retailer Target strategic analysis SWOT environmental analysis. 8 pages, 21 footnotes in text, 19 bibliographic sources.   $56   17252. A GROWTH STRATEGY FOR TARGET CORP. This paper presents and describes a number of recommendations on how Target Corp. Might best reach its goal of achieving an average 15% annual growth in revenues over the next five years. It is argued that in order to achieve and sustain this impressive growth rate, Target will need to streamline operations and focus on its core competencies; capture market share from both traditional discount rivals and from mid-tier department stores; broaden its expansion plans; increase comparable store sales; expand Internet-based sales; and increase net revenues from credit card sales. Specific recommendations include the disposal of non-performing assets and operations; improvements to the supply chain; aggressive expansion; the launch of a new “rewards program” for regular customers; a credit card promotion; and expansion of Target’s web-based store. Keywords: discount retailer strategic planning marketing Target. Written 2004. 12 pages; 14 footnotes; 21 bilbiographic sources. 2,692 words.   $84   17250. GAP MARKETING. The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the company’s 2002-2004 turnaround, marketing strategy and practices at Gap are profiled. After a brief summary corporate history, the analysis considers Gap’s segment strategy, profiles its brands and products, outlines its system of distribution, and discusses its pricing, advertising, and promotion policies. The analysis concludes with an evaluation of Gap’s current position and planned marketing strategies. Keywords: specialty retailer Gap casual clothier marketing strategy competition. Written 2004. 12 pages; 49 footnotes; 25 bibliographic sources. 4,236 words.   $84   17249. CIRCUIT CITY STORES: STRATEGY. This paper provides an overview and analysis of competitive strategy at Circuit City Stores. Following a problem diagnosis and situation assessment, alternative strategies are identified and discussed. Considers the electronic retailer’s major strengths and weaknesses and makes an assessment of major competitors including Best Buy and Wal-Mart. The concluding section makes recommendations on the adoption of a specific strategy and outlines a plan for implementing this strategy. Keywords: marketing strategic analysis competition electronic retailer. Written 2004. 9 pages; 22 footnotes; 25 bibliographic sources. 2,333 words.   $63   17246. BLOCKBUSTER MARKETING. This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles Blockbuster’s marketing objectives, strategies and tactics as it struggles to respond to changes in the marketing environment and meet its ambitious goal of becoming the complete source for movies and games. Examines Blockbuster’s new initiatives such as in-store subscriptions (“Movie Pass”), gaming expansion, DVD trading, and its new online subscription service. Keywords: strategic analysis marketing video stores gaming movies. Written 2004. 8 pages; 35 footnotes; 20 bibliographic sources. 2,076 words.   $56   prev  1  2  3  4  5  6  7  8  next   Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance