Catalog Sections:
  Accounting
  Advertising
  Africa
  African American studies
  Anthropology
  Architecture
  Art
  Astronomy
  Biology
  China
  Communications
  Computers
  Criminology
  Employee Relations
  Environmental Science
  Film
  Finance
  Foreign Governments
  Foreign Policy (U.S.)
  Gender & Sexuality
  HR Management
  International Relations
  International Trade
  Internet
  Japan
  Journalism
  Juvenile Delinquency
  Labor
  Latin America
  Linguistics
  MIS
  Managerial Science
  Marketing
  Marx and Marxism
  Math
  Medicine and Health Care
  Middle East
  Minorities (other than Blacks)
  Music
  Nursing
  Penology
  Personality Theory
  Personnel Management
  Physical Education
  Police Science
  Political Science (non-US)
  Political Science (U.S.)
  Political Theory
  Psychopathology
  Psychotherapy
  Public Administration
  Religion (Judeo-Christian)
  Religion (non-Judeo Christian)
  Sexuality
  Shakespeare
  Social Problems
  Sports
  Television and Radio
  Third World Asia
  Urban Studies
  Women's Studies
  Search by topic:  
5B. ADVERTISING AND MARKETING

How to interpret the catalog entries:
  • How old is my paper? The closer a paper is to the top of a page, the more recently it was written.
  • Book reviews Underlined titles indicate that the paper is a review/summary of a book.
  • Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
 
prev  1  2  3  4  5  6  next  
 
18277. Hp: The Computer Is Personal Again Harvard Business Case Study 509010. This paper provides a Berkeley Research case study analysis and alternative case study solution to a Harvard Business School marketing case study by Rajiv Lai and Catherine Ross on Hewlett-Packard Company’s Personal Systems Group (PSG) (selling PCs, monitors, workstations, handheld mobile computing devices, and related support services). The case, set in late 2008, focuses on product design and marketing strategy for HP’s PSG division. The paper includes background analysis, problem statement, problem analysis with SWOT, assessment of alternatives, recommendations and implementation. KEYWORDS: case studies personal computer industry Hewlett Packard case solution HP corporate strategy marketing strategy competition information technology globalization distribution channels harvard business school case Berkeley Research case solution. APA Style. 12 pages, 9 footnotes, 7 bibliographic sources.   $84
 
18274. Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing Through the Internet - Insead Business Case Study f0365. This paper provides a case analysis and case solution to a popular INSEAD marketing case study by Tawfik Jelassi concerning the e-business strategy of Ducati, the Italian manufacturer of high-performance motorcycles. The case considers the opportunities and challenges to a manufacturer using the Internet channel for sales and marketing. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendation, and implementation plan. KEYWORDS: ducati motorcycle case study case solution Italian motorcycle market internet marketing advertising channel conflict virtual communities. Harvard Style. 12 pages, 15 footnotes, 9 bibliographic sources.   $84
 
18268. Lenovo: Building a Global Brand Harvard Business School Case Study 9-507-014. This paper provides a case analysis and case solution to an international marketing and brand management case study by John A. Quelch concerning China-based Lenovo’s 2004 acquisition of IBM’s PC division and its efforts to build a global brand. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. 11 pages, 16 footnotes, 12 bibliographic sources. 3,523 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: lenovo case study case solution ibm pc personal computer market international marketing Chinese computer maker brand management global brands acquisition management globalization branding strategy, culture and management.

RELATED PAPERS

Clayton Industries Inc. Peter Arnell Country Manager for Italy Harvard Case Solution

Procter and Gamble: Europe: Vizir Launch Harvard Case Solution

United Cereal: Lora Brill's Eurobrand Challenge Harvard Brief Case Solution

  $77
 
18262. Dove: Evolution of a Brand Harvard Business School Case Study 9-508-047. This paper provides a Berkeley Research case analysis and case solution to a popular Harvard marketing case study concerning Unilever’s “Dove” brand soap. The case focuses on Unilever’s designation of Dove as a master brand and its launch of a controversial advertising campaign (“Real Beauty”) as well as its expansion of the Internet channel for marketing and branding. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. APA Style. 11 pages, 12 footnotes, 7 bibliographic sources. 3230 words.

TAGS: branding case study dove brand case solution unilever dove brand soap real beauty advertising campaign internet new media marketing YouTube viral marketing Axe brand

RELATED PAPERS:

Communispace Harvard Case Solution

UnMe Jeans: Branding in Web 2.0 Case Solution

  $77
 
18261. Marketing the $100 Laptop Harvard Business School Case Study 9-508-024. This paper provides a Berkeley Research case analysis and case solution to a popular Harvard strategic marketing case study by John A. Quelch concerning Nicholas Negroponte’s launch of the Internet- and multimedia-capable $100 laptop and the One Laptop Per Child (OLPC) campaign aimed at putting these inexpensive PCs in the hands of children in developing countries. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution global economy international marketing nonprofit new product innovation developing countries education personal computers technology management. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources.   $70
 
18252. Lincoln Electric Harvard Case Study 9707445. This paper provides a Berkeley Research case study analysis and case solution to a popular 2006 Harvard Business School case study (9-707-445) by Jordan Siegel concerning global strategic management and incentive systems at Lincoln Electric. The case study concerns Lincoln Electric’s global expansion strategy, looking at its successful Chinese operations and considering how the company can take apply the lessons learned in China in India and elsewhere in Asia as well as Europe. The case analysis and solution includes problem statement, analysis (including a SWOT), assessment of alternatives, recommendations and implementation plan. APA Style. 11 pages, 11 footnotes, 10 bibliographic sources. 3,016 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: lincoln electric case solution international business strategy globalization market entry china india market entry market selection labor employee incentives strategic management marketing joint venture acquisition.

  $77
 
18216. The Ethical Issue of Advertising to Children. This paper discusses the arguments for and against the practice of advertising to children. Topics of special concern, such as food ads and health, gender stereotypes, and online advertising, are also addressed. Although there are ethical problems with children’s ads, this does not mean that they should be banned. Rather, it is argued that there is a need for more industry self-regulation and for more parental responsibility. KEYWORDS: advertising ethics children health gender Internet. MLA Style - footnotes in text. 16 pages, 44 footnotes, 14 bibliographic source.   $112
 
18199. Organic Growth at Wal-Mart Harvard Case Study 9-707-498. This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s possible expansion of its selection of organic food in the context of wider attempts to move the giant retailer upscale a bit and to focus on environmental sustainability. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart organic grocery competitive strategy growth strategy five forces swot pest analysis whole foods case solution. APA Style. 11 pages, 14 footnotes, 9 bibliographic sources. 2,916 words.   $77
 
18198. Antegren: A Beacon of Hope Harvard Case Study 408025. This paper provides a Berkeley Research case study analysis and solution to a 2007 strategic management Harvard Business School case study (408025) by Joshua Margolis, Thomas DeLong and Terry Heymann on a biotechnology firm’s (Biogen Idec) development of the drug Antegren, promising in the treatment of Multiple Sclerosis and headed for FDA fast-track approval. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan.

TAGS: case study solution, biotechnology, pharmaceutical industry multiple sclerosis blockbuster drug strategic management crisis management, product recalls antegren disease management treatment case solution prescription drugs ethics.

10 pages, 12 footnotes, 5 bibliographic sources. 2,713 words.

RELATED PAPERS:

MorphSys AG: The Evolution of a Biotechnology Business Model Harvard Case Solution

  $70
 
18190. Tivo 2007: Dvrs and Beyond Harvard Case Study 9-708-401. This paper provides a Berkeley Research case study analysis and a case solution to a strategic management Harvard Business School case study (9-708-401) by David B. Yoffie and Michael Slind on DVR company TiVo. The case focuses on TiVo’s efforts to capitalize on digital convergence and to become something bigger than a consumer electronics company. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. APA Style. 11 pages, 9 footnotes, 8 bibliographic sources. 2,924 words.

TAGS: case study solution, corporate strategy, tivo dvrs cable television internet digital media, digital video rights, online video piracy, netflix, hulu, YouTube, strategic planning marketing strategy formulation implementation globalization case solution.

RELATED PAPERS

Netflix: Harvard Business Case Study Solution

YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution

Hulu: An Evil Plot to Destroy the World Harvard Case Solution

Backchannel Media: Making Television Clickable Harvard Case Solution

TIVO in 2002, Consumer Behavior Harvard Case Solution

Online Video Piracy Research Paper

  $77
 
18189. Arrow Electronics, Inc Harvard Case Study 598022. This paper provides a Berkeley Research case study analysis and case solution to a popular marketing and product distribution Harvard Business School case study (598022) by Das Narayandas about electronic parts distributor Arrow Electronics. This case study concerns Arrow's possible responses to a proposal from an independent distribution service to include Arrow as one of few select distributors in its proposed new Internet-based trading system. The case analysis includes problem statement, key issues, analysis with SWOT and five forces analyses, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies electronics industry product portfolio management strategy marketing distribution internet customer relations supplier relations management case solution swot porters five forces. APA Style. 10 pages, 8 footnotes, 4 bibliographic sources. 2,578 words
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $70
 
18188. Google Inc. Harvard Business Case Study 9-806-105. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School strategic management and marketing case study (9-806-105) by Kerry Herman and Thomas R. Eisenmann on Internet search engine giant Google. The case provides an overview of Google’s history and Google’s strategy and organization as of 2006. Google’s position within a competitive Internet market is considered. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies google corporate strategy internet search engine ipo corporate culture competitive advantage yahoo microsoft msn business history social networks globalization case solution. APA Style. 11 pages, 12 footnotes, 9 bibliographic sources.   $77
 
18187. Ipod Versus Cell Phone: A Mobile Music Revolution? Harvard Case Study 9-707-419. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and Michael Slind focused on the battle between music enabled cell phones and Apple’s efforts to dominate digital music through its ipod, itunes and related products. The analysis focuses on the strategic challenges and opportunities faced by Apple (as the existing leader in portable digital music) and its emerging rivals in the cellular phone industry. The case analysis includes problem statement, analysis with PEST, SWOT for Apple and the cell phone companies and a Porter's Five Forces; assessment of alternatives for Apple and the cell phone companies; and recommendations and likely future outcomes. APA Style. 11 pages, 12 footnotes, 10 bibliographic sources. 2820 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case studies ipod itunes cell phones mobile phones digital music marketing strategy consumer electronics wireless technology music industry copyright protection globalization telecommunications case solution SWOT five forces.

RELATED PAPERS

Apple Inc in 2010 Harvard Case Solution

Apple Inc, 2008 Harvard Case Solution

Design Thinking and Innovation at Apple Harvard Case Solution

Symbian, Google, Apple in the Mobile Space Harvard Case Solution

Apple Computer 2006 Harvard Case Solution

Marketing Campaign for the Apple IC.E Reader Term Paper

Marketing the iPod term paper

The Apple iPod Term Paper

HTC Corp in 2009 Harvard Case Solution

  $77
 
18186. Wal-Mart Everyday Low Prices in China Harvard Case Study hku590. This paper provides a Berkeley Research case study analysis and case solution to a University of Hong Kong/Harvard Business School international marketing case study (HKU590) by Ali F. Farhoomand and Iris Wang on Wal-Mart’s Chinese operations. The case focuses on Wal-mart’s efforts to transplant it’s “everyday low prices” model to China. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart china globalization marketing advertising pricing strategy discount retailer competitive strategy interntionalization localization chinese consumers case solution. APA Style. 12 pages, 17 footnotes, 11 bibliographic sources. 3,077 words.   $84
 
18184. Marvel Enterprises, Inc. Harvard Case Study 505001. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing and strategic brand management case study (505001) by Anita Elberse on the comic book and superhero entertainment company, Marvel, six years after the company emerged from the brink of bankruptcy. The case focuses on Marvel’s business model and the risks associated with dependency on a few blockbuster super heroes. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies marvel enterprises comics superheros spider man x-men the hulk branding business model marketing strategy strategic management intellectual property case solution. 11 pages, 11 footnotes in text, 6 bibliographic sources.   $77
 
18183. Haier: Taking a Chinese Company Global Harvard Case Study 9-706-401. This paper provides a Berkeley Research case study analysis and case solution of a popular Harvard Business School global strategic management case study (9-706-40) by Tarun Khanna, Ingrid Vargas, Krishna G. Palepu on Haier, China’s leading appliance maker, and its efforts to build a globally recognized brand. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies haier chinese appliance electronics case solution globalization international marketing strategy branding ge whirlpool strategic planning. APA Style. 11 pages, 17 footnotes, 13 bibliographic sources. 2,939 words.   $77
 
18180. Tivo in 2002: Consumer Behavior Harvard Case Study 502062. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo in 2002. The case focuses on consumer behavior and the difference between converted TiVo users and skeptics. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. APA Style. 10 pages, 25 footnotes, 11 bibliographic sources. 2916 words.

TAGS: case studies, tivo, dvrs, online video, YouTube, hulu, Netflix, television industry, online piracy, marketing strategy consumer behavior new product planning advertising television direct video recorders dvr case solution.

RELATED PAPERS

Netflix: Harvard Business Case Study Solution

YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution

Hulu: An Evil Plot to Destroy the World Harvard Case Solution

Backchannel Media: Making Television Clickable Harvard Case Solution

TIVO 2007: DVRS and Beyond Harvard Case Solution

Online Video Piracy Research Paper

  $70
 
18173. Carnival Cruise Lines Harvard Case Study 9-806-015. This paper presents a Berkeley Research case study analysis of a Harvard Business School marketing and customer relations management case study (9-806-015) by Lynda M. Applegate, Robert J. Kwortnik, and Gabriele Piccolio on Carnival Cruise Lines. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies carnival cruise leisure cruise industry customer relations management data management customer loyalty retention pricing. APA Style. 11 pages, 26 footnotes, 11 bibliographic sources.   $77
 
18172. Samsung Electronics Harvard Case Study 9-705-508. This paper provides a case study analysis of a Harvard Business School strategic management case study by Siegel and Jinho on Korean electronics maker Samsung. The case focuses on Samsung’s efforts to maintain its strategic competitive advantage in the face of challenges from new Chinese competitors. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies competitive advantage semiconductors electronics global marketing management strategy cost differentiation samsung globalization china. APA Style. 11 pages, 12 footnotes, 6 bibliographic sources. 3,269 words.   $77
 
18169. Product Team Cialis: Getting Ready to Market Harvard Case Study 9-505-038. This paper presents a Berkeley Research case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words.   $77
 
18168. Inside Intel Inside Harvard Case Study 9-502-083. This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry leader Intel. The time frame of the case is 2002 and global marketing director Pamela Pollace is debating whether the company should extend its highly successful but aging "Intel Inside" branding campaign to non-PC product categories like cell phones and PDAs. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies intel semiconductors marketing strategy branding global advertising direct to consumer marketing globalization case solution. APA Style. 11 pages, 10 footnotes, 9 bibliographic sources. 2,730 words.   $77
 
18167. Southwest Airlines 2002: An Industry Under Siege Harvard Case Study 9-803-133. This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School strategic management case study by James Heskett (9-803-133) on Southwest Airlines. The case concerns the challenges Southwest faces in the post-911 operating environment given the security issues and general airline industry malaise. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. APA Style. 11 pages, 12 footnotes, 8 bibliographic sources. 3,097 words.

TAGS: case studies airline industry competition strategy southwest airlines corporate culture customer service air security September 11 case solution

RELATED PAPERS:

Southwest Airlines: In a Different World Harvard Business Case Study 910419

Southwest Airlines Strategy

Southwest Airlines in a Different World Harvard Case Study Annotated Bibliography

  $77
 
18166. Xm Satellite Radio (A) Harvard Case Study 9-504-009. This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and marketing strategy of XM satellite radio, considering the challenges involved in launching a radically new product and analyzing the media environment for XM radio and its main competitor, Sirius. The case analysis includes problem identification, environmental analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies business models competition decision making marketing strategy pricing product introduction satellite radio target marketing case solution. APA Style. 10 pages, 11 footnotes, 6 bibliographic sources.   $70
 
18115. Direct Mail Campaign for a Non-Profit. This paper describes a proposal for a direct mail campaign to increase donor contributions and raise awareness for Pine Street Inn, an organization that provides services to homeless persons in the New England region. Topics include objectives, audience, timing, budget, strategy, letter design, and methods for evaluating the campaign's effectiveness. KEYWORDS: marketing direct mail nonprofit organization homeless Pine Street Inn. MLA Style. 11 pages, 20 footnotes, 8 bibliographic sources. 2,622 words.   $77
 
18070. Harley-Davidson. This term paper presents a strategic overview of motorcycle maker Harley-Davidson. The paper covers the history and development of the company, its products, its sales and physical status through 2005, and the reasons for its success (including especially its ability to build customer loyalty). The paper also discusses changing customer demographics and the efforts of the company to appeal to women and a younger generation of riders. KEYWORDS: company overview harley davidson strategy. MLA Style. 8 pages, 24 footnotes, 12 bibliographic sources. 2,037 words.   $56
 
18065. American Consumers & Value. This paper discusses an article entitled "Consumers Keep the Upper Hand," by Jon Berry, which was published in a 1998 issue of American Demographics. According to the article, American consumers are becoming increasingly concerned about obtaining "value" in their product choices. Berry cites survey data that show consumers placing more emphasis on the importance of getting a "good deal," rather than getting a quality product, per se. Although the article provides some insight into consumer behavior, Berry is criticized for certain omissions and for failing to analyze the implications of the survey data he discusses. KEYWORDS: article review consumers value. MLA Style. 5 pages, 3 footnotes, 2 bibliographic sources. 1,262 words.   $35
 
18023. Direct-to-Consumer Prescription Drug Ads. This term paper argues for the abolishment of direct-to-consumer (DTC) pharmaceutical ads. Following a discussion of the historical background of the topic, the paper examines the arguments both for and against the use of DTC ads. The proponents of DTC ads claim that they educate consumers, build physician-patient relationships, and help boost the economy. The essay points out the weaknesses in these arguments and notes that they are mostly made by people with a vested interest in such ads. By contrast, there is a great deal of evidence to support the argument against DTC ads (they confuse and mislead consumers, they strain physician-patient relationships and result in over-prescribing, and they have a negative impact on the economy by inflating healthcare costs). KEYWORDS: pharmaceutical industry prescription drug advertising business ethics argumentative essay. APA Style. 22 pages, 49 footnotes, 17 bibliographic sources. 5,637 words.   $133
 
17953. Starbucks in 1997 Case Study. This paper provides an analysis and case solution to a case study on specialty coffee leader Starbucks in 1997. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. Now that Starbucks has firmly established its market leadership position, CEO Howard Schultz and the rest of the management team must now decide how to best exploit the many opportunities for global expansion while maintaining brand image and remaining true to organizational values. The analysis includes an environmental analysis; a Porter’s Five Forces analysis; a competitive analysis; an identification and analysis of Starbuck’s business level, corporate level and competitive strategies; an identification of Starbuck’s core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: specialty coffee market starbucks marketing strategy global expansion organizational values case solution. 12 pages, 13 footnotes, 6 bibliographic sources. 3333 words   $84
 
17950. amazon.com Strategic Management Case Study. This paper provides an analysis and case solution of a case study on Amazon.com. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time is mid-1998, three years after Amazon's July 1995 founding. Yet to turn a profit, Amazon faces challenges as it struggles to achieve and maintain a sustainable competitive advantage. This case analysis considers how Amazon can best meet these challenges which include becoming profitable, integrating acquisitions and expanding product portfolio, and fending off competitors. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Amazon's business level, corporate level and competitive strategies; an identification of Amazon's core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case studies amazon online bookseller internet commerce marketing strategy five forces swot competitive strategy. Turabian style with endnotes. 12 pages, 22 footnotes, 10 bibliographic sources case solution. 3,185 words.   $84
 
17769. Apple Ipod Marketing. This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers Apple’s marketing intent with the iPod and describes how that marketing intent is delivered to the customer. In addition, the paper analyzes the effectiveness of the iPod marketing strategy and tactics and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. KEYWORDS: Apple Computer iPod music download iTunes advertising marketing strategy target. 12 pages; 51 footnotes; 17 bibliographic sources. 3,015 words.   $84
 
17765. Azalea Seafood Gumbo Shoppe Case Study: Strategy Recommendations. This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words.   $84
 
17764. Azalea Seafood Gumbo Shoppe Case Study: Swot Analysis. Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words.   $56
 
17751. Fedex in China. This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy, along with a discussion of FedEx’s China operations and China marketing strategy to date, the paper raises and examines critical issues related to the company’s China marketing efforts and then makes recommendations on strategic direction and specific actions for implementation. The analysis of FedEx in China reveals that the company faces two especially critical issues: 1) How can FedEx best stave off increasing competition from its key rivals and maintain its current leadership position in air cargo international express delivery from China? and 2) Once FedEx has completed its buyout of its Chinese joint venture partner, how can FedEx best approach competing in China’s risky, highly competitive and potentially highly lucrative domestic express delivery market? It is recommended that FedEx leverage its strong position with regard to Chinese air cargo holdings and routes and its good relations with North American and European businesses to continue aggressive expansion of the international component of the Chinese market. It is forecast that FedEx will achieve a dominant position in the overall Chinese international express market within ten years. In terms of the domestic Chinese market, it is recommended that FedEx proceed with extreme caution, building relationship with Chinese businesses through offering value-added services. FedEx must view the domestic market as a long-term investment. KEYWORDS: express delivery service marketing china federal express fedex Chinese market entry global strategy. APA Style. 14 pages, 132 footnotes, 54 bibliographic sources. 4,750 words.   $98
 
17748. Tesco u.s. Market Entry. In February of 2006, London-based Tesco PLC, which has a 12% share of total UK retail and a 30.6% share of the UK food market, announced that it was preparing to enter the United States market . This paper presents an analysis of the macro and micro US grocery retailing market with Tesco’s impending market entry in mind. The analysis begins with an overview and analysis of the US market, including a discussion of market size, industry composition, regulatory concerns, and major trends. A PEST analysis provides a summary overview of key concerns. Following this is a brief competitive analysis. A concluding summary S.W.O.T. analysis considers opportunities and threats in the US market in the context of Tesco’s internal strengths and weaknesses. KEYWORDS: grocery retail us market entry strategy british retailer tesco market analysis swot pest competitors walmart safeway 7-eleven. Harvard style. 12 pages, 46 footnotes, 37 bibliographic sources. 3,076 words.   $84
 
17743. Mortgage Company Marketing Plan. This paper presents a marketing plan for a new mortgage brokerage serving the Atlanta, Georgia metro market. The proposed business will be a full-service mortgage brokerage, offering a broad assortment of mortgage (purchase, refinance, reverse and home equity) loans from wholesale lenders across all three main credit classes – prime, alternative-A and sub-prime – along with financial advising tied to the needs of the customer. The company’s mission is to provide customers with comprehensive mortgage services and mortgage products best suited to their individual needs and circumstances through a business model which stresses the principles of fairness, transparency, and integrity. The principal target market group for this service are baby boomers (persons born between 1946 and 1964) currently residing in and/or relocating to the Atlanta metro area. The analysis includes a comprehensive situation analysis (analysis of internal strengths and weaknesses, PEST analysis of external environment, assessment of opportunities & threats in the external environment), competitive analysis followed by presentation of marketing objectives, market selection and target markets, marketing strategy, marketing mix, action program (pricing, distribution, communications) and budget with two year proforma income statement. KEYWORDS: home mortgages mortgage lending brokers housing market financial services marketing plan marketing strategy start up business target marketing baby boomers. 18 pages, 30 footnotes, 28 bibliographic references. 5,699 words.   $126
 
17734. Kodak and the Digital Revolution (A): Harvard Case Study 9-705-448. This paper presents a Berkeley Research case study analysis and case solution of a strategic management and marketing Harvard Business School case study (9-705-448) by Gavetti, Henderson, and Giorgi on Eastman Kodak company and the digital revolution in photography. After enjoying decades of market leadership in the analog photography and film business based on a highly successful “razor blades” strategy emphasizing the sale and processing of film, Kodak confronts the challenge of the disruptive technology of digital (film-less) photography. The essay begins with a problem summary. The paper includes an analysis of external factors in the general and task/industry environment (including a five forces analysis), an analysis of internal factors, a summary SWOT analysis, identification and analysis of alternative strategies, and recommendations for action and implementation. KEYWORDS: case studies kodak digital photography revolution eastman kodak company fuji film five forces swot disruptive technology strategic management competitive analysis globalization digital cameras case solution. APA style. 9 pages, 10 footnotes, 9 bibliographic sources. 2302 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

  $63
 
17729. Sony Corporation: Car Navigation Systems Case Study 597032. This paper provides an analysis and a case solution to a Harvard Business School strategic marketing case study (597032) by John A. Quelch and Yoshinori Fujikawa on Sony Corp.’s car navigation systems. Having pioneered the car navigation systems market in Japan in the early 1990s, Sony must now in 1996 figure out how to boost lagging sales and recapture lost market share in the highly competitive Japanese market while at the same time determine how to best tap the vast potential of the evolving European and newly emergent US market in the face of growing competition, rapid technological change, a lack of technical standards, and uncertain market conditions. Includes a statement of the problem, identification of central issues, and recommendations for action in terms of product line, geographical concentration, and standardization issues. KEYWORDS: globalization international marketing harvard business case study case solution marketing strategy strategic management sony car navigation system product innovation case study. 7 pages, 0 footnotes, 1 bibliographic source. 1,638 words.   $49
 
17727. Dell Operations Management Profile. This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations management at Dell, outlining the steps in the manufacturing process and profiling operations at the company, including discussion of Dell’s supply chain and supplier relations and its innovative zero inventory system. Dell’s marketing strategy, target market, competitors and competitive advantage are identified and discussed. A summary SWOT analysis is also included. The conclusion offers a personal opinion on the company and its prospects. KEYWORDS: Dell computer strategy manufacturing process zero inventory supply chain direct sales model. MLA Style. 12 pages, footnotes, 56 footnotes, 22 bibliographic sources. 3,204 words.   $84
 
17713. Fedex Corporation. This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS) package delivery company in the United States. Part one of this paper provides an overview and discussion of the package delivery industry. Part two profiles FedEx’s history, management, and marketing strategy. Part three considers how FedEx has fared financially. The final section offers conclusions on the company’s financial future and makes recommendations on its stock. KEYWORDS: FedEx federal express financials package delivery business ups usps dhl tnt china expansion. APA Style. 9 pages, 23 footnotes, 13 bibliographic sources. 2,190 words.   $63
 
17701. Creativity in Advertising. This paper presents an overview and analysis of the role, importance and limitations of creativity in advertising, with attention to applying creative advertising principles to new media including the Internet. It is argued that although creativity is often a critical element in advertising success, excessive emphasis on creativity may inadvertently block the message of the advertisement, thereby entertaining but not informing or persuading the target audience. Following an overview and definition of creative advertising, six basic guidelines for implementing creativity in advertising are offered: 1) Take risks in putting forth ideas for creative advertising; 2) Use novel viewpoints of the product/service; 3) Redefine problems; 4) Do the unexpected; 5) Don’t let efforts at creativity block the sales pitch; and 6) Take advantage of the creative advertising opportunities offered in new media forms. Keywords: advertising creativity new media online. Chicago Style Endnotes. 7 pages, 21 footnotes, 15 bibliographic sources. 1631 words.   $49
 
17624. Wyler Unsweetened Soft Drink Mixes Case Study. This paper provides an analysis and case solution to a marketing case study concerning Wyler Foods’ decision on whether or not to introduce its own brand of unsweetened soft drink mix into the national market. The case analysis defines the issues, provides an industry analysis (looking at supply, demand, competitive conditions, regulatory concerns), discussion of the position of Wyler within the industry (market position, supply position, competitive position); outlines alternatives; and makes recommendations for action. KEYWORDS: business case studies marketing case study analysis market entry strategy competition strategy case solution. 10 pages, 0 footnotes, 1 bibliographic source. 2,266 words.   $70
 
17576. Criticizing Mcdonald’S. This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s obesity problem, having a negative impact on the environment, treating animals inhumanely, and marketing products to impressionable young children. Describes the criticisms, considers the merits in the charges, and looks at McDonald’s efforts to respond to the charges. KEYWORDS: fast food industry mcdonalds obesity public health environment marketing ethics. MLA Style. 9 pages, 23 footnotes, 8 bibliographic sources. 2,243 words.   $63
 
17471. Nestle Global Strategy. This paper provides a critique and analysis of an article published in the 7 August 2004 Economist. The article presents an overview and analysis of global strategy at Nestlé, the Swiss-based multinational. Summarizes the article and enumerates the major issues raised in the article. Examines the author’s central thesis that Nestle as currently organized is an unwieldy giant and finds it wanting. Contends that the article’s solid points have been weakened by a lack of supporting data and by the author’s clear bias in favor of focus strategies and against growth strategies. KEYWORDS: article critique london economist global strategy nestle food consumer products marketing management strategy. APA Style. 8 pages, 6 footnotes, 1 bibliographic source. 1,982 words.   $56
 
17463. Nike: Global Strategy. This paper provides an overview and analysis of Nike’s utilization of innovative and at times ruthless business strategies to establish its commanding position in the global sports footwear and apparel market. Following an overview of the company and a discussion of Nike’s historical strategies, the analysis considers specific prototypical examples of Nike’s market-dominating strategies, including ambush marketing tactics, reliance on superstar endorsements, paradoxical marketing tactics, and controversial labor cost-cutting strategies. KEYWORDS: athletic shoes athletic apparel sportswear sneakers sports star endorsements sweatshops guerilla marketing ambush marketing. APA Style. 10 pages, 58 footnotes, 25 bibliographic sources. 2,445 words.   $70
 
17462. Eli Lilly, 1998 (A): Strategic Challenges Harvard Case Study 399173. This paper provides a Berkeley Research 14-point action research model case analysis and case solution to a Harvard Business School case study (399173) by Michael Y. Yoshino and Thomas W. Malnight which focuses on pharmaceutical giant Eli Lilly’s strategic challenges in 1998. Although Lilly has grown over the previous decade and although it has a strong leadership position in the neurosciences with its Prozac and Zyprexa products, the company faces numerous market challenges related to changing demographics, intensifying competition, industry consolidation, regulatory pressures and healthcare industry cost constraints. It is recommended that Lilly diversify its product portfolio, cautiously begin acquiring small firms, and work to change its organizational culture to encourage flexibility and organization-wide learning. KEYWORDS: case study case studies pharmaceutical industry Eli Lilly and Company strategy strategic management strategic international marketing action research consolidation research and development teams globalization case solution. APA Style. 14 pages, 9 footnotes, 7 bibliographic sources. 3,440 words.   $98
 
17451. Marketing Medical Equipment to China. This paper explores entering the Chinese medical equipment market with a portable digital x-ray product. The first part of the paper presents an overview and analysis of the Chinese market, and a discussion of risks, opportunities, and basic parameters of doing business in China from the perspective of an American firm. The second part of the paper focuses on entering the medical equipment market. The Chinese health industry in general and the medical devices industry (with a focus on digital medical imaging equipment) in particular are profiled and discussed in terms of structure, risks and opportunities. Taking the perspective of a small U.S. manufacturer and marketer of high technology medical imaging equipment, the analysis then presents a tentative program for Chinese market entry, focusing initially on a portable digital x-ray machine. KEYWORDS: China market entry medical devices marketing strategy. 21 pages, 106 footnotes, 46 bibliographic sources. 5066 words.   $133
 
17448. Athletic Shoe Industry. This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words.   $84
 
17430. Microsoft’S Marketing Orientation. This paper provides a critical overview and analysis of the current marketing orientation of Microsoft. The extent to which Microsoft manifests a market orientation and/or adopts the characteristics and strategies of a market-driven company is evaluated. The paper considers how successful Microsoft is in terms of ensuring that factors in its external environment and the various market actors with which it relates are accommodated within its marketing strategy. Also considered is how successful Microsoft appears to be in ensuring cross-functional responsibility for marketing operations within and across its own sub-units and departments. Prior to examining Microsoft’s marketing orientation in detail, the concept of a market-oriented firm is defined and a brief overview of Microsoft’s current operations and structure is presented. The paper concludes with recommendations to Microsoft management on the future development of market-driven strategies aimed at securing Microsoft’s sustained competitive advantage. KEYWORDS: Microsoft software competition strategy marketing. 15 pages, 53 footnotes, 33 bibliographic sources. 3,457 words.   $105
 
17425. Marketing Prescription Drugs. This paper provides an overview and analysis of Big Pharma’s prescription drug marketing, considering the economic, political, social and ethical aspects of this issue. Following a definition of the issue and an identification of the major stakeholders, the paper analyzes drug manufacturers’ prescription drug marketing, looking at both marketing/promotion to doctors through sales representatives or “detailers” and direct-to-consumer marketing through consumer-oriented advertising and promotions. Policymakers’ and regulators’ response to prescription drug marketing are considered. The concluding section offers recommendations to practicing managers in the pharmaceutical industry about appropriate responses to the challenges and opportunities presented by prescription drug marketing. KEYWORDS: pharmaceutical prescription drug marketing advertising medical ethics healthcare costs. 20 pages, 134 footnotes, 53 bibliographic sources. 4,697 words.   $133
 
17415. Accenture: The Re-Branding of Andersen Consulting Case Study. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49
 
17404. Madcap Craftbrew & Bottleworks, Inc.: Zebra Beer – It’S Not All Black and White Case Study. This paper presents an analysis and case solution to a marketing case study involving a micro-brewery. The principals of Madcap Craftbrew must determine how to best position their Zebra beer product to achieve sustained competitive advantage within a domestic beer market that is mature and highly competitive and within a segment of that market – craft beer – that is in the midst of a significant shake-out. Includes a Five Forces (Porter) analysis as well as a S.W.O.T. analysis. Identifies and evaluates four possible alternative solutions. Recommends that Madcap position Zebra as a premium beer and offers suggestions on implementation of this strategy. KEYWORDS: marketing case studies market segmentation premium products target marketing beer competitive analysis case solution. 11 pages, 18 footnotes, 12 bibliographic sources. 2,710 words.   $77
 
17403. Gino Sa Ivey Business Case - Distribution Strategy. This paper provides discussion and recommendations on distribution strategy for the Gino SA Ivey Business School case study. The paper discusses Gino's competitive advantages and disadvantages, Gino's control problem with its distributors, and makes recommendations on Gino's long-term (3-year) channel management strategy. For a full analysis of the Gino SA case study, please see paper 17402. KEYWORDS: case study case solution channel management distribution strategy. 6 pages, 11 footnotes, 8 bibliographic sources. 1,485 words.   $42
 
17402. Gino Sa: Distribution Channel Management (1) Ivey Case Study 902a13. This paper analyzes and presents a case solution to a Richard Ivey School of Business (University of Western Ontario) international marketing management case (902A13) by Terry H. Deutscher and Alan Wenchu Yang involving Gino Burner Co., a Paris-based manufacturer of burners. The case concerns a problem in distribution channel management in Gino’s Chinese operations. Taking the perspective of the Marketing Manager charged with assessing the situation and making recommendations, the problem is analyzed, alternative courses of action are identified and evaluated, and support is offered for the recommended alternative. KEYWORDS: ivey harvard case study international marketing case study international distribution management case studies emerging markets globalization Chinese market case solution. 12 pages, 14 footnotes, 11 bibliographic sources. 2,839 words.   $84
 
17401. Frigidaire Company: Launching the Front-Loading Washing Machine Case Study. This paper presents an analysis and case solution to an Iowa State University marketing case study by Kay Palan and Timothy Dannels on Frigidaire’s troubled launch of its new horizontal axis (front loading) washing machine. After defining the problem, a SWOT analysis and brief segmentation analysis are conducted to help generate alternatives. Five potential alternative solutions to Frigidaire’s marketing problem are identified and evaluated. The concluding section presents recommendations and a brief action plan for implementation. KEYWORDS: case studies appliances marketing strategy new product case solution. 11 pages, 4 footnotes, 14 bibliographic sources. 2,565 words.   $77
 
17397. Five Forces Analysis of the Plastics Industry. . This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute products, bargaining power of buyers, and bargaining power of suppliers are analyzed in the context of recent industry trends (e.g., move towards consolidation, structural shifts within the industry, developments in renewable feedstocks, processing innovations, etc.) and significant factors in the operating environment that have impacted competitors in the plastics industry (e.g., growth of the Internet and related technologies, economic recession, rising energy costs, changes in environmental regulations, etc.). KEYWORDS: competitive analysis michael porter five forces analysis plastics industry. APA Style. 14 pages, 89 footnotes, 44 bibliographic sources. 3,389 words.   $98
 
17386. International Expansion of At&T Broadband to Kuwait: Country Risk Assessment & Business Plan. This paper presents a country/market risk analysis and business plan for AT&T Broadband expansion into Kuwait. The investigation begins with a country risk analysis, looking at the economic, political, legal, social, and cultural environment in Kuwait. This is followed by a market analysis which provides an overview of the broadband market in general and considers the particular potential of the broadband market in Kuwait. Subsequent sections provide recommendations for mode of entry; currency and financial risk management; marketing; general operations; and management. The investigation concludes with preliminary financial projections related to initial capital requirements, operating expenses, and projected revenues. KEYWORDS: county risk assessment Kuwait broadband market plan. MLA Style. 22 pages, 71 footnotes, 39 bibliographic sources. 6,704 words.   $133
 
17340. The Elaboration Likelihood Model (Elm) & Product Placement. This paper describes the ways that the Elaboration Likelihood Model (ELM) can be applied to studying the phenomenon of product placement in movies, television, and reality TV. It is argued that the ELM not only helps to explain how product placement works; it also provides insights on how the practices of product placement can be improved to the benefit of all concerned (sponsors, producers of movies and shows, and consumers). Provides a brief history of product placement in movies, television and reality TV; describes the Elaboration Likelihood Model; and examines empirical findings on the use and effectiveness of the ELM. Concludes that the Elaboration Likelihood Model not only helps to explain the phenomenon of product placement, it also provides insight into how the practice can be improved. KEYWORDS: product placement media ELM. 11 pages, 26 footnotes, 8 bibliographic sources. 2,673 words.   $77
 
17322. Mobile Phones in India. This paper presents an overview and analysis of India’s potential as a good market for mobile phones. Following a brief discussion of the burgeoning global mobile phone market and the recent rapid expansion of the Asian mobile phone market, the paper presents a profile of the market for mobile phones in India. A growing middle class, price cuts by phone manufacturers and wireless companies, a shrinking grey market, and reforms in government regulations all favor strong growth in the Indian market. Provides some comparative data on the Chinese mobile phone market and concludes that India offers the most favorable prospects for strong future growth in mobile phones. KEYWORDS: mobile phones cell phone market India China marketing. 14 pages, 46 footnotes, 17 bibliographic references. 3,229 words. Section 25E, 5B, 7C   $98
 
17318. Market Research at Motorola. This paper assumes that the management at Motorola’s mobile phone division is seeking bids for a research agency to conduct a program of research which will explore customer needs and provide guidelines for future product development. The paper first provides a research brief, written from the perspective of Motorola’s marketing management and describing the research needs, objectives and budget. Following this, the paper presents a research proposal from a marketing research agency. The proposal provides background information on the mobile phone industry with a focus on the UK market, sets forth research objectives, and includes a budget and timetable. KEYWORDS: mobile phones marketing market research cell phone industry Motorola. 13 pages, 7 footnotes, 7 bibliographic sources. 3,045 words.   $91
 
17316. Marketing Research Industry. Written as part of an induction/orientation program for a company’s new marketing research trainees and recruits, this paper provides a brief introduction and overview to the market research industry. Includes a discussion of the stages of the marketing research process, the procedures for selecting a marketing research supplier, and ethics and social responsibility issues. KEYWORDS: market research industry new employee orientation. 5 pages, 0 footnotes, 0 bibliographic sources. 1,095 words.   $35
 
17306. Global Marketing Debate. This paper provides an overview and analysis of the three major approaches to global marketing that have emerged since Theodore Levitt wrote his famous article on global marketing (arguing for a “think globally, act globally” approach) in 1983. Summarizes Levitt’s approach and the criticisms to this approach. Argues that the two approaches that take local factors into account are more effective (for most companies) than Levitt’s global approach. For most companies, local adaptation is an important factor in the attainment of global success. 15 pages, 35 footnotes, 9 bibliographic sources. 3,428 words.   $105
 
17298. "Fast Food Nation: The Dark Side of the All-American Meal" by Eric Schlosser. This paper provides a summary and review of Schlosser’s (2001) book profiling and lambasting America’s fast food industry and its negative impact on American consumers and workers. Argues that Schlosser’s book not only describes a serious problem that exists in American society in the present day, but also offers hope and suggestions for ways to overcome the problem. KEYWORDS: book review fast food industry burgers pizza tacos sanitation low wage workers. 7 pages, 11 footnotes, 1 bibliographic source. 1,641 words.   $49
 
17282. “Category Killers” by Robert Spector. This paper provides a summary and analysis of Robert Spector’s book about “big box” discount retailers (e.g., Toys R Us, Best Buy, etc.) which specialize in a particular category of product and come to dominant the competition by offering their customers everyday low prices. Includes a summary and discussion of each section of the book, focusing on Part Two, which explains why the category killers dominate their competitors. KEYWORDS: retail specialty stores competition big box. 8 pages, 20 footnotes, 1 bibliographic source. 2,011 words.   $56
 
17265. Lowe’S Companies: Strategy. This paper provides a strategic analysis Lowe’s Companies, Inc.’s (hereinafter, Lowe’s) organizational and marketing strategy. The paper includes an overview and analysis of Lowe’s history, mission, current operations, strategies, and operating environment as well as an analysis of Lowe’s position relative to its principal competitor – Home Depot . Following this, a summary S.W.O.T. analysis is used to identify Lowe’s central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Lowe’s strategy. KEYWORDS: market strategy home improvement do-it-yourself installation contractors strategic analysis Lowe’s Home Depot. APA Style. 14 pages; 43 footnotes; 28 bibliographic sources. 3840 words.   $98
 
17264. Starbucks Strategy. This paper presents a strategic audit of Starbucks Corporation, the world’s leading speciality coffee retailer. The analysis evaluates the effectiveness of Starbucks’ strategies to date, noting any strategy-related problems, and makes recommendations on how the company can improve its strategic position in the future. The audit begins with an overview and analysis of Starbucks’ history, mission, operations, and strategies. Following this, a summary S.W.O.T. analysis is used to identify Starbucks’ central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Starbucks’ strategy. It is argued that Starbucks’ success – along with its incredibly rapid growth – has been the result of an aggressive expansion strategy. Such rapid growth, often involving self-cannibalization, and contingent upon customers’ willingness to shell out $4-$5 for coffee, is unlikely to be infinitely sustainable. KEYWORDS: Marketing management strategy Starbucks specialty coffee retailer strategic business case study strategic audit assessment. APA Style. 17 pages, 74 footnotes, 31 bibliographic sources. 4,308 words.   $119
 
17263. Ebay: Strategy. This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and operating environment as well as an analysis of eBay’s position relative to its major competitors. The paper concludes with a summary S.W.O.T. analysis and recommendations on future adjustments to eBay’s strategy. KEYWORDS: eBay online auctions online marketplace strategy Amazon Yahoo expansion diversification Skype PayPal. APA Style. 15 pages, 68 footnotes, 49 bibliographic sources. 4,587 words.   $105
 
17261. Coca-Cola's International Marketing Strategy. This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized path in entering new markets and marketing its products across different national markets and the extent to which the company has adopted different strategies for different markets. Strategic variations in distribution, advertising, product mix, product development and product positioning are considered. The strategy and/or strategies that Coca-Cola has adopted are evaluated in terms of criteria such as product transportability, the transferability of competitive advantage, inter-firm transferability of resources and the need to adapt to local market conditions MLA Style. 16 pages, 68 footnotes, 39 bibliographic sources.
RELATED PAPERS

Cola Wars Continue, Coke and Pepsi in 2006 Harvard Case Solution

Strategic Leadership at Coca Cola The Real Thing Case solution

Coke Versus Pepsi on the Web Term paper

TAGS: Coke Coca Cola Company globalization international marketing strategy market entry product development product positioning advertising soft drink competition, competitive analysis.

  $112
 
17256. Motorola Strategy. This paper provides an overview and strategic analysis of Motorola. Following a discussion of Motorola’s history and an outline of the company’s operations, its operating industries, and Motorola’s mission/vision statement, the paper provides a summary S.W.O.T. analysis, and an analysis of Motorola’s marketing, growth and differentiation strategies. The paper concludes with recommendations on steps Motorola should take as it continues making its turnaround. Argues that cultural change will be necessary to achieve Motorola’s new vision of “seamless mobility”. Keywords: Motorola cell phones wireless communications strategy competition. 13 pages, 68 footnotes, 39 bibliographic sources. 3,392 words.   $91
 
17250. Gap Marketing. The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the company’s 2002-2004 turnaround, marketing strategy and practices at Gap are profiled. After a brief summary corporate history, the analysis considers Gap’s segment strategy, profiles its brands and products, outlines its system of distribution, and discusses its pricing, advertising, and promotion policies. The analysis concludes with an evaluation of Gap’s current position and planned marketing strategies. Keywords: specialty retailer Gap casual clothier marketing strategy competition. 12 pages; 49 footnotes; 25 bibliographic sources. 4,236 words.   $84
 
17247. Advertising & Branding in China. This paper provides an overview and analysis of the historical development and modern-day status of advertising and branding in China. The Chinese advertising environment is described in detail. The history of advertising in China from the early 20th century through the 1949 Communist takeover and the 1979 economic reforms is traced. The analysis consider the role of advertising and the 1979 economic reforms is traced. The analysis considers the role of advertising the attitudes towards advertising in Communist China prior to and after the beginning of significant market reform in 1979. The paper then examines branding in China. The paper considers the degree of brand recognition in China; Chinese attitudes towards brands; the scope and nature of brands (foreign and domestic) in contemporary China; and the obstacles to developing brands in China. A concluding section makes recommendations for the development of global Chinese-based brands, with a specific recommendation for developing the popular Chinese appliance brand Haier into a global brand. Keywords: China advertising China branding advertisements marketing global brands. 27 pages; 141 footnotes; 47 bibliographic sources. 6,715 words.   $133
 
17246. Blockbuster Marketing. This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles Blockbuster’s marketing objectives, strategies and tactics as it struggles to respond to changes in the marketing environment and meet its ambitious goal of becoming the complete source for movies and games. Examines Blockbuster’s new initiatives such as in-store subscriptions (“Movie Pass”), gaming expansion, DVD trading, and its new online subscription service. Keywords: strategic analysis marketing video stores gaming movies. 8 pages; 35 footnotes; 20 bibliographic sources. 2,076 words.   $56
 
17216. Marketing the Apple Ipod. aThis paper provides an overview and analysis of the marketing of the Apple iPod. The stepping off point for the paper is the iPod’s advertising campaign (launched in the U.S. in October of 2003, expanded globally by December 2003 and in use through early 2004). The analysis attempts to explain Apple’s marketing intent with the iPod and looks at the way that intent is delivered to the customer. The paper also considers the effectiveness of the marketing strategy and tactics used to achieve that intent and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. Keywords: Apple Computer iPod music download iTunes advertising marketing strategy target. 11 pages; 51 footnotes; 17 bibliographic sources.   $77
 
17213. British Airways Marketing Strategy. This paper provides a brief review of the literature on marketing strategy in general, and marketing strategy in the international airlines industry in particular, and then applies the major theories, models, and concepts to the specific case of British Airways (BA). Discusses BA’s market segmentation, positioning and branding efforts and refers to specific recent advertising campaigns. Keywords: international airlines marketing market segmentation advertising branding competition strategy. 9 pages; 45 footnotes; 39 bibliographic sources. 2,089 words.   $63
 
17203. Case Study: Finding the Right Marketing Mix for a New Television in the Indian Market. This paper analyzes a case study of the marketing of an Indian electronics manufacturer’s new color television, named “Candy.” Explores the marketing segmentation strategy and analyzes problems in marketing, manufacture and sale of the TVs based on a review of the facts of the case, a review of related marketing literature and a brief overview of the Indian television market. Keywords: marketing mix market segmentation strategy televisions India. 15 pages; 16 footnotes; 13 bibliographic sources. 3,741 words.   $105
 
17174. "Mallrats" and "Scenes From a Mall". This paper draws on a comparison of two movies featuring malls as their primary setting to discuss mall marketing and mall consumer issues. The two films are Paul Matzursky’s “Scenes from a Mall” (1991) and Kevin White’s “Mallrats” (1995). These two films present two very different impressions of mall marketing and mall lifestyles in America. Keywords: shopping malls consumer behavior teenagers. 7 pages, 7 footnotes, 7 bibliographic sources.   $49
 
17173. Comparison of Four North American Shopping Malls. This paper explores the meaning and importance of shopping malls through a comparison of four North American malls: 1) Mall of America (Bloomington, Minnesota); 2) West Edmonton Mall (Edmonton, Alberta); 3) Woodbury Commons Premium Outlets (Central Valley, New York); and 4) Westfarms Mall (West Hartford, Connecticut). Following a general discussion on the development of shopping malls and their importance, the paper compares and contrasts the four shopping malls in terms of their respective marketing strategies, consumer behavior, social class, and psychographics. Keywords: shopping malls consumerism marketing consumer behavior. 15 pages; 59 footnotes; 23 bibliographic sources. 4,340 words.   $105
 
17134. Business Plan: Marketing a Low-Fat Product to Chinese Children. This paper presents a proposal to introduce a low-calorie, low-fat (diet) snack/candy bar in China aimed at the target market of overweight children and young teens. The problem of childhood/adolescent obesity in China is profiled. Another section presents a country risk assessment for China and profiles options for organizing a new investment in China. Another section presents an analysis of the children’s market in China, with a tight focus on marketing snacks to children. The final section draws on the information presented in the preceding sections to outline a comprehensive marketing plan for the product introduction, including a discussion of options for raising initial capital; assessment of market entry options; and recommendations on distribution, promotion, and advertising strategies. KEYWORDS: china market entry chinese children obesity chinese marketing new product snack food. 47 pages; 129 footnotes; 54 bibliographic sources. 11,329 words.   $133
 
17122. A Marketing Mix (4 P's) Analysis of Mike's Hard Lemonade. This paper provides a marketing mix analysis of the #2 player (behind Smirnoff Ice) in the “Malt Alternative” or “Flavored Alcoholic Beverage” category. Profiles all elements of the product (quality, branding, packaging and labeling, product class, product life cycle, positioning), place (channel system, channel cooperation), promotion (advertising, PR, sales promotion) and price (pricing objectives, cost factors, discounts). KEYWORDS: marketing mix four ps analysis beverage product. 10 pages; 22 footnotes; 18 bibliographic sources. 2,740 words.   $70
 
17084. Nucor Corporation Case Study. This paper provides a case analysis and case solution to a case on Nucor Corporation, a company in the U.S. steel production industry. The case is drawn from Hitt, Ireland, & Hoskisson's Strategic Management: Competitiveness and Globalization. The paper analyzes the external environment and competition within the industry, as well as the company's strategies, core competencies, and performance. A SWOT analysis is also included, along with recommendations for strategy formulation and implementation. KEYWORDS: business strategy case study recommendations Nucor steel industry case solution. Turabian Style with Endnotes. 11 pages, 23 footnotes, 5 bibliographic sources. 2,776 words.   $77
 
17053. Music in Three Television Advertisements. This paper describes three television commercials (for a sports utility vehicle, a woman’s razor, and a medical product) and discusses how music was used to evoke a mood and to support the products’ sales appeal. Keywords: advertising emotion music. 6 pages; 0 footnotes; 0 bibliographic sources.   $42
 
15912. Minorities and Women in the Advertising Industry. This paper discusses the under-representation of women, African Americans, and other minorities in media and advertising careers. The reasons for the situation are addressed, and the past, present and future of minorities in the industry are discussed. 14 pages, 46 footnotes, 16 bibliographic sources.   $98
 
15907. The Apple Ipod. This paper provides an overview of the Apple iPod, its success, and the view that it will become a major element in Apple’s future growth. Includes a discussion of the product’s features, the related iTunes service (for downloading songs), the decision to make the product compatible for Windows users, marketing strategies, and data on sales and market share. 16 pages; 61 footnotes; 11 bibliographic sources.

RELATED PAPERS

Apple Inc in 2010 Harvard Case Solution

Apple Inc, 2008 Harvard Case Solution

Design Thinking and Innovation at Apple Harvard Case Solution

Symbian, Google, Apple in the Mobile Space Harvard Case Solution

iPod versus Cell Phone Harvard Case Solution

Apple Computer 2006 Harvard Case Solution

Marketing Campaign for the Apple IC.E Reader Term Paper

Marketing the iPod term paper

  $112
 
15832. Bmw & Audi: Internet Marketing Strategies. This paper examines how BMW and Audi use Internet strategies to build customer loyalty and meet other marketing goals. Argues that while Audi is able to remain competitive in this arena, BMW is overall in a much stronger position in terms of online marketing. 9 pages; 25 footnotes; 15 bibliographic sources.   $63
 
15829. Mecca Cola. This paper provides an overview of the social and political implications of Mecca Cola, an alternative to Coca-Cola which is popular among Arabic consumers in Europe and the Middle East. Argues that consumption of Mecca Cola serves as a way to protest against American imperialism and Middle East policies. As such, the product demonstrates the process of consumers making free and rational choices and, more specifically, using their choices as a form of resistance. Includes an annotated bibliography. 11 pages; 29 footnotes; 12 bibliographic sources.   $77
 
15818. Integrated Marketing at Sysco Food Services. This paper explains and discusses the theory of integrated marketing and the ways it has been used by companies. Following this background discussion, the paper then analyzes how Sysco (a major distributor of food products, equipment and services) has used integrated marketing to support their customers' operations and profitability. 18 pages; 37 footnotes; 10 bibliographic sources. 4,125 words.   $126
 
15808. The Nordstrom Company. Using the book, THE NORDSTROM WAY (Spector & McCarthy), this paper compares the company's marketing strategies with the veiws on retailing continued in Walker, Etzel & Stanton's MARKETING text. Nordstrom's strategies are similar to those described in the MARKETING book, but there are certain important variations as well. Nordstrom empowers individual salespersons as a means for attaining a higher level of customer satisfaction. KEYWORDS: company profiles nordstrom marketing strategy employee empowerment, employee motivation, compensation sales. 9 pages; 26 footnotes; 2 bibliographic sources. 2,026 words.

RELATED PAPERS:

Nordstrom: Dissension in the Ranks?(A) Harvard Case Solution

Extrinsic Employee Motivation

Marketing Practices of Bloomingdales and Nordstroms

  $63
 
15633. Marketing Environmental Clean-Up to China. This paper presents a market assessment/risk analysis and recommendation for the proposed Chinese market entry of a U.S.-based environmental firm, which markets pollution control products and services. The analysis begins with an overview of current political and economic conditions in China. The next section profiles the current market for environmental and pollution control services and products in China. Following this, the analysis considers some of the basic aspects - and risks - of doing business in China, including accounting practices, legal structure, available modes of entry, intellectual property rights, costs of doing business, cultural considerations, human resource management issues, and the general logistics of operating in China. A concluding section makes recommendation on entry. KEYWORDS: china market chinese marketing environmental clean-up pollution chinese environmental products market plan. 27 pages, 74 footnotes, 31 bibliographic sources. 7,177 words.   $133
 
15622. Marketing Health Insurance Online. This paper presents an Internet business plan for a fictional (a composite profile was formed based on a survey of the literature on insurance industry trends and composition) established brick-and-mortar health and life insurance broker. This presentation begins with a brief summary of the company and its mission (prior to the implementation of the Internet strategy). This is followed by an industry'/market analysis and description of the marketplace. The Internet business plan includes a company-specific products/services analysis; identification of the target market audience; a profile of the competition; plans for brand name development; articulation of the marketing, sales and promotion strategies; an outline of the customer service support plan; marketing budget and business profitability projections. During the course of the business plan, the presentation articulates a new mission statement for the Internet plan and specifically how the Internet plan dovetails with the existing company business model and mission. 15 pages, 41 footnotes, 25 bibliographic sources.   $105
 
15609. Case Study: Ciba Self-Medication. This paper provides a case study analysis of Ciba Self-Medication, over-the-counter (OTC) division of Ciba-Geisy, a global pharmaceutical and chemical company. The timeframe is late 1994. Drawing on the case report and supplementary references, the investigation analyzes the present position of the company, identifies the key international marketing opportunities, applies portfolio analysis and evaluates Ciba's key brands and geographic markets, and makes marketing plan recommendations. KEYWORDS: case studies international marketing pharmaceutical industry ciba over the counter medicines market strategy. 13 pages, 11 footnotes, 9 bibliographic sources.   $91
 
15562. Procter & Gamble Growth Strategies. This paper examines such things as advertising pricing strategies and diversification strategies in the company's growth since its founding in 1837. In addition, it is noted that recent changes have caused the company to shift from its traditional strategy of new product development to a strategy based more on the effort to attract customer loyalty. 12 pages, 35 footnotes, 14 bibliographic sources.   $84
 
15476. Health Food Marketing. This paper presents a study of health food marketing examines consumer attitudes, beliefs and preferences towards health and nutrition in general and health food and related supplements in particular as part of an effort to formulate a more effective marketing program for a specific health food store. Following a review of relevant literature, the results of a questionnaire administered to twenty-five (25) randomly selected customers from the target health food store are presented and analyzed. Drawing on the results of the survey, the outline of a new store marketing campaign stressing product quality and the knowledge of staff about health food products is presented. KEYWORDS: survey questionnaire study health food marketing. APA Style. 25 pages, 37 footnotes, 22 bibliographic sources.   $133
 
15472. The Benefits of Marketing Research. This term paper presents a brief overview and analysis of the benefits of marketing research for organizations. Following a discussion and overview of the two major types of market research (primary and secondary), the benefits of marketing research for organizations are considered. Specific examples of how marketing research provides benefits to organizations are presented. KEYWORDS: marketing research benefits business term paper. APA Style. 6 pages, 15 footnotes, 9 bibliographic sources.   $42
 
15302. Starbucks Corporation: Still Perking? Cornell University Case Study. This paper provides an analysis and solution to a Cornell University School of Hotel Administration strategic management case study on Starbucks Corporation in the mid-1990s. The paper assesses the impact of Starbucks’ organizational purpose upon the strategic position of the company at the end of the case period (August 1996). The main part of the analysis assesses the impact of the company’s organization purpose through a step-by-step analysis of Starbucks’ mission statement and its “five guiding principles”. Following the discussion and analysis of how these five guiding principles have shaped the company’s strategic vision and current (August 1996) strategic position, the essay considers the company’s strategic options for the future, given the expected environmental threats previously outlined. A concluding section makes recommendations on future action. KEYWORDS: starbucks gourmet coffee strategic management corporate strategy case study corporate values mission globalization competitive strategy term paper case studies case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 3,435 words.   $77
 
15234. The Firestone Tire Recall. This term paper analyzes the handling of the August 9, 2000 Firestone tire recall. The paper traces the history of the recall, examining Firestone's own knowledge of the tire problems, Firestone's relationship with Ford, and Firestone's public response following the August 9th recall announcement. The essay concludes that Firestone missed the opportunity to learn from the mistakes made during the massive 1978 recall of its Firestone 500 tires and the ensuing public relations disaster. KEYWORDS: firestone tire recall scandal business ethics bridgestone response term paper. APA Style. 10 pages, 58 footnotes, 27 bibliographic references.   $70
 
15224. Maslow's Hierarchy of Needs in Advertising. This paper describes Maslow's theory and discusses how advertisers apply it to the motivation of consumers. In addition, the use of the theory in market segmentation is discussed, as well as the view that "fun" (not explicitly addressed by Maslow) is also an important consumer motivator. 13 pages, 19 footnotes, 12 bibliographic references.   $91
 
15114. Women in Advertising. Historical overview of the use of women in ads, as role models and for sex appeal. Includes a discussion of stereotypes and unrealistic standards, which still exist despite changes that occurred after the 1970s. Concludes with some suggestions for improving the image of women in the media. 17 pages, 53 footnotes, 12 bibliographic references.   $119
 
15068. Frequent Flier Programs. This research paper provides an overview and analysis of the history and current use of frequent flyer programs in conjunction with airline marketing. Following an analysis of the early history of frequent flier programs as they evolved in the U.S. airlines industry, the term paper provides an overview of current statistics on frequent flyer programs; an overview of recent trends in the marketing of these programs; and a discussion of the limitations of frequent flier programs. KEYWORDS: airline marketing strategies frequent flyer frequent flier programs airline passengers customer incentives us airlines term paper. APA Style. 12 pages, 37 footnotes, 22 bibliographic sources. 3,429 words.   $84
 
15065. coke.com Versus pepsi.com. This paper provides an historical comparative analysis of the number one and number two soft drink maker's websites for their respective flagship products (Coke & Pepsi). Each site is analyzed and compared with the other on the following facets: content, style, brand image, flow, user interface, interactivity, target markets, graphics, multimedia, and overall effectiveness. 10 pages, 23 footnotes, 19 bibliographic references, (14 print sources, 4 websites).
RELATED PAPERS

Coca Cola's International Marketing Strategy Research Paper

Cola Wars Continue, Coke and Pepsi in 2006 Harvard Case Solution

Strategic Leadership at Coca Cola The Real Thing Case solution

TAGS: coke, pepsi, coca cola, pesico, soft drink industry, internet marketing, web advertising marketing strategy, research paper

  $70
 
14702. Manco, the Duck Company Case Study. This paper provides a case study analysis and solution to a case study on Manco, a distributor of basic consumables such as duct tape, shelf liner and mailer envelopes, and best known for its Manco Duck logo and duck-themed marketing campaign. The analysis addresses five main issues: 1) how Manco uses consumer insight and consumer research in developing new products; 2) developing a new product for the Manco Duck brand family; 3) brand name and attributes of the new product; 4) developing an Internet strategy for Manco; and 5) taking the Duck brand product line to Europe. KEYWORDS: marketing case study case studies branding new product development distribution management strategy manco duck tape company case solution. 7 pages, 0 footnotes, 0 bibliographic sources. 1,769 words.   $49
 
14258. Colgate Palmolive: Cleopatra Soap Imd Case Study imd071. This paper provides a case analysis and solution to an International Institute for Management Development (IMD) case study (IMD071) by Sandra Vandermerwe and J. Carter Powis concerning difficulties encountered by the Canadian division of Colgate Palmolive in its launch of a new soap product (Cleopatra) in Quebec. Presents an analysis of the product’s strengths and weaknesses and the major threats and opportunities in the external environment. Identifies and evaluates alternatives strategies and then makes recommendations and presents an implementation plan for improving sales and increasing market share. KEYWORDS: colgate palmolive case studies marketing new product launch consumers soap marketing strategy swot case solution brand management strategy advertising. 5 pages of text + 1 appendix, 0 footnotes, 0 bibliographic sources.   $42
 
prev  1  2  3  4  5  6  next  


Copyright 1998-2018 Berkeley Research

Associate Term Paper Sites:
  • Academic Research Papers
  • Academic-Research-Papers
  • Research Central
  • Term Paper Assistance