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Search by topic:   5B. ADVERTISING AND MARKETING How to interpret the catalog entries: How old is my paper? The closer a paper is to the top of a page, the more recently it was written. Book reviews Underlined titles indicate that the paper is a review/summary of a book. Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.   prev  1  2  3  4  5  next     12011. MARKETING TO "GENERATION X." The basic demographic and socio-psychographic characteristics of "Xers" (people born between 1964-1977) are discussed and analyzed. To better define Generation X and differentiate its members from other generational groups, the analysis compares Xers with "baby boomers." 18 pages, 42 footnotes, 26 bibliographic sources.   $126   12010. "LOYALTY SCHEMES" IN BRITISH RETAILING. In-depth review of literature concerning the growing emphasis among British retailers to gain customer satisfaction and loyalty. Covers the concepts of relationship marketing and database marketing, and emphasizes the recent success of the Tesco "Clubcard" program. Includes a design for a proposed study (with questionnaires) to interview both customers and managers of Tesco. 20 pages, 38 footnotes, 26 bibliographic sources.   $133   11815. SALES CLOSING TECHNIQUES. This paper investigates the sales closing process, examining closing strategy, techniques for closing, and the characteristics of an effective close. Several basic types of sales closing techniques are described with examples. 10 pages, 22 footnotes, 10 bibliographic sources.   $70   11814. MARKETING HOME PREGNANCY TESTS. Profiles the home pregnancy test industry and market. Includes demand profile and forecast, competitor and market share profile, analysis of external marketing environment (economic, social, technological, competitive), segmentation and positioning strategies, and discussion of competitive advantage held by market leader, E.P.T. 18 pages, 43 footnotes, 18 bibliographic sources.   $126   11759. FEDERAL EXPRESS IN TAIWAN: A MARKETING PLAN. Presents a comprehensive marketing plan for Federal Express in Taiwan. FedEx marketing strategy is outlined in terms of marketing objectives, financial goals, and the general marketing strategy situation. FedEx's marketing mix for Taiwan/Asia is presented in terms of competitive advantage, promotion, distribution, and research and development. A concluding section presents recommendations for implementation. 18 pages, 49 footnotes, 31 bibliographic sources.   $126   11758. FEDERAL EXPRESS PLANS FOR ASIAN MARKET EXPANSION: A S.W.O.T. ANALYSIS. Presents a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of FedEx's proposed international expansion. The analysis assumes that FedEx will proceed with its announced plans to concentrate first on the Asian market, specifically using Taiwan as a "beachhead" for its new global operations. A concluding section provides a summary of key issues and makes recommendations on strategy. 12 pages, 43 footnotes, 24 bibliographic sources.   $84   11757. FEDERAL EXPRESS AND THE EXPRESS DELIVERY MARKET. Thorough analysis of the express delivery market, with a focus on the role and position of industry leader Federal Express and its current plan for international expansion. Following a general overview of the market, the paper presents a product portfolio and a comprehensive analysis of competitive forces. In a concluding section, the state of the market is also viewed from the perspective of a PEST (Political, Economic, Technology) analysis. 20 pages, 78 footnotes, 28 bibliographic sources.   $133   11756. FEDERAL EXPRESS CORP. Profiles Federal Express Corp., the founder and current leader in the express delivery business. Following a discussion of FedEx's history and development, the analysis looks at the company's organizational structure, management, and corporate culture. Also included is a summary profile of current operations and financial status. The concluding section looks at where FedEx is heading. 9 pages, 37 footnotes, 16 bibliographic sources.   $63   11709. GINSENG MARKETING. Presents a plan for the import of bulk ginseng root from South Korea for sale in the U.S. market. Describes the product, profiles the target market, analyzes risks and opportunities, provides financial parameters and projections. Includes summary marketing plan. 11 pages, 21 footnotes, 13 bibliographic sources.   $77   11517. MCDONALD'S AND ITS IMAGE. Examines this fast-food chain's image, investigating how its name, packaging, policies and public relations help to build and maintain this image. 6 pages, 20 footnotes, 11 bibliographic sources.   $42   11515. DOES ADVERTISING EXPLOIT CONSUMERS? Argues that advertising does in fact exploit consumers, but not always in ways that consumers believe or expect. Debunks the myth of exploitation through subliminal advertising and suggests that real exploitation occurs through a careful combination of targeting to vulnerable consumer groups and construction of emotion-invoking appeals. 5 pages, 11 footnotes, 7 bibliographic sources.   $35   11479. JAPANESE PORTABLE PC MAKERS SEARCH FOR A GLOBAL STRATEGY. Examines the global strategies of Japan's NEC and Toshiba in the portable PC (laptop) market and considers the responses/strategies of their chief U.S. competitors, including IBM, HP, Compaq and Apple. Faults the Japanese competitors for their focus on high tech/high price in the face of market trends demanding lower prices and greater functionability. 12 pages, 31 footnotes, 29 bibliographic sources.   $84   11473. THE PET FOOD INDUSTRY. With a focus on the "superpremium" category of pet foods distributed primarily through pet stores and the newer pet superstores, this investigation analyzes the current state and short-term marketing prospects for the U.S. pet food industry. Includes an analysis of external environment, product profile, competitor profile and consumer demographics and psychographics. Forecasts a 25% annual growth rate within the superpremium category over the next 5 years, with growth centered on products with a "nutrition appeal" and products distributed through pet superstores. 30 pages, 56 footnotes, 35 bibliographic sources.   $133   11470. BENETTON: A STUDY IN ADVERTISING CONTROVERSY. This paper examines the Benetton advertising controversy. Following a brief history and review of the central themes in Benetton's campaign, print advertisements from 1990-1994 are analyzed in terms of their implicit and explicit messages. Public and industry reaction to the ads are also considered. Summarizes the short- and long-term impact of the campaign in terms of company sales, corporate image and credibility. 15p. + 5p. ads, 41f. 27b.   $105   11393. CENSUS DATABASE INFORMATION AS A TOOL FOR MARKETING. Overview and analysis of the use of the new U.S. Census Database (Tiger) as a marketing tool among firms which rely on direct mail marketing and advertising. Details the development and capacities of the Tiger system, provides specific examples of companies which have utilized it as a marketing tool. 10 pages, 17 footnotes, 11 bibliographic sources.   $70   11383. PETS AND THE AMERICAN WAY. Profile and analysis of the pet food industry, focusing on the upmarket, "superpremium" and "specialty" sectors. Profiles major manufacturers, including Hills and Iams, analyzes brand names, product features including nutritional content, and specialty segments such as "diet" and "vegetarian." Considers the psychographics of pet marketing and factors in product loyalty. 25 pages, 56 footnotes, 30 bibliographic sources.   $133   11382. ZIP + 4 IN MARKETING DEMOGRAPHICS. Analysis of a zip + 4 software application used in direct mail marketing. Describes the marketing advantages and particular uses of Zip + 4 in marketing demographics. Discusses how specific companies have utilized this software. 10 pages, 16 footnotes, 10 bibliographic sources.   $70   11303. THE GLOBAL APPROACH TO ADVERTISING. Analyzes the feasibility of using global versus adaptive strategies in international advertising. Reports on multinational strategies in international advertising. Reports on multinational corporations who have successfully used the global approach in their international ad campaigns and discusses the general trend toward "globalization" among multinationals. Pinpoints key factors involved in the successful implementation of global advertising and makes specific recommendations. 17 pages, 61 footnotes in text, 64 bibliographic sources.   $119   11302. ADAPTIVE STRATEGIES: WHY GLOBAL ADVERTISING DOESN'T WORK. This term paper makes the case against the use of global marketing strategies applied to global advertising by demonstrating the theory and applicability of international advertising strategies which are adapted to the needs of individual markets. Draws on cross-cultural advertising studies as well as anecdotal and case reports of failures in global marketing. KEYWORDS: globalization advertising strategy international markets argumentative essay. 15 pages, 67 footnotes, 64 bibliographic sources.   $105   11301. THE GLOBAL MARKET AND THE GLOBAL MARKETING CONCEPT. Review and analysis of the concept and theory behind global marketing. Defines global organizations and global marketing, contrasting it with international marketing strategies adapted to individual country markets. Discusses the theory and rationale for global marketing. Presents examples of global marketers, with a special emphasis on global advertising. 12 pages, 49 footnotes, 64 bibliographic sources.   $84   11296. MARKETING TO GENERATION X. Examines the baby bust generation and its characteristics, why it can be considered a target market, and how marketers must appeal to it. 6 pages, 20 footnotes, 9 bibliographic sources.   $42   11293. FOLGER'S COFFEE AND THE 4 P'S. Examines Proctor and Gamble's Folgers coffee line and its use of the 4 P's of marketing. 6 pages, 18 footnotes, 14 bibliographic sources.   $42   11184. FAST FOOD MARKETING. Following a brief overview of the current state of the fast food industry, this paper profiles major marketing trends now evident among the central players in the fast good business. 10 pages, 33 footnotes, 28 bibliographic sources.   $70   11174. MARKETING PLAN FOR A NEW FLAVORED INSTANT COFFEE. Complete product development and marketing plan for a new flavored instant coffee. Includes target market, demographics, stipulation of most appropriate existing corporate "host" for product, organizational chart (with job titles and descriptions), pricing, distribution, channels of distribution, physical distribution, and promotional strategy. Cost and break-even charts included. 40 pages, 43 footnotes in text, 26 bibliographic sources.   $133   11062. MARKETING PLAN FOR THE HONDA ACCORD. Based on the situation when the Ford Taurus supplanted the Accord as the nation's best-selling car, this plan explains how the Accord can recover, by repositioning itself and aiming at a narrower and more upscale market segment. Analysis of the situation; nature of demand; market segments and their demographics; sales and market share figures; strengths of Honda and its competitors; market environment; market life cycle stage; distribution channel; key problems and opportunities; four alternative policies; choice of best one. 30p (+charts), 77f., 44b.   $133   11041. A MARKETING PLAN FOR THE ZIKE (12-MPH BATTERY-OPERATED BICYCLE). Proposes marketing concepts for different niches. Discusses testing concept appeal, evaluating niche potential, target age, and geographic area. Limits on price flexibility are factored in to niche selection. Distribution, different test marketing options, and promotion are considered. 10 pages, 16 footnotes, 7 bibliographic sources.   $70   11027. MARKETING AND ADVERTISING MANAGERS: RESPECTIVE ROLES AND FUNCTIONS. Discusses duties of marketing and advertising managers, highlighting the different responsibilities of each position. Focus is primarily on the marketing manager's larger role, covering market research, product line development, promotion, placement. 6 pages, 15 footnotes, 11 bibliographic sources.   $42   10687. SUPERSTORES: CURSE OR BLESSING? An argument that superstores, through efficiency and the lower prices they offer, are beneficial to consumers and to the economy. The various types of superstores, such as supercenters and hypermarkets, are briefly examined. The argument that superstores necessarily ruin small businesses is refuted. 10 pages, 31 footnotes, 23 bibliographic sources.   $70   10682. A COMPARISON OF TWO MARKETING STRATEGIES IN THE U.S. AUTO INDUSTRY: GM'S BUICK AND HONDA'S ACURA. Using the four-steps of the marketing management process as a guideline, analyzes and compares the marketing strategy used by General Motor's Buick division and by Honda Motor's (North American) Acura division. 13 pages, 40 footnotes, 51 bibliographic sources.   $91   10677. THE MARKETING MANAGEMENT PROCESS. Presents a comprehensive description of the marketing management process and its four steps of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Gives examples of its relevance drawn from Hartley's Marketing Mistakes. 5 pages, 3 footnotes, 1 bibliographic source.   $35   10649. COLGATE: SOAP MARKETING IN KENYA. A well-researched analysis which begins with a company profile, its past marketing history, and a background report on Kenya. The appeal and potential demand for the product is then discussed, as is possible foreign competition. 11 pages, 38 footnotes, 22 bibliographic sources.   $77   10604. MARKETING STUDY: THE HONDA ACCORD. A marketing case study of its rise to become the nation's top-selling car, and subsequent loss of this position to the Ford Taurus. 12 pages, 43 footnotes, 33 bibliographic sources.   $84   10588. MARKETING A NEW BIRTH CONTROL METHOD: NORPLANT. This paper investigates issues and opportunities in marketing the birth control method Norplant in the United States. Taking the perspective of the pharmaceutical company licensed to market and distribute the product, the analysis predicts Norplant's market potential and makes recommendations for a successful marketing program. 14 pages, 47 footnotes, 17 bibliographic sources.   $98   10551. SUBLIMINAL ADVERTISING. This analysis examines subliminal advertising's history, prevalence, effectiveness, and the way certain marketers have profited from the public's belief in its effectiveness. Concludes that subliminal advertising messages in broadcast mediums are ineffective. 10 pages, 19 footnotes, 17 bibliographic sources.   $70   10543. MARKETING STRATEGY FOR PROTEX IN KENYA. Discusses target market, differential advantage, product, distribution, promotion, and pricing for this Colgate medicated soap. 10 pages, 26 footnotes, 15 bibliographic sources.   $70   10507. NEW ORGANIZATIONAL FORMS AND ADMINISTRATIVE TOOLS FOR TODAY'S SELLING FORCE. Critical review and analysis of two articles from the Harvard Business Review which describe a form of sales organization (team selling) and tool for sales administration (automated systems) which the authors contend will boost overall sales productivity and efficiency. 7., 10f., 2b.   $49   10449. THE COCA-COLA COMPANY: SELLING TO THE WORLD. This paper profiles the Coca-Cola Company in terms of its business characteristics and strategies at both home and abroad. Particular attention is devoted to threats of market saturation and changing consumer tastes in the domestic industry and opportunities for massive market expansion in the international arena. 16 pages, 41 footnotes, 32 bibliographic sources.   $112   10424. THE WORLD'S LARGEST MALL: THE MALL OF AMERICA. The paper begins with an introduction and description of the Mall of America project, then discusses its owners/developers, demographic targets, and its possibility of success. A discussion of how a similar mall might succeed in the Washington D.C. area concludes the paper. 6 pages, 30 footnotes, 12 bibliographic sources.   $42   10420. MARKETING PRIMARY EDUCATION AT THE PRIMARY AND SECONDARY SCHOOL LEVELS. Following an overview of the history of marketing private schools, the analysis turns to an assessment of recent trends and current tactics in marketing private schools in the United States and the United Kingdom. The latter half of the paper takes a prescriptive approach to private school marketing, outlining a comprehensive approach culled from educational marketing theory and the best examples of current private marketing practice. 25 pages, 61 footnotes, 35 bibliographic sources.   $133   10389. SEXISM IN ADVERTISING. Following a brief definition of what constitutes sexism in advertising, evidence of its prevalence and concentration within certain product categories is disucsssed. The rationale for using sexist appeals and the evidence of its effectiveness are examined. The concluding analysis considers the recent movement to reduce sexism in advertising. 12 pages, 42 footnotes, 35 bibliographic sources.   $84   10385. THE SOFT DRINK WARS IN THE GLOBAL MARKETPLACE: PEPSI TAKES ON COKE. Current marketing status and strategy of PepsiCo's beverage business segment are considered in light of declining growth in the U.S. market and the move by Coca-Cola into the international beverage market. Pepsi' product line (including new offerings), target market, distribution network, advertising/promotion strategy and corporate strategy in the domestic market are compared and contrasted with its main competitor, Coca-Cola. Pepsi's readiness to move into the all-important international market is considered and discussed. 15 pages, 46 footnotes, 43 bibliographic sources.   $105   10332. HARLEY DAVIDSON. Discusses the firm's target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD's near-demise and subsequent recovery. 8 pages, 34 footnotes, 13 bibliographic sources.   $56   10329. SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 10 pages, 17 footnotes, 9 bibliographic sources.   $70   10245. AMERICAN AIRLINES -- GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American's current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 28 pages, 69 footnotes, 43 bibliographic sources.   $133   10243. THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap's segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap's current position and makes recommendations for future developments. 11 pages, 40 footnotes, 27 bibliographic sources.   $77   10230. THE BIG STORE'S BIG TROUBLE: MARKETING AT SEARS. Marketing profile of Sears, Roebuck and an analysis of the critical marketing factors in the company's external and internal environments. Central problems and major opportunities are assessed. Argues in favor of a comprehensive restructuring of the merchandising group with the elimination of certain product lines and a refocused product differentiation strategy. Recommends a program to improve employee relations. 24 pages, 61 footnotes, 48 bibliographic sources.   $133   10221. FOCUS GROUP FINDINGS: THE GILLETTE SENSOR RAZOR. Report describes Gillette Sensor Razor and reports findings of a focus group conducted with 15 participants to determine consumer's attitudes towards the product. 8 pages, 6 footnotes, 4 bibliographic sources.   $56   10210. JOB PROFILE OF A SALES MANAGER. A summary of a series of job-related questions posed to the sales manager of a car dealership. Considers job requirements, job responsibilities, recruitment and training practices and compensation. 7 pages, 0 footnotes, 0 bibliographic sources.   $49   10131. INTERNATIONAL MARKET SEGMENTATION, PRODUCT PRICING AND THE RELATIONSHIP TO ECONOMIC INDICATORS AND EXCHANGE RATES. Discusses the inabilities of regular economic indicators when dealing in international market segmentation and suggests alternate variables for informing investment. 10 pages, 9 footnotes, 10 bibliographic sources.   $70   10113. A CRITIQUE OF THE MARKETING IMAGINATION BY THEODORE LEVITT (NEW YORK: THE FREE PRESS, 1983). Review and critical analysis of this well-known book by a leading marketing theorist. Looks at Levitt's ideas on segmentation and standardization, service, pricing. Criticism of the book's flaws. 10 pages, 35 footnotes, 11 bibliographic sources.   $70   10112. MARKETING PRACTICES OF BLOOMINGDALE'S AND NORDSTROM'S. History and growth of these 2 leading department store chains, with some similar material on Neiman-Marcus. Compares and contrasts Bloomingdale's and Nordstrom's with respect to their marketing strategies -- promotions and specials, advertising, customer service, merchandising, store layout, sales manaagement, mail order and catalogs; trends. Nordstrom's legendary customer service and practice of putting salespeople on commission are examined in particular. 22 pages, 106 footnotes, 45 bibliographic sources.   $133   10050. MARKETING STRATEGY FOR A SMALL INSURANCE AGENCY. A case analysis of marketing strategy for a small insurance agency specializing in auto insurance. Considers market segments, competition, government influences and appropriate marketing mix (price, product, distribution). 14 pages, 9 footnotes, 12 bibliographic sources.   $98   10043. MARKETING GENERAL ELECTRIC REFRIGERATORS IN HUNGARY. This paper develops a rationale and presents a strategy for marketing General Electric refrigerators in the Hungarian consumer market. Product history, characteristics, traditional marketing channels and suitability for the selected market (Hungary) are detailed. The second section presents a detailing marketing program. Options for market entry are analyzed and a specific mode of entry selected and justified. legal and commercial aspects of entry are explained. Concludes with an outline for long-term marketing strategy. 22 pages, 52 footnotes, 34 bibliographic sources.   $133   09926. CONSUMER DECISION-MAKING IN AIRLINE SERVICE PURCHASES. Marketing segmentation study focusing on the U.S. commercial airline industry (passengers). Develops a consumer decision process model which describes the variables affecting the passenger's selection of a particular airline and compares and contrasts variables in the decision-making process across the two key market segments of business travel and leisure travel. Includes interviews. 22 pages, 47 footnotes in text, 41 bibliographic sources.   $133   09925. INFANT CAR SEATS MARKETING PROGRAM. Presents market overview, rationale and strategy for the marketing of a new infant car seat under the brand name of Care Chair. Details target market, product features, distribution strategy, sales organization, advertising strategy (includes sample ad) and first year financial projections. 16 pages, 18 footnotes, 12 bibliographic sources.   $112   09923. HILTON HOTELS AND MARRIOTT CORP: A MARKETING STUDY OF TWO GIANTS IN THE U.S. HOTEL INDUSTRY. A comprehensive analysis of the two hoteliers' comparative operations, management and marketing strategies. Following background industry analysis, compares the two firm's financial positions, comparative market shares, and marketing strategies. Concludes that recent events have temporarily brough the two companies into close competition, but long range strategies and corporate culture imperatives will eventually pull them in different directions. 26 pages, 65 footnotes, 34 bibliographic sources.   $133   09922. DO INFORMED CONSUMERS MAKE BETTER DECISIONS? Looks at literature in consumer research to determine how (and if) consumers benefit from product and/or service information. Describes some of the major barriers to consumers' use of information, including consumer motivations, point of reference, availability and quality of information, quantity of information, and consumer information processing limitations. 7 pages, 15 footnotes, 13 bibliographic sources.   $49   09921. NEW PRODUCT INTRODUCTION APPROACHES FOR HIGH-TECH SILICON VALLEY FIRMS. Presents an overview and categorization of currently accepted market development approaches across all industries and then discusses how appropriate traditional models are for high-tech computer firms. Analyzes specific, historical approaches to product introduction among these firms and then presents new, alternative approaches. 12 pages, 27 footnotes in text, 35 bibliographic sources.   $84   09920. THE CORDLESS TELEPHONE: MARKET DEVELOPMENT. Investigates the market for cordless telephones. Traces the evolution of the product, briefly profiles major competitors, and then focuses on marketing segments and consumer decision process models for the product. 15 pages, 5 footnotes, 7 bibliographic sources.   $105   09717. MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.). An analysis of this multiple system operator's competitive strategy. Provides historical and financial background on the company and an overview of its four main business segments. Competitive strategy (competitors, target market, marketing and advertising tactics) within each segment is discussed and analyzed in detail. Concludes with an evaluation of the strategy's effectiveness. 12 pages, 34 footnotes, 26 bibliographic sources.   $84   09709. ADVERTISING AND EMOTIONS. An analysis which shows three of the major ways in which advertisers use effective appeals to manipulate consumers' emotions: 1) creating positive feelings associated with the brand; 2) using emotions to increase communication impact; and 3) presenting emotions as a benefit of consumption. Background theory on consumer learning and decision-making is provided. 10 pages, 27 footnotes, 21 bibliographic sources.   $70   09707. THE INFLUENCE OF THE MEDIA. An essay arguing that the mass media has robbed individuals of their ability to make up their own minds on matters as divergent as consumerism and politics. Cites examples in advertising consumer products and in mass media projections of political issues and political candidates. 5 pages, 15 footnotes, 11 bibliographic sources.   $35   09704. IMPORTING HIGH DEFINITION TVS TO THE U.S. Outlines a tentative plan for importing HDTVs from Japan to the U.S. Analyzes basic requirements for importing manufactured goods to the U.S., the current state of the industry, U.S. market potential, market barriers, problems in standardization, current terms of trade, and potential trade barriers in the industry. 11 pages, 35 footnotes, 28 bibliographic sources.   $77   09676. MEDIA SCHEDULE FOR PROMOTING A LINE OF CALIFORNIA VARIETAL WINES. Provides an overview of the industry (market potential, target groups, environmental concerns, typical advertising practices), and presents a detailed plan for scheduling a $500,000 annual budget between five promotional vehicles. 5 pages, 9 footnotes, 13 bibliographic sources.   $35   09666. MARKETING MEDICAL EQUIPMENT TO JAPAN. Presents a plan for marketing and distributing U.S. manufactured medical equipment to Japan. Focus is on high technology and home monitoring equipment. Analyzes social, cultural, economic and political barriers and benefits to the proposal. Includes 14 statistical charts. 40 pages, 66 footnotes, 30 bibliographic sources.   $133   09665. MARKETING EASYLINK ELECTRONIC MAIL. Investigates problems and prospects in marketing Western Union's new electronic mail system, EasyLink. Problems for Western Union and for other competitors in the field are envisioned in terms of ease of use and customer perception of need for the product. 7 pages, 7 footnotes, 7 bibliographic sources.   $49   09664. MARKETING A NEW COSMETIC PRODUCT. Summarizes the rationale, target markets, product configurations, pricing, distribution and promotional strategy for launching a new product in the cosmetics/toiletries field. The product "Skin Saver" is designed as a combination skin protectant, sunscreen, and anti-aging lotion. 7 pages, 16 footnotes, 19 bibliographic sources.   $56   09603. MARKETING SUNSCREENS. A comprehensive analysis of the U.S. sunscreen market. Investigates target groups, distribution methods, product configurations, social and health issues, advertising strategies, major competitors and sets forth a strategy for marketing a new sunscreen product. Includes an appendix listing independent laboratories and major chemical suppliers to the industry. 16 pages, 35 footnotes, 20 bibliographic sources. + Appendix.   $112   09562. BROWSING AS A PURCHASE DECISION FACTOR IN BOOKSTORES. Report on an observational study of subjects (n = 114) browsing/purchasing behavior in a bookstore. Includes brief review of literature, background on bookstores, methodology, results, and discussion. 6 pages, 17 footnotes, 10 bibliographic sources.   $42   09561. MARKETING ANALYSIS OF TANDY CORP. Profile of Tandy's internal and external marketing environment. Includes an analysis of management philosophy, store operations, merchandise mix, research and development, competition, and target markets. Special focus on Tandy's computer products and competition in the personal computer field. 20 pages, 59 footnotes, 30 bibliographic sources.   $133   09546. WYLER'S UNSWEETENED POWDERED SOFT DRINK MIX. A marketing analysis of the powdered drink market which considers whether or not Wyler's can successfully enter Kool Aid's market. Considers market potential, market growth and competitive factors. 15 pages, 5 footnotes, 8 bibliographic sources.   $105   09541. MARKETING AN INFANT CAR SEAT. Marketing program for selling an infant carseat. Includes product specifications, distribution system, promotion, advertising and pricing, and financial projections for the first year. 7 pages, 9 footnotes, 5 bibliographic sources.   $49   09508. THE FORD PROBE. Marketing profile of Ford's 1988 new product introduction. Product features, target market group, distribution, pricing, and promotion are analyzed. 5 pages, 11 footnotes, 9 bibliographic sources.   $35   09493. STANDARDIZING THE INTERNATIONAL MARKETING PROGRAM. Analysis of the factors which drive and underlie the globalization of markets (consumer, industrial and financial) and consideration of three major aspects of such standardization: 1) The pluralization of consumption; 2) the formation of economic superblocs; and 3) the globalization of the world's financial markets. 13 pages, 29 footnotes, 19 bibliographic sources.   $91   09489. MCI MAIL'S FAX DISPATCH. This paper provides a marketing profile of MCI's computer fax new product. Assesses product features, distribution system, pricing and promotional strategies. 5 pages, 6 footnotes, 5 bibliographic sources.   $35   09469. HYPERMARKETS: IS AMERICA READY FOR THE ONE STOP SHOPPING EXPERIENCE AT LAST? Details the hypermarket (220,00+ sq. ft. retail center with both grocery and general merchandise products) history and concept and considers obstacles and opportunities to their growth in the US by looking at the examples of Carrefour, Euromarche, Wal-Mart (Hypermart USA) and K-Mart (American Fare). 21 pages, 58 footnotes, 32 bibliographic sources.   $133   09458. "IACOCCA": AN AUTOBIOGRAPHY BY LEE IACOCCA. Review and analysis of Iacocca's autobiography, with a focus on his marketing concepts in the automotive industry. 10 pages, 13 footnotes, 1 bibliographic source.   $70   09404. THE PERILS OF OVER-PROMOTION. Critical analysis and review of a 1987 Harvard Business Review article which discusses the effects of excessive price promotion on a product's long-term sales and profit potential. 5 pages, 1 footnotes, 1 bibliographic source.   $35   09401. THE GLOBALIZATION OF MARKETS. A discussion and analysis of factors underlying the globalization of markets as well as some of the political, economic and trade consequences of such globalization. 5 pages, 13 footnotes, 11 bibliographic sources.   $35   09281. MOOD STATE EFFECTS ON CONSUMER BEHAVIOR. 10 pages, 19 footnotes, 15 bibliographic sources.   $42   09279. THIRTY SECONDS BY ARLEN. Review and analysis of Arlen's book which presents a close-up look at the creation of a television commercial for AT&T. 4 pages, 6 footnotes, 1 bibliographic source.   $28   09278. MARKETING WEIGHT LOSS PROGRAMS. A comprehensive overview of the U.S. market for diet/weight loss programs. Presents an analysis of weight reduction methods, types of programs currently on the market, target group characteristics, and factors involved in the consumer decision process. Includes a 33-item survey and a comprehensive plan for marketing a new program, including advertising and promotional strategy. 23 pages, 58 footnotes, 45 bibliographic sources.   $133   09277. THE MARKETING CONCEPT. Defines and discusses the marketing concept, comparing and contrasting marketing-orientation with production-orientation. Considers the major criticisms of the market concept and how those criticisms can be reconciled. 5 pages, 7 footnotes, 3 bibliographic sources.   $35   09276. SELLING A GENERIC BRAND 386 MICROCOMPUTER. A brief plan for marketing a 386 micro, covering the product, target market, presentation strategy, and selling points. 5 pages, 3 footnotes, 3 bibliographic sources.   $35   09275. SEAGRAM'S VSOP COGNAC. Analysis of Seagram's strategy in marketing its VSOP cognac which is now aimed at a younger, more affluent target group than before. Covers product description, target market, pricing, promotion, and distribution. 6 pages, 6 footnotes, 6 bibliographic sources.   $42   09274. A GAME STORE MARKETING DATABASE. A proposal for a marketing and management information system for a retail game store. 5 pages, 3 footnotes, 3 bibliographic sources.   $35   09273. MARKETING OF A NEW PERFUME: CHER'S UNINHIBITED. Traces the marketing mix (product, price, promotion, distribution, competition) for Parfum Stern's new product backed by the Hollywood star. 6 pages, 18 footnotes, 10 bibliographic sources.   $42   09272. CIGARETTE ADVERTISING AND THE SOCIAL ACCEPTABILITY OF SMOKING: THE EXAMPLE OF PHILIP MORRIS. An analysis of 20 Philip Morris (Marlboro, Benson & Hedges, Merit, Cambridge, Parliament) cigarette ads in light of regulatory and social movements against smoking. 18 pages + Appendix, 41 footnotes, 23 bibliographic sources.   $126   09271. PRINT ADS IN THE 1988 PRESIDENTIAL ELECTION. A comparison of print ads of the two parties in 1988; declining media expenditures and more aggressive local mailings are noted. 7 pages, 13 footnotes, 7 bibliographic sources.   $49   09094. MARKETING CHALLENGES AND PR PROBLEMS: PG&E. A profile of a public relations segment within PG&E's (the nation's largest investor-owned gas and electric utility) Golden Gate Region marketing division. Following an industry and market segment profile, considers the company's efforts (and challenges to those efforts) at corporate image-building. 15 pages, 21 footnotes, 24 bibliographic sources.   $105   09093. IMPORTING SHOES FROM KOREA: ROMMICH LTD. Presents a marketing outline of an import company which imports brightly colored athletic footwear from Korea for distribution in the U.S. market. Product, pricing, promotion, distribution, import requirements, competition, and finances are discussed and analyzed. 10 pages, 12 footnotes, 12 bibliographic sources.   $70   09092. THE MARKET SUCCESS OF REEBOK SHOES. Examines Reebok's marketing strategy for their aerobic shoe. Includes product description, pricing, promotion and distribution. 5 pages, 6 footnotes, 4 bibliographic sources.   $35   09091. IBM'S NEW PS/2 MODEL 80 COMPUTER. Covers IBM's marketing strategy for its new computer. Includes product description, target market, pricing, promotion, competition and distribution. 5 pages, 6 footnotes, 5 bibliographic sources.   $35   09090. MARKETING CONDOMS TO THE PEOPLE'S REPUBLIC OF CHINA. Outlines a marketing strategy for exporting American condoms to the PRC. Market demand, potential consumer resistance, general economic structure, distribution system, and market profile of the PRC included. 12 pages, 24 footnotes, 18 bibliographic sources.   $84   09089. THE SHARP FO-210: MARKETING MIX. Outlines the marketing strategy for Sharp's new compact facsimile machine. Includes product description, target market profile, pricing and promotion, competitive mix, and distribution system. 6 pages, 18 footnotes, 8 bibliographic sources.   $42   09088. EMOTIONAL COERCION IN ADVERTISING. An analysis of two perfume advertisements which depict nearly nude women in sexually suggestive contexts. Argues that the ads use a strong emotional hook which appeals to male gift buyers, modern women who identify with the models, and even traditional women who are offended by the models. 6 pages, 4 footnotes, 4 bibliographic sources.   $42   09087. DECEPTIVE ADVERTISING AND SOCIAL RESPONSIBILITY. Discusses external (legal-political) and internal (managerial) restraints on deceptive or misleading advertising. Concludes that a pragmatic, cost-based approach based on self-interest is the most effective restraint on such practices. 6 pages, 11 footnotes, 7 bibliographic sources.   $42   09086. MCDONALD'S MCD.L.T. Marketing profile of the hamburger chain's recent efforts at promoting its new "hot and cold" container. The analysis includes product description, target market profile, and pricing, promotion and distribution analysis. 5 pages, 4 footnotes, 4 bibliographic sources.   $35   09085. SOCIAL EFFECTS ON ADVERTISING. An investigation exploring the ways in which society restrains, expands, and shapes how businesses conduct their advertising campaigns. The essay takes the position that advertising reflects social values and that viewed historically it represents an accurate portrayal of American life. 22 pages, 50 footnotes, 39 bibliographic sources.   $133   09084. DIRECT MAIL LIST SEGMENTATION. Addresses the problem of how to determine who to mail material to in a direct mail solicitation campaign. Concludes that targeting a specific group is essential and discusses the use of psychographic systems (VALS) and geodemographic systems to determine appropriate lists. 7 pages, 5 footnotes, 5 bibliographic sources.   $49   prev  1  2  3  4  5  next   Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance