Catalog Sections:
  Accounting
  Advertising
  Africa
  African American studies
  Anthropology
  Architecture
  Art
  Astronomy
  Biology
  China
  Communications
  Computers
  Criminology
  Employee Relations
  Environmental Science
  Film
  Finance
  Foreign Governments
  Foreign Policy (U.S.)
  Gender & Sexuality
  HR Management
  International Relations
  International Trade
  Internet
  Japan
  Journalism
  Juvenile Delinquency
  Labor
  Latin America
  Linguistics
  MIS
  Managerial Science
  Marketing
  Marx and Marxism
  Math
  Medicine and Health Care
  Middle East
  Minorities (other than Blacks)
  Music
  Nursing
  Penology
  Personality Theory
  Personnel Management
  Physical Education
  Police Science
  Political Science (non-US)
  Political Science (U.S.)
  Political Theory
  Psychopathology
  Psychotherapy
  Public Administration
  Religion (Judeo-Christian)
  Religion (non-Judeo Christian)
  Sexuality
  Shakespeare
  Social Problems
  Sports
  Television and Radio
  Third World Asia
  Urban Studies
  Women's Studies
  Search by topic:  
5B. ADVERTISING AND MARKETING

How to interpret the catalog entries:
  • How old is my paper? The closer a paper is to the top of a page, the more recently it was written.
  • Book reviews Underlined titles indicate that the paper is a review/summary of a book.
  • Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
 
prev  1  2  3  4  5  6  next  
 
14257. Community Products, Inc. (Cpi) & Rainforest Crunch Case Study. This paper presents an analysis of a case study concerning long-term strategy at CPI, a company that has enjoyed tremendous initial success and rapid growth marketing its flagship product, the candy Rainforest Crunch. Includes an analysis of the company’s financial position as well as its sales, marketing, production, and overall strategy. Recommendations are made for changes in each of these areas. KEYWORDS: case studies marketing strategy strategic planning case solution. 5 pages 3 footnotes, 9 bibliographic references.   $35
 
14254. Dutch Food Industries Company: Launching Slamix Case Study. This paper presents a case study analysis and solution to a case study on Dutch Food Industries. Dutch Food Industries is preparing to launch a new salad dressing called Slamix in the Dutch market. Decisions need to be made on the appropriate marketing mix, including: 1) the retail price, 2) timing of the product launch, 3) and promotional strategy. Alternatives are identified and weighed. Recommendations are presented. Includes breakeven analysis and a proposed budget for promotion/advertising. KEYWORDS: case studies marketing new product pricing promotion budget market entry strategy case solution. 6 pages text + exhibits + charts, 0 footnotes, 0 bibliographic sources.   $49
 
14252. Vicks International; Latin America/Far East Harvard Case Study This paper presents a case analysis and solution to a classic Harvard Business School case study on the Latin America/Far East division of Vicks International. The case concerns a manager’s (McGuire) proposal that Vicks make a manufacturing plant investment in Indonesia, a market where the company’s products are already well-established. The analysis focuses on five key questions: 1) What factors should McGuire stress when he takes his case to the board? 2) What are the Board’s likely objections to the proposal? 3) What are the economic exposure factors and how can the company compensate for these factors? 4) What are the political risks? 5) What are the strategic (market) considerations? KEYWORDS: marketing manufacturing case study harvard case study fdi Indonesia risk assessment marketing strategy case solution. 8 pages, 0 footnotes, 0 bibliographic sources. 1,850 words.   $56
 
14251. International Strategy for an Italian Liquor Company (Vecchia Romagna) Case Study. This paper provides an analysis and case solution to a case study on possible international expansion strategies for an Italian brandy maker. The analysis takes the form of an executive memorandum written by a chief marketing analyst and addressed to the company leader. The analysis defends the selection of three initial target markets and then weighs the pros and cons of various entry options including joint ventures with foreign and domestic rivals; acquisition of existing foreign distributors; purchase of existing foreign brands; developing new brands; and persuading existing foreign distributors to carry Vecchia’s products. The paper includes an analysis of the company’s financial position. KEYWORDS: case studies marketing expansion strategy distribution branding international liquor globalization case solution. 12 pages, 0 footnotes, 0 bibliographic sources. 2,818 words.   $84
 
14248. Wall Drug: Facing the 1990s Case Study. This paper presents a case analysis and solution to a case study on South Dakota-based Wall Drug concerning possible expansion plans. Following problem identification and overview, the paper presents an analysis of Wall’s external environment, considering relevant economic, social, and technical factors. Wall’s major internal strengths (with a special focus on finances) and weaknesses are considered in the context of external threats and opportunities. Alternatives are identified and analyzed, and recommendations, along with a brief action plan, presented. KEYWORDS: case studies expansion strategy financial analysis wall drugs marketing strategy case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 2,503 words.   $77
 
14247. u.s. Pioneer Electronics Corp. Harvard Case Study 579079. This paper presents an analysis of and solution to a Harvard Business School case study (579079) by Hirotaka Takeuchi on Pioneer Electronics concerning a problem in the company’s U.S. distribution strategy. The analysis identifies the problem and its major issues as they relate to retail dealers and end-use customers; formulates five possible alternatives and discusses the strengths and weaknesses of each; and presents a decision with a two part action plan involving the implementation of dealer incentives and a program of selective multiple branding. KEYWORDS: Harvard case studies marketing distribution strategy electronics case solution advertising electronics vertical integration channel management. 6 pages, 0 footnotes, 0 bibliographic sources. 1,414 words.   $42
 
14246. u.s. Pioneer Electronics corp.harvard Case Study 579079. This paper presents an analysis and a case solution to a Harvard Business School case study (579079) by Hirotaka Takeuchi on Pioneer Electronics concerning a problem in the company’s U.S. distribution strategy. The analysis identifies the problem and its major issues as they relate to retail dealers and end-use customers; formulates five possible alternatives and discusses the strengths and weaknesses of each; and presents a decision with a two part action plan involving the implementation of dealer incentives and a program of selective multiple branding. KEYWORDS: Harvard case studies marketing distribution strategy electronics case solution advertising strategy. 6 pages, 0 footnotes, 0 bibliographic sources. 1,414 words.   $42
 
14240. The u.s. Brewing Industry Case Study. This paper presents an analysis and case solution to a case study of the American beer industry circa 1980s. Within the past few years the market complacency of the top producers has been challenged by new marketing strategies introduced by Phillip Morris' Miller. Thanks primarily to Miller, there is now a new focus on market segmentation in the industry. The industry evaluation and analysis concludes with recommendations on strategy for some of the inspiring smaller players. KEYWORDS: marketing case study beer industry competitors strategy case studies market segmentation case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,279 words.   $35
 
14239. Turner Broadcasting Systems,1988 Case Study. This paper presents an analysis and case solution to a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand, corporate, and business strategies, Turner Broadcasting’s internal (mission, financial analysis, segment analysis, management) and external (competition, industry trends, economy) environments are analyzed. It is recommended that the overall strategy be one of measured retrenchment following what has been perhaps a too-eager period of diversification. KEYWORDS: strategic management case study diversification broadcasting marketing strategy case studies solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,534 words.   $42
 
14238. Tissot and the Swiss Watch Industry Case Study. This paper presents an analysis and case solution to a case study of a major competitor in the Swiss watch industry. Tissot’s major problem is its almost total lack of brand image — a weakness which has eroded Tissot’s sales volume and margins, left it vulnerable to competitors, prevented the development of customer loyalty, and precluded the company from taking advantage of existing market opportunities. Tissot’s fuzzy brand image problem has been further exacerbated by the prolonged failure to establish and implement a coherent marketing program. The paper includes a situation analysis, competitor analysis, SWOT (strengths, weaknesses, opportunities, threats) analysis, identification and evaluation of alternatives, recommendations and rationale, and implementation plan. KEYWORDS: marketing strategy case study brand image international competition watches case studies case solution. 13 pages, 0 footnotes, 0 bibliographic sources. 3,713 words.   $91
 
14236. Signetics Corporation Case Study. This paper presents an analysis and a case solution to a case study of an automotive equipment manufacturer (Signetics Corporation) in the early 1980s. Evaluates and analyzes Signetic’s effort to complete a major shift in its competitive strategy from one which had focused on production (i.e., volume, delivery, profit) to one which focused on product (specifically product quality) and makes recommendations on how the company can achieve its strategic objectives. Considers three possible strategic alternatives and presents an implementation one for the recommended alternative. KEYWORDS: case studies strategic management quality management case study vendor relations product strategy case solution. 5 pages, 0 footnotes, 0 bibliographic references. 1,334 words.   $35
 
14235. Playboy Enterprises, Inc., 1992 Case Study. This paper presents an analysis and a solution to a case study of Playboy Enterprises, Inc. (PEI), the parent company of leading men’s magazine, Playboy. The paper provides a strategic audit of Playboy in 1992. The company’s mission, objectives and existing strategy are defined. A summary company analysis, including a financial analysis and a business segment analysis, is presented, along with an analysis of the external business environment in 1992. A summary SWOT analysis provides the background for identification of three strategic alternatives. It is recommended that Playboy embark on a strategy which will essentially rebuild the Playboy image at home, while expanding in traditional, male-dominated product lines abroad. To implement the new strategy, it is recommended that PEI launch a new subsidiary company to be called Vanguard. The basic theme underlying Vanguard's products, which should include a monthly magazine, couple-oriented videos and sexual-aid products, should be "new-age sexuality: the 21st century and beyond." KEYWORDS: strategic management marketing case studies men’s magazines sex entertainment industry case study strategy case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 2,453 words. Sections 5A, 5B, 5D, 22B   $77
 
14233. Northern Telecom, Inc. Case Study. This paper presents an analysis and case solution to a case study of Canadian telecommunications giant, Northern Telecom. The case is set in the late 1980s, a time when Northern Telecom faces two related main problems: the maturation of the digital centrex market and the rapid evolution and growth in the ISDN market. Presents an audit of the company’s current strategy, an assessment of internal strengths and weaknesses, and an analysis of the strategic environment related to competition and technological factors. KEYWORDS: case studies strategy telecommunications marketing strategic management case study SWOT case solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,386 words.   $42
 
14232. Kinder Care Case Study. This paper presents an analysis and a case solution to a case study of a daycare center in the 1980s facing a shrinking target market as a result of demographic changes. Presents a diagnosis and statement of the problem, identifies four potential alternative strategies, evaluates each alternative, and presents recommendations on the implementation of a new marketing and management strategy to address the problem. The paper concludes with a five-step implementation plan. KEYWORDS: case studies marketing strategy management case study market segmentation target marketing strategic positioning case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,211 words.   $35
 
14230. Henry F. Ortlieb Brewing Company Case Study. This paper presents an analysis and case solution to a marketing case study of a Philadelphia-based small brewery (Henry F. Ortlieb) in the late 1980s. Defines and describes Ortlieb’s marketing niche among the local area’s blue-collar, hard-drinking older males. Considers how Ortlieb might reposition the brand to have a broader appeal. Makes recommendation on a new marketing strategy. KEYWORDS: case studies beer industry micro-brewery marketing strategy market niche brand management market segmentation beer drinkers case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,243 words.   $35
 
14229. American Greetings Case Study. This paper presents an analysis and solution to a case study on greeting cards maker American Greetings (AG), the chief rival of Hallmark. Analyzes AG’s external operating environment (including competition and consumer tastes), internal strengths and weaknesses (including financial position), and provides a concise statement of the problem and the major sub-issues in the case. Identifies and evaluates alternatives. Concludes with recommendations and a proposed implementation plan for a new marketing strategy. KEYWORDS: case studies marketing strategy strategic management case study greeting cards competition case solution swot. 7 pages, 0 footnotes, 0 bibliographic sources. 1,694 words.   $49
 
14227. General Foods Corporation: Adopting to the New Electronic Media Case Study. This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in the 1990s. Considers why the new electronic media are affecting advertisers generally and General Foods brands specifically. Assesses the views of the GF marketing manager on changes in media planning resulting from cable TV. Examples of commercials run only on cable and of companies with different commercials on broadcast TV and cable TV are provided and discussed. KEYWORDS: case studies consumer packaged foods General Foods marketing advertising strategy case study digital electronic media internet case solution. 15 pages, 0 footnotes, 0 bibliographic sources. 3,560 words.   $105
 
14226. The Electric Utility Industry in 1992 Case Study. This paper presents an analysis and a case solution to a case study on the U.S. electric utility industry in 1992, a time when the U.S. Electric Utility Industry was plagued by sub-par profitability, high costs of construction, regulatory stalemates, decreasing consumer demand, increasing competition from alternative energy sources, and a poor public image. After problem identification, the problem analysis focuses on how the industry should cope with a new marketing environment; internal restructuring within the industry (mergers and acquisitions) and external penetration (from competitors such as AT&T) of the industry; and the new environmental/government regulatory environment. It is recommended that the industry reaffirm its single-business concentration strategy as an energy provider but that it also embark on horizontal expansion within the energy field. To control its overcapacity problem, intensification of load-management efforts and reductions in new plant construction are recommended. KEYWORDS: case study electric power industry case studies management strategy marketing alternative energy case solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,353 words.   $42
 
14225. Case Study: The Electric Utility Industry in 1992. This paper presents an analysis of a case study on the U.S. electric utility industry in 1992, a time when the U.S. Electric Utility Industry was plagued by sub-par profitability, high costs of construction, regulatory stalemates, decreasing consumer demand, increasing competition from alternative energy sources, and a poor public image. After problem identification, the problem analysis focuses on how the industry should cope with a new marketing environment; internal restructuring within the industry (mergers and acquisitions) and external penetration (from competitors such as AT&T) of the industry; and the new environmental/government regulatory environment. It is recommended that the industry reaffirm its single-business concentration strategy as an energy provider but that it also embark on horizontal expansion within the energy field. To control its overcapacity problem, intensification of load-management efforts and reductions in new plant construction are recommended. KEYWORDS: case study electric power industry case studies management strategy marketing. 6 pages, 0 footnotes, 0 bibliographic sources. 1,353 words.   $42
 
14223. Suburban Cablevision Case Study. This paper provides a case analysis and a case solution to a marketing case study concerning a cable television company. Kim Harrison, the new marketing manager for Suburban CableVision, must develop a new marketing plan for Suburban CableVision for 1987. Following an overview of the components of the marketing plan, this paper analyzes critical factors in Suburban CableVision's internal (company) environment as well as critical factors in the external environment of the industry and market. An analysis of the existing marketing mix is followed by a S.W.O.T. analysis. Recommendations for action are then made. KEYWORDS: case study marketing strategy case studies SWOT marketing plan case solution. 17 pages, 0 footnotes, 0 bibliographic sources. 3,805 words.   $119
 
14222. Case Study: Burger King’S Battle for the Burger. This paper provides an analysis and a case solution to a case study focusing on strategic challenges for Burger King in the mid-1980s. In a market increasingly approaching saturation, in a climate of changing consumer tastes, and in an industry facing rising costs and serious labor shortages, Burger King must define a strategy which will enable it if not to best, at least to gain some ground on, its chief burger competitor and the industry leader, McDonald's. Analyzes significant factors in the external environment (economy, market saturation, labor, consumer tastes, competition) as well as in Burger King’s internal environment (product positioning, strengths and weaknesses, organizational factors). The concluding section presents recommendations on shifts in Burger King’s marketing strategy. KEYWORDS: marketing fast food market competition Burger King McDonalds strategy case studies case study burgers restaurant chains case solution. 8 pages, 0 footnotes, 0 bibliographic references. 1,781 words.   $56
 
14221. The European Brewing Industry 1992 Case Study. This paper provides a strategic management case analysis and case solution to a case study on the European brewing industry in 1992. Following a brief situation overview and discussion of the main objectives of the industry in 1992 and beyond, the state of the industry and its internal and external environment are analyzed using a PESTL (Political, Economic, Social, Technical, and Legal influences in the external environment) and SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Based on this analysis, a strategic appraisal of the industry is conducted, considering key themes, directions, and effectiveness of current strategy, and making recommendations for the European brewing industry’s future strategy. KEYWORDS: strategic management marketing strategy swot pest europe breweries beer industry case studies case solution. 18 pages, 0 footnotes, 0 bibliographic sources. 4,807 words.   $126
 
14217. Yellowtail Marine, Inc. Harvard Business Case Study 376235. This paper provides an analysis and a case solution to a Harvard Business School case study (376235) by Kenneth Hatten on Yellowtail Marine, Inc., a major manufacturer of inboard and outboard motor working and recreation boats. The analysis focuses on the company’s declining share in key markets and need for a shift in the strategic marketing strategy. The analysis is conducted from the perspective of a new executive manager at Yellowtail. The paper includes an initial bullet-format summary of the company’s financial position and market position (focusing on quantitative data); problem analysis; and summary evaluation and recommendations. KEYWORDS: Yellowtail Marine case study Harvard Business boat marketing strategy management market share general management leadership case solution. 9 pages; 0 footnotes; 0 bibliographic sources. 2,053 words.   $63
 
14215. The Southland Corporation Harvard Case Study. This paper presents an analysis and case solution to a classic Harvard Business School case study of Southland Corporation, parent company of the 7-11 convenience store chain. It is argued that Southland's management must assess their current strategy and perhaps formulate a new strategy which will better address future market and environmental needs. Includes problem identification; an analysis of the strengths and weaknesses of Southland’s existing strategy and operations against the perspective of a changing marketing environment; identification and discussion of potential alternative strategies; and recommendations (with implementation plan) on the adoption of a new strategic direction. KEYWORDS: Southland 7-11 Seven Eleven convenience stores case study Harvard Business strategic marketing management strategy case solution. 5 pages; 0 footnotes; 0 bibliographic sources. 1,138 words.   $35
 
14214. Singapore Airlines Case Study. This paper presents an analysis and solution to a case study of Singapore Airlines focusing on SIA’s struggle to adjust to changing market conditions in the early to mid-1990s. Provides an executive summary, problem statement and analysis, exploration of alternatives, and recommendations. Identifies the most crucial strategic issue for SIA as being to expand and consolidate its position as the service quality leader while at the same time increasing profitability and controlling costs within a rapidly changing market environment. KEYWORDS: Singapore Airlines case study case solution strategic analysis international marketing airline industry. 6 pages; 0 footnotes; 0 bibliographic sources. 1,287 words.   $42
 
14213. Has Siemens Lost Its Way: The Future Harvard Case Study. This paper presents a summary analysis to a classic Harvard Business School case study of Siemens AG, a major competitor in the global telecommunications, power generation and electronics industries, and one of Germany’s leading companies. After defining Siemen’s strategic choices and main strategic considerations, the analysis considers four primary alternative strategic options and then evaluates each of these. The concluding section recommends the adoption of one alternative and presents an Action Plan for its implementation. KEYWORDS: Siemens AG case study Harvard Business strategic management marketing globalization MNC case solution. 6 pages; 0 footnotes; 0 bibliographic sources. 1,562 words.   $42
 
14212. Has Siemens Lost Its Way? Harvard Case Study. This paper presents an analysis and a case solution to a classic Harvard Business School case study of Siemens AG, a major competitor in the global telecommunications, power generation and electronics industries, and one of Germany’s leading companies. The setting is the mid-1990s. The analysis considers the extent to which Siemens has “lost its way” in the contemporary competitive environment and evaluates whether Chairman von Pierer’s loosely-formulated plans are likely to turn the company around. The first part of the analysis provides background information on Siemens’ declining performance and at the efforts made to date to put the company back on track. The next two parts of the analysis consider Siemens’ situation from the perspective of a P.E.S.T. (Political, Economic, Social, and Technical) analysis (which looks at factors in the external operating environment critical to the company’s success or failure) and from the perspective of a S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) analysis (a strategic factor analysis which seeks to capitalize on the company’s internal strengths and reduce or minimize its internal weaknesses as part of an effort to take best advantage of opportunities in the external environment). A concluding section summarizes the findings and makes recommendations on the steps that Siemens should take in order to again “find its way” and prosper through the next century. KEYWORDS: Siemens case study Harvard Business strategic analysis globalization MNCs telecommunications strategy case solution. 22 pages; 0 footnotes; 0 bibliographic sources. 5,710 words.   $133
 
14211. Procter & Gamble Europe: Vizir Launch Harvard Case Study 384139. This paper presents an analysis and case solution to a classic Harvard Business School case study (384139) by Christopher Bartlett on a new product launch by P&G’s European division. Confronting the decision of when, where, and how to launch a new liquid laundry detergent in Procter & Gamble’s European division revealed a broad spectrum of challenges related to the capacity of the division’s current organizational structure to confront changing market conditions and operate with coordinated efficiency. Includes Executive Summary, problem definition, strategic analysis, identification and comprehensive analysis/evaluation of four possible alternative launch strategies, and then recommendations with detailed action plan on the implementation of the alternative of launching Vizir as a standardized product throughout the region, but differentiating the marketing, distribution, and advertising strategies according to local requirements. 16 pages; 0 footnotes; 0 bibliographic sources. 3,857 words.

TAGS: Procter & Gamble P&G new product launch case study Harvard Business marketing strategy strategic, global branding, culture and management, analysis case solution.

RELATED PAPERS

Clayton Industries Inc. Peter Arnell Country Manager for Italy Harvard Case Solution

Lenovo: Building a Global Brand Harvard Case Solution

United Cereal: Lora Brill's Eurobrand Challenge Harvard Brief Case Solution

  $112
 
14209. Nissan Motor Co., Ltd. Marketing Strategy for the European Market Harvard Case Study 590018. This paper presents an analysis and a case solution to a Harvard Business School case study (590018) by John A. Quelch and Kyoichi Ikeo on Nissan Motor Company. Top management at the European sales group of Nissan Motor Co., Ltd. must decide on an appropriate strategy for taking full advantage of the potential increased marketing opportunities in light of the changes brought about by impending European Economic unification. The paper presents a problem statement, identifies key decision factors, summarizes key industry and organizational characteristics, identifies and evaluates three potential alternative solutions, and then makes recommendations and outlines a strategy for the implementation of the proposed solution. KEYWORDS: Nissan Motor case study Europe strategy Harvard Business automobile marketing strategic analysis management case solution. 10 pages; 0 footnotes; 0 bibliographic sources. 2,291 words.   $70
 
14208. Minnetonka, Inc. Harvard Case Study This paper presents an analysis and a solution to a classic Harvard Business School case study of consumer products firm Minnetonka, Inc., maker of “SoftSoap”. Minnetonka’s central problem is that it must compete against giant rivals like P&G and Colgate who hold a clear market and financial advantage. Includes problem analysis, identification and analysis of five potential alternative solutions, and recommendations for implementing a planned sale to a major competitor. KEYWORDS: Minnetonka SoftSoap case study Harvard Business School strategic analysis marketing consumer products strategy case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,201 words.   $35
 
14207. Lost Arrow Corporation/Patagonia (A) Harvard Business Case Study. This paper provides an analysis and case solution to the classic Harvard Business School case study on Lost Arrow Corporation (best known for its outdoor clothing subsidiary, Patagonia). The case focuses on the company’s faltering strategy and its organizational troubles. Includes an executive summary, problem identification and analysis, presentation of alternative solutions, and recommendations with a brief action plan. Argues that Lost Arrow must either commit to rapid transformation or resign itself to imminent failure. Recommends that the company embark on a radical restructuring and downsizing to bring its operations and strategies in line with its founding corporate culture and philosophies. KEYWORDS: Lost Arrow Patagonia case study Harvard Business School strategic analysis management corporate culture marketing case solution. 8 pages, 0 footnotes, 0 bibliographic sources. 1,893 words.   $56
 
14206. Lost Arrow Corporation/Patagonia (A),(B),(C) Case Study. This paper provides an analysis and a case solution to classic Harvard Business School case studies on Lost Arrow Corporation, better known by the name of its key subsidiary, Patagonia. The analysis considers the positive aspects (strengths) of the company, including its track record of product innovation, its adherence to its philosophy of making money in order to have fun and do good, its strong leadership and solid management, its dynamic corporate culture, and its high level of business integrity. Negative aspects of the company are also identified, including its difficulty in bringing new products to market in a timely fashion, its fragmented distribution system, its poor internal communication structure, functional organizational weaknesses, and management’s projection of arrogance. Includes a brief analysis of the company’s financial position, along with an appraisal of the attractiveness of the CEO’s job. Makes recommendations on new strategy. KEYWORDS: Patagonia Lost Arrow case study Harvard Business School strategic analysis leadership corporate ethics environmental marketing corporate culture green marketing corporate ethics case solution. 8 pages, 0 footnotes, 0 bibliographic sources. 1916 words.   $56
 
14205. l.l. Bean, Inc. Corporate Strategy Harvard Case Study 581159. This paper presents an analysis and a case solution to a classic Harvard Business School case study (581159) on L.L. Bean, Inc. The case study focuses on the mail order company’s strategy and organizational problems in the 1970s. The major problem identified in the case is that of unfocused strategy and haphazard management, especially at the leadership level. The problem analysis and evaluation considers L.L. Bean’s financial position, organizational structure, employee relations, and then looks at threats and opportunities in the company’s external operating environment. It is recommended that L.L. Bean embark on a new vertical integration-expansion strategy. Steps for strategy implementation are presented. KEYWORDS: L.L. Bean strategic management Harvard Business School case study leadership strategy analysis case solution. 8 pages; 0 footnotes; 0 bibliographic references. 1,946 words.   $56
 
14203. Eli Lilly & Co. (A) Globalization Harvard Case Study 391032. This paper presents an analysis and a case solution to a Harvard Business School case (391032) by Michael Y. Yoshino and Thomas W. Malnight concerning the pharmaceutical giant’s international expansion strategy as of the summer of 1989. The analysis focuses on Eli Lilly’s attention to environmental vision and organizational requirements. Threats and opportunities in the external environment are identified and analyzed and considered in light of the company’s internal strengths and weaknesses. The concluding section presents recommendations on how Lilly should implement an effective globalization strategy. KEYWORDS: case study Harvard Business School pharmaceutical industry Eli Lilly globalization global expansion marketing case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 3,018 words.   $77
 
14202. Carnation (Nestle) Infant Formula (A) Harvard Case Study. This paper presents an analysis and a case solution to a classic Harvard Business School case concerning marketing strategy for Carnation’s (whose parent company is Nestle) two infant formula products. Defines the case problem and its major components, analyzes the problem situation; lists and evaluates (specifying the advantages and disadvantages of each) four alternative solutions to the problem; and then makes recommendations on the adoption and implementation (with action plan) of one alternative. KEYWORDS: case study Harvard Business school marketing strategy infant formula case study solution. 7 pages, 0 footnotes, 0 bibliographic references. 1,867 words.   $49
 
14038. Advertising or Pornography: Photographic Images of the Benetton and Calvin Klein Advertising Campaigns. Examines the legal, social and aesthetic implications of the shock-effect ad campaigns of two fashion firms. Compares the social protest of the Colors of Benetton images with the soft-core eroticism of the Calvin Klein ads. 22 pages, 21 footnotes, 20 bibliographical references.   $133
 
14026. Market Orientation in Small Export Firms. This paper provides a review of literature examining market orientation in small export companies. The review begins with an overview of the evolution of the marketing concept. The next section defines the marketing orientation and distinguishes it from the sales, product, and production orientation. The remainder of the review considers marketing orientation and the small export firm, including analyses of the application of marketing orientation in the international setting, the role of firm size in market orientation, and the relationship between market orientation and small export firm performance. KEYWORDS: firm size market orientation marketing strategy small export companies term paper. APA Style. 36 pages, 234 footnotes, 50 bibliographic sources. 9,055 words.   $133
 
13841. Marketing and Distributing Film on the Internet. This research paper provides an overview and analysis of the current conditions and future potential in exhibiting, distributing and marketing films and TV series via the Internet. Following an initial section which considers the technical issues involved in distributing and exhibiting films over the Internet, the paper considers the other major issues in marketing, distributing and exhibiting films and TV series via the Internet. The analysis includes a special focus on the use of the Internet to tap into the elusive 16-to-24 year old group and the special synergy between the horror film genre, youth, and the Internet. The analysis is drawn from a review of literature and an examination of the strategies of companies and web sites now engaged in the industry. KEYWORDS: web television movies internet film marketing distribution termpaper. 32 pages, 69 footnotes, 41 bibliographic sources. sources + directory of film related websites.   $133
 
13833. Two Influential Books on Strategic Marketing by Jack Trout and Al Ries. Review and analysis of Trout and Ries' 1981 Positioning: The Battle for Your Mind and 1985 Marketing Warfare focusing on the two works' articulation and development of the then-emerging concept of the marketing niche and product identification and their introduction of the concept of marketing as strategic competitive war. 5 pages, 4 footnotes, 2 bibliographic sources.   $35
 
13728. Relationship Marketing. Argues that there are more advantages than disadvantages to be found in seeking long-term customer relations, as opposed to immediate sales. Compares this approach to earlier approaches, and discusses the role of database marketing in the process. Concludes with the view that relationship marketing will continue to be important with the future growth of the Internet. 16 pages, 49 footnotes, 12 bibliographic references.   $112
 
13686. Consumer Behavior Research and the Family. An investigation of the impact of changing demographics (declining family size, the evolution of the single parent family) on family decision-making models in consumer behavior research. Notes that the once-simple pattern of market segmentation has given way to a new "pluralization of consumption." 9 pages, 17 footnotes, 10 bibliographic sources.   $63
 
13683. The Erosion of Brand Loyalty. This paper analyzes the causes, effects and possible solutions to the problem of brand loyalty erosion and the sub-problem of price shopping as it afflicts multinational marketers. 5 pages, 16 footnotes, 12 bibliographic sources.   $35
 
13648. Advertising and Society: Ethical Issues and Standards. Using Russell & Lane's Kleppner's Advertising Procedure along with supplementary sources, the analysis considers four ethical questions related to advertising: 1) Does advertising serve to restrict competition and raise prices; 2) Does advertising promote unwanted purchases by persuading people to buy unnecessary or unwanted items; 3) Does advertising help to sell inferior products; and 4) Is advertising an unnecessary expense for business? 5 pages, 11 footnotes, 4 bibliographic references.   $35
 
13634. Online (Internet) Banking History. This paper provides an overview and analysis of Internet banking. The history of online banking is traced and the reasons for the relatively slow growth in internet banking examined. the analysis profiles the current online banking market and makes projections of likely future growth scenarios. the discussion considers the advantages and disadvantages (from both the banks' and the customers' viewpoint) to online banking and looks at some of the major factors (e.g., security issues, regulatory issues,etc.) affecting future growth patterns. KEYWORDS: online banking internet banks consumer banking marketing. 17 pages, 39 footnotes, 18 bibliographic sources.   $119
 
13584. Fast Food Franchising in the Arab Middle East. This paper provides an overview and analysis of fast food restaurant franchising in the Arab countries of the Middle East. The report begins with a brief overview and discussion of the franchising in general and fast food franchising in particular. Following this, a brief overview of the Middle Eastern fast food franchise market is presented. The next section examines some of the factors which have encouraged franchise systems to expand in the region as well as some of the potential benefits that franchising can bring to the region. A fourth section looks at some of the known and potential obstacles and/or barriers to franchising in the Arab Middle East. A concluding section focuses on franchising recommendations for the region and includes a directory and brief analysis of high-potential franchise systems for the region. 20 pages, 42 footnotes, 28 bibliographic sources.   $133
 
13533. Internet Advertising. This paper provides an overview and analysis of the current state of Internet advertising. The first section provides an overview of the scope and trends in Internet advertising, including a discussion of growth projections, big advertisers, top categories, rates, and types of advertising. The second section focuses on the issues of advertising effectiveness. Included is an analysis of the banner debate, issues of consumer privacy, technical standards and specifications, technical limitations, and the development of new forms of Internet advertising. 13 pages, 62 footnotes, 46 bibliographic sources.   $91
 
13458. Marketing Analysis for Amaretto Di Saronno. Covers such topics as product features, company standing, overview of the liqueur industry, analysis of competitors, and discussion of the current promotional strategy. Concludes with a brief SWOT analysis of the company and the product. 25 pages, 68 footnotes, 27 bibliographic sources.   $133
 
13313. Creativity in Advertising. This paper explores the role of creativity in advertising and the making of advertisements. The analysis begins with a definition and overview of the concept of creativity as it applies to advertising. The investigation then considers the role of creativity in the philosophy of advertising and the execution of advertisements. A concluding section considers the link between creativity and effectiveness in contemporary advertising. KEYWORDS: advertising creativity term paper creative advertisements effectiveness research paper. APA Style. 18 pages, 32 footnotes, 19 bibliographic sources.   $126
 
13302. Alcohol Ads. Compares 5 ads from the present time with 5 ads from the 1950s-1970s. Argues that, although visual and cultural styles have changed, the basic themes (or selling points) have remained the same. 10 pages, 0 footnotes, 10 bibliographic sources.   $70
 
13273. Analysis of a Print Advertisement for Seagram's Gin. Considers various subliminal messages contained in the ad, and discusses how contrasting symbols are used to give the impression that the product is fun and will improve one's sex life. 6 pages, 4 footnotes, 2 bibliographic sources.   $42
 
13221. The Lexus Automobile: Aspects of Consumer Behavior. Utilizes a consumer behavior theory framework to analyze U.S. consumers' responses to the Lexus automobile. Following a profile of Lexus' marketing strategy from a "4-Ps" perspective and comparisons with U.S. and European luxury automobiles, the analysis analyzes American consumers' perceptions of Lexus. Includes an analysis of a consumer survey (sample included). Concludes that US consumers view the Lexus as a uniquely luxurious affordable car. 14 pages, 15 footnotes, 15 bibliographic sources.   $98
 
13206. Mcdonald's: Time to Seize the Adult Market. Presents a comprehensive rationale and program for the fast food giant's capture of the adult market. Includes a thorough assessment of the external marketing environment (competitive structure, competitor strengths and weaknesses, economic factors; social, cultural and demographic trends), consumer environment, and internal organizational environment. Includes a SWOT analysis. The marketing plan stipulates marketing goals and objectives, identifies and defines the target market, articulates the particulars of the marketing mix with respect to product, price, promotion, and distribution strategies; discusses factors for marketing implementation; and considers methods for evaluation and control. 22 pages, 49 footnotes, 30 bibliographic sources.   $133
 
13030. Internet Commerce: Finally, a New Emerging Market? This report provides a survey and analysis of Internet commerce, with a close focus on consumer-based Internet commerce (i.e., retail or 'e-tail' in Cyberspeak). Following an overview of growth trends and projections, the analysis profiles the current (and projected composition) of Internet commerce, profiles major trends, closely examines the risks and opportunities for companies doing business on the Internet, and considers the primary barriers to Internet market expansion. 20 pages, 107 footnotes, 46 bibliographic sources.   $133
 
12620. Marketing Profile of Web Tv. A marketing profile and analysis of the generic Web TV product category (primarily focusing on set-top boxes). Assesses current market situation (factors leading to the development of the product category, estimated market size, target market assessment, competitor assessment), evaluates strengths, weaknesses, opportunities and threats (SWOT analysis) for the product category and specific competitors, and develops a marketing plan (objective, strategies, promotional campaign). 26 pages, 94 footnotes, 50 bibliographic sources.   $133
 
12619. Market Segmentation: Definition, Advantages, & Disadvantages. This paper presents an overview, analysis and critique of market segmentation. The analysis defines market segmentation, overviews its components and general methodologies, and discusses the benefits and limitations and the strategy in terms of advantages and disadvantages for firms. KEYWORDS: market segment marketing segmentation. APA Style. 10 pages, 33 footnotes, 17 bibliographic sources.   $70
 
12618. Philip Morris: Marketing Response to the Tobacco Wars. This paper examines the response of the world's biggest tobacco marketer - Philip Morris - to these marketing challenges. Using a "four Ps" (product-price-place-promotion) framework, the investigation first examines Philip Morris's marketing responses to date and then makes suggestions on how the tobacco titan can best cope with its hostile marketing environment. 18 pages, 44 footnotes, 38 bibliographic sources.   $126
 
12617. Ikea: Marketing Analysis. The following provides a marketing analysis of Ikea - the world's largest furniture retailer - with an emphasis on its global operations and strategy. Following an overview of the company's history, Ikea's product line and marketing concept is described in detail. The analysis then focuses on two aspects of Ikea's marketing mix: channels and promotion. Greater emphasis is given to promotion, both because of the greater availability of information (Ikea's status as a privately-held company with a highly complex -- and secretive -- operational structure severely limits the amount of information on the specific structure of the company's finances and operations) and because of the company's innovations in this area. Concludes that Ikea's success built on a global marketing strategy which combines product standardization with locally-based advertising and promotion. 15 pages, 51 footnotes, 39 bibliographic sources.   $105
 
12396. Methods Advertisers Use to Market Products. Look at the many ways advertisers appeal to consumers, from meeting basic needs (sex, hunger, safety) to creating perceptions and beliefs. new electronic media and marketing methods are discusses as new avenues for direct marketing and creation of consumer demand. 10 pages, 10 footnotes, 7 bibliographic sources.   $70
 
12395. Making the Transition From Consumer to Industrial Marketing. Taking the perspective of a marketing manager for a company producing industrial goods, this paper presents an informational orientation to a recently hired new product manager who has formerly worked for a consumer goods company. The analysis explains and discusses the key factors which the new manager will find different working in industrial marketing versus consumer goods marketing. A concluding section discusses recent important trends in industrial marketing management., including the shift from a transaction-oriented philosophy to a relational-oriented philosophy, and the growing influence of the Internet on industrial marketing. 9 pages, 28 footnotes, 15 bibliographic sources.   $63
 
12394. Starbucks: Preserving & Expanding the Coffee Cult. Presents a marketing plan for Starbucks Corp., the nation's largest gourmet coffee retailer. Based on an overview and assessment of the current marketing situation and an identification of the main opportunities and threats in the operating environment, along with an analysis of Starbucks' central strengths and weaknesses and the major issues facing the product line, a marketing plan for carrying Starbucks' into the next century is presented. 21 pages, 104 footnotes, 37 bibliographic sources., graphs and charts.   $133
 
12393. Shock Advertising. Provides an overview and analysis of high-impact emotional or "shock" advertising. Drawing on specific examples from many firms (e.g., Benetton, Calvin Klein, Diesel, Mercedes, Volvo) across a broad range of products and countries, the investigation considers the rationale and function of shock techniques, risks in its use, and evidence of its effectiveness. A concluding section makes recommendations for companies utilizing shock advertising techniques. 19 pages, 91 footnotes, 45 bibliographic sources.   $133
 
12392. Marketing Cigarettes to Kids. A case study in marketing ethics, exploring the ethics of marketing a deadly product to consumers who are not able to legally purchase the product. Provides background on the issue, looking at tobacco industry positions, and the view taken by anti-smoking activists and federal regulators. Citing specific examples, summarizes the tobacco industry's efforts at marketing to kids. Makes recommendations for the future in light of recent FDA advertising restriction proposals. 12 pages, 43 footnotes, 30 bibliographic sources.   $84
 
12391. Humor in Advertising. Provides a synthesis and analysis of the current literature on humor in advertising. The analysis begins with a review of the evidence concerning the overall impact and effect of humorous advertising. The rest of the paper examines what researchers have discovered about the dimensions and moderating impact of the use of humor in advertising with specific attention to product categories and features, types of humor, media, and target audience characteristics, including gender and national culture. 11 pages, 48 footnotes, 24 bibliographic sources.   $77
 
12300. Marketing Consumer Products in Indonesia and the u.s.: Comparative Analysis. This paper compares and contrasts marketing consumer products in the emerging Southern Asian economy of Indonesia with marketing in the U.S. The main analysis makes a summary comparison of the external marketing environment and structure of the consumer market in each country. The concluding section of the paper takes a "Four P's" approach to marketing consumer products in each country, comparing and contrasting the appropriate strategies. 8 pages, 29 footnotes, 18 bibliographic sources.   $56
 
12168. Marketing Analysis: Circuit City Stores, Inc. Profiles and analyzes the consumer electronic chain's marketing strategy. Reviews corporate history, summarizes current operations and marketing situation, and analyzes Circuit City's marketing strategy in terms of strengths, weaknesses, and future challenges. 10 pages, 38 footnotes, 17 bibliographic sources.   $70
 
12167. Blockbuster Entertainment: Marketing Analysis. This paper provides a marketing analysis of Blockbuster Entertainment Group, a division within Viacom Inc. and the undisputed market leader in home video rentals. Following an overview of Blockbuster's current situation and a discussion of the company's history, the investigation examines problems and opportunities in Blockbuster's current operations and marketing strategy. 7 pages, 36 footnotes, 24 bibliographic sources.   $49
 
12166. Ben & Jerry's: Social Conscience as a Marketing Strategy. This paper provides a marketing analysis of Ben & Jerry Homemade, Inc., America's second-biggest producer and marketer of super-premium ice cream. Through an overview of the ice cream giant's current situation and a discussion of Ben & Jerry's history, the analysis examines problems and opportunities in Ben & Jerry's current operations and marketing strategy. 10 pages, 26 footnotes, 21 bibliographic sources.   $70
 
12134. Selling Construction Equipment in China. Presents a proposal for establishing an American-based construction equipment importer/consultation firm in China. Includes a review of recent (1994-96) economic trends and business climate, an overview of the Chinese construction equipment market, and a risk and opportunities assessment for the proposed business. The concluding section makes summary recommendations on a specific business/marketing program. 19 pages, 43 footnotes, 30 bibliographic sources.   $133
 
12132. The Queen Mary as a Maritime Tourist Attraction. Examines the historical significance of this ocean liner and considers the reasons for its endurance as a California tourist attraction. Considers such factors as accessibility, facilities, pricing and the importance of quality service. Argues that the Queen Mary is especially attractive to "mid-centric" (average) tourists who enjoy new experiences as long as they are not too adventurous. 10 pages, 21 footnotes, 10 bibliographic sources.   $70
 
12014. Categorizing Consumers: The Basis of Segmentation. This brief investigation of consumer behavior and marketing practices examines the demographic, geographic, psychographic, and cognitive-affective-behavioral basis for creating consumer segments. Notes recent trends and examines the strengths and weaknesses of various approaches. 7 pages, 22 footnotes, 17 bibliographic sources.   $49
 
12013. Effective Versus Ineffective Advertising: An Assessment of Ten Advertisements. Provides a review and assessment of ten different ad campaigns, five of which are deemed "effective" and five of which are judged to be "ineffective." All representative advertisements are very recent (late 1995 or early 1996). The advertisements were grouped into five pairs around specific themes, product categories, or target markets. 12 pages, 26 footnotes, 19 bibliographic sources.   $84
 
12012. Marketing on the Internet. An overview and analysis of marketing on the Internet, with a focus on consumer product marketing and consumer behavior. Provides a brief history of electronic commerce, companies and industries most active on the Net, problems and benefits from both the marketers' and the consumers' perception, and ethical issues in cyber-marketing. 12 pages, 56 footnotes, 37 bibliographic sources.   $84
 
12011. Marketing to "Generation X." The basic demographic and socio-psychographic characteristics of "Xers" (people born between 1964-1977) are discussed and analyzed. To better define Generation X and differentiate its members from other generational groups, the analysis compares Xers with "baby boomers." 18 pages, 42 footnotes, 26 bibliographic sources.   $126
 
12010. "Loyalty Schemes" in British Retailing. In-depth review of literature concerning the growing emphasis among British retailers to gain customer satisfaction and loyalty. Covers the concepts of relationship marketing and database marketing, and emphasizes the recent success of the Tesco "Clubcard" program. Includes a design for a proposed study (with questionnaires) to interview both customers and managers of Tesco. 20 pages, 38 footnotes, 26 bibliographic sources.   $133
 
11815. Sales Closing Techniques. This paper investigates the sales closing process, examining closing strategy, techniques for closing, and the characteristics of an effective close. Several basic types of sales closing techniques are described with examples. 10 pages, 22 footnotes, 10 bibliographic sources.   $70
 
11814. Marketing Home Pregnancy Tests. Profiles the home pregnancy test industry and market. Includes demand profile and forecast, competitor and market share profile, analysis of external marketing environment (economic, social, technological, competitive), segmentation and positioning strategies, and discussion of competitive advantage held by market leader, E.P.T. 18 pages, 43 footnotes, 18 bibliographic sources.   $126
 
11759. Federal Express in Taiwan: A Marketing Plan. Presents a comprehensive marketing plan for Federal Express in Taiwan. FedEx marketing strategy is outlined in terms of marketing objectives, financial goals, and the general marketing strategy situation. FedEx's marketing mix for Taiwan/Asia is presented in terms of competitive advantage, promotion, distribution, and research and development. A concluding section presents recommendations for implementation. 18 pages, 49 footnotes, 31 bibliographic sources.   $126
 
11758. Federal Express Plans for Asian Market Expansion: A s.w.o.t. Analysis. Presents a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of FedEx's proposed international expansion. The analysis assumes that FedEx will proceed with its announced plans to concentrate first on the Asian market, specifically using Taiwan as a "beachhead" for its new global operations. A concluding section provides a summary of key issues and makes recommendations on strategy. 12 pages, 43 footnotes, 24 bibliographic sources.   $84
 
11757. Federal Express and the Express Delivery Market. Thorough analysis of the express delivery market, with a focus on the role and position of industry leader Federal Express and its current plan for international expansion. Following a general overview of the market, the paper presents a product portfolio and a comprehensive analysis of competitive forces. In a concluding section, the state of the market is also viewed from the perspective of a PEST (Political, Economic, Technology) analysis. 20 pages, 78 footnotes, 28 bibliographic sources.   $133
 
11756. Federal Express Corp. Profiles Federal Express Corp., the founder and current leader in the express delivery business. Following a discussion of FedEx's history and development, the analysis looks at the company's organizational structure, management, and corporate culture. Also included is a summary profile of current operations and financial status. The concluding section looks at where FedEx is heading. 9 pages, 37 footnotes, 16 bibliographic sources.   $63
 
11709. Ginseng Marketing. Presents a plan for the import of bulk ginseng root from South Korea for sale in the U.S. market. Describes the product, profiles the target market, analyzes risks and opportunities, provides financial parameters and projections. Includes summary marketing plan. 11 pages, 21 footnotes, 13 bibliographic sources.   $77
 
11517. Mcdonald's and Its Image. Examines this fast-food chain's image, investigating how its name, packaging, policies and public relations help to build and maintain this image. 6 pages, 20 footnotes, 11 bibliographic sources.   $42
 
11515. Does Advertising Exploit Consumers? Argues that advertising does in fact exploit consumers, but not always in ways that consumers believe or expect. Debunks the myth of exploitation through subliminal advertising and suggests that real exploitation occurs through a careful combination of targeting to vulnerable consumer groups and construction of emotion-invoking appeals. 5 pages, 11 footnotes, 7 bibliographic sources.   $35
 
11479. Japanese Portable Pc Makers Search for a Global Strategy. Examines the global strategies of Japan's NEC and Toshiba in the portable PC (laptop) market and considers the responses/strategies of their chief U.S. competitors, including IBM, HP, Compaq and Apple. Faults the Japanese competitors for their focus on high tech/high price in the face of market trends demanding lower prices and greater functionability. 12 pages, 31 footnotes, 29 bibliographic sources.   $84
 
11473. The Pet Food Industry. With a focus on the "superpremium" category of pet foods distributed primarily through pet stores and the newer pet superstores, this investigation analyzes the current state and short-term marketing prospects for the U.S. pet food industry. Includes an analysis of external environment, product profile, competitor profile and consumer demographics and psychographics. Forecasts a 25% annual growth rate within the superpremium category over the next 5 years, with growth centered on products with a "nutrition appeal" and products distributed through pet superstores. 30 pages, 56 footnotes, 35 bibliographic sources.   $133
 
11470. Benetton: A Study in Advertising Controversy. This paper examines the Benetton advertising controversy. Following a brief history and review of the central themes in Benetton's campaign, print advertisements from 1990-1994 are analyzed in terms of their implicit and explicit messages. Public and industry reaction to the ads are also considered. Summarizes the short- and long-term impact of the campaign in terms of company sales, corporate image and credibility. 15p. + 5p. ads, 41f. 27b.   $105
 
11393. Census Database Information as a Tool for Marketing. Overview and analysis of the use of the new U.S. Census Database (Tiger) as a marketing tool among firms which rely on direct mail marketing and advertising. Details the development and capacities of the Tiger system, provides specific examples of companies which have utilized it as a marketing tool. 10 pages, 17 footnotes, 11 bibliographic sources.   $70
 
11383. Pets and the American Way. Profile and analysis of the pet food industry, focusing on the upmarket, "superpremium" and "specialty" sectors. Profiles major manufacturers, including Hills and Iams, analyzes brand names, product features including nutritional content, and specialty segments such as "diet" and "vegetarian." Considers the psychographics of pet marketing and factors in product loyalty. 25 pages, 56 footnotes, 30 bibliographic sources.   $133
 
11382. Zip + 4 in Marketing Demographics. Analysis of a zip + 4 software application used in direct mail marketing. Describes the marketing advantages and particular uses of Zip + 4 in marketing demographics. Discusses how specific companies have utilized this software. 10 pages, 16 footnotes, 10 bibliographic sources.   $70
 
11303. The Global Approach to Advertising. Analyzes the feasibility of using global versus adaptive strategies in international advertising. Reports on multinational strategies in international advertising. Reports on multinational corporations who have successfully used the global approach in their international ad campaigns and discusses the general trend toward "globalization" among multinationals. Pinpoints key factors involved in the successful implementation of global advertising and makes specific recommendations. 17 pages, 61 footnotes in text, 64 bibliographic sources.   $119
 
11302. Adaptive Strategies: Why Global Advertising Doesn't Work. This term paper makes the case against the use of global marketing strategies applied to global advertising by demonstrating the theory and applicability of international advertising strategies which are adapted to the needs of individual markets. Draws on cross-cultural advertising studies as well as anecdotal and case reports of failures in global marketing. KEYWORDS: globalization advertising strategy international markets argumentative essay. 15 pages, 67 footnotes, 64 bibliographic sources.   $105
 
11301. The Global Market and the Global Marketing Concept. Review and analysis of the concept and theory behind global marketing. Defines global organizations and global marketing, contrasting it with international marketing strategies adapted to individual country markets. Discusses the theory and rationale for global marketing. Presents examples of global marketers, with a special emphasis on global advertising. 12 pages, 49 footnotes, 64 bibliographic sources.   $84
 
11296. Marketing to Generation X. Examines the baby bust generation and its characteristics, why it can be considered a target market, and how marketers must appeal to it. 6 pages, 20 footnotes, 9 bibliographic sources.   $42
 
11293. Folger's Coffee and the 4 P's. Examines Proctor and Gamble's Folgers coffee line and its use of the 4 P's of marketing. 6 pages, 18 footnotes, 14 bibliographic sources.   $42
 
11184. Fast Food Marketing. Following a brief overview of the current state of the fast food industry, this paper profiles major marketing trends now evident among the central players in the fast good business. 10 pages, 33 footnotes, 28 bibliographic sources.   $70
 
11174. Marketing Plan for a New Flavored Instant Coffee. Complete product development and marketing plan for a new flavored instant coffee. Includes target market, demographics, stipulation of most appropriate existing corporate "host" for product, organizational chart (with job titles and descriptions), pricing, distribution, channels of distribution, physical distribution, and promotional strategy. Cost and break-even charts included. 40 pages, 43 footnotes in text, 26 bibliographic sources.   $133
 
11062. Marketing Plan for the Honda Accord. Based on the situation when the Ford Taurus supplanted the Accord as the nation's best-selling car, this plan explains how the Accord can recover, by repositioning itself and aiming at a narrower and more upscale market segment. Analysis of the situation; nature of demand; market segments and their demographics; sales and market share figures; strengths of Honda and its competitors; market environment; market life cycle stage; distribution channel; key problems and opportunities; four alternative policies; choice of best one. 30p (+charts), 77f., 44b.   $133
 
11041. A Marketing Plan for the Zike (12-Mph Battery-Operated Bicycle). Proposes marketing concepts for different niches. Discusses testing concept appeal, evaluating niche potential, target age, and geographic area. Limits on price flexibility are factored in to niche selection. Distribution, different test marketing options, and promotion are considered. 10 pages, 16 footnotes, 7 bibliographic sources.   $70
 
11027. Marketing and Advertising Managers: Respective Roles and Functions. Discusses duties of marketing and advertising managers, highlighting the different responsibilities of each position. Focus is primarily on the marketing manager's larger role, covering market research, product line development, promotion, placement. 6 pages, 15 footnotes, 11 bibliographic sources.   $42
 
10687. Superstores: Curse or Blessing? An argument that superstores, through efficiency and the lower prices they offer, are beneficial to consumers and to the economy. The various types of superstores, such as supercenters and hypermarkets, are briefly examined. The argument that superstores necessarily ruin small businesses is refuted. 10 pages, 31 footnotes, 23 bibliographic sources.   $70
 
prev  1  2  3  4  5  6  next  


Copyright 1998-2018 Berkeley Research

Associate Term Paper Sites:
  • Academic Research Papers
  • Academic-Research-Papers
  • Research Central
  • Term Paper Assistance