| |
| prev 1 2 3 4 5 next |
| |
|
09274. A GAME STORE MARKETING DATABASE. A proposal for a marketing and management information system for a retail game store. 5 pages, 3 footnotes, 3 bibliographic... (more) |
|
$35
|
| |
|
09273. MARKETING OF A NEW PERFUME: CHER'S UNINHIBITED. Traces the marketing mix (product, price, promotion, distribution, competition) for Parfum Stern's new product backed by the Hollywood star. 6 pages, 18 footnotes, 10 bibliographic... (more) |
|
$42
|
| |
|
09272. CIGARETTE ADVERTISING AND THE SOCIAL ACCEPTABILITY OF SMOKING: THE EXAMPLE OF PHILIP MORRIS. An analysis of 20 Philip Morris (Marlboro, Benson & Hedges, Merit, Cambridge, Parliament) cigarette ads in light of regulatory and social movements against smoking. 18 pages + Appendix, 41 footnotes,... (more) |
|
$126
|
| |
|
09271. PRINT ADS IN THE 1988 PRESIDENTIAL ELECTION. A comparison of print ads of the two parties in 1988; declining media expenditures and more aggressive local mailings are noted. 7 pages, 13 footnotes, 7 bibliographic... (more) |
|
$49
|
| |
|
09094. MARKETING CHALLENGES AND PR PROBLEMS: PG&E. A profile of a public relations segment within PG&E's (the nation's largest investor-owned gas and electric utility) Golden Gate Region marketing division. Following an industry and market segment... (more) |
|
$105
|
| |
|
09093. IMPORTING SHOES FROM KOREA: ROMMICH LTD. Presents a marketing outline of an import company which imports brightly colored athletic footwear from Korea for distribution in the U.S. market. Product, pricing, promotion, distribution, import... (more) |
|
$70
|
| |
|
09092. THE MARKET SUCCESS OF REEBOK SHOES. Examines Reebok's marketing strategy for their aerobic shoe. Includes product description, pricing, promotion and distribution. 5 pages, 6 footnotes, 4 bibliographic sources.... (more) |
|
$35
|
| |
|
09091. IBM'S NEW PS/2 MODEL 80 COMPUTER. Covers IBM's marketing strategy for its new computer. Includes product description, target market, pricing, promotion, competition and distribution. 5 pages, 6 footnotes, 5 bibliographic... (more) |
|
$35
|
| |
|
09090. MARKETING CONDOMS TO THE PEOPLE'S REPUBLIC OF CHINA. Outlines a marketing strategy for exporting American condoms to the PRC. Market demand, potential consumer resistance, general economic structure, distribution system, and market profile of the PRC... (more) |
|
$84
|
| |
|
09089. THE SHARP FO-210: MARKETING MIX. Outlines the marketing strategy for Sharp's new compact facsimile machine. Includes product description, target market profile, pricing and promotion, competitive mix, and distribution system. 6... (more) |
|
$42
|
| |
|
09088. EMOTIONAL COERCION IN ADVERTISING. An analysis of two perfume advertisements which depict nearly nude women in sexually suggestive contexts. Argues that the ads use a strong emotional hook which appeals to male gift buyers, modern... (more) |
|
$42
|
| |
|
09087. DECEPTIVE ADVERTISING AND SOCIAL RESPONSIBILITY. Discusses external (legal-political) and internal (managerial) restraints on deceptive or misleading advertising. Concludes that a pragmatic, cost-based approach based on self-interest is the most... (more) |
|
$42
|
| |
|
09086. MCDONALD'S MCD.L.T. Marketing profile of the hamburger chain's recent efforts at promoting its new "hot and cold" container. The analysis includes product description, target market profile, and pricing, promotion and... (more) |
|
$35
|
| |
|
09085. SOCIAL EFFECTS ON ADVERTISING. An investigation exploring the ways in which society restrains, expands, and shapes how businesses conduct their advertising campaigns. The essay takes the position that advertising reflects social... (more) |
|
$133
|
| |
|
09084. DIRECT MAIL LIST SEGMENTATION. Addresses the problem of how to determine who to mail material to in a direct mail solicitation campaign. Concludes that targeting a specific group is essential and discusses the use of psychographic... (more) |
|
$49
|
| |
|
09083. MARKETING PLAN: THE BUICK REATTA. An analysis of Buick's strategy to market its new luxury car. Includes product description, target market profile, and an outline of pricing, promotion, and distribution strategies. 6 pages, 8... (more) |
|
$42
|
| |
|
09081. MARKETING PLAN: LOTUS 1-2-3. An analysis of the marketing strategy behind the success of the nation's best-selling computer spreadsheet program. Includes a discussion of the target market and the marketing mix (price, promotion,... (more) |
|
$42
|
| |
|
09080. MARKETING PLAN: OVERNIGHT LETTERS. An analysis of Federal Express' marketing strategy for its overnight letter service. Includes an analysis of the target market and the marketing mix (price, promotion, distribution). 6p 4f.... (more) |
|
$42
|
| |
|
09079. MARKETING PROFILE: IBM/MICROSOFT'S OS/2 SOFTWARE. Analyzes the IBM-Microsoft alliance to promote its new OS/2 operating system. Target market, pricing, promotion, competition, and distribution are taken into account. 6 pages, 7 footnotes, 6... (more) |
|
$42
|
| |
|
09078. MARKETING COMPUTERS TO POLAND. Explores the problems and opportunities in exporting an American-made PC to Poland. The first section of the paper presents a general market profile of Poland from the perspective of an American... (more) |
|
$119
|
| |
|
09077. MARKETING PROFILE: "SLICE" SOFT DRINK. An outline of PepsiCo's strategy for marketing is Slice soda. Target market, pricing, promotion, competition, and distribution are discussed. 5 pages, 7 footnotes, 7 bibliographic... (more) |
|
$35
|
| |
|
09075. CASE ANALYSIS: CETUS CORP'S FIGHT IN INTERNATIONAL BIOTECHNOLOGY. A thorough examination of the Emeryville, California firm's marketing strategy and the problems therein. Industry background, competition, legal issues, and finances are analyzed. Recommends... (more) |
|
$105
|
| |
|
09053. "ADVERTISING IN BLACK AND WHITE" BY SCHLINGER AND PLUMMER. Review of this marketing article which addresses the image of Blacks in advertisements. 12 pages, 5 footnotes (in text), 1 bibliographic source.... (more) |
|
$84
|
| |
|
09028. MARKETING A RESORT HOTEL TO THE VISUALLY IPARIED. Discusses the hotel industry, demographics and political and legal environment of the visually impaired, application of segmentation strategy to this market, and modifications of hotel facilities to... (more) |
|
$112
|
| |
|
09027. MOUNTING A CAMPAIGN FOR HANDGUN CONTROL. The organization and research tactics involved in mounting a political campaign for handgun control are outlined in this study. 9 pages, 10 footnotes, 5 bibliographic sources.... (more) |
|
$63
|
| |
|
08881. MARKETING IN THE HOME HEALTH CARE INDUSTRY. A thorough review of marketing obstacles and opportunities in the growing home health care field. Includes an overview of the market in general, typical product mixes, competitive forces, and... (more) |
|
$105
|
| |
|
08880. DAVID OGILVY'S CONFESSIONS OF AN ADVERTISING MAN. Brief review of Ogilvy's informative autobiographical book, with a focus on the sections "How to Manage an Advertising Agency" and "Creating the Ad Campaign." 3 pages, 4 footnotes, 1 bibliographic... (more) |
|
$21
|
| |
|
08879. THE ART AND SCIENCE OF SELECTING ADVERTISING PREFERENCES. Reviews main points and theories form two advertising journal articles. The three hit theory and the advertising law of diminishing returns are discussed in particular detail. 7 pages, 2 footnotes,... (more) |
|
$49
|
| |
|
08878. MARKETING THE SONY WATCHMAN AND SONY WALKMAN. Discusses market segments, target markets, and consumer attitudes toward these two products. Six different segments for the Walkman and two different segments for the Watchman are described. 4... (more) |
|
$28
|
| |
|
08877. MARKETING AT COLGATE-PALMOLIVE'S HOUSEHOLD AND PERSONAL CARE DIVISION. An indepth profile of Colgate's personal care division. The investigation covers history and scope of operations, financial information, and specific marketing approaches used by the division. 7... (more) |
|
$49
|
| |
|
08876. AMERICAN EXPRESS'S NEW OPTIMA CARD: WILL IT SURVIVE THE NEW ECONOMIC AND REGULATORY ENVIRONMENT? The investigation considers whether or not the release of the company's Optima credit card is a good decision for American Express, particularly with respect to the current economic and regulatory... (more) |
|
$98
|
| |
|
08875. AMERICAN EXPRESS: CAUTIOUS DOWNSCALE MARKETING FROM AN UPSCALE MARKETER. Takes a case study analysis and investigation approach to AmEx's introduction of its revolving charge card, Optima. Economic environment, competitive conditions and market considerations taken into... (more) |
|
$98
|
| |
|
08874. SMOKY CIGARETTE COMPANY CASE. A hypothetical case study of the president of a cigarette manufacturing company who is asked by a delegation of community leaders to cease all advertising for his company's product. Point-by-point... (more) |
|
$42
|
| |
|
08873. MARKET PROFILE OF ZELTZER SELTZER. Profiles Anheuser-Busch's new entry into the soda market in terms of target market, pricing, distribution, promotion, and competition. Takes a market segmentation approach. 6 pages, 12 footnotes, 8... (more) |
|
$42
|
| |
|
08872. THE HYUNDAI EXCEL. Market profile of the Hyundai car. Discusses product features, target market, pricing, promotion, and distribution. 5 pages, 9 footnotes, 6 bibliographic... (more) |
|
$35
|
| |
|
08871. CAMPBELL'S FRESH MUSHROOMS. Product investigation and market profile of Campbell Soup Company's fresh mushrooms. Includes a discussion of product features, target market, pricing, and promotion. 6 pages, 9 footnotes, 9... (more) |
|
$42
|
| |
|
08870. THE COMPAQ 386 DESKPRO. Market profile of Compaq's new entry into the computer market. Includes a discussion of product features, target market, pricing, and promotional strategies. 5 pages, 5 footnotes, 6 bibliographic... (more) |
|
$35
|
| |
|
08869. PROMOTIONAL DECISION MAKING IN SPAIN. Examines promotional decision making from the perspective of the Spanish market. Consumer profile, marketing structure, and advertising and promotional structure are all considered. 5 pages, 13... (more) |
|
$35
|
| |
|
08868. MARKETING SEGMENTATION IN THE COMPUTER INDUSTRY. Presents a segmentation analysis of marketing in the computer industry, taking a few select segments of the market through each stage of the decision process model, comparing and contrasting the... (more) |
|
$105
|
| |
|
08862. CORPORATE IDENTITY AND IMAGE-BUILDING AMONG PUBLIC UTILITIES. The investigation addresses problems of corporate identity and corporate image among two major public utility companies Pacific Gas & Electric Company, the nation's largest investor-owned public... (more) |
|
$70
|
| |
|
08722. HOME SHOPPING AND THE PUSH TOWARDS INTERACTIVE MARKETING. Gives an overview of the television home shopping industry, with a concentration of information on the Home Shopping Network (HSN). Includes a situation and marketing analysis. Focuses on the... (more) |
|
$84
|
| |
|
08717. MARKETING INNOVATIONS. An analysis of Ketteringham's and Nayak's book, Breakthroughs, which focuses on the factors which appear to be of the greatest importance in bringing a major innovation to the market. 6 pages, 1... (more) |
|
$42
|
| |
|
08671. TELEMARKETING. An overview of this growing direct sales industry. Reviews applications, operations, components for success and potential barriers to future development. 9 pages, 18 footnotes, 15 bibliographic... (more) |
|
$63
|
| |
|
08662. ETHNIC MARKETING. Gives an overview of marketing efforts targeted at Black and Hispanic groups in the U.S. General market characteristics, ethnic media, and companies participating in ethnic marketing are discussed. ... (more) |
|
$70
|
| |
|
08579. MARKETING: THE NEW PRIORITY. Reviews and analyzes a November 1983 article from Business Week magazine. The article's thesis is that mass marketing is a thing of the past. Today's successful marketer must segment. 5 pages, 0... (more) |
|
$35
|
| |
|
08521. MARKETING IN EGYPT. A marketing segmentation assessment of the current and future potential of the Egyptian market. Includes demographic, geographic, and psychographic, and economic analysis, followed by an assessment... (more) |
|
$133
|
| |
|
08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company's marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company's marketing strategy: segmentation strategies,... (more) |
|
$84
|
| |
|
08438. SAUDI ARABIA: A CULTURAL ANALYSIS. A cultural and social portrait of Saudi Arabia which includes a discussion of geographical setting, history, social institutions, religions, living conditions, and language. 19 pages, 28 footnotes,... (more) |
|
$133
|
| |
|
08437. SAUDI ARABIA: ECONOMIC ANALYSIS. Economic profile of Saudi Arabia, including population statistics, economic figures for the past five years, technology, product distribution systems, consumer marketing and communications. 14 pages,... (more) |
|
$98
|
| |
|
08434. MARKETING SEGMENTATION IN KUWAIT. Investigation and profile of the market potentials in Kuwait from a marketing segmentation perspective. Covers geographical, employment, import-export, and distribution factors. Also provides a... (more) |
|
$119
|
| |
|
08433. MARKETING IN THE ARABIAN GULF. 15 pages, 29 footnotes, 16 bibliographic sources. See section... (more) |
|
$105
|
| |
|
08432. MARKETING THE AL-NIJIM AL-SHAMALI PERSONAL COMPUTER IN SAUDI ARABIA. presents a market profile and a detailed marketing strategy for marketing microcomputers in Saudi Arabia. Competition, pricing, advertising, sales force, and budgets are included. 18 pages, 18... (more) |
|
$126
|
| |
|
08431. MARKETING IN SAUDI ARABIA. Presents a marketing profile of Saudi Arabia with a focus on western imports. Profiles consumer market needs, suggests advertising and pricing strategies, and explains the goods distribution system. ... (more) |
|
$91
|
| |
|
08358. KENTUCKY FRIED CHICKEN -- INTERNATIONAL MARKETING OPPORTUNITY. Analysis of KFC's Japanese marketing strategy, including an analysis of the company's target market, location, product mix, distribution system, and advertising strategy. Also includes an overview of... (more) |
|
$98
|
| |
|
08338. MANUFACTURING AND SELLING MICROCOMPUTERS. A business plan for manufacturing and selling IBM compatible microcomputers. Organizational structure, product definition, market profile, and sales strategies discussed. 10p.... (more) |
|
$70
|
| |
|
08337. CUSTOMER BASE OF RETAIL-ORIENTED BUSINESS. A business plan for a service to analyze the customer base of retail-oriented businesses. The service utilizes microcomputer mapping programs and demographic databases. Financing, services offered,... (more) |
|
$63
|
| |
|
08334. PSYCHOGRAPHICS VS. DEMOGRAPHICS IN MARKETING RESEARCH. Essay on the need for accurate research in marketing, focusing on the relative advantages of conventional demographic categories and motivational research into consumers' hidden motives. 5 pages, 7... (more) |
|
$35
|
| |
|
08333. THE HIBERNIA BANK: NO POINTS HOME EQUITY LOANS. Marketing approach for a no points home equity loan. Target market, pricing, promotion and distribution. 5 pages, 3 footnotes, 4 bibliographic... (more) |
|
$35
|
| |
|
08332. MINORITY GROUPS AND WOMEN IN MARKETING. Overview of the increased attention to minority groups and women in advertising and marketing, existence of distinct minority markets, rise of civil rights movement. 5 pages, 3 footnotes, 2... (more) |
|
$35
|
| |
|
08331. MARKETING PLAN FOR CALIFORNIA WINE TO JAPAN. Presents a detailed plan for marketing California wine to Japan. Includes an analysis of the characteristics of the Japanese market, including consumer preferences and buying habits, channels of... (more) |
|
$133
|
| |
|
08326. NETWORKING IN ORGANIZATIONS. The study presents an overview of network structure and networking practices in business organizations. Examples of network systems currently in existence are provided. 9 pages, 14 footnotes, 8... (more) |
|
$63
|
| |
|
08227. DEVELOPMENT OF A SMALL DEPARTMENT WITHIN A LARGE DEPARTMENT STORE. The development of a women's high-quality and fashionable clothing department in terms of stocking, floor layout, labor and advertising. Diagram included. ... (more) |
|
$35
|
| |
|
08226. THE MARKETING OF HEALTH CARE PRODUCTS: UNDERSTANDING THE BUYING DECISION. Through an extensive review of literature, this paper investigates spiralling health care costs through the perspectives of cost containment. The issues of purchasing, materials management, inventory... (more) |
|
$133
|
| |
|
08225. A GUIDE TO MARKETING IN KUWAIT. 29 pages, 19 footnotes, 13 bibliographic sources. See section... (more) |
|
$133
|
| |
|
08224. MARKETING PROFILE OF AMERICAN EXPRESS. A profile of American Express' current marketing strategy within its Travel and Entertainment division. Considerable attention devoted to the product itself, the competitive environment,... (more) |
|
$133
|
| |
|
08223. MARKETING EAPS. Examines the history, development and social and legal implications of the growth of Employee Assistance Programs within the corporate environment. Target market, marketing strategy, and competition... (more) |
|
$63
|
| |
|
08222. DEVELOPMENT OF A SMALL DEPARTMENT WITHIN A LARGE DEPARTMENT STORE. The development of a gourmet food section in terms of stocking, floor layout, labor and advertising. Diagram included. ... (more) |
|
$35
|
| |
|
08188. MARKETING HOTELS AND MOTELS. An investigative study of market segmentation, trends and strategies within the hotel/motel industry. S.F. Bay Area market analyzed through the responses to a 3-page questionnaire. Discusses... (more) |
|
$77
|
| |
|
08169. FILM MARKETING. This paper concentrates on the aspects of marketing films which set it apart from the marketing of other products. Covers the role of the studio, film distribution, the effects of cable television,... (more) |
|
$42
|
| |
|
08158. MARKETING CHEVRON GASOLINE. Study of Chevron's gasoline marketing strategy for the l980's. Anticipated influence of Gulf-Chevron merger and chief competitors Exxon and Texaco discussed. 6 pages, 13 footnotes, 10 bibliographic... (more) |
|
$42
|
| |
|
08157. THE BABY FOOD MARKET. A comprehensive marketing study of the baby food industry, looking at the consumption and marketing of baby foods in Great Britain. A marketing strategy is developed and more recent trends in product... (more) |
|
$126
|
| |
|
08154. MICROCOMPUTERS AND ACCOUNTING. The revolutionary impact of the microcomputer on the accounting industry is analyzed in this study. Clerical and bookkeeping advantages and drawbacks to accountants are noted, and some available... (more) |
|
$98
|
| |
|
08152. ELECTRONIC FUNDS TRANSFER. Examines the expansion of EFT systems, including the use and demand for ATM's and POS (point of sale) debit cards. Relative advantages and disadvantages to the financial institution and the consumer... (more) |
|
$84
|
| |
|
08135. INTERNATIONAL MARKETING OF SOFT DRINKS. Investigative study of the soft drink market in the United Kingdom. Current world market conditions and trends are examined. The U.K. soft drink market is compared and contrasted with the markets in... (more) |
|
$105
|
| |
|
08108. INTERNATIONAL MARKETING OF LIGHT BEER. Investigative study of light lager and low calorie/low alcohol beer market in the United Kingdom. Current world market conditions and trends are examined. Marketing of Bud Lite in the U.K. is... (more) |
|
$105
|
| |
|
08106. ACCOUNTING HARMONIZATION IN THE EUROPEAN ECONOMIC COMMUNITY. Examines the four-fold purpose of the EEC's Fourth Directive, adopted July 25, 1978. Discusses the benefits of the directive, including the impact of standardized accounting systems on shareholders,... (more) |
|
$91
|
| |
|
08105. ITEM POSTING FOR PROFITS. Analysis of a case study of menu board posting for Bonanza International fast food restaurants. Presents the advantages and disadvantages of menu board posting in restaurants. ... (more) |
|
$42
|
| |
|
08103. MARKETING IN THE BANKING INDUSTRY. A look at successful strategies in making a bank customer-oriented. Various experts are cited who encourage the development of a sales-oriented banking staff and emphasize the importance of... (more) |
|
$133
|
| |
|
08077. THE UNITED ISRAEL APPEAL, INC. A background history and marketing audit of one of the world's largest funding organizations for Israel. Includes analysis of how it could appeal more broadly and improve its fund-raising abilities. ... (more) |
|
$98
|
| |
|
08058. MARKETING PERSONAL COMPUTERS. A case study which compares the marketing methods of Apple and A.T. & T. in the personal computer field. Considers the reasons for Apple's relative success and the difficulties encountered by A.T. &... (more) |
|
$63
|
| |
|
08054. CUSTOMIZING INTERNATIONAL MARKETING PLANS. How the marketing of products abroad is affected by the economy and customs of the individual countries. Discusses how products, promotion, and distribution are altered for different markets. ... (more) |
|
$119
|
| |
|
08053. HOLIDAY INNS. A business case study of the world's largest hotel chain. Background on the hotel industry, problems encountered with diversification, and current marketing strategies are discussed. 13 pages, 16... (more) |
|
$91
|
| |
|
07721. TWO CONGRESSWOMEN: A BRIEF COMPARISON. An examination of the contrasting careers and beliefs of Rep. Barbara Mikulski and Rep. Marjorie Holt, representing Maryland's third and fourth congressional districts respectively. 5 pages, 6... (more) |
|
$35
|
| |
|
07689. INTERNATIONAL BANKING: AN ARTICLE REVIEW. A comprehensive review of Jonathan Hakim's London Economist article detailing non-debt problems encountered by international banks in the 1980's. ... (more) |
|
$21
|
| |
|
07671. MARKETING AND CULTURE. Discussion of the complex interrelationship between marketing and culture, with applications for international marketing. Includes definitions of culture, definitions of marketing, how marketing is a... (more) |
|
$126
|
| |
|
07667. THE COFFEE DIVISIONS OF GENERAL FOODS: A MARKETING CASE STUDY. Case study prepared from publicly-available sources, studying the problems of a market leader in a slow-growing, mature industry. General Foods makes Maxwell House, Yutan, Sanka, Brim, International... (more) |
|
$119
|
| |
|
07663. ANALYSIS OF AN ADVERTISING CAMPAIGN: BURGER KING'S "MESSAGE FOR GROWNUPS. This analytical study of Burger King's 1982 national television campaign examines the competitive position of Burger King and its rivals, the target market and the message of the advertisement, and... (more) |
|
$56
|
| |
|
07662. CHRIST WAS AN AD MAN. A critical review of ad genius Robert Pritikin's autobiography and his formula for success in the age of multi-media. 6 pages, 3 footnotes, 2 bibliographic sources.... (more) |
|
$42
|
| |
|
07661. THE ETHICS OF ADVERTISING. An overview of criticisms and defenses of possibly misleading advertising. Includes the evolution of legal doctrines, the difference between falsehood and deception, how literal truth can actually... (more) |
|
$49
|
| |
|
07605. PROMOTIONAL CAMPAIGNS IN THE AIRLINE INDUSTRY. History and summary of frequent flier and other promotions since deregulation in 1978. Gives details of TWA program, also American, Eastern, Delta, Republic, Pan Am, and United; available statistics... (more) |
|
$84
|
| |
|
07455. THE IBM PC: ITS DISTRIBUTION SYSTEM. Good study of how IBM moved into mass marketing with its PC home computer, and the problems encountered,. Includes how and why IBM decided to use a variety of outlets, IBM's policies for retailers,... (more) |
|
$42
|
| |
|
07137. RECENT MARKETING DEVELOPMENTS IN JAPAN. Good brief overview of marketing trends in Japan. On one hand, imitation of American innovations such as research; on the other hand, an incredibly complex, rather antiquated and certainly... (more) |
|
$35
|
| |
|
07132. MASS MARKETING COMES TO THE WINE INDUSTRY. Study of how major mass market corporations such as Coca-Cola and Schlitz have changed the wine industry by appealing to mass tastes through advertising and the development of light wines. Focuses on... (more) |
|
$70
|
| |
|
07131. CONSUMER TRENDS IN THE ALCOHOLIC BEVERAGE MARKET. Overview of the return to taste that has shake this market in recent years, influence of demographics (baby-boom generation) and related changes behind the trends to lighter drinks. Also covers the... (more) |
|
$133
|
| |
|
07016. IDEOLOGY OF THE CUBAN REVOLUTION. Discussion of how American imperialism and informal domination of Cuba 1900-1959 led to the fiercely independent and nationalist attitude of Cuban Revolution; discussion of Castro's pre-revolutionary... (more) |
|
$49
|
| |
|
07014. ANALYZING CONSUMER DISSATISFACTION FROM BOTH A MARKETING AND CONSUMER PERSPECTIVE. The accumulation of individual consumer dissatisfactions has led to the modern political consumer movement; but from a marketing perspective; dissatisfaction represents an opportunity to improve... (more) |
|
$35
|
| |
|
06747. THE ADVERSTISING AGENCY IN THE TWENTIETH CENTURY. A study of the services of the advertising agency as they have developed throughout this century; emphasis is on the Wheeler-Lea act of 1938 and the regulation of advertising by the Federal Trade... (more) |
|
$133
|
| |
|
06352. BAUSCH AND LOMB. A marketing case study of the soft contact lens manufactures, with a look at the nmrketing situation, pricing, inventory and new product strategies, and an analysis of the firm's success in regaining... (more) |
|
$70
|
| |
|
06327. DISTRIBUTION AND MARKETING AT AMERICAN MOTORS. The difficulties in distribution and marketing experienced by America's fourth largest automobile manufacturer are analyzed in this case study, with a look at new product introduction. 5 pages, 7... (more) |
|
$35
|
| |
|
06323. MARKETING PLAN FOR A WORD PROCESSOR. A well-developed marketing plan for a hypothetical word processing typewriter, looking at the target market, the existing competition, price structures and promotion techniques for a proposed new... (more) |
|
$70
|
| |
| prev 1 2 3 4 5 next |
