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09665. MARKETING EASYLINK ELECTRONIC MAIL. Investigates problems and prospects in marketing Western Union's new electronic mail system, EasyLink. Problems for Western Union and for other competitors in the field are envisioned in terms of ease of use and customer perception of need for the product. 7 pages, 7 footnotes, 7 bibliographic sources.
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$49
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09664. MARKETING A NEW COSMETIC PRODUCT. Summarizes the rationale, target markets, product configurations, pricing, distribution and promotional strategy for launching a new product in the cosmetics/toiletries field. The product "Skin Saver" is designed as a combination skin protectant, sunscreen, and anti-aging lotion. 7 pages, 16 footnotes, 19 bibliographic sources.
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$56
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09603. MARKETING SUNSCREENS. A comprehensive analysis of the U.S. sunscreen market. Investigates target groups, distribution methods, product configurations, social and health issues, advertising strategies, major competitors and sets forth a strategy for marketing a new sunscreen product. Includes an appendix listing independent laboratories and major chemical suppliers to the industry. 16 pages, 35 footnotes, 20 bibliographic sources. + Appendix.
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$112
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09562. BROWSING AS A PURCHASE DECISION FACTOR IN BOOKSTORES. Report on an observational study of subjects (n = 114) browsing/purchasing behavior in a bookstore. Includes brief review of literature, background on bookstores, methodology, results, and discussion. 6 pages, 17 footnotes, 10 bibliographic sources.
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$42
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09561. MARKETING ANALYSIS OF TANDY CORP. Profile of Tandy's internal and external marketing environment. Includes an analysis of management philosophy, store operations, merchandise mix, research and development, competition, and target markets. Special focus on Tandy's computer products and competition in the personal computer field. 20 pages, 59 footnotes, 30 bibliographic sources.
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$133
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09546. WYLER'S UNSWEETENED POWDERED SOFT DRINK MIX. A marketing analysis of the powdered drink market which considers whether or not Wyler's can successfully enter Kool Aid's market. Considers market potential, market growth and competitive factors. 15 pages, 5 footnotes, 8 bibliographic sources.
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$105
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09541. MARKETING AN INFANT CAR SEAT. Marketing program for selling an infant carseat. Includes product specifications, distribution system, promotion, advertising and pricing, and financial projections for the first year. 7 pages, 9 footnotes, 5 bibliographic sources.
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$49
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09508. THE FORD PROBE. Marketing profile of Ford's 1988 new product introduction. Product features, target market group, distribution, pricing, and promotion are analyzed. 5 pages, 11 footnotes, 9 bibliographic sources.
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$35
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09493. STANDARDIZING THE INTERNATIONAL MARKETING PROGRAM. Analysis of the factors which drive and underlie the globalization of markets (consumer, industrial and financial) and consideration of three major aspects of such standardization: 1) The pluralization of consumption; 2) the formation of economic superblocs; and 3) the globalization of the world's financial markets. 13 pages, 29 footnotes, 19 bibliographic sources.
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$91
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09489. MCI MAIL'S FAX DISPATCH. This paper provides a marketing profile of MCI's computer fax new product. Assesses product features, distribution system, pricing and promotional strategies. 5 pages, 6 footnotes, 5 bibliographic sources.
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$35
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09469. HYPERMARKETS: IS AMERICA READY FOR THE ONE STOP SHOPPING EXPERIENCE AT LAST? Details the hypermarket (220,00+ sq. ft. retail center with both grocery and general merchandise products) history and concept and considers obstacles and opportunities to their growth in the US by looking at the examples of Carrefour, Euromarche, Wal-Mart (Hypermart USA) and K-Mart (American Fare). 21 pages, 58 footnotes, 32 bibliographic sources.
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$133
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09458. "IACOCCA": AN AUTOBIOGRAPHY BY LEE IACOCCA. Review and analysis of Iacocca's autobiography, with a focus on his marketing concepts in the automotive industry. 10 pages, 13 footnotes, 1 bibliographic source.
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$70
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09404. THE PERILS OF OVER-PROMOTION. Critical analysis and review of a 1987 Harvard Business Review article which discusses the effects of excessive price promotion on a product's long-term sales and profit potential. 5 pages, 1 footnotes, 1 bibliographic source.
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$35
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09401. THE GLOBALIZATION OF MARKETS. A discussion and analysis of factors underlying the globalization of markets as well as some of the political, economic and trade consequences of such globalization. 5 pages, 13 footnotes, 11 bibliographic sources.
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$35
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09281. MOOD STATE EFFECTS ON CONSUMER BEHAVIOR. 10 pages, 19 footnotes, 15 bibliographic sources.
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$42
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09279. THIRTY SECONDS BY ARLEN. Review and analysis of Arlen's book which presents a close-up look at the creation of a television commercial for AT&T. 4 pages, 6 footnotes, 1 bibliographic source.
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$28
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09278. MARKETING WEIGHT LOSS PROGRAMS. A comprehensive overview of the U.S. market for diet/weight loss programs. Presents an analysis of weight reduction methods, types of programs currently on the market, target group characteristics, and factors involved in the consumer decision process. Includes a 33-item survey and a comprehensive plan for marketing a new program, including advertising and promotional strategy. 23 pages, 58 footnotes, 45 bibliographic sources.
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$133
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09277. THE MARKETING CONCEPT. Defines and discusses the marketing concept, comparing and contrasting marketing-orientation with production-orientation. Considers the major criticisms of the market concept and how those criticisms can be reconciled. 5 pages, 7 footnotes, 3 bibliographic sources.
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$35
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09276. SELLING A GENERIC BRAND 386 MICROCOMPUTER. A brief plan for marketing a 386 micro, covering the product, target market, presentation strategy, and selling points. 5 pages, 3 footnotes, 3 bibliographic sources.
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$35
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09275. SEAGRAM'S VSOP COGNAC. Analysis of Seagram's strategy in marketing its VSOP cognac which is now aimed at a younger, more affluent target group than before. Covers product description, target market, pricing, promotion, and distribution. 6 pages, 6 footnotes, 6 bibliographic sources.
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$42
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09274. A GAME STORE MARKETING DATABASE. A proposal for a marketing and management information system for a retail game store. 5 pages, 3 footnotes, 3 bibliographic sources.
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$35
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09273. MARKETING OF A NEW PERFUME: CHER'S UNINHIBITED. Traces the marketing mix (product, price, promotion, distribution, competition) for Parfum Stern's new product backed by the Hollywood star. 6 pages, 18 footnotes, 10 bibliographic sources.
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$42
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09272. CIGARETTE ADVERTISING AND THE SOCIAL ACCEPTABILITY OF SMOKING: THE EXAMPLE OF PHILIP MORRIS. An analysis of 20 Philip Morris (Marlboro, Benson & Hedges, Merit, Cambridge, Parliament) cigarette ads in light of regulatory and social movements against smoking. 18 pages + Appendix, 41 footnotes, 23 bibliographic sources.
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$126
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09271. PRINT ADS IN THE 1988 PRESIDENTIAL ELECTION. A comparison of print ads of the two parties in 1988; declining media expenditures and more aggressive local mailings are noted. 7 pages, 13 footnotes, 7 bibliographic sources.
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$49
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09094. MARKETING CHALLENGES AND PR PROBLEMS: PG&E. A profile of a public relations segment within PG&E's (the nation's largest investor-owned gas and electric utility) Golden Gate Region marketing division. Following an industry and market segment profile, considers the company's efforts (and challenges to those efforts) at corporate image-building. 15 pages, 21 footnotes, 24 bibliographic sources.
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$105
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09093. IMPORTING SHOES FROM KOREA: ROMMICH LTD. Presents a marketing outline of an import company which imports brightly colored athletic footwear from Korea for distribution in the U.S. market. Product, pricing, promotion, distribution, import requirements, competition, and finances are discussed and analyzed. 10 pages, 12 footnotes, 12 bibliographic sources.
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$70
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09092. THE MARKET SUCCESS OF REEBOK SHOES. Examines Reebok's marketing strategy for their aerobic shoe. Includes product description, pricing, promotion and distribution. 5 pages, 6 footnotes, 4 bibliographic sources.
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$35
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09091. IBM'S NEW PS/2 MODEL 80 COMPUTER. Covers IBM's marketing strategy for its new computer. Includes product description, target market, pricing, promotion, competition and distribution. 5 pages, 6 footnotes, 5 bibliographic sources.
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$35
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09090. MARKETING CONDOMS TO THE PEOPLE'S REPUBLIC OF CHINA. Outlines a marketing strategy for exporting American condoms to the PRC. Market demand, potential consumer resistance, general economic structure, distribution system, and market profile of the PRC included. 12 pages, 24 footnotes, 18 bibliographic sources.
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$84
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09089. THE SHARP FO-210: MARKETING MIX. Outlines the marketing strategy for Sharp's new compact facsimile machine. Includes product description, target market profile, pricing and promotion, competitive mix, and distribution system. 6 pages, 18 footnotes, 8 bibliographic sources.
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$42
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09088. EMOTIONAL COERCION IN ADVERTISING. An analysis of two perfume advertisements which depict nearly nude women in sexually suggestive contexts. Argues that the ads use a strong emotional hook which appeals to male gift buyers, modern women who identify with the models, and even traditional women who are offended by the models. 6 pages, 4 footnotes, 4 bibliographic sources.
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$42
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09087. DECEPTIVE ADVERTISING AND SOCIAL RESPONSIBILITY. Discusses external (legal-political) and internal (managerial) restraints on deceptive or misleading advertising. Concludes that a pragmatic, cost-based approach based on self-interest is the most effective restraint on such practices. 6 pages, 11 footnotes, 7 bibliographic sources.
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$42
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09086. MCDONALD'S MCD.L.T. Marketing profile of the hamburger chain's recent efforts at promoting its new "hot and cold" container. The analysis includes product description, target market profile, and pricing, promotion and distribution analysis. 5 pages, 4 footnotes, 4 bibliographic sources.
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$35
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09085. SOCIAL EFFECTS ON ADVERTISING. An investigation exploring the ways in which society restrains, expands, and shapes how businesses conduct their advertising campaigns. The essay takes the position that advertising reflects social values and that viewed historically it represents an accurate portrayal of American life. 22 pages, 50 footnotes, 39 bibliographic sources.
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$133
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09084. DIRECT MAIL LIST SEGMENTATION. Addresses the problem of how to determine who to mail material to in a direct mail solicitation campaign. Concludes that targeting a specific group is essential and discusses the use of psychographic systems (VALS) and geodemographic systems to determine appropriate lists. 7 pages, 5 footnotes, 5 bibliographic sources.
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$49
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09083. MARKETING PLAN: THE BUICK REATTA. An analysis of Buick's strategy to market its new luxury car. Includes product description, target market profile, and an outline of pricing, promotion, and distribution strategies. 6 pages, 8 footnotes, 4 bibliographic sources.
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$42
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09081. MARKETING PLAN: LOTUS 1-2-3. An analysis of the marketing strategy behind the success of the nation's best-selling computer spreadsheet program. Includes a discussion of the target market and the marketing mix (price, promotion, competition, distribution). 6p 5f. 4b.
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$42
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09080. MARKETING PLAN: OVERNIGHT LETTERS. An analysis of Federal Express' marketing strategy for its overnight letter service. Includes an analysis of the target market and the marketing mix (price, promotion, distribution). 6p 4f. 5b.
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$42
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09079. MARKETING PROFILE: IBM/MICROSOFT'S OS/2 SOFTWARE. Analyzes the IBM-Microsoft alliance to promote its new OS/2 operating system. Target market, pricing, promotion, competition, and distribution are taken into account. 6 pages, 7 footnotes, 6 bibliographic sources.
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$42
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09078. MARKETING COMPUTERS TO POLAND. Explores the problems and opportunities in exporting an American-made PC to Poland. The first section of the paper presents a general market profile of Poland from the perspective of an American exporter. Poland's economy, trade profile, political structure, and business climate are analyzed. The second section analyzes special problems and advantages in marketing a specific American-made PC in Poland. 17 pages, 35 footnotes, 12 bibliographic sources.
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$119
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09077. MARKETING PROFILE: "SLICE" SOFT DRINK. An outline of PepsiCo's strategy for marketing is Slice soda. Target market, pricing, promotion, competition, and distribution are discussed. 5 pages, 7 footnotes, 7 bibliographic sources.
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$35
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09075. CASE ANALYSIS: CETUS CORP'S FIGHT IN INTERNATIONAL BIOTECHNOLOGY. A thorough examination of the Emeryville, California firm's marketing strategy and the problems therein. Industry background, competition, legal issues, and finances are analyzed. Recommends expansion of Cetus' product line and expansion of its target market area to include Japan. 15 pages, 39 footnotes, 20 bibliographic sources.
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$105
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09053. "ADVERTISING IN BLACK AND WHITE" BY SCHLINGER AND PLUMMER. Review of this marketing article which addresses the image of Blacks in advertisements. 12 pages, 5 footnotes (in text), 1 bibliographic source.
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$84
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09028. MARKETING A RESORT HOTEL TO THE VISUALLY IPARIED. Discusses the hotel industry, demographics and political and legal environment of the visually impaired, application of segmentation strategy to this market, and modifications of hotel facilities to accommodate the target group. 16 pages, 26 footnotes, 19 bibliographic sources.
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$112
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09027. MOUNTING A CAMPAIGN FOR HANDGUN CONTROL. The organization and research tactics involved in mounting a political campaign for handgun control are outlined in this study. 9 pages, 10 footnotes, 5 bibliographic sources.
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$63
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08881. MARKETING IN THE HOME HEALTH CARE INDUSTRY. A thorough review of marketing obstacles and opportunities in the growing home health care field. Includes an overview of the market in general, typical product mixes, competitive forces, and strategies for implementation. Breakeven costs are also discussed. 15 pages, 29 footnotes, 25 bibliographic sources.
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$105
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08880. DAVID OGILVY'S CONFESSIONS OF AN ADVERTISING MAN. Brief review of Ogilvy's informative autobiographical book, with a focus on the sections "How to Manage an Advertising Agency" and "Creating the Ad Campaign." 3 pages, 4 footnotes, 1 bibliographic source.
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$21
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08879. THE ART AND SCIENCE OF SELECTING ADVERTISING PREFERENCES. Reviews main points and theories form two advertising journal articles. The three hit theory and the advertising law of diminishing returns are discussed in particular detail. 7 pages, 2 footnotes, 2 bibliographic sources.
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$49
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08878. MARKETING THE SONY WATCHMAN AND SONY WALKMAN. Discusses market segments, target markets, and consumer attitudes toward these two products. Six different segments for the Walkman and two different segments for the Watchman are described. 4 pages, 0 footnotes, 0 bibliographic sources.
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$28
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08877. MARKETING AT COLGATE-PALMOLIVE'S HOUSEHOLD AND PERSONAL CARE DIVISION. An indepth profile of Colgate's personal care division. The investigation covers history and scope of operations, financial information, and specific marketing approaches used by the division. 7 pages, 13 footnotes, 14 bibliographic sources.
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$49
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08876. AMERICAN EXPRESS'S NEW OPTIMA CARD: WILL IT SURVIVE THE NEW ECONOMIC AND REGULATORY ENVIRONMENT? The investigation considers whether or not the release of the company's Optima credit card is a good decision for American Express, particularly with respect to the current economic and regulatory environment. Concludes that Amex is in a good position to expand into revolving charge cards now. 14 pages, 26 footnotes, 21 bibliographic sources.
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$98
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08875. AMERICAN EXPRESS: CAUTIOUS DOWNSCALE MARKETING FROM AN UPSCALE MARKETER. Takes a case study analysis and investigation approach to AmEx's introduction of its revolving charge card, Optima. Economic environment, competitive conditions and market considerations taken into account. 14p 26f. 17b.
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$98
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08874. SMOKY CIGARETTE COMPANY CASE. A hypothetical case study of the president of a cigarette manufacturing company who is asked by a delegation of community leaders to cease all advertising for his company's product. Point-by-point analysis of the company's social responsibilities. 6 pages, 5 footnotes, 3 bibliographic sources.
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$42
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08873. MARKET PROFILE OF ZELTZER SELTZER. Profiles Anheuser-Busch's new entry into the soda market in terms of target market, pricing, distribution, promotion, and competition. Takes a market segmentation approach. TAGS: new product market entry, segmentation, soft drink industry. 6 pages, 12 footnotes, 8 bibliographic sources. 1,539 words.
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$42
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08872. THE HYUNDAI EXCEL. Market profile of the Hyundai car. Discusses product features, target market, pricing, promotion, and distribution. 5 pages, 9 footnotes, 6 bibliographic sources.
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$35
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08871. CAMPBELL'S FRESH MUSHROOMS. Product investigation and market profile of Campbell Soup Company's fresh mushrooms. Includes a discussion of product features, target market, pricing, and promotion. 6 pages, 9 footnotes, 9 bibliographic sources.
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$42
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08870. THE COMPAQ 386 DESKPRO. Market profile of Compaq's new entry into the computer market. Includes a discussion of product features, target market, pricing, and promotional strategies. 5 pages, 5 footnotes, 6 bibliographic sources.
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$35
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08869. PROMOTIONAL DECISION MAKING IN SPAIN. Examines promotional decision making from the perspective of the Spanish market. Consumer profile, marketing structure, and advertising and promotional structure are all considered. 5 pages, 13 footnotes, 7 bibliographic sources.
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$35
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08868. MARKETING SEGMENTATION IN THE COMPUTER INDUSTRY. Presents a segmentation analysis of marketing in the computer industry, taking a few select segments of the market through each stage of the decision process model, comparing and contrasting the activity of the various market segments at each stage. 15 pages, 23 footnotes, 23 bibliographic sources.
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$105
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08862. CORPORATE IDENTITY AND IMAGE-BUILDING AMONG PUBLIC UTILITIES. The investigation addresses problems of corporate identity and corporate image among two major public utility companies Pacific Gas & Electric Company, the nation's largest investor-owned public utility, and Pacific Telesis, parent company of Pacific Bell and former subsidiary of AT&T. 10 pages, 13 footnotes, 10 bibliographic sources.
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$70
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08722. HOME SHOPPING AND THE PUSH TOWARDS INTERACTIVE MARKETING. Gives an overview of the television home shopping industry, with a concentration of information on the Home Shopping Network (HSN). Includes a situation and marketing analysis. Focuses on the potential of the interactive mode of telecommunications being pursued in the home shopping industry. 12 pages, 26 footnotes, 19 bibliographic sources.
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$84
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08717. MARKETING INNOVATIONS. An analysis of Ketteringham's and Nayak's book, Breakthroughs, which focuses on the factors which appear to be of the greatest importance in bringing a major innovation to the market. 6 pages, 1 footnote, 1 bibliographic source.
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$42
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08671. TELEMARKETING. An overview of this growing direct sales industry. Reviews applications, operations, components for success and potential barriers to future development. 9 pages, 18 footnotes, 15 bibliographic sources.
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$63
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08662. ETHNIC MARKETING. Gives an overview of marketing efforts targeted at Black and Hispanic groups in the U.S. General market characteristics, ethnic media, and companies participating in ethnic marketing are discussed. 10 pages, 26 footnotes, 9 bibliographic sources.
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$70
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08579. MARKETING: THE NEW PRIORITY. Reviews and analyzes a November 1983 article from Business Week magazine. The article's thesis is that mass marketing is a thing of the past. Today's successful marketer must segment. 5 pages, 0 footnotes, 1 bibliographic source.
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$35
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08521. MARKETING IN EGYPT. A marketing segmentation assessment of the current and future potential of the Egyptian market. Includes demographic, geographic, and psychographic, and economic analysis, followed by an assessment of prospective products and their pricing, promotion, and distribution channels. 24 pages, 54 footnotes, 19 bibliographic sources.
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$133
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08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company's marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company's marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12 pages, 22 footnotes, 21 bibliographic sources.
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$84
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08438. SAUDI ARABIA: A CULTURAL ANALYSIS. A cultural and social portrait of Saudi Arabia which includes a discussion of geographical setting, history, social institutions, religions, living conditions, and language. 19 pages, 28 footnotes, 13 bibliographic sources.
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$133
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08437. SAUDI ARABIA: ECONOMIC ANALYSIS. Economic profile of Saudi Arabia, including population statistics, economic figures for the past five years, technology, product distribution systems, consumer marketing and communications. 14 pages, 29 footnotes, 7 bibliographic sources.
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$98
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08434. MARKETING SEGMENTATION IN KUWAIT. Investigation and profile of the market potentials in Kuwait from a marketing segmentation perspective. Covers geographical, employment, import-export, and distribution factors. Also provides a profile of potential target product/service segments. 17 pages, 55 footnotes, 24 bibliographic sources.
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$119
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08433. MARKETING IN THE ARABIAN GULF. 15 pages, 29 footnotes, 16 bibliographic sources. See section 25D.
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$105
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08432. MARKETING THE AL-NIJIM AL-SHAMALI PERSONAL COMPUTER IN SAUDI ARABIA. presents a market profile and a detailed marketing strategy for marketing microcomputers in Saudi Arabia. Competition, pricing, advertising, sales force, and budgets are included. 18 pages, 18 footnotes, 5 bibliographic sources.
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$126
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08431. MARKETING IN SAUDI ARABIA. Presents a marketing profile of Saudi Arabia with a focus on western imports. Profiles consumer market needs, suggests advertising and pricing strategies, and explains the goods distribution system. 13 pages, 30 footnotes, 19 bibliographic sources.
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$91
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08358. KENTUCKY FRIED CHICKEN -- INTERNATIONAL MARKETING OPPORTUNITY. Analysis of KFC's Japanese marketing strategy, including an analysis of the company's target market, location, product mix, distribution system, and advertising strategy. Also includes an overview of the Japanese consumer market and a market strategy prototype for U.S. companies entering Japan's consumer market. 14 pages, footnotes in text, 17 bibliographic sources.
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$98
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08338. MANUFACTURING AND SELLING MICROCOMPUTERS. A business plan for manufacturing and selling IBM compatible microcomputers. Organizational structure, product definition, market profile, and sales strategies discussed. 10p. 3b.
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$70
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08337. CUSTOMER BASE OF RETAIL-ORIENTED BUSINESS. A business plan for a service to analyze the customer base of retail-oriented businesses. The service utilizes microcomputer mapping programs and demographic databases. Financing, services offered, sales strategy and business organization are discussed. 9 pages, 0 footnotes, 0 bibliographic sources.
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$63
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08334. PSYCHOGRAPHICS VS. DEMOGRAPHICS IN MARKETING RESEARCH. Essay on the need for accurate research in marketing, focusing on the relative advantages of conventional demographic categories and motivational research into consumers' hidden motives. 5 pages, 7 footnotes, 2 bibliographic sources.
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$35
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08333. THE HIBERNIA BANK: NO POINTS HOME EQUITY LOANS. Marketing approach for a no points home equity loan. Target market, pricing, promotion and distribution. 5 pages, 3 footnotes, 4 bibliographic sources.
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$35
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08332. MINORITY GROUPS AND WOMEN IN MARKETING. Overview of the increased attention to minority groups and women in advertising and marketing, existence of distinct minority markets, rise of civil rights movement. 5 pages, 3 footnotes, 2 bibliographic sources.
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$35
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08331. MARKETING PLAN FOR CALIFORNIA WINE TO JAPAN. Presents a detailed plan for marketing California wine to Japan. Includes an analysis of the characteristics of the Japanese market, including consumer preferences and buying habits, channels of product distribution, pricing structure, promotion strategies, competition, estimated sales, and pro-forma profit and loss statement. 21 pages, 38 footnotes, 16 bibliographic sources.
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$133
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08326. NETWORKING IN ORGANIZATIONS. The study presents an overview of network structure and networking practices in business organizations. Examples of network systems currently in existence are provided. 9 pages, 14 footnotes, 8 bibliographic sources.
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$63
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08227. DEVELOPMENT OF A SMALL DEPARTMENT WITHIN A LARGE DEPARTMENT STORE. The development of a women's high-quality and fashionable clothing department in terms of stocking, floor layout, labor and advertising. Diagram included. 5p.
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$35
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08226. THE MARKETING OF HEALTH CARE PRODUCTS: UNDERSTANDING THE BUYING DECISION. Through an extensive review of literature, this paper investigates spiralling health care costs through the perspectives of cost containment. The issues of purchasing, materials management, inventory management and the role of the vendor are discussed. Notes in text. 30 pages, 78 footnotes, 33 bibliographic sources.
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$133
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08225. A GUIDE TO MARKETING IN KUWAIT. 29 pages, 19 footnotes, 13 bibliographic sources. See section 25D.
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$133
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08224. MARKETING PROFILE OF AMERICAN EXPRESS. A profile of American Express' current marketing strategy within its Travel and Entertainment division. Considerable attention devoted to the product itself, the competitive environment, environmental influences, and time limitations and financial position. 4 tables, 3 graphs. 26 pages, 19 footnotes, 22 bibliographic sources.
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$133
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08223. MARKETING EAPS. Examines the history, development and social and legal implications of the growth of Employee Assistance Programs within the corporate environment. Target market, marketing strategy, and competition are analyzed. 9 pages, 7 footnotes, 10 bibliographic sources.
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$63
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08222. DEVELOPMENT OF A SMALL DEPARTMENT WITHIN A LARGE DEPARTMENT STORE. The development of a gourmet food section in terms of stocking, floor layout, labor and advertising. Diagram included. 5p.
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$35
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08188. MARKETING HOTELS AND MOTELS. An investigative study of market segmentation, trends and strategies within the hotel/motel industry. S.F. Bay Area market analyzed through the responses to a 3-page questionnaire. Discusses differentiation and identification of market targets among different hotel/motel categories and sales strategies for optimal performance. 11 pages, 9 footnotes, 15 bibliographic sources.
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$77
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08169. FILM MARKETING. This paper concentrates on the aspects of marketing films which set it apart from the marketing of other products. Covers the role of the studio, film distribution, the effects of cable television, and strategies for increasing film revenues. 6 pages, 6 footnotes, 4 bibliographic sources.
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$42
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08158. MARKETING CHEVRON GASOLINE. Study of Chevron's gasoline marketing strategy for the l980's. Anticipated influence of Gulf-Chevron merger and chief competitors Exxon and Texaco discussed. 6 pages, 13 footnotes, 10 bibliographic sources.
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$42
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08157. THE BABY FOOD MARKET. A comprehensive marketing study of the baby food industry, looking at the consumption and marketing of baby foods in Great Britain. A marketing strategy is developed and more recent trends in product and packaging are reviewed in detail. 18 pages, 21 footnotes, 15 bibliographic sources.
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$126
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08154. MICROCOMPUTERS AND ACCOUNTING. The revolutionary impact of the microcomputer on the accounting industry is analyzed in this study. Clerical and bookkeeping advantages and drawbacks to accountants are noted, and some available software is reviewed. 14 pages, 15 footnotes, 6 bibliographic sources.
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$98
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08152. ELECTRONIC FUNDS TRANSFER. Examines the expansion of EFT systems, including the use and demand for ATM's and POS (point of sale) debit cards. Relative advantages and disadvantages to the financial institution and the consumer are weighed. The expansion of EFT systems is seen as inevitable. 12 pages, 10 footnotes, 8 bibliographic sources.
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$84
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08135. INTERNATIONAL MARKETING OF SOFT DRINKS. Investigative study of the soft drink market in the United Kingdom. Current world market conditions and trends are examined. The U.K. soft drink market is compared and contrasted with the markets in Europe, Canada and the U.S. Diet Coke is presented as a case study of soft drink marketing in the U.K. A market strategy is developed for potential newcomers. Ten charts included. 15 pages, 32 footnotes, 27 bibliographic sources.
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$105
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08108. INTERNATIONAL MARKETING OF LIGHT BEER. Investigative study of light lager and low calorie/low alcohol beer market in the United Kingdom. Current world market conditions and trends are examined. Marketing of Bud Lite in the U.K. is presented as a case study. Includes an outline of a marketing strategy for a new product. 15 pages, 31 footnotes, 30 bibliographic sources.
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$105
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08106. ACCOUNTING HARMONIZATION IN THE EUROPEAN ECONOMIC COMMUNITY. Examines the four-fold purpose of the EEC's Fourth Directive, adopted July 25, 1978. Discusses the benefits of the directive, including the impact of standardized accounting systems on shareholders, creditors and the public. Criticisms of the directive include its emphasis on format rather than content and its failure to take fully into account differences in the economic conditions of the various European communities involved. 13p. 28f.
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$91
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08105. ITEM POSTING FOR PROFITS. Analysis of a case study of menu board posting for Bonanza International fast food restaurants. Presents the advantages and disadvantages of menu board posting in restaurants. 6p.
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$42
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08103. MARKETING IN THE BANKING INDUSTRY. A look at successful strategies in making a bank customer-oriented. Various experts are cited who encourage the development of a sales-oriented banking staff and emphasize the importance of convenience, responsiveness, breadth of services, and customer relations. Also considers how to manage public opinion regarding bank closings and market segmentation. 27p. 8b.
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$133
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08077. THE UNITED ISRAEL APPEAL, INC. A background history and marketing audit of one of the world's largest funding organizations for Israel. Includes analysis of how it could appeal more broadly and improve its fund-raising abilities. 14 pages, 12 footnotes, 8 bibliographic sources.
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$98
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08058. MARKETING PERSONAL COMPUTERS. A case study which compares the marketing methods of Apple and A.T. & T. in the personal computer field. Considers the reasons for Apple's relative success and the difficulties encountered by A.T. & T. 9 pages, 13 footnotes, 7 bibliographic sources.
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$63
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