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5B. ADVERTISING AND MARKETING
How to interpret the catalog entries:
- How old is my paper? The closer a paper is to the top of a page, the more recently it was written.
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- Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
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01850. DOES ADVERTISING FULFILL ITS PURPOSES? Opinionated discussion of the social cos t of advertising, taking the view that much advertising is deceitful, contributory to monopoly or concentration, and a barrier to new firms, not to mention its effects on the consumer. 15p., 3f., 5b.
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$105
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01726. CLOSED CIRCUIT TV AS A PUBLIC RELATIONS TOOL. Brief summary of the advantages and possibilities of closed circuit TV, which chiefly lie in reaching the right people at the right tine. 6p., 9f., Sb.
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$42
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00668. ADVERTISING, TRUTH, AND THE FTC. A reasonably balanced dissection of unfair advertising, focusing on deceptive claims for F-310 gas additive, Zerex antifreeze, and Excedrin. 11p., 12f., 11b.
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$77
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00004. BERKELEY RESEARCH. Berkeley Research, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality custom papers written to your specifications. Visit our websites at: http:www.academicresearchpapers.com or http://www.academictermpapers.com. Telephone toll-free 1-800-777-7901. From outside the U.S. and Canada call 1-415-586-3900. DO NOT CLICK “ORDER” FOR THIS ENTRY!!
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$7
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00003. BERKELEY RESEARCH TERM PAPERS. Berkeley Research Term Papers, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality custom papers written to your specifications. Visit our websites at: http:www.academicresearchpapers.com or http://www.academictermpapers.com. Telephone toll-free 1-800-777-7901. From outside the U.S. and Canada call 1-415-586-3900. DO NOT CLICK “ORDER” FOR THIS ENTRY!!
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$7
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53823. THE QUESTION OF LOCATION IN MARKETING. Good summary of the basic considerations involved in location decisions; covers both wholesale and retail marketing facilities. 7p., Of., Ob.
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$49
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53806. HOSPITAL SHEETS MARKETING. A study of the distribution, marketing, promotional and advertising methods in the hospital sheet business. A projection of sales estimates, and a test marketing proposal are also included. 6p., 12f. 6b.
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$42
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53775. PACKAGING. Basic overview of packaging industry, concentrating on "how-to-do-it" aspects of the subject. 7p., 8f., 6b.
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$49
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53760. MODERN PACKAGING. Basic discussion of the growth and development of the package into a "total merchandising concept." Discusses the future of the package in an age of ecology. 14p., 13f., 29b.
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$98
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53617. THE MARKETING STRATEGY OF UNITED AIR LINES. Good basic study of how United fought red ink in the airline industry in the early '70's, by appealing to customer satisfaction. 9p., 31f., Ob.
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$63
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53603. HOW MAGAZINE ADS REFLECT CLASS VALUES. Study of how the social class of magazine readers can be determined by analyzing the advertisements; Harper's Bazaar, Reader's Digest, Ebony, 1974 issues. 6p., Of., Ob.
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$42
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53591. JAPAN AIR LINES. A proposal for an advertising campaign, including a breakdown of marketing sections, target audiences, demographic surveys, and direct mail and media vehicle strategies. Fully outlined with statistics and media plans for San Francisco area. 6p.; Of.; Ob.
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$42
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53537. HOSPITAL SHEET CASE STUDY. An examination of the market and distribution possibilities in the field of hospital sheet supply. The study includes statistical data, a projection for future trends, and a summary of the proposed advertising campaign. 6p., 12f., 6b.
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$42
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53234. CHILDREN AND TELEVISION ADVERTISING. Good study of how television sells (worthless) products to children. Very thorough discussion of issues and consumer initiatives in early '70's; may want updating. lOp., 3f., 8b.
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$70
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53224. ADVERTISING PROGRAM FOR A NEW PRODUCT LINE. Very good case study of promotion techniques for hypothetical cosmetic line. Covers the products, markets, ad images desired, ad budget and scheduling, evaluation of marketing efforts. 20p., 6f., sb.
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$133
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53194. SEXISM IN ADVERTISING. Classic discussion of how advertising exploits stereotypes of women: the "Eternal Feminine" and the "Obsessive Housewife." Deadly critique of stewardess stereotypes in airline ads. 10p., 6f., 6b.
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$70
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53113. MARKETING RESEARCH APPROACH TO A TELEVISION COMMERCIAL. Good case study of the decisions involved in making a TV commercial, how market research can be used to solve them; uses new stove as example. 11p., 8f., Ob.
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$77
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52594. TRAFFIC STUDY OF A SAFEWAY GROCERY STORE. Good, detailed study of where customers walk and what they buy; evaluation of Safeway's organization, suggestions for improvement. 13p., Of., Ob.
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$91
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52350. CENTRALIZATION VS. DECENTRALIZATION IN INTERNATIONAL ADVERTISING: THE GOODYEAR CO. Case study of why and how Goodyear changed to a centralized advertising policy in its international marketing. 4p., 4f., Ob.
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$28
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52063. MANAGEMENT AND MARKETING PROBLEMS. very thorough study of basic principles of marketing; what managers must consider in making decisions on new products, pricing, distribution, sales planning. 29p., 55f., lOb.
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$133
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51793. RECENT DEVELOPMENTS IN MARKETING RESEARCH. Very thorough discussion of all phases of marketing research, focusing on new techniques based on statistical analysis, behavioral science research and computer applications. 15p., 23f., 12b.
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$105
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51759. TELEVISION AS AN ADVERTISING MEDIUM IN RETAIL BUSINESS. Good discussion of the advantages and disadvantages of TV ads for the retail store; why they haven't used TV, effective strategies for when they do. 9p., 18f., 15b.
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$63
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51614. MARKETING STRATEGY POR A MAGAZINE PUBLISHER. Thorough case study of a hypothetical magazine publisher, with recommendations for improving editorial content and boosting revenues. 8p., Of., Ob.
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$56
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51577. MARKETING PROGRAM FOR A SMALL BUSINESS. Case study of a hypothetical burglar alarm company; advertising strategy, pricing, and distribution charnels are studied. 6p., Of., Ob.
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$42
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51558. 40-FATHOM SEAFOODS, INC. Marketing study for a hypothetical frozen fish producer; includes marketing strategy, advertising, role of middlemen and salesmen and price structure. 6p., Of., Ob.
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$42
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16131. RESOURCES IN MARKER RESEARCH. OVERVIEW OF WHERE THE BUSINESSMAN CAN BUY TESTING SERVICES IN MEDIA RESEARCH, PRODUCT-CONCEPT, OPINION, AND PACKAGING RESEARCH; NAMES COMPANIES SUCH AS NIELSEN, GALLUP, MANY OTHERS IN THESE FIELDS AND TELLS WHAT THEY DO. (PRE-TEST ADS, PACKAGES, ETC.) 20P., OF., 4B
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$133
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16130. PLANS FOR AN ADVERTISING CAMPAIGN. Interesting proposal for hypothetical ad campaign for American motorcycles, which plans on exploiting sex, energy crisis and buy-American themes. 6p., Of., Ob.
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$42
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16045. ADVERTISING DECEPTION. Basic overview of how advertisers twist the truth into unrecognizability. Includes 8 reproductions of ads which are discussed. lOp., text, Of. Ob.
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$70
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16044. A MEDIA SCHEDULE FOR ADVERTISING. An account of how a hypothetical bakery might schedule and present ads on TV, radio, and newspapers in order to stress their wholesomeness; also a P. R. campaign stressing pollution reduction at the plant. 15p., Of., Ob.
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$105
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16043. THE SEARCH FOR AN ADVERTISING AGENCY. The advertising needs of a typical small firm, a bakery, are considered in terms of its budget, capital to labor ratio, and other criteria. A number of existing agencies are considered in this light, and questions of image-building, experience with food products, and methods of presentation. 15p., Of., Ob.
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$105
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