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06321. MARKETING CHANNELS FOR HMO'S. The new method of providing health care delivery systems to the public is studied in this report; changes in federal and state laws making HMO's (Health Maintenance Organizations) possible are noted,... (more) |
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$70
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06320. MARKETING PLAN FOR A HOSPICE. A detailed marketing plan for the Hospice of San Francisco, with a thorough situation analysis of market penetration, limiting factors, market segments, and marketing objectives and problems; an... (more) |
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$112
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06318. MARKETING RESPONSES IN THE ICE CREAM NOVELTY INDUSTRY. The controversy over the nutritional value of ice cream, the industry's product development techniques, and its marketing strategies with regard to inflation and food value factors are all reviewed in... (more) |
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$70
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06315. PROMOTION IN THE FAST FOOD HAMBURGER MARKET. A look at various promotion techniques in the fast food market, focusing on television advertising and in-store promotions for hamburger outlets and looking at strategies of the giants in the fields.... (more) |
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$70
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06305. CLIMATE + ARCHITECTURAL TRADITIONS. Climate is one of the principal factors which influences traditional building design. This paper reviews the relation between climatic variables and comfort for the occupants of a structure. Design... (more) |
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$70
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06203. MARKETING A TELECOMMUNICATIONS NETWORK. Business case study of the marketing and pricing problems of a company attempting to enter the newly deregulated market for long-distance communication services; examines the potential market, sets... (more) |
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$105
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06201. SALESMANSHIP. Excellent discussion of the problems of the high technology salesman in the modern environment. The increasing emphasis on serving the customer's needs, dealing with highly educated, technically... (more) |
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$77
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05973. CHANGES IN FAST FOOD MARKETING MANAGEMENT CAUSED BY MARKET SATURATION. Discusses management responses to stagnant sales growth caused by market saturation. Discusses use of overseas expansion, enlarged menus, price competition, promotion and advertising as marketing... (more) |
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$70
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05882. MULTINATIONAL MARKETING STRATEGIES. A review of the marketing strategies of five Japanese and American companies. Emphasis is given to marketing in the third world. 25p. 10b.... (more) |
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$133
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05867. MEASUREMENT OF MARKETING PERFORMANCE IN THE MULTINATIONALS. Control systems for effectiveness in marketing are disucssed accounting for degrees of organizational autonomy and differences in the national organizations of the European subsidiiaries of American... (more) |
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$133
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05852. STANDARDIZATION AND TRANSFERABILITY OF MULTINATIONAL CORPORATE MARKETING STRATEGY. Discussion of specific marketing strategies of MNC's. Covers problems of standardizing marketing strategies among subsidiaries. 26 pages, 28 footnotes, 15 bibliographic... (more) |
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$133
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05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing -- given the wide range of accessories. The paper discusses the radical nature of the advertising campaign... (more) |
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$35
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05842. ABNORMAL BEHAVIOR AND EXERCISE THERAPY. The complexity of the human brain and the variations of mental deviations era the subject of this paper. Organic brain disorders are differentiated from the problems of low I.Q. and social... (more) |
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$91
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05596. MARKETING POLICY IN JAPAN. A study of the structure and operation of the Japanese domestic market. It focuses on the role of the giant trading companies, stressing their feudal backgrounds and tradition. Mitsui & Company is... (more) |
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$70
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05331. BASIC MARKET OBJECTIVES. A marketing program for three types of private jet aircraft, concentrating on highly specialized market with a customized product. Promotion and after sales are considered. 18p. and tables. 1f.... (more) |
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$126
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05330. BROADCAST AND THE PROCESS OF PERSUASION THROUGH BROADCASTING. The purposes and techniques of advertising are examined in this study; television is looked at in particular. 9 pages, 15 footnotes, 7 bibliographic sources.... (more) |
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$63
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05274. A COMPARISON OP THE S. F. PROGRESS AND THE S. F. ADVERTISER. Two San Francisco consumer-oriented publications are contrasted, in terms of their layout, coverage and potential markets. Advertising possibilities in both publications are compared, with rates and... (more) |
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$77
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05126. TELEVISION MARKETING PROPOSAL. A promotional brochure for a hypothetical Las Vegas television station, aimed at a local merchant. The virtues of the television medium and its marketing impact are extolled. 8p., Of.,... (more) |
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$56
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05030. MARKETLNG IN SAUDI ARABIA. Discussed the market potential for export sales by U.S. firms to Saudi Arabia. Includes an analysis of potential problems such as cultural differences and the Saudi boycott of Israel. Includes some of... (more) |
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$98
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04911. INCREASING MEDIA COSTS. A look at the impact of increasing media costs on advertising. The factors contributing to rising costs, such as labor, equipment and overhead, are examined in the first part of the report, and some... (more) |
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$63
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04869. PRICE ELASTICITY OF DEMAND IN THE MARKET SYSTEM. This paper provides an overview and analysis of the mechanism of consumer sensitivity to price changes and the degree to which consumers change their buying patterns in response. The theory of price... (more) |
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$77
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04762. DEVELOPING A PUBLIC RELATIONS CAMPAIGN IN THE FOOD PROCESSING INDUSTRY. Good overview of steps to be taken in developing a public relations campaign for a new factory: community relations, employee relations, brand image; also mentions the vital role of P. R. man in... (more) |
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$56
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04522. FALSE ADVERTISING AND ITS REGULATION. Good thorough study of legal history of false advertising, as reflected in Supreme Court and FTC cases; includes 3p.,appendix with most recent decisions. 20 pages, 9 footnotes, 8 bibliographic... (more) |
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$21
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04407. ORGANIZATIONAL STRUCTURE OF THE MARKETING DEPARTMENT FOR THE HYPOTHETICAL XYZ FIRM. Hypothetical case study, which covers basic elements of marketing theory to discuss desirably organization structure for a marketing dept. 11 pages, 1 footnote, 1 bibliographic source.... (more) |
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$77
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04367. COCA-COLA MARKETING CASE STUDY. Case study of 1969 decision to adopt new marketing strategy. lOp. 12f.,... (more) |
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$70
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04358. MARKETING OVERVIEW: ITEL LEASING CORPORATION. Very good, very sophisticated study of the structure of the equipment leasing market, Itel's strategy and perfornance in it. 22p., Of.,... (more) |
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$133
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04313. THE PUBLIC IMAGE OF THE SALESMAN. Essay on the need to change the stereotype of the fast-talking irresponsible salesman and to recognize his contribution to the company and the community. 4p., lf.,... (more) |
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$28
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04288. AIR FREIGHT MARKETING CHANNELS. Good study, covers all aspects of air freight business. Focuses on who uses air freight for what. 8p., l4f.,... (more) |
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$56
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04189. FRESH DEODORANT. Business marketing case study of the highly competitive deodorant market; whether or not to press the button on a new aerosol spray product. 7p., Of.,... (more) |
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$49
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03576. MARKET RESEARCH: CLOTHING EXPENDITURES AND FASHION PREFERENCES IN QUEBEC. Very good report of a student's survey of 100 young female shoppers in Quebec City; how much money they make, how much they spend on clothes, what fashions they prefer and what influences their ideas... (more) |
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$133
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03013. DISTRIBUTION OF PRODUCTS IN FOREIGN MARKETS. Very good, technical discussion setting forth a framework for decision-making on the best methods of foreign distribution, weighing the variables of function needed by the company, cost, and amount of... (more) |
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$77
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02286. THE ECONOMIC EFFECTS OF ADVERTISING. A detailed study of the effectiveness of advertising in the media; the history of advertising, the effect of advertising on demand for goods and services, the effect on competition and the effect on... (more) |
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$112
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02052. INTERNATIONAL MARKETING. Elementary study of why and how American firms go overseas in search of sales, emphasizing potential problems in competition, personnel, and distribution. lOp., 16f.,... (more) |
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$70
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02009. SOCIAL ASPECTS OF ADVERTISING. Good basic discussion of three aspects of advertising: what the consumer gains, how motivation research pinpoints likely strategies, how advertising uses persuasion techniques to sell. 13p., text... (more) |
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$91
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02008. PUBLIC RELATIONS CAMPAIGN POR A NEW BANK. Thorough discussion of the public relations and advertising strategy for a new bank in a Midwestern town; getting the message to the public through news stories and ads, plans for open house; just... (more) |
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$77
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02007. ADVERTISING AGAINST POLLUTION. Good thorough presentation of a statewide advertising campaign for ending water pollution in Michigan; identifies seven major divisions of the public, the strategy to be used on each in campaign for... (more) |
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$70
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02006. NATURE AND ANALYSIS OF EFFECTIVE MAGAZINE ADVERTISING. Overview of magazine advertising, and ad techniques in general; getting the customer's attention, emotional and symbolic appeals, preventing negative associations, etc. 12 pages, 31 footnotes, 20... (more) |
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$84
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02005. LANGUAGE USE IN ADVERTISING. Good study of how language is used to soften, freshen, deodorize, and make impacty the statements used to convince you to buy; includes typical vocabulary, grammar, sentence structure, etc. of... (more) |
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$84
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02002. EFFECTS OF ADVERTISING ON THE CONSUMER. Good basic discussion of the pros and cons of the public utility of advertising; though not intrinsically necessary, it has become.so institutionalized that the economy could not now function without... (more) |
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$77
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02001. ADVERTISING CAMPAIGN FOR FARMERS IN MICHIGAN. Good complete presentation of the rationale, media, spots, times, etc., to be sued in an advertising campaign to be aimed at farmers in Michigan. 31p., Of.,... (more) |
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$133
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01884. PLAYSKOOL MANUFACTURING CO. ADVERTISING POLICY. Well-done review and discussion of a toymaker's advertising strategy; who are we trying to reach, and howl Includes recommendations. 6 pages, 8 footnotes, 8 bibliographic... (more) |
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$42
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01875. A PROBLEM IN ADVERTISING STRATEGY: THE CASE OF FOREMOST DAIRIES. Good study of alternative advertising strategies for ice cream: promote new flavors or go with the big three of vanilla, chocolate and strawberry? lOp., 8f.,... (more) |
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$70
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01850. DOES ADVERTISING FULFILL ITS PURPOSES? Opinionated discussion of the social cos t of advertising, taking the view that much advertising is deceitful, contributory to monopoly or concentration, and a barrier to new firms, not to mention its... (more) |
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$105
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01726. CLOSED CIRCUIT TV AS A PUBLIC RELATIONS TOOL. Brief summary of the advantages and possibilities of closed circuit TV, which chiefly lie in reaching the right people at the right tine. 6p., 9f.,... (more) |
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$42
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00668. ADVERTISING, TRUTH, AND THE FTC. A reasonably balanced dissection of unfair advertising, focusing on deceptive claims for F-310 gas additive, Zerex antifreeze, and Excedrin. 11 pages, 12 footnotes, 11 bibliographic... (more) |
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$77
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00004. BERKELEY RESEARCH. Berkeley Research, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality... (more) |
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$7
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00003. BERKELEY RESEARCH TERM PAPERS. Berkeley Research Term Papers, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature... (more) |
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$7
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53823. THE QUESTION OF LOCATION IN MARKETING. Good summary of the basic considerations involved in location decisions; covers both wholesale and retail marketing facilities. 7p., Of.,... (more) |
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$49
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53806. HOSPITAL SHEETS MARKETING. A study of the distribution, marketing, promotional and advertising methods in the hospital sheet business. A projection of sales estimates, and a test marketing proposal are also included. 6 pages,... (more) |
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$42
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53775. PACKAGING. Basic overview of packaging industry, concentrating on "how-to-do-it" aspects of the subject. 7 pages, 8 footnotes, 6 bibliographic... (more) |
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$49
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53760. MODERN PACKAGING. Basic discussion of the growth and development of the package into a "total merchandising concept." Discusses the future of the package in an age of ecology. 14 pages, 13 footnotes, 29 bibliographic... (more) |
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$98
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53617. THE MARKETING STRATEGY OF UNITED AIR LINES. Good basic study of how United fought red ink in the airline industry in the early '70's, by appealing to customer satisfaction. 9p., 31f.,... (more) |
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$63
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53603. HOW MAGAZINE ADS REFLECT CLASS VALUES. Study of how the social class of magazine readers can be determined by analyzing the advertisements; Harper's Bazaar, Reader's Digest, Ebony, 1974 issues. 6p., Of.,... (more) |
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$42
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53591. JAPAN AIR LINES. A proposal for an advertising campaign, including a breakdown of marketing sections, target audiences, demographic surveys, and direct mail and media vehicle strategies. Fully outlined with... (more) |
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$42
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53537. HOSPITAL SHEET CASE STUDY. An examination of the market and distribution possibilities in the field of hospital sheet supply. The study includes statistical data, a projection for future trends, and a summary of the proposed... (more) |
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$42
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53234. CHILDREN AND TELEVISION ADVERTISING. Good study of how television sells (worthless) products to children. Very thorough discussion of issues and consumer initiatives in early '70's; may want updating. lOp., 3f.,... (more) |
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$70
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53224. ADVERTISING PROGRAM FOR A NEW PRODUCT LINE. Very good case study of promotion techniques for hypothetical cosmetic line. Covers the products, markets, ad images desired, ad budget and scheduling, evaluation of marketing efforts. 20p., 6f.,... (more) |
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$133
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53194. SEXISM IN ADVERTISING. Classic discussion of how advertising exploits stereotypes of women: the "Eternal Feminine" and the "Obsessive Housewife." Deadly critique of stewardess stereotypes in airline ads. 10 pages, 6... (more) |
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$70
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53113. MARKETING RESEARCH APPROACH TO A TELEVISION COMMERCIAL. Good case study of the decisions involved in making a TV commercial, how market research can be used to solve them; uses new stove as example. 11p., 8f.,... (more) |
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$77
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52594. TRAFFIC STUDY OF A SAFEWAY GROCERY STORE. Good, detailed study of where customers walk and what they buy; evaluation of Safeway's organization, suggestions for improvement. 13p., Of.,... (more) |
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$91
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52350. CENTRALIZATION VS. DECENTRALIZATION IN INTERNATIONAL ADVERTISING: THE GOODYEAR CO. Case study of why and how Goodyear changed to a centralized advertising policy in its international marketing. 4p., 4f.,... (more) |
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$28
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52063. MANAGEMENT AND MARKETING PROBLEMS. very thorough study of basic principles of marketing; what managers must consider in making decisions on new products, pricing, distribution, sales planning. 29p., 55f.,... (more) |
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$133
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51793. RECENT DEVELOPMENTS IN MARKETING RESEARCH. Very thorough discussion of all phases of marketing research, focusing on new techniques based on statistical analysis, behavioral science research and computer applications. 15 pages, 23 footnotes,... (more) |
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$105
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51759. TELEVISION AS AN ADVERTISING MEDIUM IN RETAIL BUSINESS. Good discussion of the advantages and disadvantages of TV ads for the retail store; why they haven't used TV, effective strategies for when they do. 9 pages, 18 footnotes, 15 bibliographic... (more) |
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$63
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51614. MARKETING STRATEGY POR A MAGAZINE PUBLISHER. Thorough case study of a hypothetical magazine publisher, with recommendations for improving editorial content and boosting revenues. 8p., Of.,... (more) |
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$56
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51577. MARKETING PROGRAM FOR A SMALL BUSINESS. Case study of a hypothetical burglar alarm company; advertising strategy, pricing, and distribution charnels are studied. 6p., Of.,... (more) |
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$42
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51558. 40-FATHOM SEAFOODS, INC. Marketing study for a hypothetical frozen fish producer; includes marketing strategy, advertising, role of middlemen and salesmen and price structure. 6p., Of.,... (more) |
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$42
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16131. RESOURCES IN MARKER RESEARCH. OVERVIEW OF WHERE THE BUSINESSMAN CAN BUY TESTING SERVICES IN MEDIA RESEARCH, PRODUCT-CONCEPT, OPINION, AND PACKAGING RESEARCH; NAMES COMPANIES SUCH AS NIELSEN, GALLUP, MANY OTHERS IN THESE FIELDS AND... (more) |
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$133
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16130. PLANS FOR AN ADVERTISING CAMPAIGN. Interesting proposal for hypothetical ad campaign for American motorcycles, which plans on exploiting sex, energy crisis and buy-American themes. 6p., Of.,... (more) |
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$42
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16045. ADVERTISING DECEPTION. Basic overview of how advertisers twist the truth into unrecognizability. Includes 8 reproductions of ads which are discussed. lOp., text, Of.... (more) |
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$70
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16044. A MEDIA SCHEDULE FOR ADVERTISING. An account of how a hypothetical bakery might schedule and present ads on TV, radio, and newspapers in order to stress their wholesomeness; also a P. R. campaign stressing pollution reduction at the... (more) |
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$105
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16043. THE SEARCH FOR AN ADVERTISING AGENCY. The advertising needs of a typical small firm, a bakery, are considered in terms of its budget, capital to labor ratio, and other criteria. A number of existing agencies are considered in this light,... (more) |
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$105
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