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19158. UNITED CEREAL: LORA BRILL’S EUROBRAND CHALLENGE HARVARD BUSINESS BRIEF CASE 4296 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business international business brief case study by Christopher A. Bartlett and Carole Carlson on the European division of MNC United Cereal. The case focuses on European VP Lora Brill’s challenges related a launch decision for a new cereal product in Europe. The case analysis includes problem identification, problem analysis with SWOT and PEST, identification and assessment of alternatives, recommendations and an implementation plan outline. APA Style. 12 pages, 10 footnotes, 6 bibliographic sources. 3,240 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Clayton Industries Inc. Peter Arnell Country Manager for Italy Harvard Case Solution Lenovo: Building a Global Brand Harvard Case Solution Procter and Gamble: Europe: Vizir Launch Harvard Case Solution TAGS: Harvard business case solution, global branding, international business, new product launch, market entry, marketing strategy, subsidiary management, consumer products		$84

19156. NFL UK HARVARD BUSINESS CASE STUDY 510105 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business marketing case study by Elie Ofek, David Godes and Peter Wickersham on the NFL’s plan to grow its fanbase in the UK. The time setting for the case is 2009. The case focuses on the consumer and strategic implications of taking the American-based NFL brand and exporting it to another country and culture. The analysis includes problem definition, problem analysis, identification and assessment of alternatives, and recommendations with an outline of an implementation plan. APA Style. 12 pages, 6 footnotes, 5 bibliographic sources. 3,650 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: Harvard business case solution, global branding, local identity, culture and marketing, international marketing strategy, National Football League, brand identity RELATED PAPERS AJ Washington Retaining An NFL Star Harvard Case Solution Sports Franchise Marketing		$84

19152. PLUGGING IN THE CONSUMER: THE ADOPTION OF ELECTRICALLY POWERED VEHICLES IN THE U.S. HARVARD BUSINESS CASE STUDY 510076 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business marketing case study by Elle Ofek and Polly Ross Ribatt on consumer responses to the development of electrically-powered vehicles. The case focuses on the challenges in marketing electric cars and the role of government and policymakers in encouraging development in alternative vehicles. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations. APA Style. 12 pages, 9 footnotes, 8 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: Harvard business case solution, marketing strategy, automobile industry, alternative-fuel vehicles, electric cars, fuel cells, green marketing, environmentalism, energy, business and government relations. RELATED PAPERS Urban Futures: Transportation in an Era of Fuel Shortages Research Paper GE's Imagination Breakthroughs: The Evo Project Harvard Case Solution		$84

19044. THE CLOROX COMPANY: LEVERAGING GREEN FOR GROWTH HARVARD BUSINESS CASE STUDY 512009 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Elie Ofek and Lauren Barley on Clorox Company’s three sustainable brands: Brita, Burt’s Bees and Green Works. The case focuses on the branding, differential performance and growth strategies for the three “green” brands. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations with brief implementation plan. APA Style. 11 pages, 18 footnotes, 13 bibliographic sources. 3,900 words. TAGS: Clorox company case solution, branding, sustainability, green marketing, social responsibility, brand management, Burt’s Bees, Green Works, Brita About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$77

19043. REVERSING THE AMD FUSION LAUNCH HARVARD BUSINESS CASE STUDY 511036 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Elie Ofek and Ryan Johnson on AMD’s launch sequence for its next-generation technology called Fusion. The case focuses on assorted launch and branding decisions related to AMD’s fusion technology as well as on AMD’s position related to key competitor Intel. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 9 footnotes, 8 bibliographic sources. 4,153 words. TAGS: AMD fusion launch case solution, brand management, market research, marketing strategy, new product introduction, branding, microprocessor industry, competitive strategy, intel microprocessors About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$84

19036. LADY GAGA (A) HARVARD BUSINESS CASE STUDY 512016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business school marketing case study by Anita Elberse and Michael Christensen on Lady Gaga. Set in September 2009 and written from the perspective of her manager, this case focuses on the decisions and strategies that would eventually propel Lady Gaga into superstardom. The case analysis includes problem identification, problem analysis, identification and assessment of alternatives, and recommendations. APA Style. 11 pages, 10 footnotes, 5 bibliographic sources. TAGS: case solution, Lady Gaga case study, entertainment marketing, social media, new product marketing. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$77

19032. HERBORIST: A CHINESE PERSONAL CARE BRAND GOES ABROAD CASE STUDY HKU927 This paper provides a Berkeley Research case analysis and case solution to a University of Hong Kong case study on Herborist, a high-end Chinese personal care brand. The case focuses on Herborist’s largely unsuccessful efforts at global expansion over the period 2001-2010 and considers the company’s options for global expansion in 2011 and beyond. The case analysis includes problem identification, problem analysis with SWOT, identification and assessment of alternatives, and recommendations with brief implementation plan. APA Style. 11 pages, 10 footnotes, 8 bibliographic sources. 3,270 words. TAGS: case solution, emerging markets, internationalization, international marketing, market entry strategy, Chinese companies, personal care brands, competition About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$77

19025. CEIBS: A GLOBAL BUSINESS SCHOOL MADE IN CHINA HARVARD BUSINESS CASE STUDY 510088 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business school marketing case study by John A. Quelch, Rama Velamuri and Shengjun Liu on the China Europe International Business School (CEIBS). The case chronicles the history of the school, looks at the reasons behind its success (it is ranked 8th in the Financial Times Global MBA), and the challenges it faces including competition from schools in China, Southeast Asia and South Asia. The case analysis includes problem identification, problem analysis, alternatives, and recommendations. APA Style. 12 pages, 7 footnotes, 3 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Globalization and China Research Paper TAGS: case study solution, marketing strategy, market positioning, growth strategy, higher education, mba programs, international business schools, academic marketing, China		$84

19015. UNITED BREAKS GUITARS HARVARD BUSINESS CASE STUDY 510057 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business school marketing case study by John Deighton and Leora Kornfeld concerning a viral video regarding United’s mishandling of a disgruntled customer’s $3,500 guitar. The case focuses on how social media in general, and viral videos on YouTube and Twitter in particular created a huge public relations problem and created immense brand damage for a company. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 9 footnotes, 6 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case study solution, marketing, marketing management, viral videos, Twitter, YouTube, customer complaints, company defenses against media attacks RELATED PAPERS Communispace Harvard Case Solution UnMe Jeans: Branding in Web 2.0 Case Solution Dove: Evolution of a Brand Harvard Business Case Solution		$84

19010. PORCINI’S PRONTO: GREAT ITALIAN CUISINE WITHOUT THE WAIT! HARVARD BUSINESS CASE STUDY 4277 SOLUTION. This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School service management Brief Case by James L. Heskett and Richard Luecke on Porcini’s Pronto, a new quick-service concept under consideration for launch by Porcini’s Inc., a chain of 23 full-service restaurants in the northeastern United States. The time setting for the case is early 2011. The major decision maker is Marketing Vice President Alessio and the senior management team. The analysis includes a situation analysis; problem definition; problem analysis with P.E.S.T., Five Forces and S.W.O.T. analyses; identification and assessment of alternatives; and recommendations. The focus of the analysis is on human resource management and marketing aspects of the case. Note that this case solution does NOT include quantitative analysis or make use of the accompanying spreadsheet. APA Style. 11 pages, 15 footnotes, 10 bibliographic sources, 2850 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS (additional Harvard Business Service Management Case Study Solutions): Playa Dorada Tennis Club Expansion Strategy Harvard Case Study Solution Zappos.com 2009 Clothing, Customer Service and Company Culture Harvard Case Study Solution Innovation at Progressive, A Pay-as-you-go-insurance Harvard Case Solution TAGS: case study solution Harvard case study, service management, restaurants, food service marketing, customer service, human resource management, new product launch, brand building, brand management.		$77

19002. FACEBOOK LIKE SPECIAL - $25 OFF. LIKE us on Facebook and get $25 off your next order. This offer is valid for any paper of any length in our catalog OR for a custom paper written to your specifications. To take advantage of this offer, you MUST place your order by telephone. Call toll-free 800-777-7901 in North America or 415-586-3900 International. TAGS: research paper, term paper, essay, custom paper, discount paper, case study solution, nursing plan, capstone project, thesis Terms and conditions: Offer subject to verification of Facebook LIKE. Offer valid one time only per customer and cannot be combined with other offers. No coupon code is available for this offer, you must place your order by telephone and mention the FACEBOOK LIKE $25 OFF DEAL. Note: You may also redeem our Twitter Follow $25 discount on a separate order.		$133

18921. AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW HARVARD CASE STUDY ANNOTATED BIBLIOGRAPHY. This paper provides an annotated bibliography for a case analysis and case solution to a Harvard Business School marketing case study on e-health provider American Well. A brief summary and analysis of each source is presented. NOTE: This paper is an ANNOTATED BIBLIOGRAPHY for this case study. For a complete case study solution to this case, see our paper 18587 American Well: The Doctor Will E-See You Now Harvard Case Solution APA Style. 17 pages, 21 references, 21 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case study solution, annotated bibliography, healthcare marketing, ehealth		$119

18913. CHARLES SCHWAB TALK TO CHUCK ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: TTC BUDGET REQUEST. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 Talk to Chuck advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question: Would you support Becky’s TTC budget request for 2006? APA Style. 3 pages, 2 footnotes, 2 bibliographic sources. 910 words. TAGS: case study solution, case study answer, marketing strategy, advertising campaign, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations, test market, ad strategy, ad budget. RELATED PAPERS Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Answer: Effectiveness of Test Market Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Study Answer: Campaign Strategy Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Study Answer: Motivation Behind Campaign		$21

18912. CHARLES SCHWAB TALK TO CHUCK ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: EFFECTIVENESS OF TEST MARKET. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 Talk to Chuck advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question, How effective was the TTC test market? Evaluate the results. APA Style. 3 pages, 4 footnotes, 3 bibliographic sources. 930 words. TAGS: case study solution, case study answer, marketing strategy, advertising campaign, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations, test market, ad strategy. RELATED PAPERS Charles Schwab Talk to Chuck (TTc) ADVERTISING CAMPAIGN HARVARD BUSINESS CASE ANSWER: TTC BUDGET REQUEST FOR 2006 Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Study Answer: Campaign Strategy Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Study Answer: Motivation Behind Campaign		$21

18911. CHARLES SCHWAB TALK TO CHUCK ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: CAMPAIGN STRATEGY. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 Talk to Chuck advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question, How would you evaluate the strategy behind the Talk to Chuck (TTC) campaign? APA Style. 3 pages, 8 footnotes, 3 bibliographic sources. 851 words. TAGS: case study solution, case study answer, marketing strategy, advertising campaign, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations, ad strategy. RELATED PAPERS Charles Schwab Talk to Chuck (TTc) ADVERTISING CAMPAIGN HARVARD BUSINESS CASE ANSWER: TTC BUDGET REQUEST FOR 2006 Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Answer: Effectiveness of Test Market Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Study Answer: Motivation Behind Campaign		$21

18910. CHARLES SCHWAB “TALK TO CHUCK” ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: CAMPAIGN MOTIVATION. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 “Talk to Chuck” advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question, What circumstances motivated the development of the “Talk to Chuck” (TTC) campaign? APA Style. 3 pages, 7 footnotes, 3 bibliographic sources. 848 words. TAGS: case study solution, case study answer, marketing strategy, advertising campaign, online trading, discount broker, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations. RELATED PAPERS Charles Schwab Talk to Chuck (TTc) ADVERTISING CAMPAIGN HARVARD BUSINESS CASE ANSWER: TTC BUDGET REQUEST FOR 2006 Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Answer: Effectiveness of Test Market Charles Schwab Talk to Chuck Advertising Campaign Harvard Case Study Answer: Campaign Strategy		$21

18900. SUMMARY ANALYSIS OF TWITTER HARVARD CASE STUDY 709495. This paper provides a Berkeley Research summary and brief case study analysis of a Harvard Business school case study on competitive strategy at Twitter. The paper provides a brief synopsis of the case study, followed by the identification of the main problem. The remaining analysis considers some of the major issues raised in the case and explores alternative courses of action. The analysis concludes with summary recommendations. For a complete case solution to this Twitter case study (including comprehensive case analysis and supporting documentation, recommendations and implementation plan), please see our paper 18467 Twitter Case Solution. APA Style. 6 pages, 5 footnotes, 2 bibliographic sources. TAGS: Harvard case study solution, Twitter case study, micro-blogging, competitive strategy, social media, web 2.0, web-enabled application, monetization strategies, web marketing RELATED PAPERS Twitter Harvard Business Case Study 709495 UnMe Jeans: Branding in the Web 2.0 Harvard Case Study 509035 LinkedIn Corp., 2008 Harvard Case Study 709426 Twitter Case Study Annotated Bibliography		$42

18881. RAUTAKESKO: HAMMERING INTERNATIONAL PATH FOR A FINNISH RETAILER TO THE BALTIC SEA AREA HELSKINI SCHOOL OF ECONOMICS CASE STUDY. This paper provides a case analysis and case solution for a case study (published in 2008 by the Helsinki School of Economics) of Rautakesko, the Finnish hardware and building supply retail chain. The company is faced with challenges in its effort to expand into Russia and the Baltic Sea area. The case analysis includes background on the case, SWOT analysis and risk assessment. The case study solution concludes with recommendations on how the company can best proceed with its expansion strategy. TAGS: Helsinki School of Economics case study solution, Rautakesko Finish hardware building, market expansion, market entry, country risk assessment, Russia, Baltic states, Scandinavia, SWOT analysis, marketing strategy. APA Style. 18 pages, 40 footnotes, 1 bibliographic source. 4,090 words.		$126

18793. A MARKETING CAMPAIGN FOR THE APPLE “IC”.E-READER. This term paper proposes a marketing campaign for an Apple e-reader (a product that had not yet been introduced at the time this paper was written). The paper discusses target market, product features, consumer viewpoints and competitors in the e-reader market (notably, the Amazon Kindle and the Barnes & Noble Nook), as well as outlining a proposed campaign to launch the new Apple product. The appendices to the paper include a mood board, spider diagram, and the results of a survey of ten college students. APA Style. 9 pages, 16 footnotes, 7 bibliographic sources. 2,085 words. TAGS: marketing research paper, information technology, e-readers, Apple iC reader, marketing campaign new product launch, Amazon Kindle RELATED PAPERS Apple Inc in 2010 Harvard Case Solution Apple Inc, 2008 Harvard Case Solution Design Thinking and Innovation at Apple Harvard Case Solution Symbian, Google, Apple in the Mobile Space Harvard Case Solution iPod versus Cell Phone Harvard Case Solution Apple Computer 2006 Harvard Case Solution Marketing the iPod term paper The Apple iPod Term Paper		$63

18780. CONSUMERS AND BEHAVIORAL LEARNING THEORY. This paper examines the use of behavioral learning theory to analyze consumer behavior. According to the theory, consumers respond to reinforcements that are presented to them in the marketing environment. The concepts of the theory are used to recommend ways for the Italian organization, Associazione Culturale, to influence consumers to adopt its “art of slow living.” TAGS: consumer behavior theory, marketing theory, learning theory reinforcements term paper essay, Italian organization slow living. Harvard Style. 5 pages, 10 footnotes, 5 bibliographic sources. 1,226 words.		$35

18773. PUBLIC RELATIONS CAMPAIGN FOR XBOX HALO 3. (2033) 18773. PUBLIC RELATIONS CAMPAIGN FOR XBOX HALO 3. This paper examines the 2007 public relations campaign for the Xbox game, Halo 3, which was manufactured by Microsoft. The ROPE model is used to analyze the research, objectives, programming and evaluation of the campaign and to thereby show why it was effective. TAGS: Xbox, gaming marketing, public relations, Microsoft, video games. APA Style. 9 pages, 27 footnotes, 6 bibliographic sources. 2,106 words.		$63

18713. CRITICISMS OF CONSUMER CULTURE. This paper looks at the criticisms that have been made of consumer culture as it exists in contemporary Western society. For example, it has been claimed that consumer culture causes people to be superficial and self-centered and to identify themselves with the things they buy. In addition, it has been claimed that consumer culture promotes unhealthy body ideals and treats people (especially women) as “commodities.” The theoretical perspectives of Mike Featherstone, Frederic Jameson and Jean Baudrillard are described, followed by an analysis of anti-consumerism statements in the works of the artist Barbara Kruger and the design organization Adbusters. Includes 8 images. KEYWORDS: culture consumerism advertising postmodernism art narcissism women’s body image advertising. Harvard Style. 11 pages, 25 footnotes, 9 bibliographic sources. 2,696 words.		$77

18672. SUBWAY SANDWICHES IN THE UNITED KINGDOM. This paper discusses the expansion of Subway (the sandwich store chain) into the market of the United Kingdom. The paper examines the factors that have allowed Subway to become a major competitor in the nation’s fast-food industry, such as market trends, segmentation, positioning, and advertising. The paper also compares Subway to McDonald’s in the UK and describes the unique distribution channels used by Subway (such as having products available in convenience stores). Recommendations are made for Subway’s future development in the UK market. KEYWORDS: marketing Subway United Kingdom segmentation advertising competition. Written 2009. APA Style. 11 pages, 28 footnotes, 14 bibliographic sources. 2,536 words.		$77

18671. L’OREAL BRANDING STRATEGY. Written in first person, this paper discusses L’Oreal (the global cosmetics firm), the reasons for its success, and the competitive forces it faces. The paper describes how the paper’s research was conducted and the type of information that was found. In theoretical terms, L’Oreal’s success is related to the company’s use of a branding strategy. In order to achieve profitable growth in the future, it is recommended that L’Oreal should explore the markets of nations with emerging economies. KEYWORDS: marketing cosmetics L’Oreal branding strategy business research methods. APA Style. 7 pages, 16 footnotes, 7 bibliographic sources. 1,705 words		$49

18667. DELL’S MARKETING CHANNEL STRATEGY. This paper discusses the success of Dell Computer’s direct marketing model (built-to-order computers sold directly to customers over the Internet). Because of a decline in sales, the company decided to implement a new channel strategy in 2007. The new strategy incorporates indirect sales (in stores) along with direct sales. The paper describes the strategy and assesses it in order to show its positive aspects and the areas in need of improvement. KEYWORDS: marketing strategy personal computers Dell direct model competitive advantage channel distribution. APA Style. 11 pages, 27 footnotes, 9 bibliographic sources. 2,604 words.		$77

18618. ANNOTATED BIBLIOGRAPHY FOR ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD CASE STUDY. This paper provides an ANNOTATED BIBLIOGRAPHY for a case study analysis and solution to a Harvard Business School marketing case study on Romanian-based Alpen Bank and its decision to launch a consumer credit card in Romania. A brief description and critique of each source cited is provided. NOTE: THIS IS NOT A CASE SOLUTION, IT IS AN ANNOTATED BIBLIOGRAPHY FOR THE CASE. PLEASE SEE OUR PAPER 18593 (FOLLOW LINK BELOW) FOR A COMPLETE SOLUTION TO THIS CASE STUDY ON ALPEN BANK. 17 pages, 0 footnotes, 15 bibliographic sources. TAGS: Alpen Bank, Harvard case study solution, credit card marketing, emerging markets, Romania, banking sector, consumer finance, annotated bibliography. RELATED PAPERS Alpen Bank: Launching the Credit Card in Romania Harvard Case Study Solution Credit Cards versus Debit Cards The Five Cs of Credit and Lending: Bases of Consumer Lending and Finance		$119

18612. EMOTIV SYSTEMS INC.: IT’S THE THOUGHTS THAT COUNT HARVARD BUSINESS CASE STUDY510050. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Ofek, Rils and Hamilton on Emotiv Systems’ launch of its innovative brain-computer interfacing (BCI) technology. The case focuses on the selection of a primary initial target market and the relative advantages and disadvantages of selecting a B2C market (video gaming) versus a B2B market (military, health, etc.) for the initial product launch. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. APA Style. 14 pages, 16 footnotes, 14 bibliographic sources. 4,210 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Linden Labs: Crossing the Chasm Harvard Case Solution Virtual Reality Training in Medicine and Surgery Research Paper Virtual Reality in Health Care Research Paper TAGS: case study solution marketing strategy new product launch innovative technology business to consumer business to business product evolution virtual reality video games gaming console industry innovation brain computer interface		$84

18610. METABICAL: POSITIONING AND COMMUNICATIONS STRATEGY FOR A NEW WEIGHT LOSS DRUG HARVARD BUSINESS SCHOOL CASE STUDY 4240. SALE - Publisher's Special Introductory Offer , $49. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by John A. Quelch & Heather Beckham on Cambridge Sciences Pharmaceuticals (CSP) weight loss drug Metabical. The case study focuses on the Senior Marketing Director’s efforts to develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug, which is expected to receive final FDA approval soon. The paper includes problem definition, problem analysis with SWOT, discussion of alternatives, recommendations, and implementation plan outline. 12 pages, 16 footnotes, 10 bibliographic sources. 4,510 words. Special Sale, Publisher's Introductory Offer, Limited Time, $49. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Culinarian Cookware Pondering Price Promotion Harvard Brief Case Solution Reliance Banking Soda Optimizing Promotional Spending Harvard Brief Case Solution Manchester Products: a Brand Transition Challenge Harvard Brief Case Solution Annotated Bibliography for Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Case Solution TAGS: business case study solution marketing weight loss drug market positioning segmentation, targeting marketing communications. APA Style.		$49

18609. PLAYA DORADA TENNIS CLUB: EXPANSION STRATEGY HARVARD BUSINESS SCHOOL CASE STUDY 4221. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School service management case study by Sasser & Kazen on Boca Raton, Florida-based Playa Dorada Beach & Resort. The case focuses on Playa Dorada’s struggle to meet growing seasonal demand for tennis services. The paper includes problem definition, problem analysis with SWOT, discussion of alternatives, and recommendations. APA Style. 12 pages, 8 footnotes, 5 bibliographic sources. 3,203 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: business case study solution, service management, operations management pricing capacity planning, harvard business case study solution RELATED PAPERS - Additional Harvard Business School Service Management Case Solutions: Porcini's Pronto Harvard Business Case Solution Zappos.com 2009 Clothing, Customer Service and Company Culture Harvard Case Study Solution Innovation at Progressive, A Pay-as-you-go-insurance Harvard Case Solution		$84

18608. HULU: AN EVIL PLOT TO DESTROY THE WORLD? HARVARD BUSINESS SCHOOL CASE STUDY. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anita Elberse and Sunil Gupta on online video aggregator Hulu, a joint venture between News Corp. and NBC Universal. The case focuses on CEO Kilar’s debate about whether Hulu should move away from its advertising-supported model to a subscription model. The paper includes problem definition, problem analysis, discussion of alternatives, recommendations, and implementation plan outline. APA Style. 12 pages, 10 footnotes, 7 bibliographic sources. 3,170 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: Harvard business school case study solution marketing strategy, online video, distribution channels web-enabled application,digital rights, online piracy, Netflix, cable, YouTube, advertising media online video business models. RELATED PAPERS Netflix: Harvard Business Case Study Solution YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution Backchannel Media: Making Television Clickable Harvard Case Solution TIVO 2007: DVRS and Beyond Harvard Case Solution TIVO in 2002, Consumer Behavior Harvard Case Solution Online Video Piracy Research Paper		$84

18606. SHOPPERS STOP – TARGETING THE YOUNG IVEY SCHOOL OF BUSINESS CASE STUDY 909A11. This paper provides a Berkeley Research case analysis and case solution to an Ivey School of Business case study by Krishnan and Chandrasekhar on Indian clothing retailer Shoppers Stop. The case focuses on Shoppers Stop consideration of opportunities in targeting the large and growing youth market in India. The paper includes problem definition, problem analysis with SWOT, discussion of alternatives, and recommendations. KEYWORDS: business case study solution service management market segmentation customer relations youth market India clothing retailer. APA Style. 11 pages, 5 footnotes, 3 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$77

18603. BACKCHANNELMEDIA: MAKING TELEVISION ‘CLICKABLE’ HARVARD BUSINESS SCHOOL CASE STUDY 509026. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Gupta, Shukla, and Clayton on Backchannelmedia (BCM), a technology start-up possessing a technology to make television “clickable” and interactive. The case focuses on BCM’s decisions related to how to roll-out their product, including decisions on how to monetize the product. The paper includes problem definition, problem analysis, discussion of alternatives, recommendation and outline of implementation plan. APA Style. 12 pages, 7 footnotes, 4 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: Harvard business school case study, case solution, marketing strategy competitive analysis technology start-up monetization online video, online piracy, Netflix, YouTube, new product video television. RELATED PAPERS Netflix: Harvard Business Case Study Solution YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution Hulu: An Evil Plot to Destroy the World Harvard Case Solution TIVO 2007: DVRS and Beyond Harvard Case Solution TIVO in 2002, Consumer Behavior Harvard Case Solution Online Video Piracy Research Paper		$84

18597. APPLE INC. IN 2010 HARVARD BUSINESS SCHOOL CASE STUDY 710467. This paper provides a Berkeley Research case analysis and case solution to Harvard Business School case study 710467 by Yoffie and Kim on Apple Inc. in 2010. The time setting for the case is immediately after the launch of the iPad. The case focuses on Apple’s convergence strategy and its move into non-PC products including the iPod, iPhone and iPad. The paper includes problem identification, problem analysis with SWOT and Five Forces analyses, alternatives, recommendations, and implementation. KEYWORDS: Harvard case study solution apple ipad iphone ipod macintosh competition market positioning strategic planning steve jobs succession planning computer industry. APA Style. 11 pages, 19 footnotes, 13 bibliographic sources. 3,750 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$77

18593. ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD BUSINESS CASE 4559. This paper is a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by V.K. Rangan and S. Yong on a Romania-based Alpen Bank. The case focuses on country manager Gregory Carle’s decision on whether or not to recommend launching a credit card business, and if so, what recommendations to make on product positioning and customer acquisition. The solution determines the profit potential of the various segment marketing options and determines time to break-even and achievement of the goal of adding Euro 5 million to profits within two years. The paper includes problem identification, problem analysis, discussion of alternatives, and recommendations. Includes 8 tables with financial/marketing projections. APA Style. 12 pages, 6 footnotes, 7 bibliographic sources. 3,195 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: services bank marketing credit cards target market selection customer acquisition cost lifetime customer value product positioning marketing strategy quantitative analysis, Alpen Bank. Annotated Bibliography for Alpen Bank Harvard Case Study Credit Cards versus Debit Cards The Five Cs of Credit and Lending: Bases of Consumer Lending and Finance		$49

18587. AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW HARVARD BUSINESS CASE STUDY 510061. This paper is a Berkeley Research case analysis and solution to a Harvard Business School marketing case study by Elie Ofek and Ron Laufer on healthcare IT provider American Well. The case focuses on marketing the company’s new innovative Online Care technology which will allow physicians to deliver care to patients online in real time. The paper includes problem identification, problem analysis, identification and assessment of possible alternative strategies/solutions, recommendations, and an abbreviated implementation plan. APA Style. 12 pages, 14 footnotes, 10 bibliographic sources. 3,450 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS American Well: The Doctor Will E-See You Now Harvard Case Solution TAGS: online medicine marketing healthcare information technology new business models target marketing strategy case solution harvard case study solution		$84

18585. COMMUNISPACE HARVARD BUSINESS SCHOOL CASE STUDY 510018. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anat Keinan on Communispace, the market leader in creating and managing brand-focused online communities. The case focuses on a request from a potential client to build and manage an online community for the purpose of fostering buzz and support for a new brand launch. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations and the outline of an implementation plan. KEYWORDS: case solution new media brand management viral marketing online communities online marketing. APA Style. 12 pages, 6 footnotes, 5 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$84

18584. SOUTHWEST AIRLINES: IN A DIFFERENT WORLD HARVARD BUSINESS SCHOOL CASE STUDY 910419. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School service management case study by James L. Heskett & W. Earl Sasser Jr., on Southwest Airlines in 2008-2009. The case focuses on whether Southwest airlines should buy gates and slots to initiate service to New York’s LaGuardia airport. The paper includes problem definition, problem analysis with SWOT and five forces, identification and discussion of alternatives, recommendations and implementation plan outline. APA Style. 12 pages, 14 footnotes, 5 bibliographic sources. 3,198 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case solution southwest airlines strategic management service management airline operations strategy harvard case study. RELATED PAPERS: Southwest Airlines 2002: An Industry Under Siege Harvard Case Study 9803133 Southwest Airlines Strategy Annotated Bibliography for Southwest Airlines in a Different World Harvard Case Study		$84

18583. YOUTUBE, GOOGLE, AND THE RISE OF INTERNET VIDEO KELLOGG SCHOOL OF MANAGEMENT CASE STUDY KEL403. This paper provides a Berkeley Research case analysis and case solution to a Kellogg School of Business strategic management and marketing case study by Cool, Seitz, Mestrits, Bajaria and Yadati on the growing market of Internet Video. The case focuses on YouTube’s rise and domination of the online video market for user-generated content (UGC) in comparison with Google’s struggles in the internet video market, and Google's acquisition of YouTube (and its subsequent need to confront legal, competitive and financial challenges in monetizing YouTube). The paper includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 20 footnotes, 13 bibliographic sources. 3,976 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case solution case studies, competition, strategic management, global economy internet online video, digital rights, monetization online media, UGC, user-generated content, marketing strategy growth strategy, video piracy. RELATED PAPERS Netflix: Harvard Business Case Study Solution Hulu: An Evil Plot to Destroy the World Harvard Case Solution Backchannel Media: Making Television Clickable Harvard Case Solution TIVO 2007: DVRS and Beyond Harvard Case Solution TIVO in 2002, Consumer Behavior Harvard Case Solution Online Video Piracy Research Paper		$84

18580. CULINARIAN COOKWARE: PONDERING PRICE PROMOTION HARVARD BUSINESS SCHOOL CASE STUDY 4057. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Heather Beckham on cookware marketing company Culinarian Cookware. The case focuses on the merits and disadvantages of price promotions for the company’s premium cookware products. The case analysis includes problem definition, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. APA Style. 12 pages, 13 footnotes, 6 bibliographic sources. 3,420 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution Reliance Banking Soda Optimizing Promotional Spending Harvard Brief Case Solution Manchester Products: a Brand Transition Challenge Harvard Brief Case Solution Natureview Farm Harvard Business Brief Case Solution TAGS: case study analysis Berkeley Research case solution price promotion pricing policy consumer marketing distribution policy brand equity consumer marketing strategy marketing tactics harvard business brief case solution, john quelch.		$84

18553. NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND. This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price status items. Over the years, the brand has diversified to include other kinds of athletic products as well as a line of fashion apparel. An attempt has also been made to expand beyond the target market of young males to attract other kinds of consumers, such as women and fans of hip-hop music. It is argued that marketing success has come through the use of celebrity appeals, catchy ads and promotions, and “street level” campaigns. The paper concludes that Nike’s handling of the Jordan brand provides insight into the best practices for marketing athletic shoes as well as other kinds of products. KEYWORDS: marketing Nike Michael Jordan shoes fashion. APA Style. 11 pages, 26 footnotes, 10 bibliographic sources. 2,703 words		$77

18533. REVITALIZING BARBIE ICFAI BUSINESS SCHOOL CASE STUDY. This paper is concerned with M. Verma’s case study “Revitalizing Barbie,” which was obtained online from the ICFAI Business School Case Development Centre. Based on Verma’s analysis, the paper discusses the current marketing position of Mattel (the maker of Barbie dolls), its major competitive threats, its use of marketing strategy, and the ways it can minimize the risk of failure. Although there are certain weaknesses to be found in Mattel and its Barbie product, the company is in a good position to cope with the challenges that it will face in upcoming years. KEYWORDS: case study marketing toys dolls Barbie swot Mattel Barbie. APA Style. 12 pages, 24 footnotes, 1 bibliographic source. 2,840 words.		$84

18491. ANNOTATED BIBLIOGRAPHY FOR METABICAL: POSITIONING AND COMMUNICATIONS STRATEGY FOR A NEW WEIGHT LOSS DRUG HARVARD BUSINESS SCHOOL CASE STUDY 4240. This paper provides an ANNOTATED BIBLIOGRAPHY on a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by John A. Quelch & Heather Beckham on Cambridge Sciences Pharmaceuticals (CSP) weight loss drug Metabical. A description and brief critique of each source is presented. NOTE: This is an ANNOTATED BIBLIOGRAPHY , for a complete case solution see our paper 18610, Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution. APA Style. 17 pages, 25 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution TAGS: case solution, annotated bibliography, metabical weight loss, marketing case study, positioning strategy		$119

18477. THE LONDON 2012 OLYMPIC GAMES HARVARD BUSINESS SCHOOL CASE STUDY 510039. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study on the London 2012 Olympic Games. The time setting for the case is 2009 and the focus is on the Head of Ticketing’s efforts to finalize ticket prices for the upcoming Games. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case study solution marketing sports pricing strategies ticket revenue consumer behavior. APA Style. 12 pages, 12 footnotes, 7 bibliographic sources. 3,460 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$84

18476. SAXONVILLE SAUSAGE HARVARD BUSINESS SCHOOL CASE STUDY 2085. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by Kate Moore concerning financially troubled pork sausage manufacturer Saxonville Sausage. The case focuses on the efforts by recently hired marketing director Ann Banks to expand a popular Italian sausage brand (Vivio). The case analysis includes problem definition/statement, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. KEYWOREDS marketing case study harvard case study solution Berkeley Research consumer behavior product positioning product differentiation focus groups consumer motivations. APA Style. 12 pages, 6 footnotes, 4 bibliographic sources.		$84

18474. SAMSUNG ELECTRONICS COMPANY: GLOBAL MARKETING OPERATIONS HARVARD BUSINESS CASE STUDY 9504051. PUBLISHER'S SPECIAL $28 THIS WEEK ONLY! This paper presents a Berkeley Research case analysis and case solution to a popular Harvard Business marketing case study by John Quelch and Anna Harrington on Korean-based Samsung Electronics Company. The time setting for the case is 2003. The case focuses on Samsung’s efforts to meet its goal of being ranked among the world’s ten most valuable brands by the year 2005. The case includes background situation analysis, problem statement, problem analysis with five forces analysis and SWOT, and recommendations. APA Style. 12 pages, 15 footnotes, 9 bibliographic sources. 4,001 words. PUBLISHER'S SPECIAL $28 -- $56 OFF REGULAR PRICE OF $84. HURRY, THIS WEEK ONLY! About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: global marketing branding Samsung electronics consumer electronics, competitive analysis, Apple, brand building cell phones, smart phones, HTC, semiconductors televisions computer monitors marketing advertising strategy harvard business case study solution Berkeley Research. RELATED PAPERS HTC Corp in 2009 Harvard Case Solution Symbian, Google, Apple in the Mobile Space Harvard Case Solution Apple in 2010 Harvard Case Solution Ipod versus Cell Phone: Mobile Music Revolution Harvard Case Solution Motorola and Nokia: Profile of Two Cell Phone Competitors Term Paper		$28

18464. RELIANCE BAKING SODA: OPTIMIZING PROMOTIONAL SPENDING HARVARD CASE STUDY 4127. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by John A. Quelch and Heather Beckham on marketing Reliance Baking Soda, an old and well established product in the Household Division of Stewart Corporation. The case focuses on the challenges faced by the new Domestic Brand Director in marketing this mature product and achieving a 10% profit increase within one year. The analysis considers the roles of pricing, advertising, consumer promotion, and trade promotion in marketing the mature product. The paper includes problem statement, problem analysis including evaluation of quantitative factors, identification and assessment of alternatives, and recommendation and implementation with tentative budget for marketing the product. 11 pages, 8 footnotes, 6 bibliographic sources. 2,910 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution Manchester Products: a Brand Transition Challenge Harvard Brief Case Solution Natureview Farm Harvard Business Brief Case Solution Culinarian Cookware Pondering Price Promotion Harvard Brief Case Solution TAGS: case study case solution, marketing mature products marketing planning program budgeting quantitative analysis sales promotions communication strategy pricing.		$49

18463. GIANT CONSUMER PRODUCTS: THE SALES PROMOTION RESOURCE ALLOCATION DECISION HARVARD BUSINESS CASE 4131. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by Neeraj Bharadwaj and Phillip D. Delurgio on sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. The paper includes background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. KEYWORDS: case studies consumer products marketing strategy food industry brand equity brand management margins marketing planning pricing strategy rates of return sales promotion return on marketing investment (ROMI) quantitative analysis. APA Style. 12 pages, 8 footnotes, 4 bibliographic sources. Includes 4 tables. 3,331 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$77

18462. MANCHESTER PRODUCTS: A BRAND TRANSITION CHALLENGE HARVARD CASE STUDY 4043. This paper presents a Berkeley Research case study analysis and case solution to a recent Harvard Business School case study by John A. Quelch and Heather Beckham about Manchester Products, a well-established leader in the office furniture market which has recently assumed a market leadership role in the home furniture market thanks to its acquisition of Paul Logan’s Furniture Division (PLFD). The case focuses on the Vice President of Marketing’s (Jason Adams) efforts to formulate a plan for transitioning the brand from the Paul Logan name to the Manchester name. The paper includes background analysis, problem statement, problem analysis with Five Forces and SWOT, identification and evaluation of alternatives, and strategic recommendations with discussion of implementation. APA Style. 12 pages, 10 footnotes, 9 bibliographic sources. 3,897 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution Natureview Farm Harvard Business Brief Case Solution Culinarian Cookware Pondering Price Promotion Harvard Brief Case Solution Reliance Banking Soda Optimizing Promotional Spending Harvard Brief Case Solution TAGS: Harvard business case studies marketing acquisitions furniture industry brand equity consumer markets brand transition marketing strategy consumer markets branding advertising promotion distribution channels five forces swot, case solution, harvard brief marketing case, john quelch		$84

18455. NATUREVIEW FARM HARVARD BUSINESS BRIEF CASE 2073 SOLUTION. This paper provides a Berkeley Research case analysis and case solution to a popular Harvard marketing brief case study by Karen Fleming on Vermont-based organic yogurt producer Natureview Farm. Set in 2000 when the company faces financial pressure to increase revenues to $20 million by the end of 2001, the case focuses on a decision about whether or not (and how) to expand into the supermarket channel. The case analysis includes problem identification, problem analysis with SWOT, assessment of alternatives, and recommendations. APA Style. 10 pages, 9 footnotes, 6 bibliographic sources. 2505 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS Danone Group International Operations Strategy Research Paper Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution Culinarian Cookware Pondering Price Promotion Harvard Brief Case Solution Reliance Banking Soda Optimizing Promotional Spending Harvard Brief Case Solution Manchester Products: a Brand Transition Challenge Harvard Brief Case Solution TAGS: case solution, marketing management, marketing channels, channel strategy, yogurt, organic food, healthy foods, market expansion, growth strategy, quantitative analysis		$49

18417. DANONE GROUP: INTERNATIONAL OPERATIONS & STRATEGY. This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a brief company history and profiles Danone’s operations and three main product groups – fresh dairy, bottled waters, and baby food/medical nutrition – as well as its major markets. The external environment and industry conditions, along with key competitors are discussed. The concluding section examines Danone’s strategy in detail, considering the company vision and competitive advantage as well as the outlook for the future. KEYWORDS: company profile strategy healthy food marketing international european industry yogurt yoghurt packaged water baby food. APA Style. 11 pages, 42 footnotes, 38 bibliographic sources. 3320 words.		$77

18416. EBAY PROFILE OF AN E-BUSINESS. This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its value concept. The analysis focuses primarily on eBay’s core online marketplace operations (i.e., its auction and online sales businesses) although its Skype, PayPal, and other divisions are also discussed. The profile begins with a general overview of eBay, including its history, its three major business divisions and their operations (Marketplaces, Payments, and Communications) and its financial results. The analysis considers eBay’s shift away from a focus on sellers to a focus on buyers and its move away from auctions and towards fixed-price sales. KEYWORDS: ebay online commerce paypal skype value chain e business model online auction. APA Style. 12 pages, 26 footnotes, 16 bibliographic sources. 3,490 Words.		$84

18392. SEALED AIR CORP. HARVARD BUSINESS SCHOOL CASE STUDY 582103. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Robert J. Dolan on packaging leader Sealed Air Corp. Sealed Air is facing challenges from smaller and new industry competitors. The case focuses on Sealed Air’s possible responses to these competitive challenges. The paper includes problem definition, problem analysis with Five Forces analysis, SWOT, break-even and contribution margin analysis, discussion and assessment of alternatives, recommendations for action, and an outline of an implementation plan. KEYWORDS: Harvard business case study solution marketing strategy competitive analysis cannibalization new product planning packaging industry APA Style. 12 pages, 7 footnotes, 3 bibliographic sources. 3,180 words.		$84

18390. STARBUCKS: DELIVERING CUSTOMER SERVICE HARVARD BUSINESS SCHOOL CASE STUDY 504016. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Youngme Moon and John A. Quelch on specialty coffee giant Starbucks. The case focuses on Starbucks’ efforts to respond to indications that it is failing to meet customer expectations. The paper includes problem definition, problem analysis, discussion and assessment of alternatives, recommendations for action, and an outline of an implementation plan. KEYWORDS: Harvard business case study solution marketing strategy customer service customer relations management speed of service Starbucks strategic marketing competition. APA Style. 12 pages, 8 footnotes, 6 bibliographic sources.		$84

18376. CARLYLE JAPAN (A) HARVARD BUSINESS CASE STUDY 5080092. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Godes, Egawa and Yamazaki concerning the Japanese division of Carlyle, one of the world’s premier private equity firms. The case focuses on Managing Director Tamotsu Adachi’s efforts to formulate a strategy to improve Carlyle’s capacity to source high-quality deals at competitive prices. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case studies case solution B2B marketing sales networks private equity deal sourcing. 11 pages, 8 footnotes, 5 bibliographic sources.		$77

18371. UNME JEANS: BRANDING IN WEB 2.0 HARVARD BUSINESS CASE STUDY 509035. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Steenburgh & Avery concerning the use of emerging Web 2.0 social media (e.g., video sharing, social networking sites such as Twitter, Facebook, etc.) for branding and marketing. The case focuses on UnMe jeans’ brand manager Margaret Foley’s efforts to analyze the potential of social media for branding and marketing. The paper includes situation analysis, problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. APA Style. 12 pages, 14 footnotes, 12 bibliographic sources. 3,251 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case studies case solutions advertising media internet web 2.0 social networking brand management web-enabled application Facebook LinkedIn Twitter virtual worlds Zwinktopia teen girls fashion. RELATED PAPERS Twitter Harvard Business Case Study 709495 LinkedIn Corp., 2008 Harvard Case Study 709426 Summary Analysis of Twitter Case Study		$84

18370. JWT CHINA: ADVERTISING FOR THE NEW CHINESE CONSUMER HARVARD BUSINESS CASE STUDY 809079. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Elisabeth Koll on the business strategy and expansion of JWT China, one of China’s largest integrated communications companies and part of the world’s fourth largest communications network. The case includes a focus on JWT’s advertising and marketing strategies with a background on China’s advertising industry and the challenges to both foreign and domestic firms working in the highly regulated Chinese media market. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution China advertising strategy marketing strategy Chinese consumers demographics Chinese media markets government regulation trade barriers fdi. APA Style. 12 pages, 11 footnotes, 7 bibliographic sources. 3,401 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$84

18363. HILTON HOTELS: BRAND DIFFERENTATION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT HARVARD BUSINESS CASE STUDY 809029. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School competitive strategy case study by by Applegate, Piccoli, and Dev. The case study focuses on the history, development and implementation of Hiliton’s customer relationship management initiative along with its proprietary OnQ enterprise system. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation. KEYWORDS: case studies case solution marketing strategy brand differentiation customer relationship management crm information systems technology. APA Style. 12 pages, 18 footnotes, 7 bibliographic sources. 3,620 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$84

18355. CAMBRIAN HOUSE HARVARD BUSINESS SCHOOL CASE STUDY 9-608-016. This paper provides a Berkeley Research case analysis and case solution to a marketing case study by Peter A. Coles, Karim R. Lakhani and Andrew McAfee concerning Cambrian House, a company which markets internet-based products and services and relies entirely on its user community for its new product development process. The case focuses on the company’s possible deployment of a prediction market to deeper user involvement. The paper includes problem identification, problem analysis and identification of main issues, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution distributed knowledge market mechanisms prediction market product innovation internet consumer involvement market analysis brainstorming. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$70

18352. MEDNET.COM CONFRONTS ‘CLICK-THROUGH’ COMPETITION HARVARD BUSINESS SCHOOL CASE STUDY 2066. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard case study by Allegra Young concerning advertising and marketing challenges faced by MedNet.com, a leading website providing science-based health information. The paper includes problem identification, problem analysis with SWOT, PEST and competitive analysis, identification and assessment of alternative solutions, recommendations and implementation plan. KEYWORDS: case study case solution mednet.com health information market internet web-based business advertising supported search engine marketing pay-per-click advertising online retailing electronic commerce consumer marketing advertising strategy swot pest. APA Style. 11 pages, 12 footnotes, 9 bibliographic sources. 2,850 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. RELATED PAPERS American Well: The Doctor Will E-See You Now Harvard Case Solution		$77

18339. CAN ALBERTSONS TROUNCE WAL-MART WITH ADVANCED INFORMATION TECHNOLOGY CASE STUDY. This paper provides an analysis and a case solution to a case study in Laudon & Laudon's text (Management Information Systems: Managing the Digital Firm) on the national grocery chain Albertsons. The case is concerned with Albertsons’ objective of overtaking Wal-Mart as the number one retail grocer in the U.S., and its strategy based on the use of information technology to provide customers with a more convenient shopping experience. The case is analyzed in terms of value chain, competitive forces, the role of information systems, factors that help or hinder Albertsons, and comparisons between Albertsons and Wal-Mart. It is argued that Albertsons’ vision is worthwhile and should be pursued, but it will need time to catch on with customers. Recommendations are made for how Albertsons should proceed. KEYWORDS: competition grocery stores supermarkets Albertsons Wal-Mart strategic management marketing strategy information technology case studies case solution. Written 2007. APA Style. 11 pages, 12 footnotes., 1 bibliographic source. 2,549 words.		$77

18307. SOCIAL MARKETING THROUGH ENTERTAINMENT MEDIA. This paper reviews the literature on the use and effectiveness of entertainment media as a vehicle to accomplish social marketing. After examining social marketing through entertainment media in the United States, the paper considers entertainment media-based social marketing in the United Kingdom and in a variety of countries in Latin America, Asia and Africa. It is argued that entertainment media (especially TV) can serve as an effective vehicle for achieving social marketing objectives. Public health issues were the most commonly chosen “products” in the entertainment media-based social marketing efforts examined in this review. It is recommended that future research investigate how to best maximize the potential of entertainment media to fulfill a broad variety of social marketing objectives not only in developing countries where media is under close government control, but also in developed nations such as the United States where private media interests dominate. KEYWORDS: social marketing television entertainment public service health. Written 2007. APA Style. 33 pages, 142 footnotes, 38 bibliographic sources. 10,854 words.		$133

18299. RACHEL RAY: COOKING UP A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-409-011. This paper provides a Berkeley Research case analysis and case solution to a brand management case study by Boris Groysberg and Kerry Herman concerning Rachael Ray and her cooking show and related brands and products. The case focuses on the challenges of successfully managing and sustaining the Rachael Ray brand. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: Rachael ray cooking case study case solution media markets brand management business building career planning. APA Style. 11 pages, 12 footnotes, 7 bibliographic sources. 2,988 words.		$77

18297. MIGROS HARVARD BUSINESS SCHOOL CASE STUDY 9-70-028. This paper presents a case analysis and case solution to a marketing case study by Forest L. Reinhardt, Vincent Dessain and Anders Sjoman concerning Swiss retailer Migros and its competitive position in the European food/grocery market. The case focuses on the elements of Migros’ competitive advantage. The paper includes problem identification, problem analysis with SWOT, PEST, and Five Forces analysis; identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: migros case study case solution European food retailers competitive analysis competitive advantage ethics sustainability Swiss retail strategic management strategy supply chain. APA Style. 12 pages, 13 footnotes, 7 bibliographic sources. 3,501 words.		$84

18290. ROSEWOOD HOTELS AND RESORTS: BRANDING TO INCREASE CUSTOMER PROFITABILITY AND LIFETIME VALUE HARVARD BUSINESS CASE STUDY 2087. This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School case study by Dev and Stroock on brand management at Rosewood Hotels & Resorts. The central focus of the case is the concept of customer lifetime value (CLTV) and the calculation of CLTV through a combination of qualitative and quantitative measures and an assessment of how customer lifetime value would be affected if Rosewood changes from individual branding to corporate branding. The paper includes problem statement, problem analysis including calculation of CLTV using the Harvard Business School CLTV tool, discussion of alternatives, and recommendations. KEYWORDS: case studies case solution brand management customer retention quantitative analysis corporate branding strategy customer relations management marketing. APA Style. 12 pages, 15 footnotes, 5 bibliographic sources. 3,421 words.		$84

18282. MERCK: MANAGING VIOXX A HARVARD BUSINESS CASE STUDY 109109. This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School management case study by Simons, Rosenberg and Kindred on pharmaceutical giant Merck and its management of Vioxx, a new arthritis drug. This (A) case is the first in a series of six case studies which chronicle Merck’s unfolding crisis surrounding Vioxx and its deadly side effects. The focus of this (A) case is on the discovery of the drug and the calculation of its lifetime expected value. The case includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. KEYWORDS: case studies case solution merck vioxx prescription drug marketing pharmaceutical industry drug development ethics mission statement crisis communication risk management. APA Style. 12 pages, 21 footnotes, 9 bibliographic sources. 3367 words.		$84

18277. HP: THE COMPUTER IS PERSONAL AGAIN HARVARD BUSINESS CASE STUDY 509010. This paper provides a Berkeley Research case study analysis and alternative case study solution to a Harvard Business School marketing case study by Rajiv Lai and Catherine Ross on Hewlett-Packard Company’s Personal Systems Group (PSG) (selling PCs, monitors, workstations, handheld mobile computing devices, and related support services). The case, set in late 2008, focuses on product design and marketing strategy for HP’s PSG division. The paper includes background analysis, problem statement, problem analysis with SWOT, assessment of alternatives, recommendations and implementation. KEYWORDS: case studies personal computer industry Hewlett Packard case solution HP corporate strategy marketing strategy competition information technology globalization distribution channels harvard business school case Berkeley Research case solution. APA Style. 12 pages, 9 footnotes, 7 bibliographic sources.		$84

18274. DUCATI MOTORCYCLE (ITALY): RIDING TRADITIONAL BUSINESS CHANNELS OR RACING THROUGH THE INTERNET - INSEAD BUSINESS CASE STUDY F0365. This paper provides a case analysis and case solution to a popular INSEAD marketing case study by Tawfik Jelassi concerning the e-business strategy of Ducati, the Italian manufacturer of high-performance motorcycles. The case considers the opportunities and challenges to a manufacturer using the Internet channel for sales and marketing. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendation, and implementation plan. KEYWORDS: ducati motorcycle case study case solution Italian motorcycle market internet marketing advertising channel conflict virtual communities. Harvard Style. 12 pages, 15 footnotes, 9 bibliographic sources.		$84

18268. LENOVO: BUILDING A GLOBAL BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-507-014. This paper provides a case analysis and case solution to an international marketing and brand management case study by John A. Quelch concerning China-based Lenovo’s 2004 acquisition of IBM’s PC division and its efforts to build a global brand. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. 11 pages, 16 footnotes, 12 bibliographic sources. 3,523 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: lenovo case study case solution ibm pc personal computer market international marketing Chinese computer maker brand management global brands acquisition management globalization branding strategy, culture and management. RELATED PAPERS Clayton Industries Inc. Peter Arnell Country Manager for Italy Harvard Case Solution Procter and Gamble: Europe: Vizir Launch Harvard Case Solution United Cereal: Lora Brill's Eurobrand Challenge Harvard Brief Case Solution		$77

18262. DOVE: EVOLUTION OF A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-508-047. This paper provides a Berkeley Research case analysis and case solution to a popular Harvard marketing case study concerning Unilever’s “Dove” brand soap. The case focuses on Unilever’s designation of Dove as a master brand and its launch of a controversial advertising campaign (“Real Beauty”) as well as its expansion of the Internet channel for marketing and branding. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. APA Style. 11 pages, 12 footnotes, 7 bibliographic sources. 3230 words. TAGS: branding case study dove brand case solution unilever dove brand soap real beauty advertising campaign internet new media marketing YouTube viral marketing Axe brand RELATED PAPERS: Communispace Harvard Case Solution UnMe Jeans: Branding in Web 2.0 Case Solution		$77

18261. MARKETING THE $100 LAPTOP HARVARD BUSINESS SCHOOL CASE STUDY 9-508-024. This paper provides a Berkeley Research case analysis and case solution to a popular Harvard strategic marketing case study by John A. Quelch concerning Nicholas Negroponte’s launch of the Internet- and multimedia-capable $100 laptop and the One Laptop Per Child (OLPC) campaign aimed at putting these inexpensive PCs in the hands of children in developing countries. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution global economy international marketing nonprofit new product innovation developing countries education personal computers technology management. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources.		$70

18252. LINCOLN ELECTRIC HARVARD CASE STUDY 9707445. This paper provides a Berkeley Research case study analysis and case solution to a popular 2006 Harvard Business School case study (9-707-445) by Jordan Siegel concerning global strategic management and incentive systems at Lincoln Electric. The case study concerns Lincoln Electric’s global expansion strategy, looking at its successful Chinese operations and considering how the company can take apply the lessons learned in China in India and elsewhere in Asia as well as Europe. The case analysis and solution includes problem statement, analysis (including a SWOT), assessment of alternatives, recommendations and implementation plan. APA Style. 11 pages, 11 footnotes, 10 bibliographic sources. 3,016 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: lincoln electric case solution international business strategy globalization market entry china india market entry market selection labor employee incentives strategic management marketing joint venture acquisition.		$77

18216. THE ETHICAL ISSUE OF ADVERTISING TO CHILDREN. This paper discusses the arguments for and against the practice of advertising to children. Topics of special concern, such as food ads and health, gender stereotypes, and online advertising, are also addressed. Although there are ethical problems with children’s ads, this does not mean that they should be banned. Rather, it is argued that there is a need for more industry self-regulation and for more parental responsibility. KEYWORDS: advertising ethics children health gender Internet. MLA Style - footnotes in text. 16 pages, 44 footnotes, 14 bibliographic source.		$112

18199. ORGANIC GROWTH AT WAL-MART HARVARD CASE STUDY 9-707-498. This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s possible expansion of its selection of organic food in the context of wider attempts to move the giant retailer upscale a bit and to focus on environmental sustainability. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart organic grocery competitive strategy growth strategy five forces swot pest analysis whole foods case solution. APA Style. 11 pages, 14 footnotes, 9 bibliographic sources. 2,916 words.		$77

18198. ANTEGREN: A BEACON OF HOPE HARVARD CASE STUDY 408025. This paper provides a Berkeley Research case study analysis and solution to a 2007 strategic management Harvard Business School case study (408025) by Joshua Margolis, Thomas DeLong and Terry Heymann on a biotechnology firm’s (Biogen Idec) development of the drug Antegren, promising in the treatment of Multiple Sclerosis and headed for FDA fast-track approval. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. TAGS: case study solution, biotechnology, pharmaceutical industry multiple sclerosis blockbuster drug strategic management crisis management, product recalls antegren disease management treatment case solution prescription drugs ethics. 10 pages, 7 footnotes, 5 bibliographic sources. RELATED PAPERS: MorphSys AG: The Evolution of a Biotechnology Business Model Harvard Case Solution		$70

18190. TIVO 2007: DVRS AND BEYOND HARVARD CASE STUDY 9-708-401. This paper provides a Berkeley Research case study analysis and a case solution to a strategic management Harvard Business School case study (9-708-401) by David B. Yoffie and Michael Slind on DVR company TiVo. The case focuses on TiVo’s efforts to capitalize on digital convergence and to become something bigger than a consumer electronics company. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. APA Style. 11 pages, 9 footnotes, 8 bibliographic sources. 2,924 words. TAGS: case study solution, corporate strategy, tivo dvrs cable television internet digital media, digital video rights, online video piracy, netflix, hulu, YouTube, strategic planning marketing strategy formulation implementation globalization case solution. RELATED PAPERS Netflix: Harvard Business Case Study Solution YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution Hulu: An Evil Plot to Destroy the World Harvard Case Solution Backchannel Media: Making Television Clickable Harvard Case Solution TIVO in 2002, Consumer Behavior Harvard Case Solution Online Video Piracy Research Paper		$77

18189. ARROW ELECTRONICS, INC HARVARD CASE STUDY 598022. This paper provides a Berkeley Research case study analysis and case solution to a popular marketing and product distribution Harvard Business School case study (598022) by Das Narayandas about electronic parts distributor Arrow Electronics. This case study concerns Arrow's possible responses to a proposal from an independent distribution service to include Arrow as one of few select distributors in its proposed new Internet-based trading system. The case analysis includes problem statement, key issues, analysis with SWOT and five forces analyses, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies electronics industry product portfolio management strategy marketing distribution internet customer relations supplier relations management case solution swot porters five forces. APA Style. 10 pages, 8 footnotes, 4 bibliographic sources. 2,578 words About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.		$70

18188. GOOGLE INC. HARVARD BUSINESS CASE STUDY 9-806-105. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School strategic management and marketing case study (9-806-105) by Kerry Herman and Thomas R. Eisenmann on Internet search engine giant Google. The case provides an overview of Google’s history and Google’s strategy and organization as of 2006. Google’s position within a competitive Internet market is considered. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies google corporate strategy internet search engine ipo corporate culture competitive advantage yahoo microsoft msn business history social networks globalization case solution. Written 2008. APA Style. 11 pages, 12 footnotes, 9 bibliographic sources.		$77

18187. IPOD VERSUS CELL PHONE: A MOBILE MUSIC REVOLUTION? HARVARD CASE STUDY 9-707-419. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and Michael Slind focused on the battle between music enabled cell phones and Apple’s efforts to dominate digital music through its ipod, itunes and related products. The analysis focuses on the strategic challenges and opportunities faced by Apple (as the existing leader in portable digital music) and its emerging rivals in the cellular phone industry. The case analysis includes problem statement, analysis with PEST, SWOT for Apple and the cell phone companies and a Porter's Five Forces; assessment of alternatives for Apple and the cell phone companies; and recommendations and likely future outcomes. APA Style. 11 pages, 12 footnotes, 10 bibliographic sources. 2820 words. About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case studies ipod itunes cell phones mobile phones digital music marketing strategy consumer electronics wireless technology music industry copyright protection globalization telecommunications case solution SWOT five forces. RELATED PAPERS Apple Inc in 2010 Harvard Case Solution Apple Inc, 2008 Harvard Case Solution Design Thinking and Innovation at Apple Harvard Case Solution Symbian, Google, Apple in the Mobile Space Harvard Case Solution Apple Computer 2006 Harvard Case Solution Marketing Campaign for the Apple IC.E Reader Term Paper Marketing the iPod term paper The Apple iPod Term Paper HTC Corp in 2009 Harvard Case Solution		$77

18186. WAL-MART EVERYDAY LOW PRICES IN CHINA HARVARD CASE STUDY HKU590. This paper provides a Berkeley Research case study analysis and case solution to a University of Hong Kong/Harvard Business School international marketing case study (HKU590) by Ali F. Farhoomand and Iris Wang on Wal-Mart’s Chinese operations. The case focuses on Wal-mart’s efforts to transplant it’s “everyday low prices” model to China. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart china globalization marketing advertising pricing strategy discount retailer competitive strategy interntionalization localization chinese consumers case solution. APA Style. 12 pages, 17 footnotes, 11 bibliographic sources. 3,077 words.		$84

18184. MARVEL ENTERPRISES, INC. HARVARD CASE STUDY 505001. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing and strategic brand management case study (505001) by Anita Elberse on the comic book and superhero entertainment company, Marvel, six years after the company emerged from the brink of bankruptcy. The case focuses on Marvel’s business model and the risks associated with dependency on a few blockbuster super heroes. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies marvel enterprises comics superheros spider man x-men the hulk branding business model marketing strategy strategic management intellectual property case solution. Written 2008. 11 pages, 11 footnotes in text, 6 bibliographic sources.		$77

18183. HAIER: TAKING A CHINESE COMPANY GLOBAL HARVARD CASE STUDY 9-706-401. This paper provides a Berkeley Research case study analysis and case solution of a popular Harvard Business School global strategic management case study (9-706-40) by Tarun Khanna, Ingrid Vargas, Krishna G. Palepu on Haier, China’s leading appliance maker, and its efforts to build a globally recognized brand. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies haier chinese appliance electronics case solution globalization international marketing strategy branding ge whirlpool strategic planning. Written 2008. APA Style. 11 pages, 17 footnotes, 13 bibliographic sources. 2,939 words.		$77

18180. TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo in 2002. The case focuses on consumer behavior and the difference between converted TiVo users and skeptics. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. APA Style. 10 pages, 25 footnotes, 11 bibliographic sources. 2916 words. TAGS: case studies, tivo, dvrs, online video, YouTube, hulu, Netflix, television industry, online piracy, marketing strategy consumer behavior new product planning advertising television direct video recorders dvr case solution. RELATED PAPERS Netflix: Harvard Business Case Study Solution YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution Hulu: An Evil Plot to Destroy the World Harvard Case Solution Backchannel Media: Making Television Clickable Harvard Case Solution TIVO 2007: DVRS and Beyond Harvard Case Solution Online Video Piracy Research Paper		$70

18173. CARNIVAL CRUISE LINES HARVARD CASE STUDY 9-806-015. This paper presents a Berkeley Research case study analysis of a Harvard Business School marketing and customer relations management case study (9-806-015) by Lynda M. Applegate, Robert J. Kwortnik, and Gabriele Piccolio on Carnival Cruise Lines. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies carnival cruise leisure cruise industry customer relations management data management customer loyalty retention pricing. Written 2008. APA Style. 11 pages, 26 footnotes, 11 bibliographic sources.		$77

18172. SAMSUNG ELECTRONICS HARVARD CASE STUDY 9-705-508. This paper provides a case study analysis of a Harvard Business School strategic management case study by Siegel and Jinho on Korean electronics maker Samsung. The case focuses on Samsung’s efforts to maintain its strategic competitive advantage in the face of challenges from new Chinese competitors. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies competitive advantage semiconductors electronics global marketing management strategy cost differentiation samsung globalization china. APA Style. 11 pages, 12 footnotes, 6 bibliographic sources. 3,269 words.		$77

18169. PRODUCT TEAM CIALIS: GETTING READY TO MARKET HARVARD CASE STUDY 9-505-038. This paper presents a Berkeley Research case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. Written 2008. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words.		$77

18168. INSIDE INTEL INSIDE HARVARD CASE STUDY 9-502-083. This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry leader Intel. The time frame of the case is 2002 and global marketing director Pamela Pollace is debating whether the company should extend its highly successful but aging "Intel Inside" branding campaign to non-PC product categories like cell phones and PDAs. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies intel semiconductors marketing strategy branding global advertising direct to consumer marketing globalization case solution. Written 2008. APA Style. 11 pages, 10 footnotes, 9 bibliographic sources. 2,730 words.		$77

18167. SOUTHWEST AIRLINES 2002: AN INDUSTRY UNDER SIEGE HARVARD CASE STUDY 9-803-133. This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School strategic management case study by James Heskett (9-803-133) on Southwest Airlines. The case concerns the challenges Southwest faces in the post-911 operating environment given the security issues and general airline industry malaise. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. APA Style. 11 pages, 12 footnotes, 8 bibliographic sources. 3,097 words. TAGS: case studies airline industry competition strategy southwest airlines corporate culture customer service air security September 11 case solution RELATED PAPERS: Southwest Airlines: In a Different World Harvard Business Case Study 910419 Southwest Airlines Strategy Southwest Airlines in a Different World Harvard Case Study Annotated Bibliography		$77

18166. XM SATELLITE RADIO (A) HARVARD CASE STUDY 9-504-009. This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and marketing strategy of XM satellite radio, considering the challenges involved in launching a radically new product and analyzing the media environment for XM radio and its main competitor, Sirius. The case analysis includes problem identification, environmental analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies business models competition decision making marketing strategy pricing product introduction satellite radio target marketing case solution. APA Style. 10 pages, 11 footnotes, 6 bibliographic sources.		$70

18115. DIRECT MAIL CAMPAIGN FOR A NON-PROFIT. This paper describes a proposal for a direct mail campaign to increase donor contributions and raise awareness for Pine Street Inn, an organization that provides services to homeless persons in the New England region. Topics include objectives, audience, timing, budget, strategy, letter design, and methods for evaluating the campaign's effectiveness. KEYWORDS: marketing direct mail nonprofit organization homeless Pine Street Inn. Written 2006. MLA Style. 11 pages, 20 footnotes, 8 bibliographic sources. 2,622 words.		$77

18070. HARLEY-DAVIDSON. This term paper presents a strategic overview of motorcycle maker Harley-Davidson. The paper covers the history and development of the company, its products, its sales and physical status through 2005, and the reasons for its success (including especially its ability to build customer loyalty). The paper also discusses changing customer demographics and the efforts of the company to appeal to women and a younger generation of riders. KEYWORDS: company overview harley davidson strategy. Written 2006. MLA Style. 8 pages, 24 footnotes, 12 bibliographic sources. 2,037 words.		$56

18065. AMERICAN CONSUMERS & VALUE. This paper discusses an article entitled "Consumers Keep the Upper Hand," by Jon Berry, which was published in a 1998 issue of American Demographics. According to the article, American consumers are becoming increasingly concerned about obtaining "value" in their product choices. Berry cites survey data that show consumers placing more emphasis on the importance of getting a "good deal," rather than getting a quality product, per se. Although the article provides some insight into consumer behavior, Berry is criticized for certain omissions and for failing to analyze the implications of the survey data he discusses. KEYWORDS: article review consumers value. Written 2006. MLA Style. 5 pages, 3 footnotes, 2 bibliographic sources. 1,262 words.		$35

18023. DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS. This term paper argues for the abolishment of direct-to-consumer (DTC) pharmaceutical ads. Following a discussion of the historical background of the topic, the paper examines the arguments both for and against the use of DTC ads. The proponents of DTC ads claim that they educate consumers, build physician-patient relationships, and help boost the economy. The essay points out the weaknesses in these arguments and notes that they are mostly made by people with a vested interest in such ads. By contrast, there is a great deal of evidence to support the argument against DTC ads (they confuse and mislead consumers, they strain physician-patient relationships and result in over-prescribing, and they have a negative impact on the economy by inflating healthcare costs). KEYWORDS: pharmaceutical industry prescription drug advertising business ethics argumentative essay. Written 2006. APA Style. 22 pages, 49 footnotes, 17 bibliographic sources. 5,637 words.		$133

17953. STARBUCKS IN 1997 CASE STUDY. This paper provides an analysis and case solution to a case study on specialty coffee leader Starbucks in 1997. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. Now that Starbucks has firmly established its market leadership position, CEO Howard Schultz and the rest of the management team must now decide how to best exploit the many opportunities for global expansion while maintaining brand image and remaining true to organizational values. The analysis includes an environmental analysis; a Porterâ€™s Five Forces analysis; a competitive analysis; an identification and analysis of Starbuckâ€™s business level, corporate level and competitive strategies; an identification of Starbuckâ€™s core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: specialty coffee market starbucks marketing strategy global expansion organizational values case solution. 12 pages, 13 footnotes, 6 bibliographic sources. 3333 words		$84

17950. AMAZON.COM STRATEGIC MANAGEMENT CASE STUDY. This paper provides an analysis and case solution of a case study on Amazon.com. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time is mid-1998, three years after Amazon's July 1995 founding. Yet to turn a profit, Amazon faces challenges as it struggles to achieve and maintain a sustainable competitive advantage. This case analysis considers how Amazon can best meet these challenges which include becoming profitable, integrating acquisitions and expanding product portfolio, and fending off competitors. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Amazon's business level, corporate level and competitive strategies; an identification of Amazon's core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case studies amazon online bookseller internet commerce marketing strategy five forces swot competitive strategy. Written 2006. Turabian style with endnotes. 12 pages, 22 footnotes, 10 bibliographic sources case solution. 3,185 words.		$84

17769. APPLE IPOD MARKETING. This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers Apple’s marketing intent with the iPod and describes how that marketing intent is delivered to the customer. In addition, the paper analyzes the effectiveness of the iPod marketing strategy and tactics and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. KEYWORDS: Apple Computer iPod music download iTunes advertising marketing strategy target. Written 2004. 12 pages; 51 footnotes; 17 bibliographic sources. 3,015 words.		$84

17765. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: STRATEGY RECOMMENDATIONS. This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words.		$84

17764. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: SWOT ANALYSIS. Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. Written 2006. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words.		$56

17751. FEDEX IN CHINA. This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy, along with a discussion of FedEx’s China operations and China marketing strategy to date, the paper raises and examines critical issues related to the company’s China marketing efforts and then makes recommendations on strategic direction and specific actions for implementation. The analysis of FedEx in China reveals that the company faces two especially critical issues: 1) How can FedEx best stave off increasing competition from its key rivals and maintain its current leadership position in air cargo international express delivery from China? and 2) Once FedEx has completed its buyout of its Chinese joint venture partner, how can FedEx best approach competing in China’s risky, highly competitive and potentially highly lucrative domestic express delivery market? It is recommended that FedEx leverage its strong position with regard to Chinese air cargo holdings and routes and its good relations with North American and European businesses to continue aggressive expansion of the international component of the Chinese market. It is forecast that FedEx will achieve a dominant position in the overall Chinese international express market within ten years. In terms of the domestic Chinese market, it is recommended that FedEx proceed with extreme caution, building relationship with Chinese businesses through offering value-added services. FedEx must view the domestic market as a long-term investment. KEYWORDS: express delivery service marketing china federal express fedex Chinese market entry global strategy. Written 2006. APA Style. 14 pages, 132 footnotes, 54 bibliographic sources. 4,750 words.		$98

17748. TESCO U.S. MARKET ENTRY. In February of 2006, London-based Tesco PLC, which has a 12% share of total UK retail and a 30.6% share of the UK food market, announced that it was preparing to enter the United States market . This paper presents an analysis of the macro and micro US grocery retailing market with Tesco’s impending market entry in mind. The analysis begins with an overview and analysis of the US market, including a discussion of market size, industry composition, regulatory concerns, and major trends. A PEST analysis provides a summary overview of key concerns. Following this is a brief competitive analysis. A concluding summary S.W.O.T. analysis considers opportunities and threats in the US market in the context of Tesco’s internal strengths and weaknesses. KEYWORDS: grocery retail us market entry strategy british retailer tesco market analysis swot pest competitors walmart safeway 7-eleven. Written 2006. Harvard style. 12 pages, 46 footnotes, 37 bibliographic sources. 3,076 words.		$84

17743. MORTGAGE COMPANY MARKETING PLAN. This paper presents a marketing plan for a new mortgage brokerage serving the Atlanta, Georgia metro market. The proposed business will be a full-service mortgage brokerage, offering a broad assortment of mortgage (purchase, refinance, reverse and home equity) loans from wholesale lenders across all three main credit classes – prime, alternative-A and sub-prime – along with financial advising tied to the needs of the customer. The company’s mission is to provide customers with comprehensive mortgage services and mortgage products best suited to their individual needs and circumstances through a business model which stresses the principles of fairness, transparency, and integrity. The principal target market group for this service are baby boomers (persons born between 1946 and 1964) currently residing in and/or relocating to the Atlanta metro area. The analysis includes a comprehensive situation analysis (analysis of internal strengths and weaknesses, PEST analysis of external environment, assessment of opportunities & threats in the external environment), competitive analysis followed by presentation of marketing objectives, market selection and target markets, marketing strategy, marketing mix, action program (pricing, distribution, communications) and budget with two year proforma income statement. KEYWORDS: home mortgages mortgage lending brokers housing market financial services marketing plan marketing strategy start up business target marketing baby boomers. Written 2006. 18 pages, 30 footnotes, 28 bibliographic references. 5,699 words.		$126

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