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Search by topic:   5B. ADVERTISING AND MARKETING How to interpret the catalog entries: How old is my paper? The closer a paper is to the top of a page, the more recently it was written. Book reviews Underlined titles indicate that the paper is a review/summary of a book. Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.   1  2  3  4  5  next     18672. SUBWAY SANDWICHES IN THE UNITED KINGDOM. This paper discusses the expansion of Subway (the sandwich store chain) into the market of the United Kingdom. The paper examines the factors that have allowed Subway to become a major competitor in the nation’s fast-food industry, such as market trends, segmentation, positioning, and advertising. The paper also compares Subway to McDonald’s in the UK and describes the unique distribution channels used by Subway (such as having products available in convenience stores). Recommendations are made for Subway’s future development in the UK market. KEYWORDS: marketing Subway United Kingdom segmentation advertising competition. Written 2009. APA Style. 11 pages, 28 footnotes, 14 bibliographic sources. 2,536 words.   $77   18671. L’OREAL BRANDING STRATEGY. Written in first person, this paper discusses L’Oreal (the global cosmetics firm), the reasons for its success, and the competitive forces it faces. The paper describes how the paper’s research was conducted and the type of information that was found. In theoretical terms, L’Oreal’s success is related to the company’s use of a branding strategy. In order to achieve profitable growth in the future, it is recommended that L’Oreal should explore the markets of nations with emerging economies. KEYWORDS: marketing cosmetics L’Oreal branding strategy business research methods. APA Style. 7 pages, 16 footnotes, 7 bibliographic sources. 1,705 words   $49   18667. DELL’S MARKETING CHANNEL STRATEGY. This paper discusses the success of Dell Computer’s direct marketing model (built-to-order computers sold directly to customers over the Internet). Because of a decline in sales, the company decided to implement a new channel strategy in 2007. The new strategy incorporates indirect sales (in stores) along with direct sales. The paper describes the strategy and assesses it in order to show its positive aspects and the areas in need of improvement. KEYWORDS: marketing strategy personal computers Dell direct model competitive advantage channel distribution. APA Style. 11 pages, 27 footnotes, 9 bibliographic sources. 2,604 words.   $77   18600. GOOGLE IN CHINA HARVARD BUSINESS SCHOOL CASE STUDY 510071. This paper provides a case study analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Katherine E. Jocz on search engine giant Google’s January 2010 threat to stop censoring its search results in China, as required by Chinese authorities. The case focuses on the question of whether Google should exit the China market or attempt to compromise with the Chinese government on the censorship issue. The case analysis includes problem definition, problem analysis, discussion and assessment of alternatives, recommendations for action, and an outline of an implementation plan. KEYWORDS: Harvard business case study solution google china Chinese censorship browsers marketing web-enabled applications market exit foreign government relations international marketing management. APA Style. 12 pages, 9 footnotes, 7 bibliographic sources.   $84   18580. CULINARIAN COOKWARE: PONDERING PRICE PROMOTION HARVARD BUSINESS SCHOOL CASE STUDY 4057. This paper provides a case analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Heather Beckham on cookware marketing company Culinarian Cookware. The case focuses on the merits and disadvantages of price promotions for the company’s premium cookware products. The case analysis includes problem definition, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. KEYWORDS: case study analysis case solution price promotion pricing policy consumer marketing distribution policy brand equity consumer marketing strategy marketing tactics. APA Style. 12 pages, 4 footnotes, 4 bibliographic sources.   $84   18553. NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND. This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price status items. Over the years, the brand has diversified to include other kinds of athletic products as well as a line of fashion apparel. An attempt has also been made to expand beyond the target market of young males to attract other kinds of consumers, such as women and fans of hip-hop music. It is argued that marketing success has come through the use of celebrity appeals, catchy ads and promotions, and “street level” campaigns. The paper concludes that Nike’s handling of the Jordan brand provides insight into the best practices for marketing athletic shoes as well as other kinds of products. KEYWORDS: marketing Nike Michael Jordan shoes fashion. APA Style. 11 pages, 26 footnotes, 10 bibliographic sources. 2,703 words   $77   18533. REVITALIZING BARBIE ICFAI BUSINESS SCHOOL CASE STUDY. This paper is concerned with M. Verma’s case study “Revitalizing Barbie,” which was obtained online from the ICFAI Business School Case Development Centre. Based on Verma’s analysis, the paper discusses the current marketing position of Mattel (the maker of Barbie dolls), its major competitive threats, its use of marketing strategy, and the ways it can minimize the risk of failure. Although there are certain weaknesses to be found in Mattel and its Barbie product, the company is in a good position to cope with the challenges that it will face in upcoming years. KEYWORDS: case study marketing toys dolls Barbie swot Mattel Barbie. APA Style. 12 pages, 24 footnotes, 1 bibliographic source. 2,840 words.   $84   18476. SAXONVILLE SAUSAGE HARVARD BUSINESS SCHOOL CASE STUDY 2085. This paper provides a case analysis and case solution to a marketing Harvard Business School case study by Kate Moore concerning financially troubled pork sausage manufacturer Saxonville Sausage. The case focuses on the efforts by recently hired marketing director Ann Banks to expand a popular Italian sausage brand (Vivio). The case analysis includes problem definition/statement, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. KEYWOREDS marketing case study havard case study solution consumer behavior product positioning product differentiation focus groups consumer motivations. APA Style. 12 pages, 6 footnotes, 4 bibliographic sources.   $84   18474. SAMSUNG ELECTRONICS COMPANY: GLOBAL MARKETING OPERATIONS HARVARD BUSINESS CASE STUDY 9504051. This paper presents a case analysis and case solution to a popular Harvard Business marketing case study by John Quelch and Anna Harrington on Korean-based Samsung Electronics Company. The time setting for the case is 2003. The case focuses on Samsung’s efforts to meet its goal of being ranked among the world’s ten most valuable brands by the year 2005. The case includes background situation analysis, problem statement, problem analysis with five forces analysis and SWOT, and recommendations. KEYWORDS: global marketing branding Samsung electronics consumer electronics competitive analysis brand building cell phones semiconductors televisions computer monitors marketing advertising strategy. APA Style. 12 pages, 15 footnotes, 9 bibliographic sources. 4,001 words.   $84   18464. RELIANCE BAKING SODA: OPTIMIZING PROMOTIONAL SPENDING HARVARD CASE STUDY 4127. . This paper provides a case study analysis and case solution to a Harvard Business School case study by John A. Quelch and Heather Beckham on marketing Reliance Baking Soda, an old and well established product in the Household Division of Stewart Corporation. The case focuses on the challenges faced by the new Domestic Brand Director in marketing this mature product and achieving a 10% profit increase within one year. The analysis considers the roles of pricing, advertising, consumer promotion, and trade promotion in marketing the mature product. The paper includes problem statement, problem analysis including evaluation of quantitative factors, identification and assessment of alternatives, and recommendation and implementation with tentative budget for marketing the product. KEYWORDS: case studies marketing mature products marketing planning program budgeting quantitative analysis sales promotions communication strategy pricing. 11 pages, 8 footnotes, 6 bibliographic sources. 2,910 words.   $77   18463. GIANT CONSUMER PRODUCTS: THE SALES PROMOTION RESOURCE ALLOCATION DECISION HARVARD BUSINESS CASE 4131. This paper provides a case study analysis and case solution to a Harvard Business School case study by Neeraj Bharadwaj and Phillip D. Delurgio on sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. The paper includes background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. KEYWORDS: case studies consumer products marketing strategy food industry brand equity brand management margins marketing planning pricing strategy rates of return sales promotion return on marketing investment (ROMI) quantitative analysis. APA Style. 12 pages, 8 footnotes, 4 bibliographic sources. Includes 4 tables. 3,331 words.   $77   18462. MANCHESTER PRODUCTS: A BRAND TRANSITION CHALLENGE HARVARD CASE STUDY 4043. This paper presents a case study analysis and case solution to a recent Harvard Business School case study by John A. Quelch and Heather Beckham about Manchester Products, a well-established leader in the office furniture market which has recently assumed a market leadership role in the home furniture market thanks to its acquisition of Paul Logan’s Furniture Division (PLFD). The case focuses on the Vice President of Marketing’s (Jason Adams) efforts to formulate a plan for transitioning the brand from the Paul Logan name to the Manchester name. The paper includes background analysis, problem statement, problem analysis with Five Forces and SWOT, identification and evaluation of alternatives, and strategic recommendations with discussion of implementation. KEYWORDS: Harvard business case studies marketing acquisitions furniture industry brand equity consumer markets brand transition marketing strategy consumer markets branding advertising promotion distribution channels five forces swot. APA Style. 12 pages, 10 footnotes, 9 bibliographic sources. 3,897 words.   $84   18455. NATUREVIEW FARM HARVARD BUSINESS SCHOOL CASE STUDY 2073. This paper provides a case analysis and case solution to a recent popular brief Harvard Business School marketing case study by Karen Martinsen Fleming concerning channel management issues in the U.S. food industry through the perspective of Vermont-based organic yogurt producer Natureview Farm. The case focuses on the vice president of marketing’s consideration of the supermarket channel as a means towards expansion. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: yogurt natureview case study case solution food marketing channels pricing value chains retailing margins natural foods distribution market share. APA Style. 10 pages, 9 footnotes, 6 bibliographic sources. 2,595 words.   $70   18417. DANONE GROUP: INTERNATIONAL OPERATIONS & STRATEGY. This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a brief company history and profiles Danone’s operations and three main product groups – fresh dairy, bottled waters, and baby food/medical nutrition – as well as its major markets. The external environment and industry conditions, along with key competitors are discussed. The concluding section examines Danone’s strategy in detail, considering the company vision and competitive advantage as well as the outlook for the future. KEYWORDS: company profile strategy healthy food marketing international european industry yogurt yoghurt packaged water baby food. APA Style. 11 pages, 42 footnotes, 38 bibliographic sources. 3320 words.   $77   18416. EBAY PROFILE OF AN E-BUSINESS. This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its value concept. The analysis focuses primarily on eBay’s core online marketplace operations (i.e., its auction and online sales businesses) although its Skype, PayPal, and other divisions are also discussed. The profile begins with a general overview of eBay, including its history, its three major business divisions and their operations (Marketplaces, Payments, and Communications) and its financial results. The analysis considers eBay’s shift away from a focus on sellers to a focus on buyers and its move away from auctions and towards fixed-price sales. KEYWORDS: ebay online commerce paypal skype value chain e business model online auction. APA Style. 12 pages, 26 footnotes, 16 bibliographic sources. 3,490 Words.   $84   18376. CARLYLE JAPAN (A) HARVARD BUSINESS CASE STUDY 5080092. This paper provides a case analysis and case solution to a Harvard Business School marketing case study by Godes, Egawa and Yamazaki concerning the Japanese division of Carlyle, one of the world’s premier private equity firms. The case focuses on Managing Director Tamotsu Adachi’s efforts to formulate a strategy to improve Carlyle’s capacity to source high-quality deals at competitive prices. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case studies case solution B2B marketing sales networks private equity deal sourcing. 11 pages, 8 footnotes, 5 bibliographic sources.   $77   18371. UNME JEANS: BRANDING IN WEB 2.0 HARVARD BUSINESS CASE STUDY 509035. This paper provides a case analysis and case solution to a Harvard Business School case study by Steenburgh & Avery concerning the use of emerging Web 2.0 social media (e.g., video sharing, social networking sites such as Twitter, Facebook, etc.) for branding and marketing. The case focuses on UnMe jeans’ brand manager Margaret Foley’s efforts to analyze the potential of social media for branding and marketing. The paper includes situation analysis, problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solutions advertising media internet web 2.0 social networking brand management web-enabled application Facebook Twitter virtual worlds Zwinktopia teen girls fashion. APA Style. 12 pages, 14 footnotes, 12 bibliographic sources. 3,251 words.   $84   18363. HILTON HOTELS: BRAND DIFFERENTATION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT HARVARD BUSINESS CASE STUDY 809029. This paper provides a case analysis and case solution to a Harvard Business School competitive strategy case study by by Applegate, Piccoli, and Dev. The case study focuses on the history, development and implementation of Hiliton’s customer relationship management initiative along with its proprietary OnQ enterprise system. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation. KEYWORDS: case studies case solution marketing strategy brand differentiation customer relationship management crm information systems technology. APA Style. 12 pages, 18 footnotes, 7 bibliographic sources. 3,620 words.   $84   18355. CAMBRIAN HOUSE HARVARD BUSINESS SCHOOL CASE STUDY 9-608-016. This paper provides a case analysis and case solution to a marketing case study by Peter A. Coles, Karim R. Lakhani and Andrew McAfee concerning Cambrian House, a company which markets internet-based products and services and relies entirely on its user community for its new product development process. The case focuses on the company’s possible deployment of a prediction market to deeper user involvement. The paper includes problem identification, problem analysis and identification of main issues, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution distributed knowledge market mechanisms prediction market product innovation internet consumer involvement market analysis brainstorming. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources.   $70   18352. MEDNET.COM CONFRONTS ‘CLICK-THROUGH’ COMPETITION HARVARD BUSINESS SCHOOL CASE STUDY 2066. This paper provides a case analysis and case solution to a marketing Harvard case study by Allegra Young concerning advertising and marketing challenges faced by MedNet.com, a leading website providing science-based health information. The paper includes problem identification, problem analysis with SWOT, PEST and competitive analysis, identification and assessment of alternative solutions, recommendations and implementation plan. KEYWORDS: case study case solution mednet.com health information market internet web-based business advertising supported search engine marketing pay-per-click advertising online retailing electronic commerce consumer marketing advertising strategy swot pest. APA Style. 11 pages, 12 footnotes, 9 bibliographic sources. 2,850 words.   $77   18339. CAN ALBERTSONS TROUNCE WAL-MART WITH ADVANCED INFORMATION TECHNOLOGY CASE STUDY. This paper provides an analysis and a case solution to a case study in Laudon & Laudon's text (Management Information Systems: Managing the Digital Firm) on the national grocery chain Albertsons. The case is concerned with Albertsons’ objective of overtaking Wal-Mart as the number one retail grocer in the U.S., and its strategy based on the use of information technology to provide customers with a more convenient shopping experience. The case is analyzed in terms of value chain, competitive forces, the role of information systems, factors that help or hinder Albertsons, and comparisons between Albertsons and Wal-Mart. It is argued that Albertsons’ vision is worthwhile and should be pursued, but it will need time to catch on with customers. Recommendations are made for how Albertsons should proceed. KEYWORDS: competition grocery stores supermarkets Albertsons Wal-Mart strategic management marketing strategy information technology case studies case solution. Written 2007. APA Style. 11 pages, 12 footnotes., 1 bibliographic source. 2,549 words.   $77   18307. SOCIAL MARKETING THROUGH ENTERTAINMENT MEDIA. This paper reviews the literature on the use and effectiveness of entertainment media as a vehicle to accomplish social marketing. After examining social marketing through entertainment media in the United States, the paper considers entertainment media-based social marketing in the United Kingdom and in a variety of countries in Latin America, Asia and Africa. It is argued that entertainment media (especially TV) can serve as an effective vehicle for achieving social marketing objectives. Public health issues were the most commonly chosen “products” in the entertainment media-based social marketing efforts examined in this review. It is recommended that future research investigate how to best maximize the potential of entertainment media to fulfill a broad variety of social marketing objectives not only in developing countries where media is under close government control, but also in developed nations such as the United States where private media interests dominate. KEYWORDS: social marketing television entertainment public service health. Written 2007. APA Style. 33 pages, 142 footnotes, 38 bibliographic sources. 10,854 words.   $133   18299. RACHEL RAY: COOKING UP A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-409-011. This paper provides a case analysis and case solution to a brand management case study by Boris Groysberg and Kerry Herman concerning Rachael Ray and her cooking show and related brands and products. The case focuses on the challenges of successfully managing and sustaining the Rachael Ray brand. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: Rachael ray cooking case study case solution media markets brand management business building career planning. APA Style. 11 pages, 12 footnotes, 7 bibliographic sources. 2,988 words.   $77   18297. MIGROS HARVARD BUSINESS SCHOOL CASE STUDY 9-70-028. This paper presents a case analysis and case solution to a marketing case study by Forest L. Reinhardt, Vincent Dessain and Anders Sjoman concerning Swiss retailer Migros and its competitive position in the European food/grocery market. The case focuses on the elements of Migros’ competitive advantage. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: migros case study case solution European food retailers competitive analysis competitive advantage ethics sustainability hitt hoskisson Ireland strategic management strategy supply chain. APA Style. 11 pages, 7 footnotes, 4 bibliographic sources.   $77   18290. ROSEWOOD HOTELS AND RESORTS: BRANDING TO INCREASE CUSTOMER PROFITABILITY AND LIFETIME VALUE HARVARD BUSINESS CASE STUDY 2087. This paper provides a case analysis and alternative case solution to a Harvard Business School case study by Dev and Stroock on brand management at Rosewood Hotels & Resorts. The central focus of the case is the concept of customer lifetime value (CLTV) and the calculation of CLTV through a combination of qualitative and quantitative measures and an assessment of how customer lifetime value would be affected if Rosewood changes from individual branding to corporate branding. The paper includes problem statement, problem analysis including calculation of CLTV using the Harvard Business School CLTV tool, discussion of alternatives, and recommendations. KEYWORDS: case studies case solution brand management customer retention quantitative analysis corporate branding strategy customer relations management marketing. APA Style. 12 pages, 15 footnotes, 5 bibliographic sources. 3,421 words.   $84   18282. MERCK: MANAGING VIOXX(A) HARVARD BUSINESS CASE STUDY 109109. This paper provides a case analysis and alternative case solution to a Harvard Business School management case study by Simons, Rosenberg and Kindred on pharmaceutical giant Merck and its management of Vioxx, a new arthritis drug. This (A) case is the first in a series of six case studies which chronicle Merck’s unfolding crisis surrounding Vioxx and its deadly side effects. The focus of this (A) case is on the discovery of the drug and the calculation of its lifetime expected value. The case includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. KEYWORDS: case studies case solution merck vioxx prescription drug marketing pharmaceutical industry drug development ethics mission statement crisis communication risk management. APA Style. 12 pages, 21 footnotes, 9 bibliographic sources. 3367 words.   $84   18277. HP: THE COMPUTER IS PERSONAL AGAIN HARVARD BUSINESS CASE STUDY 509010. This paper provides a case study analysis and alternative case study solution to a Harvard Business School marketing case study by Rajiv Lai and Catherine Ross on Hewlett-Packard Company’s Personal Systems Group (PSG) (selling PCs, monitors, workstations, handheld mobile computing devices, and related support services). The case, set in late 2008, focuses on product design and marketing strategy for HP’s PSG division. The paper includes background analysis, problem statement, problem analysis with SWOT, assessment of alternatives, recommendations and implementation. KEYWORDS: case studies personal computer industry Hewlett Packard case solution HP corporate strategy marketing strategy competition information technology globalization distribution channels. APA Style. 12 pages, 9 footnotes, 7 bibliographic sources.   $84   18274. DUCATI MOTORCYCLE (ITALY): RIDING TRADITIONAL BUSINESS CHANNELS OR RACING THROUGH THE INTERNET - INSEAD BUSINESS CASE STUDY F0365. This paper provides a case analysis and case solution to a popular INSEAD marketing case study by Tawfik Jelassi concerning the e-business strategy of Ducati, the Italian manufacturer of high-performance motorcycles. The case considers the opportunities and challenges to a manufacturer using the Internet channel for sales and marketing. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendation, and implementation plan. KEYWORDS: ducati motorcycle case study case solution Italian motorcycle market internet marketing advertising channel conflict virtual communities. Harvard Style. 12 pages, 15 footnotes, 9 bibliographic sources.   $84   18268. LENOVO: BUILDING A GLOBAL BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-507-014. This paper provides a case analysis and case solution to an international marketing and brand management case study by John A. Quelch concerning China-based Lenovo’s 2004 acquisition of IBM’s PC division and its efforts to build a global brand. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. KEYWORDS: lenovo case study case solution ibm pc personal computer market international marketing Chinese computer maker brand management global brands acquisition management globalization branding strategy. 11 pages, 16 footnotes, 12 bibliographic sources. 3,523 words.   $77   18262. DOVE: EVALUATION OF A BRAND HARVARD BUSINESS SCHOOL CASE STUDY 9-508-047. This paper provides a case analysis and case solution to a popular Harvard marketing case study concerning Unilever’s “Dove” brand soap. The case focuses on Unilever’s designation of Dove as a master brand and its launch of a controversial advertising campaign (“Real Beauty”) as well as its expansion of the Internet channel for marketing and branding. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: branding case study dove brand case solution unilever dove brand soap real beauty advertising campaign internet new media marketing YouTube viral marketing Axe brand. APA Style. 11 pages, 12 footnotes, 7 bibliographic sources. 3230 words.   $77   18261. MARKETING THE $100 LAPTOP HARVARD BUSINESS SCHOOL CASE STUDY 9-508-024. This paper provides a case analysis and case solution to a popular Harvard strategic marketing case study by John A. Quelch concerning Nicholas Negroponte’s launch of the Internet- and multimedia-capable $100 laptop and the One Laptop Per Child (OLPC) campaign aimed at putting these inexpensive PCs in the hands of children in developing countries. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution global economy international marketing nonprofit new product innovation developing countries education personal computers technology management. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources.   $70   18252. LINCOLN ELECTRIC HARVARD CASE STUDY 9707445. This paper provides a case study analysis and case solution to a popular 2006 Harvard Business School case study (9-707-445) by Jordan Siegel concerning global strategic management and incentive systems at Lincoln Electric. The case study concerns Lincoln Electric’s global expansion strategy, looking at its successful Chinese operations and considering how the company can take apply the lessons learned in China in India and elsewhere in Asia as well as Europe. The case analysis and solution includes problem statement, analysis (including a SWOT), assessment of alternatives, recommendations and implementation plan. KEYWORDS: lincoln electric case solution international business strategy globalization market entry china india market entry market selection labor employee incentives strategic management marketing joint venture acquisition. APA Style. 11 pages, 11 footnotes, 10 bibliographic sources. 3,016 words.   $77   18251. NETFLIX: HARVARD BUSINESS CASE STUDY 9-607-138. This paper provides a case analysis and solution to a 2007 Harvard Business School strategic management case study on online video rental company, Netflix. The case is concerned with Netflix’s impending entry into the online Video-on-Demand (VOD) market. The analysis includes problem definition, SWOT analysis, Porter Five Forces analysis, assessment of four potential alternative solutions, strategic recommendations and rationale, and an implementation plan for Netflix’s entry into the online video on demand market. KEYWORDS: online video rental dvds vod harvard case studies strategy blockbuster comcast movielink vongo case solution. Written 2008. APA Style. 10 pages, 12 footnotes, 7 bibliographic sources. 2,693 words.   $70   18216. THE ETHICAL ISSUE OF ADVERTISING TO CHILDREN. This paper discusses the arguments for and against the practice of advertising to children. Topics of special concern, such as food ads and health, gender stereotypes, and online advertising, are also addressed. Although there are ethical problems with children’s ads, this does not mean that they should be banned. Rather, it is argued that there is a need for more industry self-regulation and for more parental responsibility. KEYWORDS: advertising ethics children health gender Internet. MLA Style - footnotes in text. 16 pages, 44 footnotes, 14 bibliographic source.   $112   18199. ORGANIC GROWTH AT WAL-MART HARVARD CASE STUDY 9-707-498. This paper presents a case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s possible expansion of its selection of organic food in the context of wider attempts to move the giant retailer upscale a bit and to focus on environmental sustainability. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart organic grocery competitive strategy growth strategy five forces swot pest analysis whole foods case solution. APA Style. 11 pages, 14 footnotes, 9 bibliographic sources. 2,916 words.   $77   18198. ANTEGREN: A BEACON OF HOPE HARVARD CASE STUDY 408025. This paper provides a case study analysis and solution to a 2007 strategic management Harvard Business School case study (408025) by Joshua Margolis, Thomas DeLong and Terry Heymann on a biotechnology firm’s (Biogen Idec) development of the drug Antegren, promising in the treatment of Multiple Sclerosis and headed for FDA fast-track approval. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies biotechnology pharmaceutical industry multiple sclerosis blockbuster drug strategic management crisis management product recalls antegren disease management treatment case solution prescription drugs ethics. Written 2008. 10 pages, 7 footnotes, 5 bibliographic sources.   $70   18190. TIVO 2007: DVRS AND BEYOND HARVARD CASE STUDY 9-708-401. This paper provides a case study analysis and a case solution to a strategic management Harvard Business School case study (9-708-401) by David B. Yoffie and Michael Slind on DVR company TiVo. The case focuses on TiVo’s efforts to capitalize on digital convergence and to become something bigger than a consumer electronics company. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies corporate strategy tivo dvrs cable television internet digital media strategic planning marketing strategy formulation implementation globalization case solution. Written 2008. 11 pages, 9 footnotes, 8 bibliographic sources. 2,924 words.   $77   18189. ARROW ELECTRONICS, INC HARVARD CASE STUDY 598022. This paper provides a case study analysis and case solution to a popular marketing and product distribution Harvard Business School case study (598022) by Das Narayandas about electronic parts distributor Arrow Electronics. This case study concerns Arrow's possible responses to a proposal from an independent distribution service to include Arrow as one of few select distributors in its proposed new Internet-based trading system. The case analysis includes problem statement, key issues, analysis with SWOT and five forces analyses, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies electronics industry product portfolio management strategy marketing distribution internet customer relations supplier relations management case solution swot porters five forces. APA Style. 10 pages, 8 footnotes, 4 bibliographic sources. 2,578 words   $70   18188. GOOGLE INC. HARVARD BUSINESS CASE STUDY 9-806-105. This paper provides a case study analysis and a case solution to a popular Harvard Business School strategic management and marketing case study (9-806-105) by Kerry Herman and Thomas R. Eisenmann on Internet search engine giant Google. The case provides an overview of Google’s history and Google’s strategy and organization as of 2006. Google’s position within a competitive Internet market is considered. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies google corporate strategy internet search engine ipo corporate culture competitive advantage yahoo microsoft msn business history social networks globalization case solution. Written 2008. APA Style. 11 pages, 12 footnotes, 9 bibliographic sources.   $77   18187. IPOD VERSUS CELL PHONE: A MOBILE MUSIC REVOLUTION? HARVARD CASE STUDY 9-707-419. This paper provides a case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and Michael Slind focused on the battle between music enabled cell phones and Apple’s efforts to dominate digital music through its ipod, itunes and related products. The analysis focuses on the strategic challenges and opportunities faced by Apple (as the existing leader in portable digital music) and its emerging rivals in the cellular phone industry. The case analysis includes problem statement, analysis with PEST, SWOT for Apple and the cell phone companies and a Porter's Five Forces; assessment of alternatives for Apple and the cell phone companies; and recommendations and likely future outcomes. KEYWORDS: case studies ipod itunes cell phones mobile phones digital music marketing strategy consumer electronics wireless technology music industry copyright protection globalization telecommunications case solution SWOT five forces. Written 2008. APA Style. 11 pages, 12 footnotes, 10 bibliographic sources. 2820 words.   $77   18186. WAL-MART EVERYDAY LOW PRICES IN CHINA HARVARD CASE STUDY HKU590. This paper provides a case study analysis and case solution to a University of Hong Kong/Harvard Business School international marketing case study (HKU590) by Ali F. Farhoomand and Iris Wang on Wal-Mart’s Chinese operations. The case focuses on Wal-mart’s efforts to transplant it’s “everyday low prices” model to China. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart china globalization marketing advertising pricing strategy discount retailer competitive strategy interntionalization localization chinese consumers case solution. Written 2008. APA Style. 11 pages, 15 footnotes, 9 bibliographic sources.   $77   18184. MARVEL ENTERPRISES, INC. HARVARD CASE STUDY 505001. This paper provides a case study analysis and a case solution to a popular Harvard Business School marketing and strategic brand management case study (505001) by Anita Elberse on the comic book and superhero entertainment company, Marvel, six years after the company emerged from the brink of bankruptcy. The case focuses on Marvel’s business model and the risks associated with dependency on a few blockbuster super heroes. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies marvel enterprises comics superheros spider man x-men the hulk branding business model marketing strategy strategic management intellectual property case solution. Written 2008. 11 pages, 11 footnotes in text, 6 bibliographic sources.   $77   18183. HAIER: TAKING A CHINESE COMPANY GLOBAL HARVARD CASE STUDY 9-706-401. This paper provides a case study analysis and case solution of a popular Harvard Business School global strategic management case study (9-706-40) by Tarun Khanna, Ingrid Vargas, Krishna G. Palepu on Haier, China’s leading appliance maker, and its efforts to build a globally recognized brand. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies haier chinese appliance electronics case solution globalization international marketing strategy branding ge whirlpool strategic planning. Written 2008. APA Style. 11 pages, 17 footnotes, 13 bibliographic sources. 2,939 words.   $77   18180. TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062. This paper provides a case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo in 2002. The case focuses on consumer behavior and the difference between converted TiVo users and skeptics. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies tivo 2002 marketing strategy consumer behavior new product planning advertising television direct video recorders dvr case solution. Written 2008. APA Style. 10 pages, 25 footnotes, 11 bibliographic sources. 2916 words.   $70   18173. CARNIVAL CRUISE LINES HARVARD CASE STUDY 9-806-015. This paper presents a case study analysis of a Harvard Business School marketing and customer relations management case study (9-806-015) by Lynda M. Applegate, Robert J. Kwortnik, and Gabriele Piccolio on Carnival Cruise Lines. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies carnival cruise leisure cruise industry customer relations management data management customer loyalty retention pricing. Written 2008. APA Style. 11 pages, 26 footnotes, 11 bibliographic sources.   $77   18172. SAMSUNG ELECTRONICS HARVARD CASE STUDY 9-705-508. This paper provides a case study analysis of a Harvard Business School strategic management case study by Siegel and Jinho on Korean electronics maker Samsung. The case focuses on Samsung’s efforts to maintain its strategic competitive advantage in the face of challenges from new Chinese competitors. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies competitive advantage semiconductors electronics global marketing management strategy cost differentiation samsung globalization china. APA Style. 11 pages, 12 footnotes, 6 bibliographic sources. 3,269 words.   $77   18169. PRODUCT TEAM CIALIS: GETTING READY TO MARKET HARVARD CASE STUDY 9-505-038. This paper presents a case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. Written 2008. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words.   $77   18168. INSIDE INTEL INSIDE HARVARD CASE STUDY 9-502-083. This paper presents a case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry leader Intel. The time frame of the case is 2002 and global marketing director Pamela Pollace is debating whether the company should extend its highly successful but aging "Intel Inside" branding campaign to non-PC product categories like cell phones and PDAs. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies intel semiconductors marketing strategy branding global advertising direct to consumer marketing globalization case solution. Written 2008. APA Style. 11 pages, 10 footnotes, 9 bibliographic sources. 2,730 words.   $77   18167. SOUTHWEST AIRLINES 2002: AN INDUSTRY UNDER SIEGE HARVARD CASE STUDY 9-803-133. This paper provides a case analysis and case solution to a 2003 Harvard Business School strategic management case study by James Heskett (9-803-133) on Southwest Airlines. The case concerns the challenges Southwest faces in the post-911 operating environment given the security issues and general airline industry malaise. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies airline industry competition strategy southwest airlines corporate culture customer service air security September 11 case solution. Written 2008. APA Style. 11 pages, 12 footnotes, 8 bibliographic sources. 3,097 words.   $77   18166. XM SATELLITE RADIO (A) HARVARD CASE STUDY 9-504-009. This paper provides a case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and marketing strategy of XM satellite radio, considering the challenges involved in launching a radically new product and analyzing the media environment for XM radio and its main competitor, Sirius. The case analysis includes problem identification, environmental analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies business models competition decision making marketing strategy pricing product introduction satellite radio target marketing case solution. Written 2008. APA Style. 10 pages, 11 footnotes, 6 bibliographic sources.   $70   18165. COLA WARS CONTINUE: COKE AND PEPSI IN 2006 HARVARD CASE STUDY 9-706-447. This paper provides a case analysis and case solution to a 2006 Harvard Business School strategic management case study by Yoffie and Slind (9-706-447) that looks at the soft drink industry structure and competitive strategy of Coca-Cola and Pepsi through 100 years of rivalry. The analysis includes identification of major issues/concerns, PEST analysis, SWOT analysis for both Coke and Pepsi, Porter Five Forces analysis, assessment of alternative strategies for the two market leaders, and strategic recommendations and rationale. KEYWORDS: business history competition competitive strategy corporate strategy distribution channels industry analysis industry structure international business market structure suppliers globalization soft drinks case solution. Written 2008. APA Style. 11 pages, 22 footnotes, 12 bibliographic sources. 3,117 words.   $77   18115. DIRECT MAIL CAMPAIGN FOR A NON-PROFIT. This paper describes a proposal for a direct mail campaign to increase donor contributions and raise awareness for Pine Street Inn, an organization that provides services to homeless persons in the New England region. Topics include objectives, audience, timing, budget, strategy, letter design, and methods for evaluating the campaign's effectiveness. KEYWORDS: marketing direct mail nonprofit organization homeless Pine Street Inn. Written 2006. MLA Style. 11 pages, 20 footnotes, 8 bibliographic sources. 2,622 words.   $77   18070. HARLEY-DAVIDSON. This term paper presents a strategic overview of motorcycle maker Harley-Davidson. The paper covers the history and development of the company, its products, its sales and physical status through 2005, and the reasons for its success (including especially its ability to build customer loyalty). The paper also discusses changing customer demographics and the efforts of the company to appeal to women and a younger generation of riders. KEYWORDS: company overview harley davidson strategy. Written 2006. MLA Style. 8 pages, 24 footnotes, 12 bibliographic sources. 2,037 words.   $56   18065. AMERICAN CONSUMERS & VALUE. This paper discusses an article entitled "Consumers Keep the Upper Hand," by Jon Berry, which was published in a 1998 issue of American Demographics. According to the article, American consumers are becoming increasingly concerned about obtaining "value" in their product choices. Berry cites survey data that show consumers placing more emphasis on the importance of getting a "good deal," rather than getting a quality product, per se. Although the article provides some insight into consumer behavior, Berry is criticized for certain omissions and for failing to analyze the implications of the survey data he discusses. KEYWORDS: article review consumers value. Written 2006. MLA Style. 5 pages, 3 footnotes, 2 bibliographic sources. 1,262 words.   $35   18023. DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS. This term paper argues for the abolishment of direct-to-consumer (DTC) pharmaceutical ads. Following a discussion of the historical background of the topic, the paper examines the arguments both for and against the use of DTC ads. The proponents of DTC ads claim that they educate consumers, build physician-patient relationships, and help boost the economy. The essay points out the weaknesses in these arguments and notes that they are mostly made by people with a vested interest in such ads. By contrast, there is a great deal of evidence to support the argument against DTC ads (they confuse and mislead consumers, they strain physician-patient relationships and result in over-prescribing, and they have a negative impact on the economy by inflating healthcare costs). KEYWORDS: pharmaceutical industry prescription drug advertising business ethics argumentative essay. Written 2006. APA Style. 22 pages, 49 footnotes, 17 bibliographic sources. 5,637 words.   $133   17953. STARBUCKS IN 1997 CASE STUDY. This paper provides an analysis and case solution to a case study on specialty coffee leader Starbucks in 1997. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. Now that Starbucks has firmly established its market leadership position, CEO Howard Schultz and the rest of the management team must now decide how to best exploit the many opportunities for global expansion while maintaining brand image and remaining true to organizational values. The analysis includes an environmental analysis; a Porter’s Five Forces analysis; a competitive analysis; an identification and analysis of Starbuck’s business level, corporate level and competitive strategies; an identification of Starbuck’s core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: specialty coffee market starbucks marketing strategy global expansion organizational values case solution. 12 pages, 13 footnotes, 6 bibliographic sources. 3333 words   $84   17950. AMAZON.COM STRATEGIC MANAGEMENT CASE STUDY. This paper provides an analysis and case solution of a case study on Amazon.com. The case is drawn from Hitt, Ireland, & Hoskissons Strategic Management: Competitiveness and Globalization. The time is mid-1998, three years after Amazon's July 1995 founding. Yet to turn a profit, Amazon faces challenges as it struggles to achieve and maintain a sustainable competitive advantage. This case analysis considers how Amazon can best meet these challenges which include becoming profitable, integrating acquisitions and expanding product portfolio, and fending off competitors. The analysis includes an environmental analysis; a Porters Five Forces analysis; a competitive analysis; an identification and analysis of Amazon's business level, corporate level and competitive strategies; an identification of Amazon's core competencies (tangible and intangible resources, capabilities); a value chain analysis; a financial performance appraisal; and a SWOT analysis. KEYWORDS: case studies amazon online bookseller internet commerce marketing strategy five forces swot competitive strategy. Written 2006. Turabian style with endnotes. 12 pages, 22 footnotes, 10 bibliographic sources case solution. 3,185 words.   $84   17769. APPLE IPOD MARKETING. This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers Apple’s marketing intent with the iPod and describes how that marketing intent is delivered to the customer. In addition, the paper analyzes the effectiveness of the iPod marketing strategy and tactics and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. KEYWORDS: Apple Computer iPod music download iTunes advertising marketing strategy target. Written 2004. 12 pages; 51 footnotes; 17 bibliographic sources. 3,015 words.   $84   17765. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: STRATEGY RECOMMENDATIONS. This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words.   $84   17764. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: SWOT ANALYSIS. Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. Written 2006. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words.   $56   17751. FEDEX IN CHINA. This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy, along with a discussion of FedEx’s China operations and China marketing strategy to date, the paper raises and examines critical issues related to the company’s China marketing efforts and then makes recommendations on strategic direction and specific actions for implementation. The analysis of FedEx in China reveals that the company faces two especially critical issues: 1) How can FedEx best stave off increasing competition from its key rivals and maintain its current leadership position in air cargo international express delivery from China? and 2) Once FedEx has completed its buyout of its Chinese joint venture partner, how can FedEx best approach competing in China’s risky, highly competitive and potentially highly lucrative domestic express delivery market? It is recommended that FedEx leverage its strong position with regard to Chinese air cargo holdings and routes and its good relations with North American and European businesses to continue aggressive expansion of the international component of the Chinese market. It is forecast that FedEx will achieve a dominant position in the overall Chinese international express market within ten years. In terms of the domestic Chinese market, it is recommended that FedEx proceed with extreme caution, building relationship with Chinese businesses through offering value-added services. FedEx must view the domestic market as a long-term investment. KEYWORDS: express delivery service marketing china federal express fedex Chinese market entry global strategy. Written 2006. APA Style. 14 pages, 132 footnotes, 54 bibliographic sources. 4,750 words.   $98   17748. TESCO U.S. MARKET ENTRY. In February of 2006, London-based Tesco PLC, which has a 12% share of total UK retail and a 30.6% share of the UK food market, announced that it was preparing to enter the United States market . This paper presents an analysis of the macro and micro US grocery retailing market with Tesco’s impending market entry in mind. The analysis begins with an overview and analysis of the US market, including a discussion of market size, industry composition, regulatory concerns, and major trends. A PEST analysis provides a summary overview of key concerns. Following this is a brief competitive analysis. A concluding summary S.W.O.T. analysis considers opportunities and threats in the US market in the context of Tesco’s internal strengths and weaknesses. KEYWORDS: grocery retail us market entry strategy british retailer tesco market analysis swot pest competitors walmart safeway 7-eleven. Written 2006. Harvard style. 12 pages, 46 footnotes, 37 bibliographic sources. 3,076 words.   $84   17743. MORTGAGE COMPANY MARKETING PLAN. This paper presents a marketing plan for a new mortgage brokerage serving the Atlanta, Georgia metro market. The proposed business will be a full-service mortgage brokerage, offering a broad assortment of mortgage (purchase, refinance, reverse and home equity) loans from wholesale lenders across all three main credit classes – prime, alternative-A and sub-prime – along with financial advising tied to the needs of the customer. The company’s mission is to provide customers with comprehensive mortgage services and mortgage products best suited to their individual needs and circumstances through a business model which stresses the principles of fairness, transparency, and integrity. The principal target market group for this service are baby boomers (persons born between 1946 and 1964) currently residing in and/or relocating to the Atlanta metro area. The analysis includes a comprehensive situation analysis (analysis of internal strengths and weaknesses, PEST analysis of external environment, assessment of opportunities & threats in the external environment), competitive analysis followed by presentation of marketing objectives, market selection and target markets, marketing strategy, marketing mix, action program (pricing, distribution, communications) and budget with two year proforma income statement. KEYWORDS: home mortgages mortgage lending brokers housing market financial services marketing plan marketing strategy start up business target marketing baby boomers. Written 2006. 18 pages, 30 footnotes, 28 bibliographic references. 5,699 words.   $126   17734. KODAK AND THE DIGITAL REVOLUTION (A): HARVARD CASE STUDY 9-705-448. This paper presents a case study analysis and case solution of a strategic management and marketing Harvard Business School case study (9-705-448) by Gavetti, Henderson, and Giorgi on Eastman Kodak company and the digital revolution in photography. After enjoying decades of market leadership in the analog photography and film business based on a highly successful “razor blades” strategy emphasizing the sale and processing of film, Kodak confronts the challenge of the disruptive technology of digital (film-less) photography. The essay begins with a problem summary. The paper includes an analysis of external factors in the general and task/industry environment (including a five forces analysis), an analysis of internal factors, a summary SWOT analysis, identification and analysis of alternative strategies, and recommendations for action and implementation. KEYWORDS: case studies kodak digital photography revolution eastman kodak company fuji film five forces swot disruptive technology strategic management competitive analysis globalization digital cameras case solution. APA style. 9 pages, 10 footnotes, 9 bibliographic sources. 2302 words.   $63   17729. SONY CORPORATION: CAR NAVIGATION SYSTEMS CASE STUDY 597032. This paper provides an analysis and a case solution to a Harvard Business School strategic marketing case study (597032) by John A. Quelch and Yoshinori Fujikawa on Sony Corp.’s car navigation systems. Having pioneered the car navigation systems market in Japan in the early 1990s, Sony must now in 1996 figure out how to boost lagging sales and recapture lost market share in the highly competitive Japanese market while at the same time determine how to best tap the vast potential of the evolving European and newly emergent US market in the face of growing competition, rapid technological change, a lack of technical standards, and uncertain market conditions. Includes a statement of the problem, identification of central issues, and recommendations for action in terms of product line, geographical concentration, and standardization issues. KEYWORDS: globalization international marketing harvard business case study case solution marketing strategy strategic management sony car navigation system product innovation case study. Written 2006. 7 pages, 0 footnotes, 1 bibliographic source. 1,638 words.   $49   17727. DELL OPERATIONS MANAGEMENT PROFILE. This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations management at Dell, outlining the steps in the manufacturing process and profiling operations at the company, including discussion of Dell’s supply chain and supplier relations and its innovative zero inventory system. Dell’s marketing strategy, target market, competitors and competitive advantage are identified and discussed. A summary SWOT analysis is also included. The conclusion offers a personal opinion on the company and its prospects. KEYWORDS: Dell computer strategy manufacturing process zero inventory supply chain direct sales model. Written 2006. MLA Style. 12 pages, footnotes, 56 footnotes, 22 bibliographic sources. 3,204 words.   $84   17713. FEDEX CORPORATION. This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS) package delivery company in the United States. Part one of this paper provides an overview and discussion of the package delivery industry. Part two profiles FedEx’s history, management, and marketing strategy. Part three considers how FedEx has fared financially. The final section offers conclusions on the company’s financial future and makes recommendations on its stock. KEYWORDS: FedEx federal express financials package delivery business ups usps dhl tnt china expansion. Written 2005. APA Style. 9 pages, 23 footnotes, 13 bibliographic sources. 2,190 words.   $63   17701. CREATIVITY IN ADVERTISING. This paper presents an overview and analysis of the role, importance and limitations of creativity in advertising, with attention to applying creative advertising principles to new media including the Internet. It is argued that although creativity is often a critical element in advertising success, excessive emphasis on creativity may inadvertently block the message of the advertisement, thereby entertaining but not informing or persuading the target audience. Following an overview and definition of creative advertising, six basic guidelines for implementing creativity in advertising are offered: 1) Take risks in putting forth ideas for creative advertising; 2) Use novel viewpoints of the product/service; 3) Redefine problems; 4) Do the unexpected; 5) Don’t let efforts at creativity block the sales pitch; and 6) Take advantage of the creative advertising opportunities offered in new media forms. Keywords: advertising creativity new media online. Written 2005. Chicago Style Endnotes. 7 pages, 21 footnotes, 15 bibliographic sources. 1631 words.   $49   17624. WYLER UNSWEETENED SOFT DRINK MIXES CASE STUDY. This paper provides an analysis and case solution to a marketing case study concerning Wyler Foods’ decision on whether or not to introduce its own brand of unsweetened soft drink mix into the national market. The case analysis defines the issues, provides an industry analysis (looking at supply, demand, competitive conditions, regulatory concerns), discussion of the position of Wyler within the industry (market position, supply position, competitive position); outlines alternatives; and makes recommendations for action. KEYWORDS: business case studies marketing case study analysis market entry strategy competition strategy case solution. 10 pages, 0 footnotes, 1 bibliographic source. 2,266 words.   $70   17576. CRITICIZING MCDONALD’S. This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s obesity problem, having a negative impact on the environment, treating animals inhumanely, and marketing products to impressionable young children. Describes the criticisms, considers the merits in the charges, and looks at McDonald’s efforts to respond to the charges. KEYWORDS: fast food industry mcdonalds obesity public health environment marketing ethics. Written 2005. MLA Style. 9 pages, 23 footnotes, 8 bibliographic sources. 2,243 words.   $63   17471. NESTLE GLOBAL STRATEGY. This paper provides a critique and analysis of an article published in the 7 August 2004 Economist. The article presents an overview and analysis of global strategy at Nestlé, the Swiss-based multinational. Summarizes the article and enumerates the major issues raised in the article. Examines the author’s central thesis that Nestle as currently organized is an unwieldy giant and finds it wanting. Contends that the article’s solid points have been weakened by a lack of supporting data and by the author’s clear bias in favor of focus strategies and against growth strategies. KEYWORDS: article critique london economist global strategy nestle food consumer products marketing management strategy. Written 2004. APA Style. 8 pages, 6 footnotes, 1 bibliographic source. 1,982 words.   $56   17463. NIKE: GLOBAL STRATEGY. This paper provides an overview and analysis of Nike’s utilization of innovative and at times ruthless business strategies to establish its commanding position in the global sports footwear and apparel market. Following an overview of the company and a discussion of Nike’s historical strategies, the analysis considers specific prototypical examples of Nike’s market-dominating strategies, including ambush marketing tactics, reliance on superstar endorsements, paradoxical marketing tactics, and controversial labor cost-cutting strategies. KEYWORDS: athletic shoes athletic apparel sportswear sneakers sports star endorsements sweatshops guerilla marketing ambush marketing. Written 2005. APA Style. 10 pages, 58 footnotes, 25 bibliographic sources. 2,445 words.   $70   17462. ELI LILLY, 1998 (A): STRATEGIC CHALLENGES HARVARD CASE STUDY 399173. This paper provides a 14-point action research model case analysis and case solution to a Harvard Business School case study (399173) by Michael Y. Yoshino and Thomas W. Malnight which focuses on pharmaceutical giant Eli Lilly’s strategic challenges in 1998. Although Lilly has grown over the previous decade and although it has a strong leadership position in the neurosciences with its Prozac and Zyprexa products, the company faces numerous market challenges related to changing demographics, intensifying competition, industry consolidation, regulatory pressures and healthcare industry cost constraints. It is recommended that Lilly diversify its product portfolio, cautiously begin acquiring small firms, and work to change its organizational culture to encourage flexibility and organization-wide learning. KEYWORDS: case study case studies pharmaceutical industry Eli Lilly and Company strategy strategic management strategic international marketing action research consolidation research and development teams globalization case solution. APA Style. 14 pages, 9 footnotes, 7 bibliographic sources. 3,440 words.   $98   17451. MARKETING MEDICAL EQUIPMENT TO CHINA. This paper explores entering the Chinese medical equipment market with a portable digital x-ray product. The first part of the paper presents an overview and analysis of the Chinese market, and a discussion of risks, opportunities, and basic parameters of doing business in China from the perspective of an American firm. The second part of the paper focuses on entering the medical equipment market. The Chinese health industry in general and the medical devices industry (with a focus on digital medical imaging equipment) in particular are profiled and discussed in terms of structure, risks and opportunities. Taking the perspective of a small U.S. manufacturer and marketer of high technology medical imaging equipment, the analysis then presents a tentative program for Chinese market entry, focusing initially on a portable digital x-ray machine. KEYWORDS: China market entry medical devices marketing strategy. Written 2005. 21 pages, 106 footnotes, 46 bibliographic sources. 5066 words.   $133   17448. ATHLETIC SHOE INDUSTRY. This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. Written 2005. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words.   $84   17430. MICROSOFT’S MARKETING ORIENTATION. This paper provides a critical overview and analysis of the current marketing orientation of Microsoft. The extent to which Microsoft manifests a market orientation and/or adopts the characteristics and strategies of a market-driven company is evaluated. The paper considers how successful Microsoft is in terms of ensuring that factors in its external environment and the various market actors with which it relates are accommodated within its marketing strategy. Also considered is how successful Microsoft appears to be in ensuring cross-functional responsibility for marketing operations within and across its own sub-units and departments. Prior to examining Microsoft’s marketing orientation in detail, the concept of a market-oriented firm is defined and a brief overview of Microsoft’s current operations and structure is presented. The paper concludes with recommendations to Microsoft management on the future development of market-driven strategies aimed at securing Microsoft’s sustained competitive advantage. KEYWORDS: Microsoft software competition strategy marketing. Written 2005. 15 pages, 53 footnotes, 33 bibliographic sources. 3,457 words.   $105   17425. MARKETING PRESCRIPTION DRUGS. This paper provides an overview and analysis of Big Pharma’s prescription drug marketing, considering the economic, political, social and ethical aspects of this issue. Following a definition of the issue and an identification of the major stakeholders, the paper analyzes drug manufacturers’ prescription drug marketing, looking at both marketing/promotion to doctors through sales representatives or “detailers” and direct-to-consumer marketing through consumer-oriented advertising and promotions. Policymakers’ and regulators’ response to prescription drug marketing are considered. The concluding section offers recommendations to practicing managers in the pharmaceutical industry about appropriate responses to the challenges and opportunities presented by prescription drug marketing. KEYWORDS: pharmaceutical prescription drug marketing advertising medical ethics healthcare costs. Written 2004. 20 pages, 134 footnotes, 53 bibliographic sources. 4,697 words.   $133   17415. ACCENTURE: THE RE-BRANDING OF ANDERSEN CONSULTING CASE STUDY. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. Written 2004. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49   17404. MADCAP CRAFTBREW & BOTTLEWORKS, INC.: ZEBRA BEER – IT’S NOT ALL BLACK AND WHITE CASE STUDY. This paper presents an analysis and case solution to a marketing case study involving a micro-brewery. The principals of Madcap Craftbrew must determine how to best position their Zebra beer product to achieve sustained competitive advantage within a domestic beer market that is mature and highly competitive and within a segment of that market – craft beer – that is in the midst of a significant shake-out. Includes a Five Forces (Porter) analysis as well as a S.W.O.T. analysis. Identifies and evaluates four possible alternative solutions. Recommends that Madcap position Zebra as a premium beer and offers suggestions on implementation of this strategy. KEYWORDS: marketing case studies market segmentation premium products target marketing beer competitive analysis case solution. 11 pages, 18 footnotes, 12 bibliographic sources. 2,710 words.   $77   17403. GINO SA IVEY BUSINESS CASE - DISTRIBUTION STRATEGY. This paper provides discussion and recommendations on distribution strategy for the Gino SA Ivey Business School case study. The paper discusses Gino's competitive advantages and disadvantages, Gino's control problem with its distributors, and makes recommendations on Gino's long-term (3-year) channel management strategy. For a full analysis of the Gino SA case study, please see paper 17402. KEYWORDS: case study case solution channel management distribution strategy. 6 pages, 11 footnotes, 8 bibliographic sources. 1,485 words.   $42   17402. GINO SA: DISTRIBUTION CHANNEL MANAGEMENT (1) IVEY CASE STUDY 902A13. This paper analyzes and presents a case solution to a Richard Ivey School of Business (University of Western Ontario) international marketing management case (902A13) by Terry H. Deutscher and Alan Wenchu Yang involving Gino Burner Co., a Paris-based manufacturer of burners. The case concerns a problem in distribution channel management in Gino’s Chinese operations. Taking the perspective of the Marketing Manager charged with assessing the situation and making recommendations, the problem is analyzed, alternative courses of action are identified and evaluated, and support is offered for the recommended alternative. KEYWORDS: ivey harvard case study international marketing case study international distribution management case studies emerging markets globalization Chinese market case solution. 12 pages, 14 footnotes, 11 bibliographic sources. 2,839 words.   $84   17401. FRIGIDAIRE COMPANY: LAUNCHING THE FRONT-LOADING WASHING MACHINE CASE STUDY. This paper presents an analysis and case solution to an Iowa State University marketing case study by Kay Palan and Timothy Dannels on Frigidaire’s troubled launch of its new horizontal axis (front loading) washing machine. After defining the problem, a SWOT analysis and brief segmentation analysis are conducted to help generate alternatives. Five potential alternative solutions to Frigidaire’s marketing problem are identified and evaluated. The concluding section presents recommendations and a brief action plan for implementation. KEYWORDS: case studies appliances marketing strategy new product case solution. 11 pages, 4 footnotes, 14 bibliographic sources. 2,565 words.   $77   17397. FIVE FORCES ANALYSIS OF THE PLASTICS INDUSTRY. . This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute products, bargaining power of buyers, and bargaining power of suppliers are analyzed in the context of recent industry trends (e.g., move towards consolidation, structural shifts within the industry, developments in renewable feedstocks, processing innovations, etc.) and significant factors in the operating environment that have impacted competitors in the plastics industry (e.g., growth of the Internet and related technologies, economic recession, rising energy costs, changes in environmental regulations, etc.). KEYWORDS: competitive analysis michael porter five forces analysis plastics industry. Written 2003. APA Style. 14 pages, 89 footnotes, 44 bibliographic sources. 3,389 words.   $98   17386. INTERNATIONAL EXPANSION OF AT&T BROADBAND TO KUWAIT: COUNTRY RISK ASSESSMENT & BUSINESS PLAN. This paper presents a country/market risk analysis and business plan for AT&T Broadband expansion into Kuwait. The investigation begins with a country risk analysis, looking at the economic, political, legal, social, and cultural environment in Kuwait. This is followed by a market analysis which provides an overview of the broadband market in general and considers the particular potential of the broadband market in Kuwait. Subsequent sections provide recommendations for mode of entry; currency and financial risk management; marketing; general operations; and management. The investigation concludes with preliminary financial projections related to initial capital requirements, operating expenses, and projected revenues. KEYWORDS: county risk assessment Kuwait broadband market plan. Written 2003. MLA Style. 22 pages, 71 footnotes, 39 bibliographic sources. 6,704 words.   $133   17340. THE ELABORATION LIKELIHOOD MODEL (ELM) & PRODUCT PLACEMENT. This paper describes the ways that the Elaboration Likelihood Model (ELM) can be applied to studying the phenomenon of product placement in movies, television, and reality TV. It is argued that the ELM not only helps to explain how product placement works; it also provides insights on how the practices of product placement can be improved to the benefit of all concerned (sponsors, producers of movies and shows, and consumers). Provides a brief history of product placement in movies, television and reality TV; describes the Elaboration Likelihood Model; and examines empirical findings on the use and effectiveness of the ELM. Concludes that the Elaboration Likelihood Model not only helps to explain the phenomenon of product placement, it also provides insight into how the practice can be improved. KEYWORDS: product placement media ELM. Written 2005. 11 pages, 26 footnotes, 8 bibliographic sources. 2,673 words.   $77   17322. MOBILE PHONES IN INDIA. This paper presents an overview and analysis of India’s potential as a good market for mobile phones. Following a brief discussion of the burgeoning global mobile phone market and the recent rapid expansion of the Asian mobile phone market, the paper presents a profile of the market for mobile phones in India. A growing middle class, price cuts by phone manufacturers and wireless companies, a shrinking grey market, and reforms in government regulations all favor strong growth in the Indian market. Provides some comparative data on the Chinese mobile phone market and concludes that India offers the most favorable prospects for strong future growth in mobile phones. KEYWORDS: mobile phones cell phone market India China marketing. Written 2005. 14 pages, 46 footnotes, 17 bibliographic references. 3,229 words. Section 25E, 5B, 7C   $98   17318. MARKET RESEARCH AT MOTOROLA. This paper assumes that the management at Motorola’s mobile phone division is seeking bids for a research agency to conduct a program of research which will explore customer needs and provide guidelines for future product development. The paper first provides a research brief, written from the perspective of Motorola’s marketing management and describing the research needs, objectives and budget. Following this, the paper presents a research proposal from a marketing research agency. The proposal provides background information on the mobile phone industry with a focus on the UK market, sets forth research objectives, and includes a budget and timetable. KEYWORDS: mobile phones marketing market research cell phone industry Motorola. Written 2005. 13 pages, 7 footnotes, 7 bibliographic sources. 3,045 words.   $91   17316. MARKETING RESEARCH INDUSTRY. Written as part of an induction/orientation program for a company’s new marketing research trainees and recruits, this paper provides a brief introduction and overview to the market research industry. Includes a discussion of the stages of the marketing research process, the procedures for selecting a marketing research supplier, and ethics and social responsibility issues. KEYWORDS: market research industry new employee orientation. Written 2005. 5 pages, 0 footnotes, 0 bibliographic sources. 1,095 words.   $35   17306. GLOBAL MARKETING DEBATE. This paper provides an overview and analysis of the three major approaches to global marketing that have emerged since Theodore Levitt wrote his famous article on global marketing (arguing for a “think globally, act globally” approach) in 1983. Summarizes Levitt’s approach and the criticisms to this approach. Argues that the two approaches that take local factors into account are more effective (for most companies) than Levitt’s global approach. For most companies, local adaptation is an important factor in the attainment of global success. 15 pages, 35 footnotes, 9 bibliographic sources. 3,428 words.   $105   17298. "FAST FOOD NATION: THE DARK SIDE OF THE ALL-AMERICAN MEAL" BY ERIC SCHLOSSER. This paper provides a summary and review of Schlosser’s (2001) book profiling and lambasting America’s fast food industry and its negative impact on American consumers and workers. Argues that Schlosser’s book not only describes a serious problem that exists in American society in the present day, but also offers hope and suggestions for ways to overcome the problem. KEYWORDS: book review fast food industry burgers pizza tacos sanitation low wage workers. Written 2005. 7 pages, 11 footnotes, 1 bibliographic source. 1,641 words.   $49   17282. “CATEGORY KILLERS” BY ROBERT SPECTOR. This paper provides a summary and analysis of Robert Spector’s book about “big box” discount retailers (e.g., Toys R Us, Best Buy, etc.) which specialize in a particular category of product and come to dominant the competition by offering their customers everyday low prices. Includes a summary and discussion of each section of the book, focusing on Part Two, which explains why the category killers dominate their competitors. KEYWORDS: retail specialty stores competition big box. Written 2005. 8 pages, 20 footnotes, 1 bibliographic source. 2,011 words.   $56   17265. LOWE’S COMPANIES: STRATEGY. This paper provides a strategic analysis Lowe’s Companies, Inc.’s (hereinafter, Lowe’s) organizational and marketing strategy. The paper includes an overview and analysis of Lowe’s history, mission, current operations, strategies, and operating environment as well as an analysis of Lowe’s position relative to its principal competitor – Home Depot . Following this, a summary S.W.O.T. analysis is used to identify Lowe’s central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Lowe’s strategy. KEYWORDS: market strategy home improvement do-it-yourself installation contractors strategic analysis Lowe’s Home Depot. APA Style. Written 2005. 14 pages; 43 footnotes; 28 bibliographic sources. 3840 words.   $98   17264. STARBUCKS STRATEGY. This paper presents a strategic audit of Starbucks Corporation, the world’s leading speciality coffee retailer. The analysis evaluates the effectiveness of Starbucks’ strategies to date, noting any strategy-related problems, and makes recommendations on how the company can improve its strategic position in the future. The audit begins with an overview and analysis of Starbucks’ history, mission, operations, and strategies. Following this, a summary S.W.O.T. analysis is used to identify Starbucks’ central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Starbucks’ strategy. It is argued that Starbucks’ success – along with its incredibly rapid growth – has been the result of an aggressive expansion strategy. Such rapid growth, often involving self-cannibalization, and contingent upon customers’ willingness to shell out $4-$5 for coffee, is unlikely to be infinitely sustainable. KEYWORDS: Marketing management strategy Starbucks specialty coffee retailer strategic business case study strategic audit assessment. APA Style. 17 pages, 74 footnotes, 31 bibliographic sources. 4,308 words.   $119   17263. EBAY: STRATEGY. This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and operating environment as well as an analysis of eBay’s position relative to its major competitors. The paper concludes with a summary S.W.O.T. analysis and recommendations on future adjustments to eBay’s strategy. KEYWORDS: eBay online auctions online marketplace strategy Amazon Yahoo expansion diversification Skype PayPal. Written 2005. APA Style. 15 pages, 68 footnotes, 49 bibliographic sources. 4,587 words.   $105   17261. COCA-COLA'S INTERNATIONAL MARKETING STRATEGY. This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized path in entering new markets and marketing its products across different national markets and the extent to which the company has adopted different strategies for different markets. Strategic variations in distribution, advertising, product mix, product development and product positioning are considered. The strategy and/or strategies that Coca-Cola has adopted are evaluated in terms of criteria such as product transportability, the transferability of competitive advantage, inter-firm transferability of resources and the need to adapt to local market conditions. KEYWORDS: Coke Coca Cola Company globalization international marketing strategy market entry product development product positioning advertising. MLA Style. 16 pages, 68 footnotes, 39 bibliographic sources.   $112   17256. MOTOROLA STRATEGY. This paper provides an overview and strategic analysis of Motorola. Following a discussion of Motorola’s history and an outline of the company’s operations, its operating industries, and Motorola’s mission/vision statement, the paper provides a summary S.W.O.T. analysis, and an analysis of Motorola’s marketing, growth and differentiation strategies. The paper concludes with recommendations on steps Motorola should take as it continues making its turnaround. Argues that cultural change will be necessary to achieve Motorola’s new vision of “seamless mobility”. Keywords: Motorola cell phones wireless communications strategy competition. Written 2005. 13 pages, 68 footnotes, 39 bibliographic sources. 3,392 words.   $91   17250. GAP MARKETING. The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the company’s 2002-2004 turnaround, marketing strategy and practices at Gap are profiled. After a brief summary corporate history, the analysis considers Gap’s segment strategy, profiles its brands and products, outlines its system of distribution, and discusses its pricing, advertising, and promotion policies. The analysis concludes with an evaluation of Gap’s current position and planned marketing strategies. Keywords: specialty retailer Gap casual clothier marketing strategy competition. Written 2004. 12 pages; 49 footnotes; 25 bibliographic sources. 4,236 words.   $84   17247. ADVERTISING & BRANDING IN CHINA. This paper provides an overview and analysis of the historical development and modern-day status of advertising and branding in China. The Chinese advertising environment is described in detail. The history of advertising in China from the early 20th century through the 1949 Communist takeover and the 1979 economic reforms is traced. The analysis consider the role of advertising and the 1979 economic reforms is traced. The analysis considers the role of advertising the attitudes towards advertising in Communist China prior to and after the beginning of significant market reform in 1979. The paper then examines branding in China. The paper considers the degree of brand recognition in China; Chinese attitudes towards brands; the scope and nature of brands (foreign and domestic) in contemporary China; and the obstacles to developing brands in China. A concluding section makes recommendations for the development of global Chinese-based brands, with a specific recommendation for developing the popular Chinese appliance brand Haier into a global brand. Keywords: China advertising China branding advertisements marketing global brands. Written 2003. 27 pages; 141 footnotes; 47 bibliographic sources. 6,715 words.   $133   17246. BLOCKBUSTER MARKETING. This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles Blockbuster’s marketing objectives, strategies and tactics as it struggles to respond to changes in the marketing environment and meet its ambitious goal of becoming the complete source for movies and games. Examines Blockbuster’s new initiatives such as in-store subscriptions (“Movie Pass”), gaming expansion, DVD trading, and its new online subscription service. Keywords: strategic analysis marketing video stores gaming movies. Written 2004. 8 pages; 35 footnotes; 20 bibliographic sources. 2,076 words.   $56   17216. MARKETING THE APPLE IPOD. aThis paper provides an overview and analysis of the marketing of the Apple iPod. The stepping off point for the paper is the iPod’s advertising campaign (launched in the U.S. in October of 2003, expanded globally by December 2003 and in use through early 2004). The analysis attempts to explain Apple’s marketing intent with the iPod and looks at the way that intent is delivered to the customer. The paper also considers the effectiveness of the marketing strategy and tactics used to achieve that intent and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. Keywords: Apple Computer iPod music download iTunes advertising marketing strategy target. 11 pages; 51 footnotes; 17 bibliographic sources.   $77   1  2  3  4  5  next   Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance