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5B. ADVERTISING AND MARKETING

How to interpret the catalog entries:
  • How old is my paper? The closer a paper is to the top of a page, the more recently it was written.
  • Book reviews Underlined titles indicate that the paper is a review/summary of a book.
  • Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
 
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19503. CUBA, POTENTIAL FOR INTERNATIONAL BUSINESS: COUNTRY RISK ASSESSMENT. New, Winter/Spring 2017 This paper, written from the perspective of a U.S.-based investor, provides a risk and opportunities assessment of Cuba as a location for international business and investment. Following an economic, political, and cultural overview of Cuba, the paper profiles the operations, marketing, and human resources management aspects of doing business in Cuba. Economic prospects are viewed as relatively bright over the next five years. While significant political risks to operating in Cuba remain, recent normalization of U.S.-Cuban relations predict a more favorable political risk profile in the coming years. Recommendations are made for direct and indirect foreign investment. APA Style. 15 pages, 52 footnotes, 13 bibliographic sources, 4,195 words.

TAGS: Cuba, country risk assessment, international business, FDI, foreign investment, political risk, market entry, economic risk, foreign operations

  $105
 
19502. ELBULLI: THE TASTE OF INNOVATION HARVARD BUSINESS SCHOOL CASE STUDY 509015 SOLUTION. New, Winter/Spring 2017. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School marketing case study by Michael Norton, Julian Villanueva, and Luc Wathlieu on the Spanish restaurant elBulli. Run by chef Ferran Adria, elBulli is known for its innovation and has been the highest ranked restaurant in the world for two consecutive years. At the time of the case, set in 2007, Andria is preparing to close elBulli for the season, and is considering the future of elBulli and his own future as an innovator. The case focuses on keeping elBulli’s innovative edge and growing the restaurant and its concept. The paper includes problem identification, problem analysis, identification and discussion of alternatives, and recommendations. APA Style. 11 pages, 12 footnotes, 4 bibliographic sources, 3004 words.

TAGS: elBulli Harvard case study solution, brand management, consumer marketing, marketing strategy, restaurant industry, celebrity chef, marketing management, innovation, product introduction

  $77
 
19369. GLOBAL BRANDS AND GLOBAL BRANDING: A CRITIQUE. This essay presents a critique of the concept of global branding/global brands using Hackley’s (2009) typology of a critique in marketing. The concept of global branding as developed by Levitt and others is discussed. This is followed by a functional, intellectual, and political critique of global brands and global branding using Hackley’s typology. Harvard Style. 6 pages, 32 footnotes, 12 bibliographic sources, 1,681 words.
TAGS: global brands, global branding, marketing theory, branding theory, Levitt, globalization, localization, specialization, Hackley, ethics, local business, multinationals.
  $42
 
19302. METROPOLITAN OPERA (A) HARVARD BUSINESS SCHOOL CASE STUDY 9509033 SOLUTION. This paper provides a Berkeley Research brief case analysis and case solution to a Harvard Business School marketing case study by Elberse and Perez on the troubled Metropolitan Opera in NYC. The analysis includes problem statement, identification and evaluation of three alternatives, and recommendations. APA Style. 4 pages, 5 footnotes, 4 bibliographic sources. 1,046 words.

TAGS: Harvard Business School case study solution, Metropolitan Opera, marketing strategy, branding, promotion.

  $28
 
19297. LADY GAGA AS AN EXEMPLAR OF PERSONAL BRANDING. NEW, WINTER-SPRING 2017. Following a review of marketing theory on human branding, this paper provides a history, analysis and critique of the Lady Gaga brand. The extension of the branding concept to persons and places is discussed, with a focus on the development of celebrity branding. The analysis traces the history of Lady Gaga’s brand development. Lady Gaga’s use of social media, her cultivation of a unique image, and her trumpeting of self-acceptance are seen as major success factors in her branding. The Gaga brand is criticized for its use of violence and its equivocal position on feminism. A concluding analysis considers the sustainability of the Lady Gaga brand. Harvard Style. 10 pages, 72 footnotes, 25 bibliographic sources. 2,857 words.

TAGS: Lady Gaga, personal branding, celebrity brands, marketing theory, social media marketing, feminism, violence, self-acceptance, gender norms, gay rights, sexuality.

  $70
 
19296. NASCAR BRANDING AND NASCAR AS A BRAND. NEW, WINTER-SPRING 2017This paper provides a review of the scholarly literature on the branding and sponsorship of NASCAR (National Association of Stock Car Auto Racing) using the conceptual framework of brands, branding, and brand equity. The scholarly literature on NASCAR branding through celebrity endorsements, corporate sponsorships and other means is reviewed. Because sponsorship is the biggest source of revenue for NASCAR, the review focuses closely on NASCAR sponsorship and the interrelationships between NASCAR branding and sponsor brands. The initial guiding research questions for this review included the following: What is the NASCAR “brand” and the features which characterize it? What are the various mechanisms and strategies through which NASCAR has built this brand? What is the relative effectiveness of different branding strategies? What are the risks and benefits in sponsorship and celebrity endorsements for NASCAR and the NASCAR brand? What are the risks and benefits for sponsors and sponsor brands? What are the interrelationships between the brands of NASCAR sponsors and the NASCAR brand? MLA Style. 14 pages, 41 footnotes, 14 bibliographic sources, 3,818 words.

TAGS: NASCAR, branding, brands, brand equity, NASCAR sponsorship, stock cars, car racing, celebrity endorsements.

  $98
 
19290. MAHINDRA AND MAHINDRA IN SOUTH AFRICA IVEY BUSINESS CASE STUDY SOLUTION. NEW, WINTER-SPRING 2017This paper provides a Berkeley Research case study analysis and solution to a Richard Ivey School of Business case study on Mahindra and Mahindra, a leading Indian multinational and an automotive manufacturer with ambitions to become a major global player with its new sport utility vehicle (SUV) brand. The case focuses on Mahindra’s expansion into South Africa and its use of the South African market as a base for further global expansion. The case analysis includes overview of the major issues and problem identification, evaluation of four options/alternatives (contract assembly, 100% owned South African facility, wait and watch, and using South Africa as an export hub), and recommendations and conclusions. APA Style, 12 pages, 15 footnotes, 2 bibliographic sources. 3,113 words. TAGS: Mahindra case study solution, international marketing management, global auto industry, South Africa, India, Indian manufacturer, expansion strategies, export, manufacturing, strategy.   $84
 
19277. PINK TAX: GENDER AND OTHER PRICE DISCRIMINATION FACTORS UNIVERSITY OF MICHIGAN BUSINESS SCHOOL CASE STUDY SOLUTION. NEW, FALL-WINTER 2016-2017. This paper provides a Berkeley Research case study analysis and case solution to a University of Michigan marketing case study by Aradina Krishna on price discrimination for products sold to women. The case focuses on the deliberations of Diana Kelly, brand manager for a company that is launching a new toenail polish. Kelly considers the ethics and potential financial returns of separately packaging and pricing the product for male and female consumers. The case analysis includes problem identification, problem analysis, identification and discussion of alternatives, and recommendations. APA Style, 11 pages, 7 footnotes, 5 bibliographic sources.

TAGS: Pink tax case study solution, demographic segmentation, market segmentation, price discrimination, gender discrimination, marketing ethics, pricing.

  $77
 
19263. HAMILTON WON MORE THAN TWITTER DARDEN SCHOOL OF BUSINESS CASE STUDY UV7165. NEW, FALL 2016 This paper provides a Berkeley Research case study analysis and solution to a Darden business school marketing case study by Meghan Murray about Hamilton star Lin-Manuel Miranda’s personal impact on marketing the Broadway smash, Hamilton. The case considers the role of social media as well as the impact of Miranda’s personal appeal. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style, 11 pages, 6 footnotes, 4 bibliographic sources.

TAGS: Hamilton won Twitter case study solution, social media promotion, Twitter, celebrity role, Lin-Manuel Miranda, Hamilton.

  $77
 
19261. GOOGLE IN EUROPE: COMPETITION POLICY IN THE DIGITAL ERA HARVARD BUSINESS SCHOOL CASE STUDY 717004 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research case study analysis and solution to a Harvard Business School business and governmental relations case study by Laura Phillips Sawyer on Google’s position with respect to competition policy and business-government relations in the European Union. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style, 12 pages, 8 footnotes, 4 bibliographic sources.

TAGS: Google in Europe case study solution, international business, competition policy, antitrust, business-government relations, tech industry, European Union

  $84
 
19260. ISLIDE, INC. BABSON COLLEGE BUSINESS CASE STUDY SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research case study analysis and solution to a Babson College case study by Donna B. Stoddard and Lakshimi Balachandra on ISlide, a manufacturer/distributor of customizable athletic sandals or slides. The case focuses on Justice Kittredge, the young entrepreneur who founded ISlide, and the process of entrepreneurial venture development. The case analysis includes problem/issue definition, analysis, and recommendations. APA Style, 7 pages, 4 footnotes, 3 bibliographic sources.

TAGS: ISlide business case study solution, entrepreneurship, social entrepreneurship, athletic footwear, social responsibility

  $49
 
19259. VIRGIN AMERICA (A) UC BERKELEY HAAS SCHOOL OF BUSINESS CASE STUDY B5828 SOLUTION. NEW, FALL 2016. This paper provides a case study analysis and solution to a University of California Berkeley Haas School of Business entrepreneurship case study by Adam Berman and Frank C. Schultz on airline Virgin America. This case (A) focuses on Virgin’s business model and marketing from the time of its August 2007 launch through 2012. The case study analysis includes problem identification, analysis, discussion of alternatives and recommendations. APA Style, 11 pages, 9 footnotes, 6 bibliographic sources.

TAGS: Virgin America (A) case study, business models, entrepreneurship, leadership, management styles, market positioning, organizational behavior, risk management, startup, organizational culture

  $77
 
19250. EXPAND THE MENU? HARVARD BUSINESS REVIEW CASE STUDY SOLUTION (R1606K) NEW, FALL 2016. This paper provides a case study analysis and solution to a Harvard Business Review strategy case study by Sandeep Purl, Kirti Khanzode, Alison Beard, Rajiv Meherish, and Anthony Ackil. The case focuses on the pros and cons of expanding the menu line at Yolk-ay, a United Arab Emirates chain specializing in traditional Indian egg dishes. This brief case study analysis includes problem identification, analysis, discussion of alternatives, and recommendations. APA Style, 6 pages, 4 footnotes, 2 bibliographic sources.

TAGS: Menu expansion Harvard case study solution, brand management, competitive advantage, family business, strategy, growth, restaurant business

  $42
 
19238. STARBUCKS COFFEE COMPANY: TRANSFORMATION AND RENEWAL HARVARD BUSINESS SCHOOL CASE STUDY 314068 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School entrepreneurship case study by Nancy F. Koehn, Kelly McNamara, Nora N. Khan, and Elizabeth Legris on the 2008-2014 turnaround at Starbucks led by CEO and co-founder Howard Schultz. This long (71 page) case probes deeply into Starbucks’ past and into Schultz’s role in shaping, defining, and subsequently reinvigorating the coffee behemoth in the midst of the Great Recession and in the face of intensifying competition. The case analysis and solution includes problem identification, problem analysis, identification and evaluation of alternatives, and recommendations. APA Style, 12 pages, 7 footnotes, 5 bibliographic sources.

TAGS: Starbucks transformation renewal Harvard case study, Howard Schultz, turnaround management, organizational change, leadership, growth, risk, strategy, entrepreneurial vision, competition, customer service, retail, values, organizational transformation, 2008 recession

  $84
 
19232. CLEANSPRITZ HARVARD BUSINESS SCHOOL BRIEF CASE STUDY 914537 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by John A. Quelch and Alisa Zalosh on all-purpose cleaning spray, CleanSpritz. The case focuses on efforts to battle declining sales and address consumer’s environmental concerns. CleanSpritz management has floated several options for addressing the problem including product additions, new packaging, and a re-launch of the existing product. The case analysis and case solution considers these options and makes recommendations on marketing strategy. The paper includes problem identification, problem analysis, identification and evaluation of alternatives, and recommendations. APA Style, 11 pages, 5 footnotes, 4 bibliographic sources.

TAGS: CleanSpritz case study solution, marketing strategy, brands, green marketing, environmental sustainability, product management, product positioning, social responsibility

  $77
 
19230. CRESCENT PURE HARVARD BUSINESS SCHOOL BRIEF CASE STUDY 915539 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by John A. Quelch and Alisa Zalosh on Portland Drake Beverages’ (PDB) product positioning and advertising campaign for Crescent Pure, a specialty organic beverage. The case focuses on executives’ debate over three identified options for positioning. The case analysis and solution includes problem identification, problem analysis, evaluation of alternatives, and recommendations. APA Style, 11 pages, 5 footnotes, 3 bibliographic sources.

TAGS: Crescent Pure case study solution, product positioning, market segmentation, market research, marketing strategy, advertising, perceptual maps

  $77
 
19227. ETHIOPIA: AN EMERGING MARKET OPPORTUNITY? HARVARD BUSINESS SCHOOL BRIEF CASE STUDY 915501 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by John A. Quelch and Sunru Yong on the Ethiopian marketing. The case focuses on three multinational businesses and their decision on whether or not to enter the Ethiopian market, and if so, how to best effect market entry. The case analysis includes problem definition, problem analysis, discussion of alternatives, and recommendations on action related to market entry for each of the three multinational businesses. APA Style, 12 pages, 8 footnotes, 5 bibliographic sources.

TAGS: Ethiopia market entry case study solution, emerging markets, international business, market entry strategy, marketing, country risk assessment

  $84
 
19226. CILKRAY GRAPHICS HARVARD BUSINESS SCHOOL BRIEF CASE STUDY 916512 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by Frank V. Cespedes and Alisa Zalosh on Cilkray Graphics, a high technology firm that produced and market three lines of specialized graphics processing units (GPUs). The case focuses on a major competitive threat posed by a competitor posed to launch a new product that will significantly outperform even Cilkray’s best GPU. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations. NOTE: This case solution does not include any financial analysis or projections. APA Style, 11 pages, 5 footnotes, 3 bibliographic sources.

TAGS: Cilray Graphics case study solution, competition, new product marketing, technology products, marketing strategy, product management

  $77
 
19225. ECO7: LAUNCHING A NEW MOTOR OIL HARVARD BUSINESS SCHOOL BRIEF CASE STUDY 916507 SOLUTION. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by John A. Quelch and Sunru Yong. The case concerns a troubled automotive division’s planned launch of Eco7, an environmentally friendly motor oil. The analysis considers issues related to channel conflict, maturing markets, and pricing. Please note that while pricing is discussed, this case analysis does NOT include any quantitative analysis or calculations. The case analysis and solution includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style, 11 pages, 12 footnotes, 6 bibliographic sources. 3,100 words.

TAGS: ECO7 motor oil case study solution, channel conflict, new product launch, marketing mix, marketing segmentation, pricing, marketing strategy

  $77
 
19216. THE KINKAJOU BOTTLE CUTTER IVEY CASE STUDY W13484 SOLUTION. This paper provides a Berkeley Research analysis and case solution to an Ivey entrepreneurship case study by Ron Mulholland on Kinkajou, a crowd source-financed maker of a portable glass bottle cutter. The case focuses on the inventor/entrepreneur’s decisions related to distribution and an opportunity to join with a major international retailer. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style. 10 pages, 3 footnotes, 3 bibliographic sources.

TAGS: Kinkajou Bottle Cutter Case Solution, product developing, crowd-sourced financing, distribution, retail partnerships, Ivey case solution.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $70
 
19215. TATCHA: MARKETING THE BEAUTY SECRETS OF JAPANESE GEISHA HARVARD BUSINESS CASE STUDY 313149. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School entrepreneurship case study by Geoffrey G. Jones and Veronica Tong on the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. The case traces the development, launch and early success of the company, as well as moves towards product expansion and diversification. The case ends with the founder considering the merits of an acquisition offer. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations with brief implementation plan. APA Style. 11 pages, 11 footnotes, 6 bibliographic sources. 2,902 words.

TAGS: TATCHA case solution, entrepreneurship, marketing, branding, start-ups, cause marketing, acquisitions, Harvard case solution.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $77
 
19213. CLIQUE PENS: THE WRITING IMPLEMENTS DIVISION OF US HOME HARVARD BUSINESS BRIEF CASE 914525 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study (from HBS’ Brief Cases collection) by Frank V. Cespedes and James Kindley on Clique Pens, a writing implements division of manufacturer US Home. The case focuses on the division president Elise Ferguson’s efforts to address a drop in gross margins as a result of various discounts and off-invoice deals and Ferguson’s consideration of the use of Market Development Funds to promote retail merchandising activity. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 4 footnotes, 4 bibliographic sources.

TAGS: Clique Pens case solution, consumer marketing, marketing channels, distribution, sales management, market development funds, sales compensation structure, Harvard Business case solution.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $84
 
19210. STEPSMART FITNESS HARVARD BUSINESS BRIEF CASE 914509 SOLUTION. New, Spring 2017 This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study (from HBS’ Brief Cases collection) by Robert J. Dolan, Benson P. Shapiro, and Alisa Zalosh on exercise equipment manufacturer and marketer, StepSmart Fitness. The case focuses on the efforts of recently promoted first-time manager Benjamin Cooper to diagnose the problems and make recommendations that will ensure a turnaround in the underperforming New England district. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 12 footnotes, 6 bibliographic sources. 3,553 words.

TAGS: StepSmart Fitness case solution, marketing, sales management, new managers, turnaround strategy, Harvard Business case solution.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $84
 
19208. IN A BIND: PEAK SEALING TECHNOLOGIES’ PRODUCT LINE EXTENSION DILEMMA HARVARD BUSINESS BRIEF CASE 914533 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study (from HBS’ Brief Cases collection) by Robert J. Dolan and Heather Beckham on Peak Sealing Technology (PST), a premium carton sealing tape manufacturer that stresses technological innovation as a core value. The case focuses on competitive challenges and the product manager’s dilemma concerning whether to stick with its core values or “trade-down” the product line and add a lower-quality, less expensive product in order to match the competition. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 19 footnotes, 9 bibliographic sources. 3990 words.

TAGS: Peak Sealing Technologies case solution, competitive strategy, disruptive innovation, product lines, product introduction, target markets, product line extension, marketing plan, Harvard Business case study solution.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $84
 
19162. AMAZON, APPLE, FACEBOOK AND GOOGLE HARVARD BUSINESS CASE STUDY 513060 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by John Deighton and Leora Kornfeld on four tech giants: Amazon, Apple, Facebook and Google and their battle for dominance in online (and mobile) advertising and commerce. The time setting for the case study is 2013 and the focus is on the changing online marketplace and the overlapping domains in which the four firms operate. The case analysis includes problem identification, problem analysis, discussion of alternative scenarios, and conclusions and recommendations for each of the four companies. APA Style. 12 pages, 20 footnotes, 7 bibliographic sources, 4400 words.

TAGS: Amazon Apple Facebook Google Harvard case solution, online advertising, ecommerce, Internet future, contested marketing boundaries, disruptive innovation, marketing strategy.

  $84
 
19158. UNITED CEREAL: LORA BRILL’S EUROBRAND CHALLENGE HARVARD BUSINESS BRIEF CASE 4296 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business international business brief case study by Christopher A. Bartlett and Carole Carlson on the European division of MNC United Cereal. The case focuses on European VP Lora Brill’s challenges related a launch decision for a new cereal product in Europe. The case analysis includes problem identification, problem analysis with SWOT and PEST, identification and assessment of alternatives, recommendations and an implementation plan outline. APA Style. 12 pages, 10 footnotes, 6 bibliographic sources. 3,240 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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TAGS: Harvard business case solution, global branding, international business, new product launch, market entry, marketing strategy, subsidiary management, consumer products

  $84
 
19156. NFL UK HARVARD BUSINESS CASE STUDY 510105 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business marketing case study by Elie Ofek, David Godes and Peter Wickersham on the NFL’s plan to grow its fanbase in the UK. The time setting for the case is 2009. The case focuses on the consumer and strategic implications of taking the American-based NFL brand and exporting it to another country and culture. The analysis includes problem definition, problem analysis, identification and assessment of alternatives, and recommendations with an outline of an implementation plan. APA Style. 12 pages, 6 footnotes, 5 bibliographic sources. 3,650 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business case solution, global branding, local identity, culture and marketing, international marketing strategy, National Football League, brand identity

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  $84
 
19152. PLUGGING IN THE CONSUMER: THE ADOPTION OF ELECTRICALLY POWERED VEHICLES IN THE U.S. HARVARD BUSINESS CASE STUDY 510076 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business marketing case study by Elle Ofek and Polly Ross Ribatt on consumer responses to the development of electrically-powered vehicles. The case focuses on the challenges in marketing electric cars and the role of government and policymakers in encouraging development in alternative vehicles. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations. APA Style. 12 pages, 9 footnotes, 8 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business case solution, marketing strategy, automobile industry, alternative-fuel vehicles, electric cars, fuel cells, green marketing, environmentalism, energy, business and government relations.

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19101. BOSCH IN INDIA MARKETING CASE STUDY IMB409 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School case partner (Indian Institute of Management, Bangalore) marketing case study by Seema Gupta on the brand migration from MICO to Bosch in India. The case focuses on the brand and corporate identity management issues involved in making the transformation from MICO to Bosch, considering the various aspects of marketing communication strategy. The case analysis, presented here in a shortened format (includes bullet-point responses in some sections) includes problem identification, brief problem analysis, assessment of alternatives and recommendations. APA Style 7 pages, 4 footnotes, 3 bibliographic sources.

TAGS: Bosch India case solution, advertising strategy, marketing communications, brand management, corporate identity management, branding, business communications

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19072. THE FIVE GENERIC COMPETITIVE STRATEGIES. The generic strategy framework found in contemporary strategic management texts typically encompasses five generic strategies, with differentiation and cost leadership (or lower cost) directed industry-wide or at a broad market at the top of the model, an integrated or “middle ground” strategy combining elements of differentiation and cost leadership in the middle, and then a cost focus strategy and a differentiation focus strategy serving narrower target markets at the bottom of the model. Drawing on the work of major strategic theorists such as Michael Porter, this paper provides an overview of the five generic competitive strategies, along with a presentation of prominent real-life examples (including Wal-Mart, Pepsi, Coca-Cola, BMW, Emirates Airlines, Toyota’s Lexus, IKEA, Ritz-Carlton Hotel, and Rolls Royce) of each of the strategies. APA Style. 11 pages, 58 footnotes, 32 bibliographic sources. 3,049 words.

TAGS: strategic management, competitive strategy, Porter, generic strategy, differentiation, low-cost, niche, focus, marketing, market forces, competition

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19070. YOUTUBE: TIME TO CHARGE USERS? HARVARD BUSINESS CASE STUDY 9510053 SOLUTION. This paper provides a brief Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anita Elberse and Sunil Gupta on online video aggregator YouTube. The case study focuses on Google’s (owner of YouTube) efforts to monetize YouTube. The time setting for the case is early 2010. The case analysis includes problem identification, case analysis, assessment of the three alternatives proposed in the case (charging users for uploading, charging users for downloading, continuing to rely on advertisers) and identification and assessment of a fourth potential alternative, and recommendations with a brief implementation plan. APA Style. 7 pages, 9 footnotes, 6 bibliographic sources. 1,897 words.

TAGS: YouTube Harvard case solution, online video, monetization, social media, advertising models, subscriptions, Google, marketing strategy.

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19068. CHINA CONSTRUCTION AMERICA (A): THE ROAD AHEAD HARVARD BUSINESS CASE STUDY 911408 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School international business case study by Regina Abrami and Weiqi Zhang on CSCEC, China’s leading state-owned construction company. The case study focuses on the US market entry strategy of China Construction America, the US subsidiary of CSCEC. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 7 footnotes, 4 bibliographic sources.

TAGS: China Construction America case solution, market entry, Chinese companies, international marketing strategy, foreign investment, global business


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19062. TCHIBO IDEAS: LEVERAGING THE CREATIVITY OF CUSTOMERS ESMT CASE STUDY ES1291 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a European School of Management and Technology marketing case study BY Sven Petersen, Francine Espinoza and Luc Wathieu on German coffee and consumer goods corporation Tchibo. The case focuses on the company’s launch of Tchibo Ideas, a Web-based platform that lets customers share their product and design ideas with the company. The case analysis includes problem identification, problem analysis, discussion and assessment of alternatives, and recommendations. APA Style. 12 pages, 11 footnotes, 4 bibliographic sources. 3,650 words.

TAGS: Tchibo Ideas case solution, marketing strategy, brand management, consumer behavior, customer feedback


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19058. NEW YORK TIMES PAYWALL HARVARD BUSINESS CASE STUDY 512077 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Kumar, Anand, Gupta and Oberholzer-Gee on the recent implementation of a “paywall” protecting content on the New York Times’ website. The case focuses on the New York Times challenges in transitioning its content business from a print medium to a digital medium. The case includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 6 footnotes, 4 bibliographic sources.

TAGS: New York Times paywall case solution, monetizing online newspapers, digital media content, paywall, marketing strategy, online marketing, print media


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19054. BRANDING YOGA HARVARD BUSINESS SCHOOL CASE STUDY 512025 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Rohit Deshpande, Kerry Herman and Annelena Lobb on the marketing and branding of yoga. The case focuses on the branding of yoga in general as well as on the more controversial efforts to copyright particular yoga variations. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style. 11 pages, 4 footnotes, 3 bibliographic sources.

TAGS: branding yoga case solution, branding, yoga market, building brands.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19050. BANK OF AMERICA: MOBILE BANKING (ABRIDGED) HARVARD BUSINESS CASE STUDY 512082 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Sunil Gupta and Michael Norris on Bank of America’s mobile banking strategy. The case focuses on questions about how and if to expand the bank’s mobile banking channel. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style. 11 pages, 6 footnotes, 4 bibliographic sources.

TAGS: Bank of America mobile banking case solution, commercial banks, mobile banking, banking channels, apps, Internet marketing


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19044. THE CLOROX COMPANY: LEVERAGING GREEN FOR GROWTH HARVARD BUSINESS CASE STUDY 512009 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Elie Ofek and Lauren Barley on Clorox Company’s three sustainable brands: Brita, Burt’s Bees and Green Works. The case focuses on the branding, differential performance and growth strategies for the three “green” brands. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations with brief implementation plan. APA Style. 11 pages, 18 footnotes, 13 bibliographic sources. 3,900 words.

TAGS: Clorox company case solution, branding, sustainability, green marketing, social responsibility, brand management, Burt’s Bees, Green Works, Brita


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19043. REVERSING THE AMD FUSION LAUNCH HARVARD BUSINESS CASE STUDY 511036 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study by Elie Ofek and Ryan Johnson on AMD’s launch sequence for its next-generation technology called Fusion. The case focuses on assorted launch and branding decisions related to AMD’s fusion technology as well as on AMD’s position related to key competitor Intel. The case analysis includes problem identification, problem analysis, assessment of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 9 footnotes, 8 bibliographic sources. 4,153 words.

TAGS: AMD fusion launch case solution, brand management, market research, marketing strategy, new product introduction, branding, microprocessor industry, competitive strategy, intel microprocessors


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19036. LADY GAGA (A) HARVARD BUSINESS CASE STUDY 512016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business school marketing case study by Anita Elberse and Michael Christensen on Lady Gaga. Set in September 2009 and written from the perspective of her manager, this case focuses on the decisions and strategies that would eventually propel Lady Gaga into superstardom. The case analysis includes problem identification, problem analysis, identification and assessment of alternatives, and recommendations. APA Style. 3,690 words. 11 pages, 10 footnotes, 7 bibliographic sources.

TAGS: case solution, Lady Gaga case study, entertainment marketing, social media, new product marketing.


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19032. HERBORIST: A CHINESE PERSONAL CARE BRAND GOES ABROAD CASE STUDY HKU927 This paper provides a Berkeley Research case analysis and case solution to a University of Hong Kong case study on Herborist, a high-end Chinese personal care brand. The case focuses on Herborist’s largely unsuccessful efforts at global expansion over the period 2001-2010 and considers the company’s options for global expansion in 2011 and beyond. The case analysis includes problem identification, problem analysis with SWOT, identification and assessment of alternatives, and recommendations with brief implementation plan. APA Style. 11 pages, 10 footnotes, 8 bibliographic sources. 3,270 words.

TAGS: case solution, emerging markets, internationalization, international marketing, market entry strategy, Chinese companies, personal care brands, competition


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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19025. CEIBS: A GLOBAL BUSINESS SCHOOL MADE IN CHINA HARVARD BUSINESS CASE STUDY 510088 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business school marketing case study by John A. Quelch, Rama Velamuri and Shengjun Liu on the China Europe International Business School (CEIBS). The case chronicles the history of the school, looks at the reasons behind its success (it is ranked 8th in the Financial Times Global MBA), and the challenges it faces including competition from schools in China, Southeast Asia and South Asia. The case analysis includes problem identification, problem analysis, alternatives, and recommendations. APA Style. 12 pages, 7 footnotes, 3 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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19015. UNITED BREAKS GUITARS HARVARD BUSINESS CASE STUDY 510057 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Business school marketing case study by John Deighton and Leora Kornfeld concerning a viral video regarding United’s mishandling of a disgruntled customer’s $3,500 guitar. The case focuses on how social media in general, and viral videos on YouTube and Twitter in particular created a huge public relations problem and created immense brand damage for a company. The case analysis includes problem identification, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 9 footnotes, 6 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case study solution, marketing, marketing management, viral videos, Twitter, YouTube, customer complaints, company defenses against media attacks

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19010. PORCINI’S PRONTO: GREAT ITALIAN CUISINE WITHOUT THE WAIT! HARVARD BUSINESS CASE STUDY 4277 SOLUTION. This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School service management Brief Case by James L. Heskett and Richard Luecke on Porcini’s Pronto, a new quick-service concept under consideration for launch by Porcini’s Inc., a chain of 23 full-service restaurants in the northeastern United States. The time setting for the case is early 2011. The major decision maker is Marketing Vice President Alessio and the senior management team. The analysis includes a situation analysis; problem definition; problem analysis with P.E.S.T., Five Forces and S.W.O.T. analyses; identification and assessment of alternatives; and recommendations. The focus of the analysis is on human resource management and marketing aspects of the case. Note that this case solution does NOT include quantitative analysis or make use of the accompanying spreadsheet. APA Style. 11 pages, 15 footnotes, 10 bibliographic sources, 2850 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18921. AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW HARVARD CASE STUDY ANNOTATED BIBLIOGRAPHY. This paper provides an annotated bibliography for a case analysis and case solution to a Harvard Business School marketing case study on e-health provider American Well. A brief summary and analysis of each source is presented. NOTE: This paper is an ANNOTATED BIBLIOGRAPHY for this case study. For a complete case study solution to this case, see our paper 18587 American Well: The Doctor Will E-See You Now Harvard Case Solution APA Style. 17 pages, 21 references, 21 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case study solution, annotated bibliography, healthcare marketing, ehealth

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18913. CHARLES SCHWAB TALK TO CHUCK ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: TTC BUDGET REQUEST. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 Talk to Chuck advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question: Would you support Becky’s TTC budget request for 2006? APA Style. 3 pages, 2 footnotes, 2 bibliographic sources. 910 words.

TAGS: case study solution, case study answer, marketing strategy, advertising campaign, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations, test market, ad strategy, ad budget.

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18912. CHARLES SCHWAB TALK TO CHUCK ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: EFFECTIVENESS OF TEST MARKET. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 Talk to Chuck advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question, How effective was the TTC test market? Evaluate the results. APA Style. 3 pages, 4 footnotes, 3 bibliographic sources. 930 words.

TAGS: case study solution, case study answer, marketing strategy, advertising campaign, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations, test market, ad strategy.

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  $21
 
18911. CHARLES SCHWAB TALK TO CHUCK ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: CAMPAIGN STRATEGY. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 Talk to Chuck advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question, How would you evaluate the strategy behind the Talk to Chuck (TTC) campaign? APA Style. 3 pages, 8 footnotes, 3 bibliographic sources. 851 words.

TAGS: case study solution, case study answer, marketing strategy, advertising campaign, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations, ad strategy.

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18910. CHARLES SCHWAB “TALK TO CHUCK” ADVERTISING CAMPAIGN HARVARD BUSINESS CASE 9507005 ANSWER: CAMPAIGN MOTIVATION. This paper provides a Berkeley Research case study analysis and case answer to a question concerning a Harvard Business School marketing case study by John A. Quelch and Laura Winig on Schwab’s 2005-2006 “Talk to Chuck” advertising campaign. The focus of the case study is on management’s evaluation of the campaign. This paper provides an answer to the question, What circumstances motivated the development of the “Talk to Chuck” (TTC) campaign? APA Style. 3 pages, 7 footnotes, 3 bibliographic sources. 848 words.

TAGS: case study solution, case study answer, marketing strategy, advertising campaign, online trading, discount broker, stock brokerage, Chuck Schwab, campaign motivation, branding, positioning, customer relations.

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  $21
 
18900. SUMMARY ANALYSIS OF TWITTER HARVARD CASE STUDY 709495. This paper provides a Berkeley Research summary and brief case study analysis of a Harvard Business school case study on competitive strategy at Twitter. The paper provides a brief synopsis of the case study, followed by the identification of the main problem. The remaining analysis considers some of the major issues raised in the case and explores alternative courses of action. The analysis concludes with summary recommendations. For a complete case solution to this Twitter case study (including comprehensive case analysis and supporting documentation, recommendations and implementation plan), please see our paper 18467 Twitter Case Solution. APA Style. 6 pages, 5 footnotes, 2 bibliographic sources.

TAGS: Harvard case study solution, Twitter case study, micro-blogging, competitive strategy, social media, web 2.0, web-enabled application, monetization strategies, web marketing

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  $42
 
18881. RAUTAKESKO: HAMMERING INTERNATIONAL PATH FOR A FINNISH RETAILER TO THE BALTIC SEA AREA HELSKINI SCHOOL OF ECONOMICS CASE STUDY. This paper provides a case analysis and case solution for a case study (published in 2008 by the Helsinki School of Economics) of Rautakesko, the Finnish hardware and building supply retail chain. The company is faced with challenges in its effort to expand into Russia and the Baltic Sea area. The case analysis includes background on the case, SWOT analysis and risk assessment. The case study solution concludes with recommendations on how the company can best proceed with its expansion strategy. TAGS: Helsinki School of Economics case study solution, Rautakesko Finish hardware building, market expansion, market entry, country risk assessment, Russia, Baltic states, Scandinavia, SWOT analysis, marketing strategy. APA Style. 18 pages, 40 footnotes, 1 bibliographic source. 4,090 words.   $126
 
18793. A MARKETING CAMPAIGN FOR THE APPLE “IC”.E-READER. This term paper proposes a marketing campaign for an Apple e-reader (a product that had not yet been introduced at the time this paper was written). The paper discusses target market, product features, consumer viewpoints and competitors in the e-reader market (notably, the Amazon Kindle and the Barnes & Noble Nook), as well as outlining a proposed campaign to launch the new Apple product. The appendices to the paper include a mood board, spider diagram, and the results of a survey of ten college students. APA Style. 9 pages, 16 footnotes, 7 bibliographic sources. 2,085 words.

TAGS: marketing research paper, information technology, e-readers, Apple iC reader, marketing campaign new product launch, Amazon Kindle

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  $63
 
18780. CONSUMERS AND BEHAVIORAL LEARNING THEORY. This paper examines the use of behavioral learning theory to analyze consumer behavior. According to the theory, consumers respond to reinforcements that are presented to them in the marketing environment. The concepts of the theory are used to recommend ways for the Italian organization, Associazione Culturale, to influence consumers to adopt its “art of slow living.” TAGS: consumer behavior theory, marketing theory, learning theory reinforcements term paper essay, Italian organization slow living. Harvard Style. 5 pages, 10 footnotes, 5 bibliographic sources. 1,226 words.   $35
 
18773. PUBLIC RELATIONS CAMPAIGN FOR XBOX HALO 3. (2033) 18773. PUBLIC RELATIONS CAMPAIGN FOR XBOX HALO 3. This paper examines the 2007 public relations campaign for the Xbox game, Halo 3, which was manufactured by Microsoft. The ROPE model is used to analyze the research, objectives, programming and evaluation of the campaign and to thereby show why it was effective. TAGS: Xbox, gaming marketing, public relations, Microsoft, video games. APA Style. 9 pages, 27 footnotes, 6 bibliographic sources. 2,106 words.   $63
 
18713. CRITICISMS OF CONSUMER CULTURE. This paper looks at the criticisms that have been made of consumer culture as it exists in contemporary Western society. For example, it has been claimed that consumer culture causes people to be superficial and self-centered and to identify themselves with the things they buy. In addition, it has been claimed that consumer culture promotes unhealthy body ideals and treats people (especially women) as “commodities.” The theoretical perspectives of Mike Featherstone, Frederic Jameson and Jean Baudrillard are described, followed by an analysis of anti-consumerism statements in the works of the artist Barbara Kruger and the design organization Adbusters. Includes 8 images. KEYWORDS: culture consumerism advertising postmodernism art narcissism women’s body image advertising. Harvard Style. 11 pages, 25 footnotes, 9 bibliographic sources. 2,696 words.   $77
 
18672. SUBWAY SANDWICHES IN THE UNITED KINGDOM. This paper discusses the expansion of Subway (the sandwich store chain) into the market of the United Kingdom. The paper examines the factors that have allowed Subway to become a major competitor in the nation’s fast-food industry, such as market trends, segmentation, positioning, and advertising. The paper also compares Subway to McDonald’s in the UK and describes the unique distribution channels used by Subway (such as having products available in convenience stores). Recommendations are made for Subway’s future development in the UK market. KEYWORDS: marketing Subway United Kingdom segmentation advertising competition. APA Style. 11 pages, 28 footnotes, 14 bibliographic sources. 2,536 words.   $77
 
18671. L’OREAL BRANDING STRATEGY. Written in first person, this paper discusses L’Oreal (the global cosmetics firm), the reasons for its success, and the competitive forces it faces. The paper describes how the paper’s research was conducted and the type of information that was found. In theoretical terms, L’Oreal’s success is related to the company’s use of a branding strategy. In order to achieve profitable growth in the future, it is recommended that L’Oreal should explore the markets of nations with emerging economies. KEYWORDS: marketing cosmetics L’Oreal branding strategy business research methods. APA Style. 7 pages, 16 footnotes, 7 bibliographic sources. 1,705 words   $49
 
18667. DELL’S MARKETING CHANNEL STRATEGY. This paper discusses the success of Dell Computer’s direct marketing model (built-to-order computers sold directly to customers over the Internet). Because of a decline in sales, the company decided to implement a new channel strategy in 2007. The new strategy incorporates indirect sales (in stores) along with direct sales. The paper describes the strategy and assesses it in order to show its positive aspects and the areas in need of improvement. KEYWORDS: marketing strategy personal computers Dell direct model competitive advantage channel distribution. APA Style. 11 pages, 27 footnotes, 9 bibliographic sources. 2,604 words.   $77
 
18618. ANNOTATED BIBLIOGRAPHY FOR ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD CASE STUDY. This paper provides an ANNOTATED BIBLIOGRAPHY for a case study analysis and solution to a Harvard Business School marketing case study on Romanian-based Alpen Bank and its decision to launch a consumer credit card in Romania. A brief description and critique of each source cited is provided. NOTE: THIS IS NOT A CASE SOLUTION, IT IS AN ANNOTATED BIBLIOGRAPHY FOR THE CASE. PLEASE SEE OUR PAPER 18593 (FOLLOW LINK BELOW) FOR A COMPLETE SOLUTION TO THIS CASE STUDY ON ALPEN BANK. 17 pages, 0 footnotes, 15 bibliographic sources.

TAGS: Alpen Bank, Harvard case study solution, credit card marketing, emerging markets, Romania, banking sector, consumer finance, annotated bibliography.

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18612. EMOTIV SYSTEMS INC.: IT’S THE THOUGHTS THAT COUNT HARVARD BUSINESS CASE STUDY510050. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Ofek, Rils and Hamilton on Emotiv Systems’ launch of its innovative brain-computer interfacing (BCI) technology. The case focuses on the selection of a primary initial target market and the relative advantages and disadvantages of selecting a B2C market (video gaming) versus a B2B market (military, health, etc.) for the initial product launch. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. APA Style. 14 pages, 16 footnotes, 14 bibliographic sources. 4,210 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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TAGS: case study solution marketing strategy new product launch innovative technology business to consumer business to business product evolution virtual reality video games gaming console industry innovation brain computer interface

  $84
 
18610. METABICAL: POSITIONING AND COMMUNICATIONS STRATEGY FOR A NEW WEIGHT LOSS DRUG HARVARD BUSINESS SCHOOL CASE STUDY 4240. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by John A. Quelch & Heather Beckham on Cambridge Sciences Pharmaceuticals (CSP) weight loss drug Metabical. The case study focuses on the Senior Marketing Director’s efforts to develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug, which is expected to receive final FDA approval soon. The paper includes problem definition, problem analysis with SWOT, discussion of alternatives, recommendations, and implementation plan outline. 12 pages, 16 footnotes, 10 bibliographic sources. 4,510 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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TAGS: business case study solution marketing weight loss drug market positioning segmentation, targeting marketing communications. APA Style.

  $84
 
18609. PLAYA DORADA TENNIS CLUB: EXPANSION STRATEGY HARVARD BUSINESS SCHOOL CASE STUDY 4221. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School service management case study by Sasser & Kazen on Boca Raton, Florida-based Playa Dorada Beach & Resort. The case focuses on Playa Dorada’s struggle to meet growing seasonal demand for tennis services. The paper includes problem definition, problem analysis with SWOT, discussion of alternatives, and recommendations. APA Style. 12 pages, 8 footnotes, 5 bibliographic sources. 3,203 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: business case study solution, service management, operations management pricing capacity planning, harvard business case study solution

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18608. HULU: AN EVIL PLOT TO DESTROY THE WORLD? HARVARD BUSINESS SCHOOL CASE STUDY. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anita Elberse and Sunil Gupta on online video aggregator Hulu, a joint venture between News Corp. and NBC Universal. The case focuses on CEO Kilar’s debate about whether Hulu should move away from its advertising-supported model to a subscription model. The paper includes problem definition, problem analysis, discussion of alternatives, recommendations, and implementation plan outline. APA Style. 12 pages, 10 footnotes, 7 bibliographic sources. 3,170 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business school case study solution marketing strategy, online video, distribution channels web-enabled application,digital rights, online piracy, Netflix, cable, YouTube, advertising media online video business models.

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18606. SHOPPERS STOP – TARGETING THE YOUNG IVEY SCHOOL OF BUSINESS CASE STUDY 909A11. This paper provides a Berkeley Research case analysis and case solution to an Ivey School of Business case study by Krishnan and Chandrasekhar on Indian clothing retailer Shoppers Stop. The case focuses on Shoppers Stop consideration of opportunities in targeting the large and growing youth market in India. The paper includes problem definition, problem analysis with SWOT, discussion of alternatives, and recommendations. KEYWORDS: business case study solution service management market segmentation customer relations youth market India clothing retailer. APA Style. 11 pages, 5 footnotes, 3 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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18603. BACKCHANNELMEDIA: MAKING TELEVISION ‘CLICKABLE’ HARVARD BUSINESS SCHOOL CASE STUDY 509026. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Gupta, Shukla, and Clayton on Backchannelmedia (BCM), a technology start-up possessing a technology to make television “clickable” and interactive. The case focuses on BCM’s decisions related to how to roll-out their product, including decisions on how to monetize the product. The paper includes problem definition, problem analysis, discussion of alternatives, recommendation and outline of implementation plan. APA Style. 12 pages, 7 footnotes, 4 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business school case study, case solution, marketing strategy competitive analysis technology start-up monetization online video, online piracy, Netflix, YouTube, new product video television.

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18597. APPLE INC. IN 2010 HARVARD BUSINESS SCHOOL CASE STUDY 710467. This paper provides a Berkeley Research case analysis and case solution to Harvard Business School case study 710467 by Yoffie and Kim on Apple Inc. in 2010. The time setting for the case is immediately after the launch of the iPad. The case focuses on Apple’s convergence strategy and its move into non-PC products including the iPod, iPhone and iPad. The paper includes problem identification, problem analysis with SWOT and Five Forces analyses, alternatives, recommendations, and implementation. KEYWORDS: Harvard case study solution apple ipad iphone ipod macintosh competition market positioning strategic planning steve jobs succession planning computer industry. APA Style. 11 pages, 19 footnotes, 13 bibliographic sources. 3,750 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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18593. ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD BUSINESS CASE 4559. This paper is a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by V.K. Rangan and S. Yong on a Romania-based Alpen Bank. The case focuses on country manager Gregory Carle’s decision on whether or not to recommend launching a credit card business, and if so, what recommendations to make on product positioning and customer acquisition. The solution determines the profit potential of the various segment marketing options and determines time to break-even and achievement of the goal of adding Euro 5 million to profits within two years. The paper includes problem identification, problem analysis, discussion of alternatives, and recommendations. Includes 8 tables with financial/marketing projections. APA Style. 12 pages, 6 footnotes, 7 bibliographic sources. 3,195 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: services bank marketing credit cards target market selection customer acquisition cost lifetime customer value product positioning marketing strategy quantitative analysis, Alpen Bank.

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18587. AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW HARVARD BUSINESS CASE STUDY 510061. This paper is a Berkeley Research case analysis and solution to a Harvard Business School marketing case study by Elie Ofek and Ron Laufer on healthcare IT provider American Well. The case focuses on marketing the company’s new innovative Online Care technology which will allow physicians to deliver care to patients online in real time. The paper includes problem identification, problem analysis, identification and assessment of possible alternative strategies/solutions, recommendations, and an abbreviated implementation plan. APA Style. 12 pages, 14 footnotes, 10 bibliographic sources. 3,450 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18585. COMMUNISPACE HARVARD BUSINESS SCHOOL CASE STUDY 510018. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Anat Keinan on Communispace, the market leader in creating and managing brand-focused online communities. The case focuses on a request from a potential client to build and manage an online community for the purpose of fostering buzz and support for a new brand launch. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations and the outline of an implementation plan. KEYWORDS: case solution new media brand management viral marketing online communities online marketing. APA Style. 3,560 words, 12 pages, 15 footnotes, 7 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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18584. SOUTHWEST AIRLINES: IN A DIFFERENT WORLD HARVARD BUSINESS SCHOOL CASE STUDY 910419. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School service management case study by James L. Heskett & W. Earl Sasser Jr., on Southwest Airlines in 2008-2009. The case focuses on whether Southwest airlines should buy gates and slots to initiate service to New York’s LaGuardia airport. The paper includes problem definition, problem analysis with SWOT and five forces, identification and discussion of alternatives, recommendations and implementation plan outline. APA Style. 12 pages, 14 footnotes, 5 bibliographic sources. 3,198 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case solution southwest airlines strategic management service management airline operations strategy harvard case study.

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  $84
 
18583. YOUTUBE, GOOGLE, AND THE RISE OF INTERNET VIDEO KELLOGG SCHOOL OF MANAGEMENT CASE STUDY KEL403. This paper provides a Berkeley Research case analysis and case solution to a Kellogg School of Business strategic management and marketing case study by Cool, Seitz, Mestrits, Bajaria and Yadati on the growing market of Internet Video. The case focuses on YouTube’s rise and domination of the online video market for user-generated content (UGC) in comparison with Google’s struggles in the internet video market, and Google's acquisition of YouTube (and its subsequent need to confront legal, competitive and financial challenges in monetizing YouTube). The paper includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 20 footnotes, 13 bibliographic sources. 3,976 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case solution case studies, competition, strategic management, global economy internet online video, digital rights, monetization online media, UGC, user-generated content, marketing strategy growth strategy, video piracy.

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18580. CULINARIAN COOKWARE: PONDERING PRICE PROMOTION HARVARD BUSINESS SCHOOL CASE STUDY 4057. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by John A. Quelch and Heather Beckham on cookware marketing company Culinarian Cookware. The case focuses on the merits and disadvantages of price promotions for the company’s premium cookware products. The case analysis includes problem definition, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. APA Style. 12 pages, 13 footnotes, 6 bibliographic sources. 3,420 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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TAGS: case study analysis Berkeley Research case solution price promotion pricing policy consumer marketing distribution policy brand equity consumer marketing strategy marketing tactics harvard business brief case solution, john quelch.

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18553. NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND. This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price status items. Over the years, the brand has diversified to include other kinds of athletic products as well as a line of fashion apparel. An attempt has also been made to expand beyond the target market of young males to attract other kinds of consumers, such as women and fans of hip-hop music. It is argued that marketing success has come through the use of celebrity appeals, catchy ads and promotions, and “street level” campaigns. The paper concludes that Nike’s handling of the Jordan brand provides insight into the best practices for marketing athletic shoes as well as other kinds of products. KEYWORDS: marketing Nike Michael Jordan shoes fashion. APA Style. 11 pages, 26 footnotes, 10 bibliographic sources. 2,703 words   $77
 
18533. REVITALIZING BARBIE ICFAI BUSINESS SCHOOL CASE STUDY. This paper is concerned with M. Verma’s case study “Revitalizing Barbie,” which was obtained online from the ICFAI Business School Case Development Centre. Based on Verma’s analysis, the paper discusses the current marketing position of Mattel (the maker of Barbie dolls), its major competitive threats, its use of marketing strategy, and the ways it can minimize the risk of failure. Although there are certain weaknesses to be found in Mattel and its Barbie product, the company is in a good position to cope with the challenges that it will face in upcoming years. KEYWORDS: case study marketing toys dolls Barbie swot Mattel Barbie. APA Style. 12 pages, 24 footnotes, 1 bibliographic source. 2,840 words.   $84
 
18491. ANNOTATED BIBLIOGRAPHY FOR METABICAL: POSITIONING AND COMMUNICATIONS STRATEGY FOR A NEW WEIGHT LOSS DRUG HARVARD BUSINESS SCHOOL CASE STUDY 4240. This paper provides an ANNOTATED BIBLIOGRAPHY on a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by John A. Quelch & Heather Beckham on Cambridge Sciences Pharmaceuticals (CSP) weight loss drug Metabical. A description and brief critique of each source is presented. NOTE: This is an ANNOTATED BIBLIOGRAPHY , for a complete case solution see our paper 18610, Metabical: Positioning and Communications Strategy for a New Weight Loss Drug Harvard Brief Case Solution. APA Style. 17 pages, 25 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18477. THE LONDON 2012 OLYMPIC GAMES HARVARD BUSINESS SCHOOL CASE STUDY 510039. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study on the London 2012 Olympic Games. The time setting for the case is 2009 and the focus is on the Head of Ticketing’s efforts to finalize ticket prices for the upcoming Games. The paper includes problem identification, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case study solution marketing sports pricing strategies ticket revenue consumer behavior. APA Style. 12 pages, 12 footnotes, 7 bibliographic sources. 3,460 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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18476. SAXONVILLE SAUSAGE HARVARD BUSINESS SCHOOL CASE STUDY 2085. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard Business School case study by Kate Moore concerning financially troubled pork sausage manufacturer Saxonville Sausage. The case focuses on the efforts by recently hired marketing director Ann Banks to expand a popular Italian sausage brand (Vivio). The case analysis includes problem definition/statement, problem analysis, discussion and evaluation of alternatives, recommendations and implementation plan. KEYWOREDS marketing case study harvard case study solution Berkeley Research consumer behavior product positioning product differentiation focus groups consumer motivations. APA Style. 12 pages, 6 footnotes, 4 bibliographic sources.   $84
 
18474. SAMSUNG ELECTRONICS COMPANY: GLOBAL MARKETING OPERATIONS HARVARD BUSINESS CASE STUDY 9504051. This paper presents a Berkeley Research case analysis and case solution to a popular Harvard Business marketing case study by John Quelch and Anna Harrington on Korean-based Samsung Electronics Company. The time setting for the case is 2003. The case focuses on Samsung’s efforts to meet its goal of being ranked among the world’s ten most valuable brands by the year 2005. The case includes background situation analysis, problem statement, problem analysis with five forces analysis and SWOT, and recommendations. APA Style. 12 pages, 15 footnotes, 9 bibliographic sources. 4,001 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: global marketing branding Samsung electronics consumer electronics, competitive analysis, Apple, brand building cell phones, smart phones, HTC, semiconductors televisions computer monitors marketing advertising strategy harvard business case study solution Berkeley Research.

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18464. RELIANCE BAKING SODA: OPTIMIZING PROMOTIONAL SPENDING HARVARD CASE STUDY 4127. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by John A. Quelch and Heather Beckham on marketing Reliance Baking Soda, an old and well established product in the Household Division of Stewart Corporation. The case focuses on the challenges faced by the new Domestic Brand Director in marketing this mature product and achieving a 10% profit increase within one year. The analysis considers the roles of pricing, advertising, consumer promotion, and trade promotion in marketing the mature product. The paper includes problem statement, problem analysis including evaluation of quantitative factors, identification and assessment of alternatives, and recommendation and implementation with tentative budget for marketing the product. 11 pages, 8 footnotes, 6 bibliographic sources. 2,910 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18463. GIANT CONSUMER PRODUCTS: THE SALES PROMOTION RESOURCE ALLOCATION DECISION HARVARD BUSINESS CASE 4131. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School case study by Neeraj Bharadwaj and Phillip D. Delurgio on sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. The paper includes background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. KEYWORDS: case studies consumer products marketing strategy food industry brand equity brand management margins marketing planning pricing strategy rates of return sales promotion return on marketing investment (ROMI) quantitative analysis. APA Style. 12 pages, 8 footnotes, 4 bibliographic sources. Includes 4 tables. 3,331 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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18462. MANCHESTER PRODUCTS: A BRAND TRANSITION CHALLENGE HARVARD CASE STUDY 4043. This paper presents a Berkeley Research case study analysis and case solution to a recent Harvard Business School case study by John A. Quelch and Heather Beckham about Manchester Products, a well-established leader in the office furniture market which has recently assumed a market leadership role in the home furniture market thanks to its acquisition of Paul Logan’s Furniture Division (PLFD). The case focuses on the Vice President of Marketing’s (Jason Adams) efforts to formulate a plan for transitioning the brand from the Paul Logan name to the Manchester name. The paper includes background analysis, problem statement, problem analysis with Five Forces and SWOT, identification and evaluation of alternatives, and strategic recommendations with discussion of implementation. APA Style. 12 pages, 10 footnotes, 9 bibliographic sources. 3,897 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18455. NATUREVIEW FARM HARVARD BUSINESS BRIEF CASE 2073 SOLUTION. This paper provides a Berkeley Research case analysis and case solution to a popular Harvard marketing brief case study by Karen Fleming on Vermont-based organic yogurt producer Natureview Farm. Set in 2000 when the company faces financial pressure to increase revenues to $20 million by the end of 2001, the case focuses on a decision about whether or not (and how) to expand into the supermarket channel. The case analysis includes problem identification, problem analysis with SWOT, assessment of alternatives, and recommendations. APA Style. 10 pages, 9 footnotes, 6 bibliographic sources. 2505 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18417. DANONE GROUP: INTERNATIONAL OPERATIONS & STRATEGY. This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a brief company history and profiles Danone’s operations and three main product groups – fresh dairy, bottled waters, and baby food/medical nutrition – as well as its major markets. The external environment and industry conditions, along with key competitors are discussed. The concluding section examines Danone’s strategy in detail, considering the company vision and competitive advantage as well as the outlook for the future. KEYWORDS: company profile strategy healthy food marketing international european industry yogurt yoghurt packaged water baby food. APA Style. 11 pages, 42 footnotes, 38 bibliographic sources. 3320 words.   $77
 
18416. EBAY PROFILE OF AN E-BUSINESS. This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its value concept. The analysis focuses primarily on eBay’s core online marketplace operations (i.e., its auction and online sales businesses) although its Skype, PayPal, and other divisions are also discussed. The profile begins with a general overview of eBay, including its history, its three major business divisions and their operations (Marketplaces, Payments, and Communications) and its financial results. The analysis considers eBay’s shift away from a focus on sellers to a focus on buyers and its move away from auctions and towards fixed-price sales. KEYWORDS: ebay online commerce paypal skype value chain e business model online auction. APA Style. 12 pages, 26 footnotes, 16 bibliographic sources. 3,490 Words.   $84
 
18392. SEALED AIR CORP. HARVARD BUSINESS SCHOOL CASE STUDY 582103. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Robert J. Dolan on packaging leader Sealed Air Corp. Sealed Air is facing challenges from smaller and new industry competitors. The case focuses on Sealed Air’s possible responses to these competitive challenges. The paper includes problem definition, problem analysis with Five Forces analysis, SWOT, break-even and contribution margin analysis, discussion and assessment of alternatives, recommendations for action, and an outline of an implementation plan. KEYWORDS: Harvard business case study solution marketing strategy competitive analysis cannibalization new product planning packaging industry APA Style. 12 pages, 7 footnotes, 3 bibliographic sources. 3,180 words.   $84
 
18390. STARBUCKS: DELIVERING CUSTOMER SERVICE HARVARD BUSINESS SCHOOL CASE STUDY 504016. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Youngme Moon and John A. Quelch on specialty coffee giant Starbucks. The case focuses on Starbucks’ efforts to respond to indications that it is failing to meet customer expectations. The paper includes problem definition, problem analysis, discussion and assessment of alternatives, recommendations for action, and an outline of an implementation plan. KEYWORDS: Harvard business case study solution marketing strategy customer service customer relations management speed of service Starbucks strategic marketing competition. APA Style. 12 pages, 21 footnotes, 6 bibliographic sourcesm 4,014 words.   $84
 
18376. CARLYLE JAPAN (A) HARVARD BUSINESS CASE STUDY 5080092. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Godes, Egawa and Yamazaki concerning the Japanese division of Carlyle, one of the world’s premier private equity firms. The case focuses on Managing Director Tamotsu Adachi’s efforts to formulate a strategy to improve Carlyle’s capacity to source high-quality deals at competitive prices. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case studies case solution B2B marketing sales networks private equity deal sourcing. 11 pages, 8 footnotes, 5 bibliographic sources.   $77
 
18371. UNME JEANS: BRANDING IN WEB 2.0 HARVARD BUSINESS CASE STUDY 509035. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Steenburgh & Avery concerning the use of emerging Web 2.0 social media (e.g., video sharing, social networking sites such as Twitter, Facebook, etc.) for branding and marketing. The case focuses on UnMe jeans’ brand manager Margaret Foley’s efforts to analyze the potential of social media for branding and marketing. The paper includes situation analysis, problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. APA Style. 12 pages, 14 footnotes, 12 bibliographic sources. 3,251 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case studies case solutions advertising media internet web 2.0 social networking brand management web-enabled application Facebook LinkedIn Twitter virtual worlds Zwinktopia teen girls fashion.

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18370. JWT CHINA: ADVERTISING FOR THE NEW CHINESE CONSUMER HARVARD BUSINESS CASE STUDY 809079. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Elisabeth Koll on the business strategy and expansion of JWT China, one of China’s largest integrated communications companies and part of the world’s fourth largest communications network. The case includes a focus on JWT’s advertising and marketing strategies with a background on China’s advertising industry and the challenges to both foreign and domestic firms working in the highly regulated Chinese media market. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution China advertising strategy marketing strategy Chinese consumers demographics Chinese media markets government regulation trade barriers fdi. APA Style. 12 pages, 11 footnotes, 7 bibliographic sources. 3,401 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

  $84
 
18363. HILTON HOTELS: BRAND DIFFERENTATION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT HARVARD BUSINESS CASE STUDY 809029. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School competitive strategy case study by by Applegate, Piccoli, and Dev. The case study focuses on the history, development and implementation of Hiliton’s customer relationship management initiative along with its proprietary OnQ enterprise system. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation. KEYWORDS: case studies case solution marketing strategy brand differentiation customer relationship management crm information systems technology. APA Style. 12 pages, 18 footnotes, 7 bibliographic sources. 3,620 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
  $84
 
18355. CAMBRIAN HOUSE HARVARD BUSINESS SCHOOL CASE STUDY 9-608-016. This paper provides a Berkeley Research case analysis and case solution to a marketing case study by Peter A. Coles, Karim R. Lakhani and Andrew McAfee concerning Cambrian House, a company which markets internet-based products and services and relies entirely on its user community for its new product development process. The case focuses on the company’s possible deployment of a prediction market to deeper user involvement. The paper includes problem identification, problem analysis and identification of main issues, identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: case study case solution distributed knowledge market mechanisms prediction market product innovation internet consumer involvement market analysis brainstorming. APA Style. 10 pages, 6 footnotes, 5 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
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18352. MEDNET.COM CONFRONTS ‘CLICK-THROUGH’ COMPETITION HARVARD BUSINESS SCHOOL CASE STUDY 2066. This paper provides a Berkeley Research case analysis and case solution to a marketing Harvard case study by Allegra Young concerning advertising and marketing challenges faced by MedNet.com, a leading website providing science-based health information. The paper includes problem identification, problem analysis with SWOT, PEST and competitive analysis, identification and assessment of alternative solutions, recommendations and implementation plan. KEYWORDS: case study case solution mednet.com health information market internet web-based business advertising supported search engine marketing pay-per-click advertising online retailing electronic commerce consumer marketing advertising strategy swot pest. APA Style. 11 pages, 12 footnotes, 9 bibliographic sources. 2,850 words.
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