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5D. GENERAL BUSINESS, PT. 1

How to interpret the catalog entries:
  • How old is my paper? The closer a paper is to the top of a page, the more recently it was written.
  • Book reviews Underlined titles indicate that the paper is a review/summary of a book.
  • Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
 
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18505. THE E-MYTH REVISITED BY MICHAEL E. GERBER. This paper summarizes and critiques The E-Myth Revisited, a book that seeks to explain why new small businesses often fail. It is argued that the problem is due to most businesses being started by “technicians” (people with skills that they want to market) rather than by business-savvy entrepreneurs. Despite some minor criticisms, the reviewer finds that the book provides useful advice. KEYWORDS: book review small business success failure entrepreneurs. MLA Style. 6 pages, 16 footnotes, 1 bibliographic source. 1,377 words.   $42
 
18418. IMPLEMENTATION SUCCESS OR FAILURE CASE STUDY. This paper presents an analysis of a case study of problems encountered with a $52 million PeopleSoft Inc. software implementation at eight-campus Indiana University in 2004. It is argued that the implemenation has been more of a failure than a success and outlines some of the reasons why the implementation failed, focusing on the failures in program design, support, planning, and execution. Recommendations are made for IT managers. KEYWORDS: erp implementation peoplesoft case study program failure information technology. APA Style. 15 pages, 16 footnotes, 9 bibliographic sources. 3850 words.   $105
 
18417. DANONE GROUP: INTERNATIONAL OPERATIONS & STRATEGY. This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a brief company history and profiles Danone’s operations and three main product groups – fresh dairy, bottled waters, and baby food/medical nutrition – as well as its major markets. The external environment and industry conditions, along with key competitors are discussed. The concluding section examines Danone’s strategy in detail, considering the company vision and competitive advantage as well as the outlook for the future. KEYWORDS: company profile strategy healthy food marketing international european industry yogurt yoghurt packaged water baby food. APA Style. 11 pages, 42 footnotes, 38 bibliographic sources. 3320 words.   $77
 
18416. EBAY PROFILE OF AN E-BUSINESS. This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its value concept. The analysis focuses primarily on eBay’s core online marketplace operations (i.e., its auction and online sales businesses) although its Skype, PayPal, and other divisions are also discussed. The profile begins with a general overview of eBay, including its history, its three major business divisions and their operations (Marketplaces, Payments, and Communications) and its financial results. The analysis considers eBay’s shift away from a focus on sellers to a focus on buyers and its move away from auctions and towards fixed-price sales. KEYWORDS: ebay online commerce paypal skype value chain e business model online auction. APA Style. 12 pages, 26 footnotes, 16 bibliographic sources. 3,490 Words.   $84
 
18415. MANAGING PIBREX RUSSIA (A): NEW CRISIS, OLD GRIEVANCES IVEY BUSINESS CASE STUDY. The following provides an analysis of a Richard Ivey School of Business case concerning strategy and change management under conditions of financial crisis at the Russian subsidiary of Swedish-based Pibrex AB, one of the world’s biggest producers of petrochemical-based polymers. The time is late 1998. Includes background analysis, general external environmental analysis, SWOT analysis, TOWS matrix analysis, outline of strategic alternatives, and recommendations and implementation plan. KEYWORDS: case studies organizational culture russia business swot pest strategy financial crisis. APA Style. 15 pages, 11 footnotes, 10 bibliographic sources. 3,700 words.   $105
 
18335. VERY LIGHT JETS. This paper is concerned with very light jets (VLJs), which are single-pilot jets that compete with larger jets for airspace and runway space. Because of their relatively low cost and ability to access smaller airports, it is expected that VLJs will be increasingly used in upcoming years. The SHEL model is used to analyze human factors issues that need to be addressed regarding this emerging aviation technology. (The SHEL model focuses on issues of software, hardware, environment, and liveware.) KEYWORDS: aviation technology human factors very light jets. Written 2007. APA Style. 9 pages, 30 footnotes, 9 bibliographic sources. 2,286 words.   $63
 
18331. PILOT FATIGUE AND AIRLINE SAFETY. This paper discusses pilot fatigue as a component of an airline’s safety program. The paper includes background on the problem of pilot fatigue and refers to research evidence on its causes, consequences, and effective countermeasures. Recommendations are made for scheduling of duty hours and time off, the use of onboard naps and rest periods, the use of fatigue-management strategies, and pilot training. KEYWORDS: aviation airline safety pilot fatigue pilot stress. APA Style. 12 pages, 33 footnotes, 9 bibliographic sources. 3,002 words.   $84
 
18300. A STRATEGIC AUDIT OF MAYTAG CORPORATION, 2002. This strategic audit draws on information found in Hunger’s (2002) case, “Maytag Corporation 2002: Focus on North America”, with updates on Maytag’s position from the time of the case date (May 2, 2002) through the end of FY 2005, just prior to Maytag’s ultimate acquisition by Whirlpool in April of 2006. The audit considers current performance, corporate objectives, mission, policies, organizational structure, management, strengths and weaknesses, threats and opportunities, and strategies. Specific recommendations are made on revising Maytag’s strategies and operations to fit with new challenges and opportunities. KEYWORDS: case studies appliance industry maytag strategic management. Written 2007. APA Style. 23 pages, 22 footnotes, 21 bibliographic sources. 6,428 words.   $133
 
18223. CREATIVE PROBLEM SOLVING TECHNIQUES. This paper describes the use of the Creative Problem Solving model to solve a real-life problem (a decline in sales at a small neighborhood restaurant). The five steps of the model are: analyze the problem, redefine it, generate ideas, evaluate and select the best solution, and implement the solution. Some specific techniques are also discussed, including informal customer survey, brainstorming, heuristic redefinition, word association, and Nominal Group Technique. KEYWORDS: business creativity problem solving. Written 2007. APA Style. 7 pages, 8 footnotes, 3 bibliographic sources.. 1,723 words.   $49
 
18208. THE CELL PHONE MARKET IN SINGAPORE. This paper discusses the rapid growth of cell phone consumers in Singapore in recent years, which is due to the demands of business and also of youth (who use the phones for text messaging and receiving video content as well as for making phone calls). The paper also discusses the relative performance of the country’s three major service providers, the local cell phone manufacturing industry, and the use of phones for marketing campaigns. KEYWORDS: business marketing manufacturing cellular phones mobile phones Singapore. MLA Style. 7p., 15f., 8b.   $49
 
18199. ORGANIC GROWTH AT WAL-MART HARVARD CASE STUDY 9-707-498. This paper presents a case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s possible expansion of its selection of organic food in the context of wider attempts to move the giant retailer upscale a bit and to focus on environmental sustainability. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart organic grocery competitive strategy growth strategy competitive advantage whole foods trader joes case solution. Written 2008. APA Style. 10 pages, 8 footnotes, 7 bibliographic sources.   $70
 
18196. AARP AND AARP SERVICES, A MULTI-SECTOR APPROACH TO SOCIAL CHANGE STANFORD CASE STUDY S191. This paper provides a case study analysis and a case solution to a 2007 Stanford University organization management case study (S191 from Harvard Business School Publishing) on the American Association of Retired Persons (AARP), one of the nation’s largest non-profit corporations. The case considers branding, image, culture, and strategy at AARP and its affiliated AARP Services organization. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies stanford retired persons aarp nonprofit organization strategy branding public relations case solution. Written 2008. 10 pages, 7 footnotes, 5 bibliographic sources.   $70
 
18195. NORWAY SELLS WAL-MART HARVARD CASE STUDY 308019. This paper provides a case study analysis and case solution to a 2007 Harvard Business School finance and ethics case study (308019) by Robert C. Pozen and Aldo Sesia on the 2006 decision by Norway’s Pension Fund to divest its holdings in Wal-Mart Stores, Inc. based on ethical considerations. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies ethics accountability activist investors investment management pension funds norway public relations labor management relations wal-mart corporate reputation globalization case solution. Written 2008. 10 pages, 6 footnotes, 4 bibliographic sources.   $70
 
18181. STRATEGIC PLANNING AT UNITED PARCEL SERVICE HARVARD CASE STUDY 306002. This paper provides a case study analysis and case solution to a popular Harvard Business School strategic management case study (306002) by Garvin and Levesque concerning United Parcel Services’ (UPS) efforts to transform itself to achieve sustainable competitive advantage. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies ups overnight delivery corporate strategy strategic planning leadership CEO competitive advantage organizational change transformation scenario analysis globalization case solution. Written 2008. APA Style. 11 pages, 12 footnotes, 6 bibliographic sources.   $77
 
18174. WIPRO TECHNOLOGIES: THE FACTORY MODEL HARVARD CASE STUDY 9-606-021. This paper presents a case study analysis of a Harvard Business School operations management case study (9-606-021) by Fuller and Upton on Bangalore, India-based Wipro Technologies, a software services company. The focus of the case is on Wipro’s application of Toyota’s lean manufacturing model to software services. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies wipro outsourcing software services india lean manufacturing toyota production system. Written 2008. APA Style. 10 pages, 5 footnotes, 2 bibliographic sources.   $70
 
18170. ACCOUNTING FRAUD AT WORLDCOM HARVARD CASE STUDY 9-104-071. This paper presents a case study analysis and a case solution to a popular Harvard Business School business ethics case study (9-104-071) by Robert S. Kaplan and David Kiron on the largest accounting fraud in history at telecommunications giant WorldCom. The case analysis includes problem identification, discussion of major issues and sub-issues, organizational and corporate cultural analysis, a discussion of the alternative courses of action that WorldCom personnel might have taken, and a set of recommendations for avoiding similar problems in the future. KEYWORDS: case studies worldcom accounting fraud business ethics arthur andersen scandal corporate culture betty vinson organization bernie ebbers scott sullivan internal auditor deontological ethics Kant utilitarian ethics case solution. Written 2008. APA Style. 10 pages, 27 footnotes, 10 bibliographic sources. 2,758 words.   $70
 
18169. PRODUCT TEAM CIALIS: GETTING READY TO MARKET HARVARD CASE STUDY 9-505-038. This paper presents a case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. Written 2008. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words.   $77
 
18168. INSIDE INTEL INSIDE HARVARD CASE STUDY 9-502-083. This paper presents a case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry leader Intel. The time frame of the case is 2002 and global marketing director Pamela Pollace is debating whether the company should extend its highly successful but aging "Intel Inside" branding campaign to non-PC product categories like cell phones and PDAs. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies intel semiconductors marketing strategy branding global advertising direct to consumer marketing globalization case solution. Written 2008. APA Style. 11 pages, 10 footnotes, 9 bibliographic sources. 2,730 words.   $77
 
18165. COLA WARS CONTINUE: COKE AND PEPSI IN 2006 HARVARD CASE STUDY 9-706-447. This paper provides a case analysis and case solution to a 2006 Harvard Business School strategic management case study by Yoffie and Slind (9-706-447) that looks at the soft drink industry structure and competitive strategy of Coca-Cola and Pepsi through 100 years of rivalry. The analysis includes identification of major issues/concerns, PEST analysis, SWOT analysis for both Coke and Pepsi, Porter Five Forces analysis, assessment of alternative strategies for the two market leaders, and strategic recommendations and rationale. KEYWORDS: business history competition competitive strategy corporate strategy distribution channels industry analysis industry structure international business market structure suppliers globalization soft drinks case solution. Written 2008. APA Style. 11 pages, 22 footnotes, 12 bibliographic sources. 3,117 words.   $77
 
18109. OPERATIONS MANAGEMENT STRATEGIES. This paper discusses strategies that operations managers can use to achieve optimal performance and gain competitive advantage in the global marketplace. The importance of focusing on customer demands (and on the related issue of employee satisfaction) is stressed. The paper first describes some basic guidelines for developing effective competitive strategies. Then, various specific strategic approaches are discussed, including those that emphasize new product/service development, rapid/flexible response, coordination of departmental functions, and implementation of lean production processes. Examples of the use of these kinds of strategies, as found in the literature, are included. KEYWORDS: operations management strategies customers employees. Written 2006. APA Style. 22 pages, 24 footnotes, 15 bibliographic sources.   $133
 
18092. OUTSOURCING IN THE AUTO INDUSTRY. This paper discusses the importance of auto manufacturers maintaining high levels of productivity and quality when outsourcing supply functions. Emphasis is placed on the importance of human relations and the need for automakers to deal with issues of supplier staffing and training. Examples from various major auto companies (including Toyota, Ford, GM, Chrysler, Saturn, Mercedes-Benz, and others) are referred to. KEYWORDS: automobile manufacturers outsourcing suppliers human resources staffing training. Written 2006. APA Style. 13 pages, 23 footnotes, 11 bibliographic sources. 3,077 words.   $91
 
18030. PROBLEM OF HIGH OIL PRICES. This paper addresses the fact that oil prices have been increasing at a dramatic rate in recent years. Taking an economic perspective on the topic, it is noted that the classic laws of supply and demand are not adequate for explaining the situation. This is basically because oil is a product of low price elasticity. It is a necessity and thus demand does not decline with a rise in prices. In addition, because of supply disruptions, there has not been an increase in supply despite the incentive of higher prices. The paper also considers the roles of OPEC and market investors in inflating oil prices. KEYWORDS: economics supply and demand oil prices oil pricing. MLA Style. 6 pages, 13 footnotes in text, 6 bibliographic sources.   $42
 
18006. DOING BUSINESS IN INDIA. . This paper presents a country profile of India. The paper describes the business environment, physical characteristics of the nation, demographic profile, social conditions, cultural values, political situation, economic conditions, the government's trade policy, foreign investment policy, and foreign policy relations. It is argued that there are opportunities for expansion to India, but there are various potential challenges and risks as well. The paper concludes with some recommendations for a cautious approach to strategy implementation. KEYWORDS: country profile India market entry strategy india risk assessment. Written 2006. APA Style. 16 pages, 35 footnotes, 10 bibliographic sources. 3,789 words.   $112
 
18005. HOSPITAL INDUSTRY REGULATION. . This term paper examines governmental regulation of the U.S. hospital industry. Topics include: antitrust issues, congressional laws, federal agencies involved in oversight, the relative roles of federal and state governments, and efforts to control costs and increase quality of care. KEYWORDS: hospitals healthcare regulation. Written 2006. APA Style. 11 pages, 31 footnotes, 15 bibliographic sources. 2,769 words.   $77
 
17956. WAL-MART, 2005 CASE STUDY 705460. This paper provides a 14-point action research model case analysis and solution to a popular Harvard Business School case study (705460) by David Yoffie and Barbara Mack on Wal-mart in 2005. The case focuses on the problem of a company-wide decline in the year-to-year net sales increase and concomitant slowing of growth of comparable store sales. The analysis looks at how Wal-mart can improve its competitiveness in the maturing, domestic retail market and how the company can adapt its business model to better suit the needs and cultures of foreign markets. The analysis follows the 14-point model discussing positive and negative symptoms, causes, decision makers, problem questions, objectives, items for research, assumptions, limitations, alternatives, decision rules, expected outcomes and probabilities, decision, implementing plan, and control system plan. KEYWORDS: walmart harvard case study strategy action research strategic management international business foreign markets globalization case solution swot pest. Written 2007. Turabian Style with Endnotes. 12 pages, 13 footnotes, 11 bibliographic sources. 3,616 words.   $84
 
17770. SILVIO NAPOLI AT SCHINDLER INDIA (A) HARVARD CASE STUDY 303086. This paper provides an analysis and a case solution of a Harvard Business School case study (303086) by Michael Y. Yoshino and Perry L. Fagan on global management and international expansion at Swiss elevator and escalator manufacturer, Schindler Holdings Limited. The case focuses on difficulties and challenges faced by Silvio Napoli, general manager at Schindler’s new India start-up, as he struggles to implement Schindler’s business plan for the Indian market. The analysis considers whether or not Silvio was a good choice for managing Schindler’s India venture; evaluates Silvio’s performance to date taking the perspective of Luc Bonnard; makes recommendations on how Silvio should handle specific challenges related to non-standard orders, transfer pricing and limited technical cooperation from the European plants; and argues that Silvio must now alter the strategy for Shindler India that he developed when he was in the company’s Swiss headquarters. KEYWORDS: Harvard business case studies case solution international management expansion personnel management globalization. Written 2007. Turabian parenthetical style. 7 pages, 3 footnotes, 1 bibliographic source. 1,547 words.   $49
 
17769. APPLE IPOD MARKETING. This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers Apple’s marketing intent with the iPod and describes how that marketing intent is delivered to the customer. In addition, the paper analyzes the effectiveness of the iPod marketing strategy and tactics and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. KEYWORDS: Apple Computer iPod music download iTunes advertising marketing strategy target. Written 2004. 12 pages; 51 footnotes; 17 bibliographic sources. 3,015 words.   $84
 
17768. STRATEGIC AUDIT OF WAL-MART STORES, INC. This term paper provides a strategic audit of Wal-Mart Stores, Inc. After a brief summary of Wal-Mart’s operations, Wal-Mart’s strategy is assessed and analyzed using a five forces analysis and a summary SWOT analysis. The essay argues that Wal-Mart has achieved its remarkable retail success by following its combination price-and-expense-cutting strategy and that its existing level of bargaining power over suppliers, its ability to destroy smaller competitors and its powerful appeal to price-conscious consumers will keep feeding Wal-Mart’s growth in the future. On the other hand, Wal-Mart may be vulnerable from some competitors. The paper argues that Wal-Mart faces two main competitive threats: a price-threat from dollar-based discounters; and a product differentiation threat from upscale discount retailer Target. In addition to these potential competitive threats, Wal-Mart faces threats related to its poor public image and tarnished relations with employees. KEYWORDS: discount retailer Walmart strategic audit strategy SWOT five forces competitive analysis target stores term paper. Written 2005. APA Style. 12 pages, 53 footnotes, 39 bibliographic sources. 3,540 words.   $84
 
17765. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: STRATEGY RECOMMENDATIONS. This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words.   $84
 
17764. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: SWOT ANALYSIS. Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. Written 2006. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words.   $56
 
17763. AZALEA SEAFOOD GUMBO SHOPPE & SEAFOOD INDUSTRY. This termpaper provides an overview and analysis of conditions in the U.S. packaged seafood industry and market, with particular reference to the position of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe within the industry. Following an overview of economic characteristics in the industry, the paper presents a Porter’s Five Forces analysis, discusses drivers of change and key industry success factors, looks at strategic groups in the industry, and makes prediction about likely competitive behavior. KEYWORDS: azalea seafood gumbo shoppe case study packaged seafood industry porters five forces term paper. MLA Style. 8 pages, 8 footnotes, 4 bibliographic sources. 1,762 words.   $56
 
17757. CORNING GLASS WORKS: THE ELECTRONIC PRODUCTS DIVISION (A) & (B): HARVARD CASE STUDIES 477024 AND 477073. This paper provides a case analysis and solution to two associated Harvard Business School case studies (477024 and 477073) by Michael Beer on organizational development at the Electronic Products Division (EPD) of Corning Glass Works. In these case studies, the Organizational Development Department has been asked to formulate a plan to deal with problems of inter- and intragroup conflict in the functionally structured organization case solution. The OD change program calls for a shift from a functional to a project team structure and makes controversial changes in management and authority lines. The case analysis includes a comprehensive situation analysis, problem definition, problem analysis, identification and evaluation of alternatives, recommendations, and action plan. KEYWORDS: case study harvard case studies organizational development organizational change intergroup conflict restructuring corning glass technological change. Written 2006. 8 pages, 0 footnotes, 2 bibliographic sources. 1960 words.   $56
 
17750. U.S. AUTO INDUSTRY: PROBLEMS & PROSPECTS. Following a brief overview of the structure and current conditions in the U.S. auto industry, this paper considers the reasons behind the deplorable state of the industry (particularly GM and Ford) and considers possible solutions to address these problems. The major reasons behind the industry’s decline are found to include a lack of brand focus and definition; high labor and “legacy” (i.e., pension, benefits) costs; unwise labor commitments such as the JOBS Bank; bureaucratic operating structures; inefficient supplier relationships; ineffective management; and failures to respond quickly to changing market and environmental conditions, including changing conditions related to rising fuel costs. In order to survive and to potentially thrive in years to come, the two flagging competitors in the industry must simultaneously cut costs and increase revenues. Cost-cutting will be painful but even if successful, GM and Ford face enormous challenges in designing, producing and marketing vehicles that customers will want to buy. KEYWORDS: automobile industry automakers carmakers gm general motors ford motor company uaw legacy costs labor marketing quality control. APA Style. Written 2006. 16 pages, 81 footnotes, 61 bibliographic sources. 5,890 words.   $112
 
17740. THE WORLD DIAMOND MARKET & THE COMPETITIVE POSITION OF THE YAKUTIAN DIAMOND COMPLEX. This paper provides an overview and analysis of the $61.5 billion world diamond market, with special focus on the current position and future prospects of the Yakutian diamond complex within the global market. Following a brief review of the history of the industry, the paper provides a discussion and analysis of the structure of the industry and the diamond trade as well as a description of the diamond pipeline. Section three profiles current industry conditions, and includes identification and discussion of the major diamond producers and polishing centers and as well as a profile of DeBeers and the other major players in the industry. The profile includes an analysis of the basis of competition and profit potential among the various producers, polishers and companies. Section four examines demand and pricing issues, considering the current demand for diamond jewelry and predictions on future demand trends. Section five considers recent trends and controversies in the world diamond market, including the association between the diamond trade and crime and conflict; the shift in the diamond trade south and east; trends towards polishing in producer countries; and the challenges/threats posed by synthetics. The concluding section presents a summary competitive analysis with a special focus on the Yakutian diamond complex. The strengths, weaknesses, opportunities and threats (SWOT) for the Yakutian diamond industry are assessed. The paper concludes with recommendations on strategy for the Yakutian diamond complex. KEYWORDS: diamond industry market russia de beers cartel conflict diamonds polishing yakutia sakha SWOT. Written 2006. 38 pages, 210 footnotes, 57 bibliographic sources. 10,980 words.   $133
 
17733. APPLE COMPUTER, 2006 CASE STUDY 706496. This paper presents an analysis and case solution to a popular Harvard Business School case study (706496) by David B. Yoffie and Michael Slind on strategy and marketing at Apple Computer in 2006. The central problem under consideration in the case analysis is how can Apple achieve a sustainable competitive advantage which will allow it to gain market share and increase profits and revenues in the highly competitive and rapidly changing market? The case analysis includes problem definition, analysis of external factors (societal and industry), analysis of internal factors, summary SWOT analysis, identification and evaluation of three alternative strategies, and recommendations with guidelines for implementation on adoption of a new strategy based on innovation of new products and innovative changes to existing product lines. KEYWORDS: harvard business case study apple computer iPod iMac competitive strategy marketing strategy r&d innovation swot pest five forces case solution. APA style. 8 pages, 16 footnotes, 13 bibliographic sources. 2301 words.   $56
 
17732. SHOULDICE HOSPITAL LIMITED (ABRIDGED) CASE STUDY 9-805-002. This paper provides a case analysis and a case solution to a popular Harvard Business School case study (9-805-002) by Roger Hallowell and James L. Heskett on Shouldice Hospital, Limited, a Canadian hospital and medical facility specializing in hernia operations. The problem under analysis is how to best increase the hospital’s capacity to serve more patients while at the same time maintaining control over quality of service delivered as well as sustaining existing high levels of employee and patient (customer) satisfaction. The paper defines the problem, identifies the major issues in the case, analyzes relevant industry/market factors, presents a SWOT analysis of Shouldice, identifies and evaluates possible alternatives, presents strategy recommendations and outlines an implementation plan. KEYWORDS: strategic management hospital capacity expansion quality control advertising marketing strategy swot pest analysis harvard business case study hospital administration case solution. APA Style. 8 pages, 12 footnotes, 10 bibliographic sources. 2,304 words.   $56
 
17731. STRATEGIC AUDIT: “KMART CORPORATION: SEEKING SURVIVAL IN A CHANGING MARKETPLACE (2002)”. Using a strategic audit format similar to that recommended by Wheelen & Hunger (2004), this paper presents an analysis and a solution to a business strategy case study of Kmart Corporation shortly after it entered bankruptcy protection in 2002. This research paper draws on background information from the business press as well as case study data to analyze Kmart’s situation in 2002. Following an appraisal of Kmart’s current situation (current performance, mission, objectives, strategy) and strategic managers (board of directors, top management), the paper analyzes the external environment (political-legal, economic, sociocultural, technological) (PEST), task environment (presenting a five forces analysis) and the internal environment (human resources, management, R&D, finances, operations, marketing, IT) and then presents a summary SWOT analysis and reappraisal of the company’s mission statement and objective. Three strategic alternatives are presented and assessed. The conclusion presents strategic recommendations with an implementation plan and consideration of evaluation and control. KEYWORDS: kmart strategic audit case study chapter 11 bankruptcy strategic management pest analysis swot analysis discount retail porter five forces analysis case solution. APA Style. 12 pages, 36 footnotes, 22 bibliographic sources. 4,500 words.   $84
 
17730. ANADARKO PETROLEUM CORPORATION STRATEGY. This paper provides a strategic analysis of Anadarko Petroleum Corporation, an independent oil exploration and production company based in Texas. With 2005 sales of $7 billion, Andarko specializes in obtaining oil from unconventional sources. Following an overview and analysis of current conditions in the oil exploration and production industry, this term paper profiles Anadarko’s strategy, its strengths and weaknesses, the issues and problems it faces, and the recommended course of action for the organization’s near future. KEYWORDS: strategic audit petroleum industry oil exploration company strategic management strategy. Written 2006. APA Style. 12 pages + 1 page exhibit, 26 footnotes, 12 bibliographic sources. 3,247 words.   $84
 
17727. DELL OPERATIONS MANAGEMENT PROFILE. This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations management at Dell, outlining the steps in the manufacturing process and profiling operations at the company, including discussion of Dell’s supply chain and supplier relations and its innovative zero inventory system. Dell’s marketing strategy, target market, competitors and competitive advantage are identified and discussed. A summary SWOT analysis is also included. The conclusion offers a personal opinion on the company and its prospects. KEYWORDS: Dell computer strategy manufacturing process zero inventory supply chain direct sales model. Written 2006. MLA Style. 12 pages, footnotes, 56 footnotes, 22 bibliographic sources. 3,204 words.   $84
 
17726. CUSTOMER RELATIONS MANAGEMENT (CRM) AT COSTCO WHOLESALE. This paper examines customer relations management at Costco, the nation’s largest and most successful membership warehouse club. Following an overview and discussion of the warehouse club industry and its environment, the components of Costco’s CRM and its links to Costco’s overall business model are described and discussed. The analysis considers how Costco’s CRM strategy generates sustainable competitive advantage. Costco’s successful CRM is compared and contrasted with the CRM of key competitor Sam’s Club (a business segment of Wal-Mart). A concluding section makes recommendations on how Costco can further leverage its already highly successful CRM approach. KEYWORDS: customer relations management crm warehouse clubs costco sustainable competitive advantage. Written 2006. APA Style. 9 pages, 46 footnotes, 30 bibliographic sources. 2,060 words.   $63
 
17713. FEDEX CORPORATION. This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS) package delivery company in the United States. Part one of this paper provides an overview and discussion of the package delivery industry. Part two profiles FedEx’s history, management, and marketing strategy. Part three considers how FedEx has fared financially. The final section offers conclusions on the company’s financial future and makes recommendations on its stock. KEYWORDS: FedEx federal express financials package delivery business ups usps dhl tnt china expansion. Written 2005. APA Style. 9 pages, 23 footnotes, 13 bibliographic sources. 2,190 words.   $63
 
17707. THE INTERNET AND CONTEMPORARY COMPUTER CRIME. This paper provides an overview and analysis of Internet-mediated computer crimes and threats such as denial-of-service (DoS) attacks, phishing, pharming, phraud, spyware, ransomeware, and other forms of fraud and malicious hacking. The analysis discusses the scope of the overall problem and provides an overview of the latest forms and trends in Internet frauds, scams and hacking. The impact of the problem on both business and individual computer users is also considered. A concluding section considers the ethics of Internet crime from the three perspectives of deontology, utilitarianism, and relativism. KEYWORDS: internet web computer crime fraud phising pharming denial-of-service ddos spyware adware virus worm. Written 2005. APA Style. 12 pages, 51 footnotes, 32 bibliographic sources. 3,057 Words.   $84
 
17702. AIR SECURITY IN THE POST-9/11 ERA: ARE WE SAFER? This paper provides an overview and analysis of the status of U.S. aviation security from a post-9/11 perspective. The analysis considers the major “holes” or shortcomings in the current aviation security system and possible ways to address these shortcomings. The analysis identifies problems in passenger and airline/airport personnel identification and screening, cargo screening, explosives detection, airliner defense against missile attacks, ground target defense against airliners, general aviation, and problems in TSA bureaucracy. The concluding section presents specific recommendations for action. KEYWORDS: aviation safety and security passenger screening cargo screening explosives detection suicide bombing terrorism transportation security administration. Written 2005. APA Style. 16 pages, 68 footnotes, 39 bibliographic references. 3778 words.   $112
 
17628. MANAGING AS COACHING, EMAIL & OFFICE POLITICS, EMPLOYEE SATISFACTION, & KEEPING CUSTOMERS SATISFIED. Drawing on scholarly sources, this paper answers four business management questions: 1) In what ways does a coach in a workforce act like an athletic coach? 2) Describe how email can be used to play positive office politics, as well as for unethical purposes. 3) For what reason is a satisfied employee more likely to provide better customer service? 4) How effective is the principle, “the customer is always right” when dealing with dissatisfied customers? KEYWORDS: management email office politics employee satisfaction hrm customer relations. Written 2005. APA Style. 9 pages, 36 footnotes, 7 bibliographic sources. 2,198 words.   $63
 
17620. DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) OF 1998. This paper analyzes the aspect of the Digital Millennium Copyright Act that deals with the problem of Internet users illegally downloading and sharing copyrighted music and movie files. The paper examines four specific cases (along with other general legal actions) that are relevant to this effort: 1) the pre-DMCA case of Sony Corp. v. Universal City Studios; 2) A&M Records v. Napster; 3) MGM v. Grokster; and 4) RIAA v. Verizon Internet Services. In addition, the paper discusses the RIAA’s strategy of targeting individual users, as well as the implications of the rulings that have been made in the various cases. KEYWORDS: digital millennium copyright act dmca 1998 illegal downloading music movies business law. Written 2005. APA Style. 11 pages, 28 footnotes, 7 bibliographic sources. 2,572 words.   $77
 
17609. SCANDALS AT THE NEW YORK TIMES. This paper provides an overview and analysis of the impact of the scandals involving Jayson Blair and Judith Miller (and other reporters) on the reputation of the New York Times. The paper provides details on the scandals at the Times and evaluates the newspaper’s responses to the scandals. Argues that the scandals could have been prevented or greatly mitigated through better editorial oversight. Concludes that while the Times’ reputation was damaged by these scandals, by making a concerted effort to deal with the problems and prevent them from occurring again, the Times will undoubtedly be able to restore its credibility. KEYWORDS: new york times scandals journalistic integrity jayson blair Judith miller. Written 2005. 6 pages, 19 footnotes, 7 bibliographic sources. 1,464 sources.   $42
 
17608. THE MEANING OF SUCCESS. This brief essay considers the true meaning of success beyond traditional definitions in terms of career achievement and financial attainment. Argues that it is important to be aware that success is not found in what you acquire or own but in your general feelings of happiness, satisfaction, and fulfillment. KEYWORDS: success life accomplishment. Written 2005. MLA Style. 3 pages, 5 footnotes, 4 bibliographic sources. 862 words.   $21
 
17599. A CAREER IN THE HOTEL INDUSTRY. This paper presents a first-person exposition on the pros and cons of pursuing a career in the hotel industry with an overview of the hotel industry in the United States. Traces the history of the hotel industry in the US and discusses current conditions in the industry and the impact of September 11th on the industry. Concludes that that career prospects in the industry are bright. KEYWORDS: hotel industry careers hotel management. Written 2005. MLA Style. 7 pages, 22 footnotes, 5 bibliographic sources. 1,613 words.   $49
 
17592. VOICE OVER INTERNET PROTOCOL (VOIP). Following an overview of the development of the Voice over Internet Protocol (VoIP) which enables telephone calls to be conducted over the Internet as opposed to landlines, this paper discusses the impact of VoIP on the telecommunications industry and argues that the new technology is unlikely to literally destroy the industry, as some pessimists have predicted. It is nevertheless noted that VoIP will lead to substantial changes in the industry as the major phone companies struggle to adapt to the new realities of the marketplace and technological environment. KEYWORDS: telecommunications industry telephones voice over internet protocol voip VoIP. Written 2005. MLA Style. 8 pages, 19 footnotes, 7 bibliographic sources. 1,902 words.   $56
 
17576. CRITICIZING MCDONALD’S. This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s obesity problem, having a negative impact on the environment, treating animals inhumanely, and marketing products to impressionable young children. Describes the criticisms, considers the merits in the charges, and looks at McDonald’s efforts to respond to the charges. KEYWORDS: fast food industry mcdonalds obesity public health environment marketing ethics. Written 2005. MLA Style. 9 pages, 23 footnotes, 8 bibliographic sources. 2,243 words.   $63
 
17507. RIGHT TO WORK LAWS. This paper traces the history and provides an overview of state “right to work” laws, which prevented businesses from demanding that workers join unions and pay union dues in order to be hired. Examines the history of states’ right to work laws and considers the impact of Section 14(b) of the 1947 Taft-Hartley Act on workers, labor unions, and businesses. Looks at efforts to repeal 14(b) and the conflict between right-to-work proponents and labor unions during the 1960s and 1970s; challenges to right-to-work laws in the 1990s, and the current status of these laws. KEYWORDS: labor legislation right to work law unions open closed shop nlra Taft Hartley act. Written 2005. MLA Style. 9 pages, 17 footnotes, 6 bibliographic sources. 2,230 words.   $63
 
17458. MANAGEMENT, LEADERSHIP & TECHNOLOGY. This paper considers the impact and role of technology on management leadership since World War II. The paper begins with an overview of the influence of technology on business leadership in the post-WWII. The analysis then focuses on the steps business leaders can take to overcome the negative aspects of technology and looks at how technology can assist management leadership in achieving its objectives and carrying out its tasks. It is argued that technology has completely transformed the nature of work and the organization, including the leader’s role in the organization. To ensure that their companies successfully confront the challenges of rapid and continuing technological change, management leadership must take on the role of change-master and as developer of the future-looking virtual corporation. KEYWORDS: technology leadership technological transformation business leaders. Written 2005. 10 pages, 36 footnotes, 21 bibliographic sources. 2,690 words.   $70
 
17453. SUCCESS FACTORS IN FRANCHISING. Addressing those who are considering purchasing a franchise as well as the novice franchisee who has recently gone into franchising, this paper presents an overview and analysis of the key factors in franchising success. Critical success factors for franchisees include: 1) selection of a viable concept; 2) franchisee’s affinity for the concept; 3) selection of an optimum location; 4) thorough research of the concept and market prior to franchise purchase; 5) practicing hands-on management; 6) willingness to work long hours; 7) willingness to follow the franchiser’s program; 8) successful marketing program; 9) hiring and retaining good employees; and 10) staying power. A concluding section briefly explores some of the hottest franchise opportunities, including Curves, the world’s leading fitness center, and iSold It, the leading concept in the emerging eBay drop-off store category. KEYWORDS: franchisee franchising franchiser marketing entrepreneurialism small business success. Written 2005. 8 pages; 38 footnotes; 26 bibliographic references. 1,875 words.   $56
 
17452. CISCO SYSTEMS STRATEGY. Following a brief summary overview of the company, this paper provides a strategic analysis of Cisco Systems, looking at the company’s current strategy; its major strengths and central weaknesses; and the primary threats and opportunities in its external environment. A discussion of Cisco’s corporate and business strategy is followed by a summary S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis. The second part of the paper presents recommendations for strategy and strategic adjustment at Cisco. KEYWORDS: Internet companies Cisco Systems networks IP telephony routers networking strategy. Written 2005. 13 pages, 43 footnotes, 25 bibliographic sources. 3084 words.   $91
 
17448. ATHLETIC SHOE INDUSTRY. This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. Written 2005. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words.   $84
 
17445. PROCTER & GAMBLE’S ACQUISITION OF GILLETTE. This paper provides an overview and analysis of Procter & Gamble’s (P&G) acquisition of Gillette Co. Following a brief overview of the two firms and their product portfolios, the paper considers the rationale behind the acquisition, examines possible synergies between the skills and portfolios of the two firms, speculates on cultural outcomes, looks at HRM issues in the merger, and considers market effects. KEYWORDS: mergers & acquisitions P&G Gillette consumer products. Written 2005. 11 pages, 38 footnotes, 30 bibliographic sources. 2,560 words.   $77
 
17435. A NEW COMPENSATION PLAN FOR BEST BUY CO., INC. This paper presents a proposal and outline for a new compensation plan at Best Buy Company, Inc., America’s leading consumer electronics retailer. Best Buy has recently revised its overall strategic plan and the proposed new compensation plan is intended to better align compensation strategy with business strategy at the company. The paper begins with a description and overview of Best Buy, including a discussion of its current business strategy. The next section draws on publically available information to provide an overview of Best Buy’s current compensation plan and comparable plans at other consumer electronics retailers. The remaining sections present the outline of a new compensation plan for the company. The compensation design plan addresses the rationale for the new plan, the compensation philosophy, the program components (including base pay systems, rewards/benefits systems, system administration), and potential obstacles to plan implementation. KEYWORDS: compensation systems specialty electronics retailer sales representatives commissions. Written 2005. 13 pages, 35 footnotes, 24 bibliographic sources. 3,124 words.   $91
 
17434. MICROSOFT: TOTAL QUALITY MANAGEMENT (TQM) PLAN. This paper provides an overview and analysis of the benefits of Total Quality Management (TQM) for Microsoft and presents a plan for the implementation of a TQM program for the company. It is argued that to ensure survival over the long-term and to best ensure that it maintain competitive advantage, Microsoft must adopt TQM systems throughout its software development and product process as well as implement TQM in its delivery of software support services to its consumer, business and institutional customers. The paper provides a thorough overview of Microsoft’s quality problems. Microsoft’s recent initiatives aimed at improving quality are examined and discussed. The benefits of implementing TQM at Microsoft are summarized. The concluding section outlines a plan for implementing a TQM program covering both software development/marketing and post-marketing customer support and service. KEYWORDS: Microsoft computer software quality management TQM customer service. Written 2005. 15 pages, 49 footnotes, 36 bibliographic sources. 4,150 words.   $105
 
17423. VALUJET: DISASTER IN THE EVERGLADES CASE STUDY. This paper provides an analysis and a case solution to a University of Notre Dame case study on Atlanta-based discount airline ValuJet and its efforts to reinvent itself as AirTran airlines in the aftermath of a devastating May 1996 crash that killed 110 persons. Includes case summary, problem identification, identification of critical issues, alternative solutions, and recommendations and implementation plan. Discusses the need for AirTran to distance itself from ValuJet’s bad reputation and the reasons for ValuJet’s problems. KEYWORDS: discount airlines crisis management air disaster low cost strategy case solution corporate image transformation business ethics. 5 pages, 0 footnotes, 0 bibliographic sources. 1,131 words.   $35
 
17422. TOTAL QUALITY MANAGEMENT & HRM. This paper explores the TQM-HRM link and considers the proposition that Total Quality Management gives Human Resources Management a more strategic role in the organization. Argues that TQM initiatives often do not meet expectations because of a failure to attend to some of TQM’s ‘soft-side’ issues such as employee training and development and organizational culture. Maintains that HRM can facilitate successful TQM implementation both by serving as a role model and by acting as TQM’s change agent throughout the organization. Thus, by integrating TQM and HRM, TQM becomes more effective, and HRM takes on a more strategic role in the organization. KEYWORDS: quality management human resources management strategy HRM TQM organizational change. Written 2004. 8 pages, 22 footnotes, 14 bibliographic sources. 1,921 words.   $56
 
17415. ACCENTURE: THE RE-BRANDING OF ANDERSEN CONSULTING CASE STUDY. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. Written 2004. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49
 
17409. INFORMATION TECHNOLOGY & ORGANIZATIONAL COMMUNICATION. This paper provides an overview and analysis of th