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15B. RADIO/ TELEVISION

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19013. CROSSING THE LINE: DON IMUS AND THE RUTGERS WOMENS BASKETBALL TEAM HARVARD KENNEDY SCHOOL CASE STUDY HKS120 SOLUTION. This paper provides a Berkeley Research analysis and case solution to a Harvard Kennedy School of Management case study by Esther Scott and Alex Jones on talk show host Don Imus’ controversial comments on the Rutgers women’s basketball team, referring to them as nappy-headed hos. The case is used as a starting point for discussions on race, racism, freedom of speech, sports and race, and the power of the press and media in the Internet era. The case analysis includes problem identification, problem analysis, and recommendations. 12 pages, 12 footnotes, 10 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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18526. TELEVISION IN THE COURTROOM. This paper argues in favor of allowing TV coverage in court cases. Rebuttals are made of the claims that television has a negative impact by reducing impartiality in trials or influencing the behavior of participants. Instead, it is argued that TV coverage of trials increases transparency and accountability, relates to Constitutional rights, and is part of a growing trend toward the use of technology in court proceedings. KEYWORDS: justice court trials media television. APA Style. 6 pages, 13 footnotes, 6 bibliographic sources. 1,329 words.   $42
 
18521. VIOLENCE IN TV WRESTLING PROGRAMS. In this paper, research findings and psychological theory are used to examine the influence of violent TV wresting programs on young people. It is concluded that TV wresting has a negative impact on behavior among both males and females. It is also argued that the findings in the existing research can be applied toward the development of violence prevention programs. KEYWORDS: media television violence youth sports wrestling. APA Style. 6 pages, 10 footnotes, 7 bibliographic sources. 1,488 words.   $42
 
18520. THE TREATMENT OF GENDER IN A PRIME-TIME TV PROGRAM. This paper refers to the views of theorists such as Jean Kilbourne and Sut Jhally on the negative impact that stereotyped media depictions have on young female viewers. Then, the paper analyzes the treatment of gender in a fall 2007 episode from the series Life, a prime-time TV drama directed at a young adult market. The analysis looks at the gender of the show’s creators, diversity among the characters, the depiction of gender roles, and examples of reversals in gender roles. Using the episode as an illustrative example, it is argued that although gender depictions have improved since the 1990s, still more needs to be done in order for women to receive full equal treatment in comparison to men. KEYWORDS: media television Life gender roles feminism. APA Style. 10 pages, 3 footnotes, 6 bibliographic sources. 3,009 words.   $70
 
18307. SOCIAL MARKETING THROUGH ENTERTAINMENT MEDIA. This paper reviews the literature on the use and effectiveness of entertainment media as a vehicle to accomplish social marketing. After examining social marketing through entertainment media in the United States, the paper considers entertainment media-based social marketing in the United Kingdom and in a variety of countries in Latin America, Asia and Africa. It is argued that entertainment media (especially TV) can serve as an effective vehicle for achieving social marketing objectives. Public health issues were the most commonly chosen “products” in the entertainment media-based social marketing efforts examined in this review. It is recommended that future research investigate how to best maximize the potential of entertainment media to fulfill a broad variety of social marketing objectives not only in developing countries where media is under close government control, but also in developed nations such as the United States where private media interests dominate. KEYWORDS: social marketing television entertainment public service health. APA Style. 33 pages, 142 footnotes, 38 bibliographic sources. 10,854 words.   $133
 
18187. IPOD VERSUS CELL PHONE: A MOBILE MUSIC REVOLUTION? HARVARD CASE STUDY 9-707-419. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and Michael Slind focused on the battle between music enabled cell phones and Apple’s efforts to dominate digital music through its ipod, itunes and related products. The analysis focuses on the strategic challenges and opportunities faced by Apple (as the existing leader in portable digital music) and its emerging rivals in the cellular phone industry. The case analysis includes problem statement, analysis with PEST, SWOT for Apple and the cell phone companies and a Porter's Five Forces; assessment of alternatives for Apple and the cell phone companies; and recommendations and likely future outcomes. APA Style. 11 pages, 12 footnotes, 10 bibliographic sources. 2820 words.

About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: case studies ipod itunes cell phones mobile phones digital music marketing strategy consumer electronics wireless technology music industry copyright protection globalization telecommunications case solution SWOT five forces.

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18180. TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo in 2002. The case focuses on consumer behavior and the difference between converted TiVo users and skeptics. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. APA Style. 10 pages, 25 footnotes, 11 bibliographic sources. 2916 words.

TAGS: case studies, tivo, dvrs, online video, YouTube, hulu, Netflix, television industry, online piracy, marketing strategy consumer behavior new product planning advertising television direct video recorders dvr case solution.

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18166. XM SATELLITE RADIO (A) HARVARD CASE STUDY 9-504-009. This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and marketing strategy of XM satellite radio, considering the challenges involved in launching a radically new product and analyzing the media environment for XM radio and its main competitor, Sirius. The case analysis includes problem identification, environmental analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies business models competition decision making marketing strategy pricing product introduction satellite radio target marketing case solution. APA Style. 10 pages, 11 footnotes, 6 bibliographic sources.   $70
 
17567. MEDIA AND WOMEN’S SELF-IMAGE. This paper examines the view that the media has a generally negative impact on the self-image of women. The paper describes and documents how media representations present an unattainable ideal for female appearance and behavior and how women – especially young women – accept this ideal and develop a negative self-image when they fail to achieve the ideal. It is argued that the best way to overcome this problem is to increase women’s awareness that they are being manipulated by the media for the sake of increased profits. KEYWORDS: mass media images women self-esteem women’s negative self-image media portrayal ideal women. MLA Style. 8 pages, 18 footnotes, 5 bibliographic sources. 1,845 words.   $56
 
17444. IMMIGRANTS ON PRIME-TIME TELEVISION SERIES. This paper provides an overview and analysis of the representation – or misrepresentation – of immigrants and immigrant groups on television series (focusing on prime-time TV). Drawing on Habermas’ concept of the public sphere, the analysis considers the broader meaning and implications of these representations. The central research questions under investigation include the following: Are the images presented of immigrants on television series really reflective of these immigrant groups in the United States or are they only serving to perpetuate xenophobia and ethnocentrism? Does media consolidation/conglomeration play a role in why these images are being portrayed this way. Have these images changed in the last fifty years? Are immigrants of a certain ethnic background shown more positively than others, and if so, why? The discussion cites examples from specific shows including The Goldbergs, I Remember Mama, Life with Luigi, Taxi, Chico and the Man, NYPD Blue, Kung Fu, Resurrection Boulevard, The George Lopez Show, The Shield, Deadwood, and The Sopranos. KEYWORDS: immigrants ethnic minorities TV media fictional characters. 19 pages, 41 footnotes, 24 bibliographic sources. 4,671 words.   $133
 
17398. THE SCOPE AND LIMITS OF MEDIA POWER. This paper provides an overview and analysis of the scope and limits of media power in modern societies. The first section provides theoretical background, defining and describing power as it applies to media. The next section examines media power in contemporary Western society, drawing on examples from the United States, U.K., and Europe. Another section examines media power in a very different society – the countries of the Middle East, particularly the Arab states. A concluding section summarizes the findings on the overall limits of media power. KEYWORDS: media power media influence western society arab society. APA Style. 23 pages, 92 footnotes, 34 bibliographic sources. 6,454 words.   $133
 
17145. SOCIAL LEARNING THEORY & MODELING: AN EXPLANATION FOR THE HARMFUL EFFECTS OF TV VIOLENCE. This paper begins with a brief review of the research findings on the link between exposure to TV violence and aggressive behavior in children. Following this, the paper discusses how Bandura’s social leaning theory and work on “modeling” provides a theoretical explanation for the harmful effects of television violence on children and adolescents. 11 pages; 25 footnotes; 10 bibliographic sources. 2,551 words.   $77
 
17137. DO NATIONAL MEDIA STILL MATTER? Drawing on examples from the U.S., U.K., and countries of the Middle East, this paper considers the issue of whether or not national media still matter in this era of globalization. The analysis begins with an overview of the issues on globalization and media. Drawing on examples from Palestine, Iran, Kuwait, and Arab satellite TV, the changing role of national media in the Middle East is considered. Another section of the analysis considers the role of U.S. and U.K. national media in depictions of events and issues in the Middle East, looking in particular at the 1991 Gulf War, U.S. and U.K. media reports on the Palestinian-Israeli conflict and the U.S. -led war on Iraq. It is argued that notwithstanding extensive globalization of media, national media continue to matter – indeed, the process of globalization has in many cases heightened the importance of national media. Keywords: media globalization national Arab British US. 18 pages; 51 footnotes; 34 bibliographic sources. 5,228 words.   $126
 
17136. TALK SHOWS AS PUBLIC SPHERES: THE ROLE OF THE MASS MEDIA IN CIVIC PARTICIPATION. Drawing on the literature on TV talk shows as public spheres, this paper provides an overview and analysis of the role of the mass media in civic participation. The analysis draws on specific examples of talk shows broadcast in the U.S. and/or U.K. (e.g., Donahue, Oprah, Geraldo, Kilroy, Jerry Springer, etc.). It is argued that he audience-participation format talk show as it emerged in the 1970s and 1980s did in fact help to create multiple new public spheres and thus made a positive contribution to sparking civic participation, especially within segments of society traditionally excluded from the public sphere. At the same time, it is argued that the newer (late 1980s-early 1990s) forms focused on confrontation (e.g., Ricki Lake, Jerry Springer, Jenny Jones) have resulted in a deterioration of the talk show as a public sphere. 12 pages; 47 footnotes; 25 bibliographic sources. 4,971 words.   $84
 
17114. EVALUATING MEDIA PERFORMANCE IN DEMOCRATIC SOCIETIES. This essay addresses the question, “By what standard should we evaluate media performance in democratic societies?” The analysis begins with the premise that the appropriate standards for evaluating media performance in democratic societies are necessarily condition by the form of democracy and the underlying political and social values of the democratic society. Focusing on Anglo-American democratic societies, the analysis then defines and discusses the traditional and emerging roles of media within the democracy, considering also the constraints and limitations on the execution of these roles. Based on the articulation of these roles, the appropriate standards for the evaluation of media are outlined, along with general performance indicators and measurements. 12 pages; 27 footnotes; 14 bibliographic sources. 3,622 words.   $84
 
15955. THE IMPACT OF TELEVISION ON U.S. HISTORY. This paper examines how television has impacted American life and culture, political campaigns, ethnic perspectives, religious practices, video games and Internet technologies. Also refers to the controversies over the possible negative impact that TV might have on children and society as a whole. 6 pages; 8 footnotes; 3 bibliographic sources. 1,344 words.   $42
 
15865. THE SIMPSONS TELEVISION SHOW. This paper discusses the role of The Simpsons' writers in creating elements that contribute to the television show's phenomenal success. It is argued that they are able to keep the show's content fresh because they have a great deal of freedom -- including freedom from the influence of network executives. 11 pages, 35 footnotes, 10 bibliographic sources.   $77
 
15673. WESTERN MEDIA PORTRAYALS OF ARABS AND MUSLIMS DURING THE GULF WAR CRISIS OF 1990/91. This paper examines the media-filtered American interpretations of the Arab world through an analysis of Western (mainly U.S.) media portrayals and interpretations of Arabs and Muslims in general, and Arab women (especially Saudi, but also Kuwaiti, and other women of the Gulf) during the Gulf War and surrounding period of Gulf Crisis (a period defined as extending from August 1990 through the spring of 1991 and the withdrawal of U.S. forces following the end of the Gulf War). The investigation begins with a brief overview of the historical problems and distortions involved in media coverage of wars or other military conflicts, and the specific position of the media in the Gulf War. Also considered is the U.S. media's tradition of foreign news coverage. Following this, the analysis examines U.S. newspaper coverage and post-war published analyses of media (broadcast and print) coverage of the Gulf War and crisis in an effort to present a profile of U.S. media portrayals of Arabs and Muslims in general, and Arab/Muslim women in particular, with a special focus on media images and interpretations of Saudi men and women. KEYWORDS: newspaper coverage arab gulf war western media portrayal arabs muslims. 25 pages, 55 footnotes, 34 bibliographic sources. 7,291 words.   $133
 
15055. CULTURE & ETHNICITY IN BRITISH BROADCASTING & FILM. This research paper examines representations of cultural and ethnic differences in British broadcasting and film during the second half of the 20th century. The paper argues recent decades (particularly since the 1980s) have seen positive changes in the representation of cultural and ethnic differences in British broadcasting and film. The specific changes are illustrated through a discussion of representative films and British TV shows. Notwithstanding the positive changes, the paper concludes that both British society and the British media have a way to go before a truly complete sense of equality and diversity is attained. KEYWORDS: british film television broadcasting race ethnicity cultural differences racial strife blacks asians. MLA Style. 16 pages, 64 footnotes, 10 bibliographic sources.   $112
 
15009. TV VIOLENCE & CHILDREN. This paper examines the problem of television violence and its effect on young viewers. Following a breif overview of the current scope and distribution of violence on television, the investigation details what researchers have identified as the three potential primary negative effects of increased aggression, desensitization, and fear. The major theoretical models (social learning theory, priming, social development) explaining the transmission of these effects are outlined. Included is a critique of the argument that the viewing of violent TV contributes to violence in society. The analysis also examines the social, environmental, and contextual factors which influence the distribution of these negative effects. A concluding section considers the policy implications of the research. KEYWORDS: tv violence child development aggression term paper. APA Style. 16 pages, 87 footnotes, 39 bibliographical sources. 6,165 words.   $112
 
14239. TURNER BROADCASTING SYSTEMS,1988 CASE STUDY. This paper presents an analysis and case solution to a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand, corporate, and business strategies, Turner Broadcasting’s internal (mission, financial analysis, segment analysis, management) and external (competition, industry trends, economy) environments are analyzed. It is recommended that the overall strategy be one of measured retrenchment following what has been perhaps a too-eager period of diversification. KEYWORDS: strategic management case study diversification broadcasting marketing strategy case studies solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,534 words.   $42
 
14227. GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY. This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in the 1990s. Considers why the new electronic media are affecting advertisers generally and General Foods brands specifically. Assesses the views of the GF marketing manager on changes in media planning resulting from cable TV. Examples of commercials run only on cable and of companies with different commercials on broadcast TV and cable TV are provided and discussed. KEYWORDS: case studies consumer packaged foods General Foods marketing advertising strategy case study digital electronic media internet case solution. 15 pages, 0 footnotes, 0 bibliographic sources. 3,560 words.   $105
 
13935. THE FUTURE OF RADIO. This paper describes innovations such as digital sound, satellite transmissions, and Internet “webcasting.” Various benefits of the new technology are discussed, including improved sound quality, increased program choices, increased portability, the opening of new markets, and the ability of people to make their own “webcasts.” 11 pages, 41 footnotes, 13 bibliographic references.   $77
 
13864. SATELLITE BROADCASTING INDUSTRY. Examines the international satellite broadcasting industry to see how the emergence of direct-to-home television broadcasting was made possible by advancing telecommunications technology. The focus of the analysis is the European satellite broadcasting industry in the 1980's and early 1990's. Argues that direct broadcasting will revolutionize the television markets of Europe and the rest of the world. 9 pages, 18 footnotes, 10 bibliographic sources.   $63
 
13806. THE BODY LANGUAGE OF NETWORK NEWS. An insightful analysis of nonverbal communication among TV news anchors, reporters, sportscasters and weathermen. Considers the meaning of facial expressions, eye contact, hand gestures, posture and use of personal space. Provides specific examples from network newscasts. 5 pages, 3 footnotes, 4 bibliographic sources.   $35
 
13803. GERALDO RIVERA AND TABLOID MEDIA. A scathing critique of Geraldo Rivera and his self-styled "new journalism." Presents Geraldo's view of himself and his "profession" as well as his rebuttal to his critics, and then systematically criticizes Geraldo's journalistic style and professional integrity. 6 pages, 0 footnotes, 0 bibliographic sources.   $42
 
13641. CINDERELLA (DISNEY 1950) AND PRETTY WOMAN (1990). Both movies are concerned with a poor girl who has hopes and dreams and attracts the love of a higher-status man. However, Cinderella is an animated movie that takes place in a fantasy world, while Pretty Woman is a romantic film that takes place in the contemporary world. 7 pages, 3 footnotes, 4 bibliographic references.   $49
 
13558. CROWDING AND PSYCHOLOGICAL STRESS. Drawing on the environmental psychology literature, this report presents an overview and analysis of the effects of crowding on the human psychological stress and behavior. Includes a review of the early theories of crowding and behavior as formulated by Hall (proxemics), Stokols ("spatial density") and others. Following a review of animal research, the study reviews the empirical and survey literature focusing on human subjects in prison, clinical and field settings. A concluding section examines recent studies of the effects of crowding on people in heavily populated developing nations. 25 pages, 48 footnotes, 16 bibliographic sources.   $133
 
13391. THE USE OF CLOSED CIRCUIT TV FOR MONITORING AND SURVEILLANCE. Covers the arguments for and against the use of CCTV. Concludes that the advantages outweigh the disadvantages, and notes that the problem of violating privacy can be overcome if cameras are unhidden and kept in public work areas. 11 pages, 29 footnotes, 9 bibliographic sources.   $77
 
13380. TECHNOLOGICAL ADVANCES IN RADIO, TV & TELECOMMUNICATIONS DURING THE 1980'S. This paper surveys technological advancements in radio, television and telecommunications during the 1980s, discussing how advancements in one area spurred advancements in other areas. The paper focuses on several key technological advancements including fiber optics, direct satellite broadcasting, ISDN, cellular telephone and HDTV. Keywords: technology broadcasting television telecom. 13 pages; 38 footnotes; 29 bibliographic sources.   $91
 
13262. PORTRAYAL OF GAYS ON TELEVISION. Discusses history of gays on TV, then focuses on three shows: Spin City, Veronica's Closet and Will and Grace. Despite the persistence of some stereotypes, these programs show an effort to depict homosexuals as "real people." 7 pages, 8 footnotes, 5 bibliographic sources.   $42
 
13257. THE FUTURE OF CABLE TV. Discusses the merging of cable TV with the Internet, and the development of interactive TV. Considers challenges and strengths of the cable industry, and speculates on the impact that future developments will have on culture and society. 10 pages, 33 footnotes, 12 bibliographic sources.   $70
 
13211. TELEVISION TODAY AND TOMORROW (JANKOWSKI AND FUCHS) AND THE FIVE MYTHS OF TELEVISION POWER (DAVIS). Compares the arguments of the two books, with emphasis on whether the networks are in a state of decline. Claims that the argument of Jankowski and Fuchs (that the networks will survive because they are needed for programming) makes better use of evidence and is thus more convincing. 5 pages, 18 footnotes, 2 bibliographic sources.   $35
 
13197. INNOVATIVE FILM TECHNIQUE IN CITIZEN KANE (ORSON WELLES). Orson Welles' 1940 film about W. R. Hearst is analyzed for its experimental use of sound, image, overdubbing, sets and makeup. Citizen Kane is seen as a textbook of modern film's storytelling technique. 6 pages, 12 footnotes, 4 bibliographic sources.   $42
 
13119. POLITICS AND THE NEWS MEDIA IN JAPAN BY OFER FELDEMAN. Critical review and analysis of this book which examines the interrelationships between the news media and national politics (and politicians) in Japan during the 1980s and early 1990s. Considers the implications of the close relationship between Japan's news media and its politicians in light of recent political-economic turmoil and scandal in Japan and identifies central elements in the system which serve to discourage aggressive, investigative reporting of political issues. 11 pages, 20 footnotes, 6 bibliographic sources.   $77
 
13088. THE PARODY OF VIOLENCE IN TARANTINO'S PULP FICTION. The director's parody of film violence as a cinematic tool for shock effect and for cultural comment is discussed. The contrast between "over the top" gore and the low-key insights into the criminal and popular cultures is seen as a legitimate use of violent images. 10 pages, 8 footnotes, 5 bibliographic sources.   $70
 
13064. THE COLOR PURPLE (A COMPARISON OF NOVEL AND MOVIE). A comparison of the novel (Alice Walker) with the film version (Steven Spielberg). Argues that both are effective as works of art, and that the differences are due to the differences in the two media. The novel provides more details and insights, while the movie makes use of such things as visual imagery, dramatic tension and comic relief. 10 pages, 15 footnotes, 5 bibliographic sources.   $70
 
13062. TABLOID TALK SHOWS. These shows have become controversial because of their emphasis on sex and violence. The paper describes typical themes on the show, as well as the style and techniques of the hosts. Argues that, although the shows are meant to entertain, they also give people a chance to voice their opinions and to share the lessons of their bad experiences. 6 pages, 19 footnotes, 3 bibliographic sources.   $42
 
12703. TELEVISION SYNDICATION. Discusses the rise of the syndication industry as an effort to break the monopoly of the major networks. Recent changes have caused the FCC to restore some of the competitive power of the networks, but it is expected that the syndication industry will continue in the future, especially if it takes advantage of new opportunities for global distribution and marketing. 7 pages, 25 footnotes, 5 bibliographic sources.   $49
 
12701. FUTURE OF TELEVISION BROADCAST NETWORKS. Describes how the former dominance of the major networks limited competition and viewer choices. Today, the networks are challenged by new media outlets. However, it is predicted they will remain strong, in part because of recent legal changes and in part because of their ability to produce high-quality programming. 7 pages, 20 footnotes, 5 bibliographic sources.   $49
 
12698. TELEVISION RATINGS. Argues that the current system is inadequate for providing parents with the information they need to protect their children. Urges the use of codes that show levels of violent and sexual content in TV shows. 6 pages, 26 footnotes, 6 bibliographic sources.   $42
 
12620. MARKETING PROFILE OF WEB TV. A marketing profile and analysis of the generic Web TV product category (primarily focusing on set-top boxes). Assesses current market situation (factors leading to the development of the product category, estimated market size, target market assessment, competitor assessment), evaluates strengths, weaknesses, opportunities and threats (SWOT analysis) for the product category and specific competitors, and develops a marketing plan (objective, strategies, promotional campaign). 26 pages, 94 footnotes, 50 bibliographic sources.   $133
 
12595. CELEBRITY ROLE MODELS. Discusses their influence on socialization and the development of self-concept. Also discusses identification with negative celebrity role models and the need for young people to be taught that celebrities are not infallible and that "everyday heroes" can also be role models. 17 pages, 34 footnotes, 21 bibliographic sources.   $119
 
12507. DEATH ALL AROUND US: IMAGES OF DEATH IN MEDIA & POPULAR CULTURE. This paper provides an analysis and exploration of Americans’ ambivalent attitudes towards death as evidenced through death images in the media and popular culture. As a starting point for the analysis, a journal of death images encountered via newspapers, news programs, television, movies, the radio and media/popular culture outlets was recorded for a two-week period in the Spring of 1997. Following a summary of the findings from this record, the analysis considers and discusses some of the major trends and themes identified in the popular images and impressions of death. 15 pages, 39 footnotes, 22 bibliographic sources.   $105
 
12500. "THE SIMPSONS" TV SHOW. A history of this popular animated television show, and a discussion of the artistic and economic factors contributing to its success. Also argues that the show targets a youthful audience through the use of parody and "wacky" characters who nonetheless show family bonds through their love of one another. 10 pages, 27 footnotes, 8 bibliographic sources.   $70
 
12499. PUBLIC BROADCASTING. The threat of federal budget cuts and the search for alternative, yet non-commercial, sources of funding. discusses carious proposed solutions to the problem, and includes information on the demographics of public TV and radio audiences. 17 pages, 49 footnotes, 12 bibliographic sources.   $119
 
12497. SEX, VIOLENCE, AND COMMERCIALISM IN THE MEDIA. Argues that popular entertainment is driven by commercialism in its production of obscene and violent programs. 6 pages, 6 footnotes, 4 bibliographic sources.   $42
 
12399. NBC - ORGANIZATIONAL LIFE CYCLE AND OPERATING ENVIRONMENT. This paper examines the current situation, past performance, and likely future position of current broadcast television leader NBC. The analysis discusses both the external environment in which NBC operates and their current stage in the life cycle model, citing previous crises and making predictions for future challenges and opportunities. 8 pages, 27 footnotes, 15 bibliographic sources.   $56
 
12234. SCIENCE FICTION IN FILM AND TELEVISION: TECHNOLOGY AND MYTHOLOGY IN "STAR TREK" AND "STAR WARS". This paper compares the two popular Sci Fi epics. “Star Trek” is seen as a TV series exploring other words to make social comment, while “Star Wars” is seen as a mythical fable of good and evil, with more emphasis on special effects than plot. Keywords: comparative film SciFi. 11 pages, 7 footnotes, 7 bibliographic sources.   $77
 
12156. RACISM AND THE MEDIA. This paper examines how contemporary media (both news and entertainment) deals with racial tension in the United States. The principal focus of the investigation is on 1980s and 1990s trends, themes in media's treatment of racial issues and the problem of racial tension between the dominant white majority and the country's racial minorities. Although the analysis considers media treatment of racial tension in general, the main focus is on the treatment of racial tension between the dominant racial group (whites) and the country's largest racial minority (African-Americans). 12 pages, 42 footnotes, 23 bibliographic sources.   $84
 
11891. TELEVISION VIOLENCE: THE PROBLEM AND SOME POSSIBLE SOLUTIONS. Defines the problem and surveys the literature demonstrating the relationship between TV violence and children's aggressive/violent behavior. Considers three government-led "solutions" to the problem: 1) time-of-day restrictions on violent content programming; 2) use of the "v-chip" technology; and 3) a public health anti-violence campaign. Argues against solutions #1 and #2 on the basis that they violate first amendment provisions of free speech and supports the public health campaign as the only reasonable method of addressing the root of the problem -- the high level of violence on TV. 7 pages, 18 footnotes, 16 bibliographic sources.   $49
 
11890. THE "V-CHIP" AND TELEVISION CENSORSHIP: POSSIBLE IMPLICATIONS. Covers the history of censorship on television, the advocacy groups supporting the V-Chip, the response of the networks to the threat of a V-Chip, and ethical implications of the V-Chip. 12 pages, 16 footnotes, 8 bibliographic sources.   $84
 
11826. TROUBLE AT THE TIFFANY NETWORK: THE DECLINE OF CBS. An analysis of the factors which led to CBS television's declining position among its network rivals and a consideration of steps which the new Westinghouse owners should take to regain the network's "tiffany" status. Includes a thorough analysis of CBS TV history and current operations, including the recent (November 1995) acquisition by Westinghouse. Provides a SWOT analysis and recommendations for change. 17 pages, 65 footnotes, 31 bibliographic sources.   $119
 
11719. TELEVISION ADVERTISING IN TWO PRESIDENTIAL CAMPAIGNS. Examines the content and impact of TV advertising in the 1988 Bush-Dukakis campaign and the 1992 Bush-Clinton-Perot campaign. Considers issues versus image-based advertising, the possible links between advertising and voting outcomes, and how the entire process of TV advertising links the media with the political process. 21 pages, 22 footnotes, 13 bibliographic sources.   $133
 
11697. DEVELOPMENT OF GENDER IDENTITY. Examines the development of gender identity from two perspectives: 1) an anecdotal point of view provided by interviews with two sets of parents; and 2) a review of five hours of TV broadcasts analyzed by gender proclivities and themes. Considers the contribution of the programs (Rosanne, Home Improvement, Highlander, Star Trek/Next Generation, Chicago Hope) to the development of gender identity. 18 pages, 4 footnotes, 6 bibliographic sources.   $126
 
11666. AMERICAN HUMOR AND TELEVISION. An analytical overview of modern TV series, in the context of a broader contrast between 2 schools of American humor: one exemplified by Mark Twain and shock/hard humor, another symbolized by the gentler parodies of THE NEW YORKER and the lovable bumblers of Thurber and White. Finds both schools alive in today's market-motivated context which blurs the categories; most-mentioned shows are Roseanne, Home Improvement, Friends, and Fraiser. 13p. Notes in Text. 5b.   $91
 
11666. AMERICAN HUMOR AND TELEVISION. An analytical overview of modern TV series, in the context of a broader contrast between 2 schools of American humor: one exemplified by Mark Twain and shock/hard humor, another symbolized by the gentler parodies of THE NEW YORKER and the lovable bumblers of Thurber and White. Finds both schools alive in today's market-motivated context which blurs the categories; most-mentioned shows are Roseanne, Home Improvement, Friends, and Fraiser. 13p. Notes in Text. 5b.   $91
 
11646. TELEVISION NEWS AND AMERICAN POLITICS. Argues that television news is a critical force directing the American policymaking process. Explains why TV news dominates other media, looks at the "double-edged sword" of political newsmaking, and considers the implications for public policymaking. 7 pages, 13 footnotes, 4 bibliographic sources.   $49
 
11276. ANALYSIS OF CLASS REPRESENTATION IN AMERICAN MEDIA. Examines the depiction of class conflict and social stratification in the American media. The universal image of the upper middle-class on television is noted in the program Cheers. 6 pages, 4 footnotes in text, 3 bibliographic sources.   $42
 
11202. TELEVISION AND THE AESTHETICS OF POSTMODERNISM. Postmodernist criticism of overload, constant availability, recycling, and radical juxtaposition of TV images. Analyzes the emergence of the postmodernist aesthetic as a response to the changes in the way our sensibilities are overwhelmed by input from broadcast media. 10 pages, 27 footnotes, 9 bibliographic sources.   $70
 
11195. VIDEOCONFERENCING: BUSINESS APPLICATION. Analyzes the potential impact of videoconferencing on business. Discusses efficiency benefits, traditional communication channels, and development in listening/receiving techniques and data transfer. 5 pages, 15 footnotes, 6 bibliographic sources.   $35
 
11177. FCC REGULATIONS AND COMMUNICATIONS MEGA-MERGERS. Proposes that the difficulties of getting started on the information superhighway are being made clear by the failure of these mergers and that the companies see this as a means of alerting the FCC to the need for sweeping change in regulations. 6 pages, 13 footnotes, 12 bibliographic sources.   $42
 
11064. INTERACTIVE MULTIMEDIA (IM): STATE OF THE ART AND FUTURE POTENTIAL. Considers technological and economic obstacles to widespread implementation of IM, industry alliances and their projects, current applications in education and entertainment, and contrasts visions of IM: home marketing technology or information and communication resource. 11 pages, 27 footnotes, 26 bibliographic sources.   $77
 
10641B. INTERACTIVE TELEVISION AND THE FUTURE OF INTERACTIVE MASS COMMUNICATIONS. Following an overview and analysis of the current "state of the art" of interactive TV-- including an analysis of supporting technology, pioneering companies, sample products and applications, and market projections --the technology is analyzed from the perspective of international mass communications theory. 17 pages, 68 footnotes, 31 bibliographic sources.   $119
 
10641. INTERACTIVE TELEVISION. See Section 15C. 13 pages, 68 footnotes, 31 bibliographic references.   $91
 
10585. THE MEDIA IN MEXICO. Overview and analysis of print and broadcast media in Mexico. Focuses on government control over print media and Grupo Televisa's domination of broadcast media. 6 pages, 20 footnotes, 13 bibliographic sources.   $42
 
10565. ARABS AND AMERICAN MEDIA COVERAGE. Investigates the US medias coverage and portrayal of Arab issues and Arab persons. Considers media bias (and reasons behind the bias) in coverage of the Arab-Israeli conflict, with particular focus on the Infitada, or uprising in the Gaza. 11 pages, 41 footnotes, 27 bibliographic sources.   $77
 
10173. THE SIMPSONS TV SHOW. A look at the role models provided by the satirical cartoon characters of the hit television show; questions whether viewers respect or take seriously the characters behavior. 5 pages, 8 footnotes, 3 bibliographic sources.   $35
 
10172. SWISS BROADCASTING. The evolution and regulation of radio and television broadcasting in Switzerland are examined. Recent changes allowing cable, satellite and commercial broadcasting are noted, and continuing government control of the national media is seen as probable. 14 pages, 26 footnotes, 11 bibliographic sources.   $98
 
10171. INTERNATIONAL SATELLITE BROADCASTING. The development and scope of the international satellite broadcasting industry is examined in this study. The basic technology, including development of direct broadcasting systems in commercial television in Europe, is described, and future trends are analyzed. 10 pages, 21 footnotes, 11 bibliographic sources.   $70
 
09854. THE MASS MEDIA AND THE 1988 CAMPAIGN. The use of images and symbols as a substitute for substantive ideas in the 1988 presidential campaigns is described; negative ads, attack videos, "sound bites", and simplistic symbols are seen as media manipulation, and proposals to reform the debate process are put forward. 11 pages, 16 footnotes, 12 bibliographic sources.   $77
 
09820. TWO METHODS OF MEDIA ANALYSIS. A comparison of Marxist and sociological techniques of media analysis, based on Asa Berger's Media Analysis Techniques. Marxist technique is applied with "wealthy family dynasty" television shows, and sociological technique to family situation comedies. 8 pages, 8 footnotes, 1 bibliographic source.   $56
 
09773. PERCEPTIONS OF DRUGS IN AMERICAN POPULAR CULTURE: THE NEW MORALISM AND ITS CONTRADICTIONS. Portrays American's attitudes towards illicit drugs and their use in the 1980s, presenting the argument that perceptions have changed dramatically since the permissive 1960s. Examines some of the factors responsible for this shift in public opinion, including the impact of drug-related deaths among athletes, the presence of drugs in the workplace, the effect of violent youth drug gangs, and the anti-drug campaigns of recent Republic Administrations. 20 pages, 49 footnotes, 40 bibliographic sources.   $133
 
09717. MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.). An analysis of this multiple system operator's competitive strategy. Provides historical and financial background on the company and an overview of its four main business segments. Competitive strategy (competitors, target market, marketing and advertising tactics) within each segment is discussed and analyzed in detail. Concludes with an evaluation of the strategy's effectiveness. 12 pages, 34 footnotes, 26 bibliographic sources.   $84
 
09551. THIRTY SECONDS BY MICHAEL J. ARLEN. Summary and review of Arlen's book about making TV commercials for AT&T. 5 pages, 0 footnotes, 1 bibliographic source.   $35
 
09539. CABLE TELEVISION. Industry survey of cable television. Includes an overview of industry statistics, profile of competition, recent trends in the industry, and the outlook for the future. 10 pages, 13 footnotes, 17 bibliographic sources.   $70
 
09453. ELECTRONIC WALLPAPER: TELEVISION'S EFFECT ON CHILDREN. Investigation of TV's effect on children in terms of sex role stereotyping, socialization, aggressive behavior, and drug/alcohol abuse. Argues that TV often presents unfavorable role models for children, especially for females and minorities. 10 pages, 34 footnotes, 6 bibliographic sources.   $70
 
09397. TELEVISION VIOLENCE AND VIEWER AGGRESSION. An objective look at the evidence suggesting causal links between television violence and aggressive behavior in viewers. Concludes that the evidence is at best equivocal, although concedes that a large body of research linking TV viewing with other adverse modeling behaviors merits greater attention to this issue. 13 pages, 46 footnotes, 32 bibliographic sources.   $91
 
09357. THE CAUSES OF TELEVISION VIOLENCE. Argues that television violence is a reflection of social violence in America, not a cause. 6 pages, 8 footnotes, 8 bibliographic sources.   $42
 
09356. STEREOTYPING OF WOMEN'S SEX ROLES IN CONTEMPORARY ART, MUSIC AND TV COMMERCIALS. Argues that the arts and the media as a whole project demeaning sex roles for women through the process of stereotyping. 7 pages, 11 footnotes, 5 bibliographic sources.   $49
 
09279. THIRTY SECONDS BY ARLEN. Review and analysis of Arlen's book which presents a close-up look at the creation of a television commercial for AT&T. 4 pages, 6 footnotes, 1 bibliographic source.   $28
 
09183. FILM VERSUS VIDEOTAPE IN DRAMATIC PRODUCTION. The advantages and disadvantages of videotape and motion picture film in dramatic television and music video productions are analyzed. Makes a strong case for the use of videotape over film, based on cost, similarity of camera technique, and ease of editing. Film's major advantage -- higher quality and resolution -- is viewed as not particularly germane to the TV medium. 19 pages, 24 footnootes, 10 bibliographic sources.   $133
 
09182. A TELEVISION DRAMA IN THREE ACTS: "THE FIVE FINGER DISCOUNTERS." A three-act, moralist play chronicling the rehabilitation of a gang of shoplifting 10-year old boys. Running time: 15 minutes. 10 pages, 0 footnotes, 0 bibliographic source.   $70
 
09164. REVEREND JESSE JACKSON'S USE OF THE MEDIA. Explores Jackson's use of the media and Jackson's treatment by the media during the 1988 presidential campaign. Concludes that while Jackson has been treated with "kid gloves" by the media, he has not made effective use of his media coverage during the campaign. 5 pages, 8 footnoes, 6 bibliographic sources.   $35
 
09053. "ADVERTISING IN BLACK AND WHITE" BY SCHLINGER AND PLUMMER. Review of this marketing article which addresses the image of Blacks in advertisements. 12 pages, 5 footnotes (in text), 1 bibliographic source.   $84
 
08722. HOME SHOPPING AND THE PUSH TOWARDS INTERACTIVE MARKETING. Gives an overview of the television home shopping industry, with a concentration of information on the Home Shopping Network (HSN). Includes a situation and marketing analysis. Focuses on the potential of the interactive mode of telecommunications being pursued in the home shopping industry. 12 pages, 26 footnotes, 19 bibliographic sources.   $84
 
08707. MECHANISMS IN THE MISPERCEPTION OF REALITY IN TELEVISION NEWS BROADCASTING. Discusses the various ways that TV news broadcasters distort the truth and shape reality to suit ratings, personal bias, and time constraints. Mechanisms discussed include film editing, interview staging and report commentary. 10 pages, 14 footnotes, 11 bibliographic sources.   $70
 
08647. "BLACK FRIDAY" AT CBS. Analyzes the staff cuts at CBS News and the subsequent Congressional investigation into the network's possible compromise of quality and betrayal of the public trust. Historical background, underlying issues, and arguments on both sides are considered. 10 pages, 25 footnotes, 18 bibliographic sources.   $70
 
08622. BROADCAST DEREGULATION AND TRAFFICKING. An analysis of broadcast deregulation measures which have directly affected the increase in volume of station sales. Considers the reaction to deregulation among FCC officials and congressional representatives. The purpose of the analysis is to arrive at a decision as to whether or not the three-year rule rescinded in 1982 should now be reinstated. 8 pages, 14 footnotes, 10 bibliographic sources.   $56
 
08621. BROADCAST DEREGULATION AND TRAFFICKING: IMPACT ON THE PUBLIC TRUST. Examines the implications of broadcast deregulation on station trafficking (buying and selling short term) and ownership and its concomitant impact on broadcasting's service to the public. Arguments both for and against the new deregulation policy are examined and analyzed. 10 pages, 20 footnotes, 21 bibliographic sources.   $70
 
08620. UTAH'S "CABLE PORN" CASE. Examines the central issues, background information, arguments, and outcome of a challenge to cable programming content in Utah. First Amendment rights and the ramifications involved in attempting to control or regulate those rights are considered. 8p. 12f 9b.   $56
 
08604. WESTMORELAND VERSUS CBS. Examines the controversy over CBS's documentary portrayal of General Westmoreland as a main player in a conspiracy to cover up the truth of the American situation in Vietnam. Included is a brief review of the American concept of libel as applicable to this situation. 5 pages, 10 footnotes, 10 bibliographic sources.   $35
 
08388. USE OF PLOT AND VISUALS IN THE FILM, "THE THIRD MAN." Synopsis and evaluation of this mystery film, with a critique of the extensive use of closed spaces. 5p.   $35
 
08236. RADIO, TELEVISION, CROSS AND MULTIPLE OWNERSHIP. An investigation tracing the history of FCC deregulation with particular attention devoted to the regulations involving cross and multiple ownership of radio and TV stations. Arguments for and against deregulation decisions are presented. 10 pages, 19 footnotes, 15 bibliographic sources.   $70
 
08169. FILM MARKETING. This paper concentrates on the aspects of marketing films which set it apart from the marketing of other products. Covers the role of the studio, film distribution, the effects of cable television, and strategies for increasing film revenues. 6 pages, 6 footnotes, 4 bibliographic sources.   $42
 
08167. FILM FINANCING. An excellent overview of the different methods of financing motion pictures. Covers traditional bank financing, public offerings, and the method of sale/leaseback. 6 pages, 6 footnotes, 4 bibliographic sources.   $42
 
08029. TELEVISION COVERAGE OF JUDICIAL PROCEEDINGS. A study of the controversy surrounding the use of cameras during courtroom proceedings in the United States. Includes results of Supreme Court cases regarding this issue. 7 pages, 21 footnotes, 8 bibliographic sources.   $49
 
08010. SEX, VIOLENCE AND CENSORSHIP. An essay which considers whether sex and violence in movies and television should be censored by the entertainment industry or government. KEYWORDS: tv film censorship sex violence. 4 pages, 0 footnotes, 0 bibliographic sources.   $28
 
07728. GREAT BRITAIN'S BROADCASTING SYSTEMS. A comprehensive examination of Great Britain's major broadcasting systems, including the BBC and independent radio and television networks. The study examines the historical and cocial context of British broadcasting and the history of' radio and television's early efforts. The focus is on the BBC and the professionalism of the government-owned system. 22 pages, 26 footnotes, 21 bibliographic sources.   $133
 
07581. MAYOR DIANNE FEINSTEIN. Good brief political biography of San Francisco's present mayor, including her early history, accession to the mayor's office, political positions and problems overcome, success at forging a centrist coalition in an extremely fragmented city, 1983 election triumphs, role as potential national figure. 9 pages, 7 footnotes, 8 bibliographic sources.   $63
 
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