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18526. TELEVISION IN THE COURTROOM. This paper argues in favor of allowing TV coverage in court cases. Rebuttals are made of the claims that television has a negative impact by reducing impartiality in trials or influencing the... (more) |
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$42
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18521. VIOLENCE IN TV WRESTLING PROGRAMS. In this paper, research findings and psychological theory are used to examine the influence of violent TV wresting programs on young people. It is concluded that TV wresting has a negative impact on... (more) |
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$42
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18520. THE TREATMENT OF GENDER IN A PRIME-TIME TV PROGRAM. This paper refers to the views of theorists such as Jean Kilbourne and Sut Jhally on the negative impact that stereotyped media depictions have on young female viewers. Then, the paper analyzes the... (more) |
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$70
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18307. SOCIAL MARKETING THROUGH ENTERTAINMENT MEDIA. This paper reviews the literature on the use and effectiveness of entertainment media as a vehicle to accomplish social marketing. After examining social marketing through entertainment media in the... (more) |
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$133
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18190. TIVO 2007: DVRS AND BEYOND HARVARD CASE STUDY 9-708-401. This paper provides a Berkeley Research case study analysis and a case solution to a strategic management Harvard Business School case study (9-708-401) by David B. Yoffie and Michael Slind on DVR... (more) |
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$77
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18187. IPOD VERSUS CELL PHONE: A MOBILE MUSIC REVOLUTION? HARVARD CASE STUDY 9-707-419. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and... (more) |
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$77
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18180. TIVO IN 2002: CONSUMER BEHAVIOR HARVARD CASE STUDY 502062. This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing case study (502062) by Wathieu and Zoglio on customized TV company TiVo... (more) |
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$70
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18166. XM SATELLITE RADIO (A) HARVARD CASE STUDY 9-504-009. This paper provides a Berkeley Research case analysis and case solution to a 2003 Harvard Business School marketing case study (9-504-009) by Godes and Ofek. The case concerns the initial launch and... (more) |
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$70
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17567. MEDIA AND WOMEN’S SELF-IMAGE. This paper examines the view that the media has a generally negative impact on the self-image of women. The paper describes and documents how media representations present an unattainable ideal for... (more) |
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$56
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17444. IMMIGRANTS ON PRIME-TIME TELEVISION SERIES. This paper provides an overview and analysis of the representation – or misrepresentation – of immigrants and immigrant groups on television series (focusing on prime-time TV). Drawing on Habermas’... (more) |
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$133
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17398. THE SCOPE AND LIMITS OF MEDIA POWER. This paper provides an overview and analysis of the scope and limits of media power in modern societies. The first section provides theoretical background, defining and describing power as it applies... (more) |
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$133
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17145. SOCIAL LEARNING THEORY & MODELING: AN EXPLANATION FOR THE HARMFUL EFFECTS OF TV VIOLENCE. This paper begins with a brief review of the research findings on the link between exposure to TV violence and aggressive behavior in children. Following this, the paper discusses how Bandura’s... (more) |
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$77
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17137. DO NATIONAL MEDIA STILL MATTER? Drawing on examples from the U.S., U.K., and countries of the Middle East, this paper considers the issue of whether or not national media still matter in this era of globalization. The analysis... (more) |
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$126
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17136. TALK SHOWS AS PUBLIC SPHERES: THE ROLE OF THE MASS MEDIA IN CIVIC PARTICIPATION. Drawing on the literature on TV talk shows as public spheres, this paper provides an overview and analysis of the role of the mass media in civic participation. The analysis draws on specific... (more) |
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$84
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17114. EVALUATING MEDIA PERFORMANCE IN DEMOCRATIC SOCIETIES. This essay addresses the question, “By what standard should we evaluate media performance in democratic societies?” The analysis begins with the premise that the appropriate standards for evaluating... (more) |
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$84
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15955. THE IMPACT OF TELEVISION ON U.S. HISTORY. This paper examines how television has impacted American life and culture, political campaigns, ethnic perspectives, religious practices, video games and Internet technologies. Also refers to the... (more) |
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$42
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15865. THE SIMPSONS TELEVISION SHOW. This paper discusses the role of The Simpsons' writers in creating elements that contribute to the television show's phenomenal success. It is argued that they are able to keep the show's content... (more) |
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$77
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15673. WESTERN MEDIA PORTRAYALS OF ARABS AND MUSLIMS DURING THE GULF WAR CRISIS OF 1990/91. This paper examines the media-filtered American interpretations of the Arab world through an analysis of Western (mainly U.S.) media portrayals and interpretations of Arabs and Muslims in general, and... (more) |
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$133
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15055. CULTURE & ETHNICITY IN BRITISH BROADCASTING & FILM. This research paper examines representations of cultural and ethnic differences in British broadcasting and film during the second half of the 20th century. The paper argues recent decades... (more) |
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$112
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15009. TV VIOLENCE & CHILDREN. This paper examines the problem of television violence and its effect on young viewers. Following a breif overview of the current scope and distribution of violence on television, the investigation... (more) |
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$112
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14239. TURNER BROADCASTING SYSTEMS,1988 CASE STUDY. This paper presents an analysis and case solution to a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand,... (more) |
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$42
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14227. GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY. This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in... (more) |
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$105
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13935. THE FUTURE OF RADIO. This paper describes innovations such as digital sound, satellite transmissions, and Internet “webcasting.” Various benefits of the new technology are discussed, including improved sound quality,... (more) |
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$77
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13864. SATELLITE BROADCASTING INDUSTRY. Examines the international satellite broadcasting industry to see how the emergence of direct-to-home television broadcasting was made possible by advancing telecommunications technology. The focus... (more) |
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$63
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13806. THE BODY LANGUAGE OF NETWORK NEWS. An insightful analysis of nonverbal communication among TV news anchors, reporters, sportscasters and weathermen. Considers the meaning of facial expressions, eye contact, hand gestures, posture and... (more) |
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$35
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13803. GERALDO RIVERA AND TABLOID MEDIA. A scathing critique of Geraldo Rivera and his self-styled "new journalism." Presents Geraldo's view of himself and his "profession" as well as his rebuttal to his critics, and then systematically... (more) |
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$42
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13641. CINDERELLA (DISNEY 1950) AND PRETTY WOMAN (1990). Both movies are concerned with a poor girl who has hopes and dreams and attracts the love of a higher-status man. However, Cinderella is an animated movie that takes place in a fantasy world, while... (more) |
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$49
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13558. CROWDING AND PSYCHOLOGICAL STRESS. Drawing on the environmental psychology literature, this report presents an overview and analysis of the effects of crowding on the human psychological stress and behavior. Includes a review of the... (more) |
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$133
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13391. THE USE OF CLOSED CIRCUIT TV FOR MONITORING AND SURVEILLANCE. Covers the arguments for and against the use of CCTV. Concludes that the advantages outweigh the disadvantages, and notes that the problem of violating privacy can be overcome if cameras are unhidden... (more) |
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$77
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13380. TECHNOLOGICAL ADVANCES IN RADIO, TV & TELECOMMUNICATIONS DURING THE 1980'S. This paper surveys technological advancements in radio, television and telecommunications during the 1980s, discussing how advancements in one area spurred advancements in other areas. The paper... (more) |
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$91
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13262. PORTRAYAL OF GAYS ON TELEVISION. Discusses history of gays on TV, then focuses on three shows: Spin City, Veronica's Closet and Will and Grace. Despite the persistence of some stereotypes, these programs show an effort to depict... (more) |
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$42
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13257. THE FUTURE OF CABLE TV. Discusses the merging of cable TV with the Internet, and the development of interactive TV. Considers challenges and strengths of the cable industry, and speculates on the impact that future... (more) |
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$70
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13211. TELEVISION TODAY AND TOMORROW (JANKOWSKI AND FUCHS) AND THE FIVE MYTHS OF TELEVISION POWER (DAVIS). Compares the arguments of the two books, with emphasis on whether the networks are in a state of decline. Claims that the argument of Jankowski and Fuchs (that the networks will survive because they... (more) |
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$35
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13197. INNOVATIVE FILM TECHNIQUE IN CITIZEN KANE (ORSON WELLES). Orson Welles' 1940 film about W. R. Hearst is analyzed for its experimental use of sound, image, overdubbing, sets and makeup. Citizen Kane is seen as a textbook of modern film's storytelling... (more) |
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$42
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13119. POLITICS AND THE NEWS MEDIA IN JAPAN BY OFER FELDEMAN. Critical review and analysis of this book which examines the interrelationships between the news media and national politics (and politicians) in Japan during the 1980s and early 1990s. Considers the... (more) |
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$77
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13088. THE PARODY OF VIOLENCE IN TARANTINO'S PULP FICTION. The director's parody of film violence as a cinematic tool for shock effect and for cultural comment is discussed. The contrast between "over the top" gore and the low-key insights into the criminal... (more) |
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$70
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13064. THE COLOR PURPLE (A COMPARISON OF NOVEL AND MOVIE). A comparison of the novel (Alice Walker) with the film version (Steven Spielberg). Argues that both are effective as works of art, and that the differences are due to the differences in the two... (more) |
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$70
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13062. TABLOID TALK SHOWS. These shows have become controversial because of their emphasis on sex and violence. The paper describes typical themes on the show, as well as the style and techniques of the hosts. Argues that,... (more) |
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$42
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12703. TELEVISION SYNDICATION. Discusses the rise of the syndication industry as an effort to break the monopoly of the major networks. Recent changes have caused the FCC to restore some of the competitive power of the networks,... (more) |
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$49
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12701. FUTURE OF TELEVISION BROADCAST NETWORKS. Describes how the former dominance of the major networks limited competition and viewer choices. Today, the networks are challenged by new media outlets. However, it is predicted they will remain... (more) |
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$49
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12698. TELEVISION RATINGS. Argues that the current system is inadequate for providing parents with the information they need to protect their children. Urges the use of codes that show levels of violent and sexual content in... (more) |
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$42
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12620. MARKETING PROFILE OF WEB TV. A marketing profile and analysis of the generic Web TV product category (primarily focusing on set-top boxes). Assesses current market situation (factors leading to the development of the product... (more) |
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$133
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12595. CELEBRITY ROLE MODELS. Discusses their influence on socialization and the development of self-concept. Also discusses identification with negative celebrity role models and the need for young people to be taught that... (more) |
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$119
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12507. DEATH ALL AROUND US: IMAGES OF DEATH IN MEDIA & POPULAR CULTURE. This paper provides an analysis and exploration of Americans’ ambivalent attitudes towards death as evidenced through death images in the media and popular culture. As a starting point for the... (more) |
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$105
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12500. "THE SIMPSONS" TV SHOW. A history of this popular animated television show, and a discussion of the artistic and economic factors contributing to its success. Also argues that the show targets a youthful audience through the... (more) |
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$70
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12499. PUBLIC BROADCASTING. The threat of federal budget cuts and the search for alternative, yet non-commercial, sources of funding. discusses carious proposed solutions to the problem, and includes information on the... (more) |
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$119
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12497. SEX, VIOLENCE, AND COMMERCIALISM IN THE MEDIA. Argues that popular entertainment is driven by commercialism in its production of obscene and violent programs. 6 pages, 6 footnotes, 4 bibliographic sources.... (more) |
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$42
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12399. NBC - ORGANIZATIONAL LIFE CYCLE AND OPERATING ENVIRONMENT. This paper examines the current situation, past performance, and likely future position of current broadcast television leader NBC. The analysis discusses both the external environment in which NBC... (more) |
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$56
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12234. SCIENCE FICTION IN FILM AND TELEVISION: TECHNOLOGY AND MYTHOLOGY IN "STAR TREK" AND "STAR WARS". This paper compares the two popular Sci Fi epics. “Star Trek” is seen as a TV series exploring other words to make social comment, while “Star Wars” is seen as a mythical fable of good and evil, with... (more) |
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$77
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12156. RACISM AND THE MEDIA. This paper examines how contemporary media (both news and entertainment) deals with racial tension in the United States. The principal focus of the investigation is on 1980s and 1990s trends, themes... (more) |
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$84
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11891. TELEVISION VIOLENCE: THE PROBLEM AND SOME POSSIBLE SOLUTIONS. Defines the problem and surveys the literature demonstrating the relationship between TV violence and children's aggressive/violent behavior. Considers three government-led "solutions" to the... (more) |
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$49
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11890. THE "V-CHIP" AND TELEVISION CENSORSHIP: POSSIBLE IMPLICATIONS. Covers the history of censorship on television, the advocacy groups supporting the V-Chip, the response of the networks to the threat of a V-Chip, and ethical implications of the V-Chip. 12 pages, 16... (more) |
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$84
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11826. TROUBLE AT THE TIFFANY NETWORK: THE DECLINE OF CBS. An analysis of the factors which led to CBS television's declining position among its network rivals and a consideration of steps which the new Westinghouse owners should take to regain the network's... (more) |
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$119
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11719. TELEVISION ADVERTISING IN TWO PRESIDENTIAL CAMPAIGNS. Examines the content and impact of TV advertising in the 1988 Bush-Dukakis campaign and the 1992 Bush-Clinton-Perot campaign. Considers issues versus image-based advertising, the possible links... (more) |
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$133
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11697. DEVELOPMENT OF GENDER IDENTITY. Examines the development of gender identity from two perspectives: 1) an anecdotal point of view provided by interviews with two sets of parents; and 2) a review of five hours of TV broadcasts... (more) |
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$126
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11666. AMERICAN HUMOR AND TELEVISION. An analytical overview of modern TV series, in the context of a broader contrast between 2 schools of American humor: one exemplified by Mark Twain and shock/hard humor, another symbolized by the... (more) |
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$91
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11666. AMERICAN HUMOR AND TELEVISION. An analytical overview of modern TV series, in the context of a broader contrast between 2 schools of American humor: one exemplified by Mark Twain and shock/hard humor, another symbolized by the... (more) |
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$91
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11646. TELEVISION NEWS AND AMERICAN POLITICS. Argues that television news is a critical force directing the American policymaking process. Explains why TV news dominates other media, looks at the "double-edged sword" of political newsmaking, and... (more) |
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$49
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11276. ANALYSIS OF CLASS REPRESENTATION IN AMERICAN MEDIA. Examines the depiction of class conflict and social stratification in the American media. The universal image of the upper middle-class on television is noted in the program Cheers. 6 pages, 4... (more) |
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$42
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11202. TELEVISION AND THE AESTHETICS OF POSTMODERNISM. Postmodernist criticism of overload, constant availability, recycling, and radical juxtaposition of TV images. Analyzes the emergence of the postmodernist aesthetic as a response to the changes in... (more) |
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$70
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11195. VIDEOCONFERENCING: BUSINESS APPLICATION. Analyzes the potential impact of videoconferencing on business. Discusses efficiency benefits, traditional communication channels, and development in listening/receiving techniques and data transfer.... (more) |
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$35
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11177. FCC REGULATIONS AND COMMUNICATIONS MEGA-MERGERS. Proposes that the difficulties of getting started on the information superhighway are being made clear by the failure of these mergers and that the companies see this as a means of alerting the FCC to... (more) |
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$42
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11064. INTERACTIVE MULTIMEDIA (IM): STATE OF THE ART AND FUTURE POTENTIAL. Considers technological and economic obstacles to widespread implementation of IM, industry alliances and their projects, current applications in education and entertainment, and contrasts visions of... (more) |
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$77
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10641B. INTERACTIVE TELEVISION AND THE FUTURE OF INTERACTIVE MASS COMMUNICATIONS. Following an overview and analysis of the current "state of the art" of interactive TV-- including an analysis of supporting technology, pioneering companies, sample products and applications, and... (more) |
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$119
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10641. INTERACTIVE TELEVISION. See Section 15C. 13 pages, 68 footnotes, 31 bibliographic references.... (more) |
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$91
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10585. THE MEDIA IN MEXICO. Overview and analysis of print and broadcast media in Mexico. Focuses on government control over print media and Grupo Televisa's domination of broadcast media. 6 pages, 20 footnotes, 13... (more) |
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$42
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10565. ARABS AND AMERICAN MEDIA COVERAGE. Investigates the US medias coverage and portrayal of Arab issues and Arab persons. Considers media bias (and reasons behind the bias) in coverage of the Arab-Israeli conflict, with particular focus... (more) |
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$77
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10173. THE SIMPSONS TV SHOW. A look at the role models provided by the satirical cartoon characters of the hit television show; questions whether viewers respect or take seriously the characters behavior. 5 pages, 8 footnotes, 3... (more) |
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$35
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10172. SWISS BROADCASTING. The evolution and regulation of radio and television broadcasting in Switzerland are examined. Recent changes allowing cable, satellite and commercial broadcasting are noted, and continuing... (more) |
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$98
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10171. INTERNATIONAL SATELLITE BROADCASTING. The development and scope of the international satellite broadcasting industry is examined in this study. The basic technology, including development of direct broadcasting systems in commercial... (more) |
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$70
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09854. THE MASS MEDIA AND THE 1988 CAMPAIGN. The use of images and symbols as a substitute for substantive ideas in the 1988 presidential campaigns is described; negative ads, attack videos, "sound bites", and simplistic symbols are seen as... (more) |
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$77
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09820. TWO METHODS OF MEDIA ANALYSIS. A comparison of Marxist and sociological techniques of media analysis, based on Asa Berger's Media Analysis Techniques. Marxist technique is applied with "wealthy family dynasty" television shows,... (more) |
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$56
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09773. PERCEPTIONS OF DRUGS IN AMERICAN POPULAR CULTURE: THE NEW MORALISM AND ITS CONTRADICTIONS. Portrays American's attitudes towards illicit drugs and their use in the 1980s, presenting the argument that perceptions have changed dramatically since the permissive 1960s. Examines some of the... (more) |
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$133
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09717. MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.). An analysis of this multiple system operator's competitive strategy. Provides historical and financial background on the company and an overview of its four main business segments. Competitive... (more) |
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$84
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09551. THIRTY SECONDS BY MICHAEL J. ARLEN. Summary and review of Arlen's book about making TV commercials for AT&T. 5 pages, 0 footnotes, 1 bibliographic... (more) |
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$35
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09539. CABLE TELEVISION. Industry survey of cable television. Includes an overview of industry statistics, profile of competition, recent trends in the industry, and the outlook for the future. 10 pages, 13 footnotes, 17... (more) |
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$70
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09453. ELECTRONIC WALLPAPER: TELEVISION'S EFFECT ON CHILDREN. Investigation of TV's effect on children in terms of sex role stereotyping, socialization, aggressive behavior, and drug/alcohol abuse. Argues that TV often presents unfavorable role models for... (more) |
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$70
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09397. TELEVISION VIOLENCE AND VIEWER AGGRESSION. An objective look at the evidence suggesting causal links between television violence and aggressive behavior in viewers. Concludes that the evidence is at best equivocal, although concedes that a... (more) |
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$91
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09357. THE CAUSES OF TELEVISION VIOLENCE. Argues that television violence is a reflection of social violence in America, not a cause. 6 pages, 8 footnotes, 8 bibliographic sources.... (more) |
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$42
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09356. STEREOTYPING OF WOMEN'S SEX ROLES IN CONTEMPORARY ART, MUSIC AND TV COMMERCIALS. Argues that the arts and the media as a whole project demeaning sex roles for women through the process of stereotyping. 7 pages, 11 footnotes, 5 bibliographic sources.... (more) |
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$49
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09279. THIRTY SECONDS BY ARLEN. Review and analysis of Arlen's book which presents a close-up look at the creation of a television commercial for AT&T. 4 pages, 6 footnotes, 1 bibliographic... (more) |
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$28
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09183. FILM VERSUS VIDEOTAPE IN DRAMATIC PRODUCTION. The advantages and disadvantages of videotape and motion picture film in dramatic television and music video productions are analyzed. Makes a strong case for the use of videotape over film, based on... (more) |
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$133
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09182. A TELEVISION DRAMA IN THREE ACTS: "THE FIVE FINGER DISCOUNTERS." A three-act, moralist play chronicling the rehabilitation of a gang of shoplifting 10-year old boys. Running time: 15 minutes. 10 pages, 0 footnotes, 0 bibliographic source.... (more) |
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$70
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09164. REVEREND JESSE JACKSON'S USE OF THE MEDIA. Explores Jackson's use of the media and Jackson's treatment by the media during the 1988 presidential campaign. Concludes that while Jackson has been treated with "kid gloves" by the media, he has... (more) |
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$35
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09053. "ADVERTISING IN BLACK AND WHITE" BY SCHLINGER AND PLUMMER. Review of this marketing article which addresses the image of Blacks in advertisements. 12 pages, 5 footnotes (in text), 1 bibliographic source.... (more) |
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$84
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08722. HOME SHOPPING AND THE PUSH TOWARDS INTERACTIVE MARKETING. Gives an overview of the television home shopping industry, with a concentration of information on the Home Shopping Network (HSN). Includes a situation and marketing analysis. Focuses on the... (more) |
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$84
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08707. MECHANISMS IN THE MISPERCEPTION OF REALITY IN TELEVISION NEWS BROADCASTING. Discusses the various ways that TV news broadcasters distort the truth and shape reality to suit ratings, personal bias, and time constraints. Mechanisms discussed include film editing, interview... (more) |
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$70
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08647. "BLACK FRIDAY" AT CBS. Analyzes the staff cuts at CBS News and the subsequent Congressional investigation into the network's possible compromise of quality and betrayal of the public trust. Historical background,... (more) |
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$70
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08622. BROADCAST DEREGULATION AND TRAFFICKING. An analysis of broadcast deregulation measures which have directly affected the increase in volume of station sales. Considers the reaction to deregulation among FCC officials and congressional... (more) |
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$56
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08621. BROADCAST DEREGULATION AND TRAFFICKING: IMPACT ON THE PUBLIC TRUST. Examines the implications of broadcast deregulation on station trafficking (buying and selling short term) and ownership and its concomitant impact on broadcasting's service to the public. Arguments... (more) |
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$70
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08620. UTAH'S "CABLE PORN" CASE. Examines the central issues, background information, arguments, and outcome of a challenge to cable programming content in Utah. First Amendment rights and the ramifications involved in attempting to... (more) |
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$56
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08604. WESTMORELAND VERSUS CBS. Examines the controversy over CBS's documentary portrayal of General Westmoreland as a main player in a conspiracy to cover up the truth of the American situation in Vietnam. Included is a brief... (more) |
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$35
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08388. USE OF PLOT AND VISUALS IN THE FILM, "THE THIRD MAN." Synopsis and evaluation of this mystery film, with a critique of the extensive use of closed spaces. ... (more) |
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$35
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08236. RADIO, TELEVISION, CROSS AND MULTIPLE OWNERSHIP. An investigation tracing the history of FCC deregulation with particular attention devoted to the regulations involving cross and multiple ownership of radio and TV stations. Arguments for and... (more) |
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$70
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08169. FILM MARKETING. This paper concentrates on the aspects of marketing films which set it apart from the marketing of other products. Covers the role of the studio, film distribution, the effects of cable television,... (more) |
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$42
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08167. FILM FINANCING. An excellent overview of the different methods of financing motion pictures. Covers traditional bank financing, public offerings, and the method of sale/leaseback. 6 pages, 6 footnotes, 4... (more) |
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$42
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08029. TELEVISION COVERAGE OF JUDICIAL PROCEEDINGS. A study of the controversy surrounding the use of cameras during courtroom proceedings in the United States. Includes results of Supreme Court cases regarding this issue. 7 pages, 21 footnotes, 8... (more) |
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$49
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08010. SEX, VIOLENCE AND CENSORSHIP. An essay which considers whether sex and violence in movies and television should be censored by the entertainment industry or government. KEYWORDS: tv film censorship sex violence. 4 pages, 0... (more) |
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$28
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07728. GREAT BRITAIN'S BROADCASTING SYSTEMS. A comprehensive examination of Great Britain's major broadcasting systems, including the BBC and independent radio and television networks. The study examines the historical and cocial context of... (more) |
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$133
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07581. MAYOR DIANNE FEINSTEIN. Good brief political biography of San Francisco's present mayor, including her early history, accession to the mayor's office, political positions and problems overcome, success at forging a centrist... (more) |
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$63
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