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Call # |
Description |
Section |
Price |
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09912 |
INTERNATIONAL OPERATIONS OF NISSAN (JAPAN) AND VOLVO (SWEDEN). An indepth examination of each car company's history, product focus, marketing and management strategy in the international auto industry. Provides a background on the current state of the industry. Compares and contrasts the two companies varying approaches toward marketing, financial maangement, production, and employee relations. 30 pages, 82 footnotes, 50 bibliographic sources. |
7C |
$133
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