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13875. Site Selection in the Expansion of Manufacturing Operations. A proposal and analysis of a new site selection for the plant expansion of Reebok International. Compares the relative competitive advantage (in terms of labor costs, startup costs, political risks, quality assurance, social factors, economic factors, materials availability, transportation, retail pricing) of two potential locations (Spain and Indonesia) and provides the rationale for selecting the Indonesian site. 8 pages, 5 footnotes, 10 bibliographic sources. |
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$56
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