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14206. Lost Arrow Corporation/Patagonia (A),(B),(C) Case Study. This paper provides an analysis and a case solution to classic Harvard Business School case studies on Lost Arrow Corporation, better known by the name of its key subsidiary, Patagonia. The analysis considers the positive aspects (strengths) of the company, including its track record of product innovation, its adherence to its philosophy of making money in order to have fun and do good, its strong leadership and solid management, its dynamic corporate culture, and its high level of business integrity. Negative aspects of the company are also identified, including its difficulty in bringing new products to market in a timely fashion, its fragmented distribution system, its poor internal communication structure, functional organizational weaknesses, and managementís projection of arrogance. Includes a brief analysis of the companyís financial position, along with an appraisal of the attractiveness of the CEOís job. Makes recommendations on new strategy. KEYWORDS: Patagonia Lost Arrow case study Harvard Business School strategic analysis leadership corporate ethics environmental marketing corporate culture green marketing corporate ethics case solution. 8 pages, 0 footnotes, 0 bibliographic sources. 1916 words.   $56


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