15907. The Apple Ipod. This paper provides an overview of the Apple iPod, its success, and the view that it will become a major element in Apple’s future growth. Includes a discussion of the product’s features, the related iTunes service (for downloading songs), the decision to make the product compatible for Windows users, marketing strategies, and data on sales and market share. 16 pages; 61 footnotes; 11 bibliographic sources. RELATED PAPERS
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