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Search by topic:   15472. The Benefits of Marketing Research. This term paper presents a brief overview and analysis of the benefits of marketing research for organizations. Following a discussion and overview of the two major types of market research (primary and secondary), the benefits of marketing research for organizations are considered. Specific examples of how marketing research provides benefits to organizations are presented. KEYWORDS: marketing research benefits business term paper. APA Style. 6 pages, 15 footnotes, 9 bibliographic sources.   $42 Copyright 1998-2018 Berkeley Research