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Search by topic:   15054. amazon.com: Online Retailer Profile. A profile of the world's largest online retailer. Examines Amazon.com's history, current operations, general strategy, marketing strategy, financial position, organizational culture and employee relations. A concluding section considers the dot-com's long-term chances of success. The outlook is not optimistic. KEYWORDS: amazon term paper online retailer strategy company marketing profile internet. APA Style. 21 pages, 56 footnotes, 31 bibliographic sources.   $133 Copyright 1998-2018 Berkeley Research