Catalog Sections:   Accounting   Advertising   Africa   African American studies   Anthropology   Architecture Area Studies topics China Africa Japan Middle East Third World Asia Latin America   Art   Astronomy   Biology Business topics Finance & Accounting General HR Management International Managerial Science Marketing   China   Communications   Computers   Criminology Drama topics American English European Greek Shakespeare Economics topics Economic Theory International Developed Nations Third World Nations U.S. Education topics General Education Special Education Alternative and University Sports   Employee Relations   Environmental Science   Film   Finance   Foreign Governments   Foreign Policy (U.S.)   Gender & Sexuality Geography topics China Africa Japan Middle East Third World Asia Latin America Western History topics European to 1500 European 1500-1900 European 1900 to Present U.S. to 1865 U.S. 1865 -1945 U.S. 1945 to Present   HR Management   International Relations   International Trade   Internet   Japan   Journalism   Juvenile Delinquency   Labor   Latin America Law topics General Penology   Linguistics Literature topics American to 1900 American 1900 to Present English to 1900 English 1900 to Present European Comparative Greek and Roman World   MIS   Managerial Science   Marketing   Marx and Marxism   Math Media topics Film Radio/Television Communications   Medicine and Health Care   Middle East   Minorities (other than Blacks)   Music   Nursing   Penology   Personality Theory   Personnel Management Philosophy topics Western to 1900 Western 1900 to Present Greek & Roman Medieval   Physical Education Poetry topics American English European   Police Science   Political Science (non-US)   Political Science (U.S.)   Political Theory Psychology topics Abnormal Behaviorism Developmental Freud General Personality Theory Social Therapies   Psychopathology   Psychotherapy   Public Administration   Religion (Judeo-Christian)   Religion (non-Judeo Christian) Science topics Biology Environmental General Physical   Sexuality   Shakespeare   Social Problems Sociology topics Theory Sexuality Minorities (non-Black) Social Problems Urban Studies General   Sports   Television and Radio   Third World Asia   Urban Studies   Women's Studies

Search by topic:   17415. Accenture: The Re-Branding of Andersen Consulting Case Study. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49 Copyright 1998-2018 Berkeley Research