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17164. American Mass Consumerism, 1880-1940. This essay examines and analyzes the key characteristics of American mass consumerism during the period 1880-1940 and considers how this mass consumerism differed from other modes of consumption before the Second World War. The investigation looks at the social, political, and economic aspects of American mass consumerism during this period and considers some of the ways in which consumption patterns and responses were affected by class, race, and most especially, gender. It is argued that American mass consumerism during this period was fused into a political ideology supporting consumerism that helped to foster a belief in mass consumerism as a part of the “American way of life.” 16 pages; 42 footnotes; 17 bibliographic sources. 4,823 words.   $112


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