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Search by topic:   17263. Ebay: Strategy. This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and operating environment as well as an analysis of eBay’s position relative to its major competitors. The paper concludes with a summary S.W.O.T. analysis and recommendations on future adjustments to eBay’s strategy. KEYWORDS: eBay online auctions online marketplace strategy Amazon Yahoo expansion diversification Skype PayPal. APA Style. 15 pages, 68 footnotes, 49 bibliographic sources. 4,587 words.   $105 Copyright 1998-2018 Berkeley Research