18793. A Marketing Campaign for the Apple “Ic”.E-Reader. This term paper proposes a marketing campaign for an Apple e-reader (a product that had not yet been introduced at the time this paper was written). The paper discusses target market, product features, consumer viewpoints and competitors in the e-reader market (notably, the Amazon Kindle and the Barnes & Noble Nook), as well as outlining a proposed campaign to launch the new Apple product. The appendices to the paper include a mood board, spider diagram, and the results of a survey of ten college students. APA Style. 9 pages, 16 footnotes, 7 bibliographic sources. 2,085 words. TAGS: marketing research paper, information technology, e-readers, Apple iC reader, marketing campaign new product launch, Amazon Kindle
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