Catalog Sections:
  Accounting
  Advertising
  Africa
  African American studies
  Anthropology
  Architecture
  Art
  Astronomy
  Biology
  China
  Communications
  Computers
  Criminology
  Employee Relations
  Environmental Science
  Film
  Finance
  Foreign Governments
  Foreign Policy (U.S.)
  Gender & Sexuality
  HR Management
  International Relations
  International Trade
  Internet
  Japan
  Journalism
  Juvenile Delinquency
  Labor
  Latin America
  Linguistics
  MIS
  Managerial Science
  Marketing
  Marx and Marxism
  Math
  Medicine and Health Care
  Middle East
  Minorities (other than Blacks)
  Music
  Nursing
  Penology
  Personality Theory
  Personnel Management
  Physical Education
  Police Science
  Political Science (non-US)
  Political Science (U.S.)
  Political Theory
  Psychopathology
  Psychotherapy
  Public Administration
  Religion (Judeo-Christian)
  Religion (non-Judeo Christian)
  Sexuality
  Shakespeare
  Social Problems
  Sports
  Television and Radio
  Third World Asia
  Urban Studies
  Women's Studies
  Search by topic:  
18618. Annotated Bibliography for Alpen Bank: Launching the Credit Card in Romania Harvard Case Study. This paper provides an ANNOTATED BIBLIOGRAPHY for a case study analysis and solution to a Harvard Business School marketing case study on Romanian-based Alpen Bank and its decision to launch a consumer credit card in Romania. A brief description and critique of each source cited is provided. NOTE: THIS IS NOT A CASE SOLUTION, IT IS AN ANNOTATED BIBLIOGRAPHY FOR THE CASE. PLEASE SEE OUR PAPER 18593 (FOLLOW LINK BELOW) FOR A COMPLETE SOLUTION TO THIS CASE STUDY ON ALPEN BANK. 17 pages, 0 footnotes, 15 bibliographic sources.

TAGS: Alpen Bank, Harvard case study solution, credit card marketing, emerging markets, Romania, banking sector, consumer finance, annotated bibliography.

RELATED PAPERS

Alpen Bank: Launching the Credit Card in Romania Harvard Case Study Solution

Credit Cards versus Debit Cards

The Five Cs of Credit and Lending: Bases of Consumer Lending and Finance

  $119


Copyright 1998-2018 Berkeley Research