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18339. Can Albertsons Trounce Wal-Mart With Advanced Information Technology Case Study. This paper provides an analysis and a case solution to a case study in Laudon & Laudon's text (Management Information Systems: Managing the Digital Firm) on the national grocery chain Albertsons. The case is concerned with Albertsonsí objective of overtaking Wal-Mart as the number one retail grocer in the U.S., and its strategy based on the use of information technology to provide customers with a more convenient shopping experience. The case is analyzed in terms of value chain, competitive forces, the role of information systems, factors that help or hinder Albertsons, and comparisons between Albertsons and Wal-Mart. It is argued that Albertsonsí vision is worthwhile and should be pursued, but it will need time to catch on with customers. Recommendations are made for how Albertsons should proceed. KEYWORDS: competition grocery stores supermarkets Albertsons Wal-Mart strategic management marketing strategy information technology case studies case solution. APA Style. 11 pages, 12 footnotes., 1 bibliographic source. 2,549 words.   $77


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