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Search by topic:   18173. Carnival Cruise Lines Harvard Case Study 9-806-015. This paper presents a Berkeley Research case study analysis of a Harvard Business School marketing and customer relations management case study (9-806-015) by Lynda M. Applegate, Robert J. Kwortnik, and Gabriele Piccolio on Carnival Cruise Lines. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies carnival cruise leisure cruise industry customer relations management data management customer loyalty retention pricing. APA Style. 11 pages, 26 footnotes, 11 bibliographic sources.   $77 Copyright 1998-2018 Berkeley Research