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18023. Direct-to-Consumer Prescription Drug Ads. This term paper argues for the abolishment of direct-to-consumer (DTC) pharmaceutical ads. Following a discussion of the historical background of the topic, the paper examines the arguments both for and against the use of DTC ads. The proponents of DTC ads claim that they educate consumers, build physician-patient relationships, and help boost the economy. The essay points out the weaknesses in these arguments and notes that they are mostly made by people with a vested interest in such ads. By contrast, there is a great deal of evidence to support the argument against DTC ads (they confuse and mislead consumers, they strain physician-patient relationships and result in over-prescribing, and they have a negative impact on the economy by inflating healthcare costs). KEYWORDS: pharmaceutical industry prescription drug advertising business ethics argumentative essay. APA Style. 22 pages, 49 footnotes, 17 bibliographic sources. 5,637 words.   $133


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