Catalog Sections:
  Accounting
  Advertising
  Africa
  African American studies
  Anthropology
  Architecture
  Art
  Astronomy
  Biology
  China
  Communications
  Computers
  Criminology
  Employee Relations
  Environmental Science
  Film
  Finance
  Foreign Governments
  Foreign Policy (U.S.)
  Gender & Sexuality
  HR Management
  International Relations
  International Trade
  Internet
  Japan
  Journalism
  Juvenile Delinquency
  Labor
  Latin America
  Linguistics
  MIS
  Managerial Science
  Marketing
  Marx and Marxism
  Math
  Medicine and Health Care
  Middle East
  Minorities (other than Blacks)
  Music
  Nursing
  Penology
  Personality Theory
  Personnel Management
  Physical Education
  Police Science
  Political Science (non-US)
  Political Science (U.S.)
  Political Theory
  Psychopathology
  Psychotherapy
  Public Administration
  Religion (Judeo-Christian)
  Religion (non-Judeo Christian)
  Sexuality
  Shakespeare
  Social Problems
  Sports
  Television and Radio
  Third World Asia
  Urban Studies
  Women's Studies
  Search by topic:  
18282. Merck: Managing Vioxx a Harvard Business Case Study 109109. This paper provides a Berkeley Research case analysis and alternative case solution to a Harvard Business School management case study by Simons, Rosenberg and Kindred on pharmaceutical giant Merck and its management of Vioxx, a new arthritis drug. This (A) case is the first in a series of six case studies which chronicle Merck’s unfolding crisis surrounding Vioxx and its deadly side effects. The focus of this (A) case is on the discovery of the drug and the calculation of its lifetime expected value. The case includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, and recommendations. KEYWORDS: case studies case solution merck vioxx prescription drug marketing pharmaceutical industry drug development ethics mission statement crisis communication risk management. APA Style. 12 pages, 21 footnotes, 9 bibliographic sources. 3367 words.   $84


Copyright 1998-2018 Berkeley Research