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18297. Migros Harvard Business School Case Study 9-70-028. This paper presents a case analysis and case solution to a marketing case study by Forest L. Reinhardt, Vincent Dessain and Anders Sjoman concerning Swiss retailer Migros and its competitive position in the European food/grocery market. The case focuses on the elements of Migros’ competitive advantage. The paper includes problem identification, problem analysis with SWOT, PEST, and Five Forces analysis; identification and assessment of alternative solutions, recommendations, and implementation plan. KEYWORDS: migros case study case solution European food retailers competitive analysis competitive advantage ethics sustainability Swiss retail strategic management strategy supply chain. APA Style. 12 pages, 13 footnotes, 7 bibliographic sources. 3,501 words.   $84


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