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Search by topic:   18773. Public Relations Campaign for Xbox Halo 3. (2033) 18773. PUBLIC RELATIONS CAMPAIGN FOR XBOX HALO 3. This paper examines the 2007 public relations campaign for the Xbox game, Halo 3, which was manufactured by Microsoft. The ROPE model is used to analyze the research, objectives, programming and evaluation of the campaign and to thereby show why it was effective. TAGS: Xbox, gaming marketing, public relations, Microsoft, video games. APA Style. 9 pages, 27 footnotes, 6 bibliographic sources. 2,106 words.   $63 Copyright 1998-2018 Berkeley Research