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18474. Samsung Electronics Company: Global Marketing Operations Harvard Business Case Study 9504051. This paper presents a Berkeley Research case analysis and case solution to a popular Harvard Business marketing case study by John Quelch and Anna Harrington on Korean-based Samsung Electronics Company. The time setting for the case is 2003. The case focuses on Samsung’s efforts to meet its goal of being ranked among the world’s ten most valuable brands by the year 2005. The case includes background situation analysis, problem statement, problem analysis with five forces analysis and SWOT, and recommendations. APA Style. 12 pages, 15 footnotes, 9 bibliographic sources. 4,001 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: global marketing branding Samsung electronics consumer electronics, competitive analysis, Apple, brand building cell phones, smart phones, HTC, semiconductors televisions computer monitors marketing advertising strategy harvard business case study solution Berkeley Research.

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