18371. UNME JEANS: BRANDING IN WEB 2.0 HARVARD BUSINESS CASE STUDY 509035. This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School case study by Steenburgh & Avery concerning the use of emerging Web 2.0 social media (e.g., video sharing, social networking sites such as Twitter, Facebook, etc.) for branding and marketing. The case focuses on UnMe jeans’ brand manager Margaret Foley’s efforts to analyze the potential of social media for branding and marketing. The paper includes situation analysis, problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. APA Style. 12 pages, 14 footnotes, 12 bibliographic sources. 3,251 words.
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