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18785. Wal-MartíS Sick-Leave Policy. This paper discusses the November 2009 public relations campaign of the National Labor Committee regarding Wal-Martís sick-leave policy. Wal-Martís policy was encouraging employees to come to work when sick, thereby risking the spread of the swine flu virus. The ROPE model is used to analyze the PR campaign. It is noted that the campaign was successful in increasing public awareness but not in changing the attitudes or behaviors of Wal-Martís management. TAGS: HR term paper, walmart sick-leave employees, public relations campaign, ROPE model, human relations, Wal-Mart. APA Style. 11 pages, 13 footnotes, 10 bibliographic sources. 2,642 words.   $77


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