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19101. Bosch in India Marketing Case Study imb409 Solution. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School case partner (Indian Institute of Management, Bangalore) marketing case study by Seema Gupta on the brand migration from MICO to Bosch in India. The case focuses on the brand and corporate identity management issues involved in making the transformation from MICO to Bosch, considering the various aspects of marketing communication strategy. The case analysis, presented here in a shortened format (includes bullet-point responses in some sections) includes problem identification, brief problem analysis, assessment of alternatives and recommendations. APA Style 7 pages, 4 footnotes, 3 bibliographic sources.

TAGS: Bosch India case solution, advertising strategy, marketing communications, brand management, corporate identity management, branding, business communications

  $49


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