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19391. Colgate Max Fresh Global Roll-Out Harvard Business School Case Study 9508009 Solution. This paper provides a case study solution of a Harvard Business School marketing case study on Colgate’s planned launch of its new toothpaste product, Colgate Max Fresh, in China and Mexico. The problem analysis focuses on issues related to the global versus local adaptation marketing/branding debate and the different marketing considerations for the Chinese versus the Mexican market. A marketing SWOT for the product entry in each market (China, Mexico) is presented. Major strategic alternatives for market launch in each country are discussed and weighed. The final recommendations stress the need to blend the global/local approaches. APA Style. 13 pages, 34 footnotes, 6 bibliographic sources. 4,050 words.

TAGS: Harvard business case solution, new product launch, marketing toothpaste, market entry, China, Mexico, global marketing, local adaptation

  $91


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