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19230. Crescent Pure Harvard Business School Brief Case Study 915539 Solution. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by John A. Quelch and Alisa Zalosh on Portland Drake Beverages’ (PDB) product positioning and advertising campaign for Crescent Pure, a specialty organic beverage. The case focuses on executives’ debate over three identified options for positioning. The case analysis and solution includes problem identification, problem analysis, evaluation of alternatives, and recommendations. APA Style, 11 pages, 5 footnotes, 3 bibliographic sources.

TAGS: Crescent Pure case study solution, product positioning, market segmentation, market research, marketing strategy, advertising, perceptual maps

  $77


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