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19502. Elbulli: The Taste of Innovation Harvard Business School Case Study 509015 Solution. New, Winter/Spring 2017. This paper provides a Berkeley Research case study analysis and case solution to a Harvard Business School marketing case study by Michael Norton, Julian Villanueva, and Luc Wathlieu on the Spanish restaurant elBulli. Run by chef Ferran Adria, elBulli is known for its innovation and has been the highest ranked restaurant in the world for two consecutive years. At the time of the case, set in 2007, Andria is preparing to close elBulli for the season, and is considering the future of elBulli and his own future as an innovator. The case focuses on keeping elBulliís innovative edge and growing the restaurant and its concept. The paper includes problem identification, problem analysis, identification and discussion of alternatives, and recommendations. APA Style. 11 pages, 12 footnotes, 4 bibliographic sources, 3004 words.

TAGS: elBulli Harvard case study solution, brand management, consumer marketing, marketing strategy, restaurant industry, celebrity chef, marketing management, innovation, product introduction

  $77


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