Google and Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley (A) Uc Berkeley Haas School of Business Case Study b5868 Solution.

19258. Google and Niantic Labs: The Professional Entrepreneur and Innovation in Silicon Valley (A) Uc Berkeley Haas School of Business Case Study b5868 Solution. NEW, FALL 2016. This paper provides a case study analysis and solution to a University of California Berkeley Haas School of Business entrepreneurship case study by Jerome S. Engel on the entrepreneurial career of John Hanke and his Niantic Labs entity. The case focuses on whether or not Hanke should spin off Niantic Labs, which develops augmented reality games for Android smart phones. The case study analysis includes problem identification, analysis, discussion of alternatives and recommendations. APA Style, 11 pages, 9 footnotes, 6 bibliographic sources.

TAGS: Google and Niantic Labs case study, business models, gaming, Android phones, divestiture, emerging markets, entrepreneurship, innovation, Internet, mergers and acquisitions, start ups, entrepreneurs

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