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19208. In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma Harvard Business Brief Case 914533 Solution. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study (from HBS’ Brief Cases collection) by Robert J. Dolan and Heather Beckham on Peak Sealing Technology (PST), a premium carton sealing tape manufacturer that stresses technological innovation as a core value. The case focuses on competitive challenges and the product manager’s dilemma concerning whether to stick with its core values or “trade-down” the product line and add a lower-quality, less expensive product in order to match the competition. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 19 footnotes, 9 bibliographic sources. 3990 words.

TAGS: Peak Sealing Technologies case solution, competitive strategy, disruptive innovation, product lines, product introduction, target markets, product line extension, marketing plan, Harvard Business case study solution.

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