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19160. Morphosys Ag: The Evolution of a Biotechnology Business Model Harvard Business Case 611046 Solution. This paper provides a Berkeley Research analysis and case solution to a Harvard Business operations management case study on the Munich-based MorphoSys, a profitable biotech firm. The time setting for the case is 2010. The case focuses on the company's decision to shift its business model from licensing access to its proprietary library of antibodies to a vertically integrated business model based on the development of its own proprietary products. The case analysis includes situation analysis, problem identification, problem analysis with SWOT, assessment of alternatives, and recommendations. 12 pages, 8 footnotes, 5 bibliographic sources. 3,302 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA - degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business case solution, operations management, biotechnology, business models, growth strategy, core competencies, risk management.

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