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19210. Stepsmart Fitness Harvard Business Brief Case 914509 Solution. New, Spring 2017 This paper provides a Berkeley Research analysis and case solution to a Harvard Business School marketing case study (from HBS’ Brief Cases collection) by Robert J. Dolan, Benson P. Shapiro, and Alisa Zalosh on exercise equipment manufacturer and marketer, StepSmart Fitness. The case focuses on the efforts of recently promoted first-time manager Benjamin Cooper to diagnose the problems and make recommendations that will ensure a turnaround in the underperforming New England district. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations with brief implementation plan. APA Style. 12 pages, 12 footnotes, 6 bibliographic sources. 3,553 words.

TAGS: StepSmart Fitness case solution, marketing, sales management, new managers, turnaround strategy, Harvard Business case solution.

  $84


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