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19072. The Five Generic Competitive Strategies. The generic strategy framework found in contemporary strategic management texts typically encompasses five generic strategies, with differentiation and cost leadership (or lower cost) directed industry-wide or at a broad market at the top of the model, an integrated or “middle ground” strategy combining elements of differentiation and cost leadership in the middle, and then a cost focus strategy and a differentiation focus strategy serving narrower target markets at the bottom of the model. Drawing on the work of major strategic theorists such as Michael Porter, this paper provides an overview of the five generic competitive strategies, along with a presentation of prominent real-life examples (including Wal-Mart, Pepsi, Coca-Cola, BMW, Emirates Airlines, Toyota’s Lexus, IKEA, Ritz-Carlton Hotel, and Rolls Royce) of each of the strategies. APA Style. 11 pages, 58 footnotes, 32 bibliographic sources. 3,049 words.

TAGS: strategic management, competitive strategy, Porter, generic strategy, differentiation, low-cost, niche, focus, marketing, market forces, competition

  $77


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