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19225. eco7: Launching a New Motor Oil Harvard Business School Brief Case Study 916507 Solution. NEW, FALL 2016. This paper provides a Berkeley Research analysis and case solution to a Harvard Business School (HBS Brief Case collection) marketing case study by John A. Quelch and Sunru Yong. The case concerns a troubled automotive divisionís planned launch of Eco7, an environmentally friendly motor oil. The analysis considers issues related to channel conflict, maturing markets, and pricing. Please note that while pricing is discussed, this case analysis does NOT include any quantitative analysis or calculations. The case analysis and solution includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style, 11 pages, 12 footnotes, 6 bibliographic sources. 3,100 words.

TAGS: ECO7 motor oil case study solution, channel conflict, new product launch, marketing mix, marketing segmentation, pricing, marketing strategy

  $77


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