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How to interpret the catalog entries:
  • How old is my paper? The closer a paper is to the top of a page, the more recently it was written.
  • Book reviews Underlined titles indicate that the paper is a review/summary of a book.
  • Page lengths, footnotes and bibliographic references: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
18841. Branzburg v. Hayes: Supreme Court Case on the Protection of News Sources. This paper provides an overview and analysis of the 1978 U.S. Supreme Court case, Branzburg v. Hayes, which stands today as the leading case on journalists’ right to protect their news sources versus the government’s need to protect the safety its citizens. Following an analysis of the four separate opinions in the case, it is argued that the Branzburg court was wrong to reject the newsmen’s claims that the first amendment required the recognition of privilege for journalists. The Branzburg ruling jeopardizes the freedom of the press and the public. TAGS: us supreme court, freedom of the press, first amendment rights, protection news sources, branzburg. APA Style. 6 pages, 19 footnotes, 8 bibliographic sources. 1,420 words.   $42
18714. Interrelationship Between Content Producers and Consumers in the Magazine Business. This paper addresses the relationship between magazine producers and readers and asks which side has more influence and power in the relationship. The paper includes an examination of the extent to which gender issues play a role in answering the question. The research and views of Joke Hermes, among others, are considered, and it is concluded that, overall, readers have more power because magazine producers are dependent on the need to cater to readers’ wishes and demands in order to stay in business. Free Appendix includes 5 images. TAGS: magazine journalism journalism power gender images women submissive commodification. Harvard Style. 9 pages, 20 footnotes, 8 bibliographic sources. 2,176 words.   $63
18306. Declining Newspaper Readership: Causes and Consequences. This paper provides an overview and analysis of the scope, causes and consequences of declining newspaper readership in the United States. Following a profile of the phenomenon of declining readership, including a discussion of demographic differences in readership levels, the paper looks into the likely causes of the decline as well as considering the consequences and collateral effects of readership decline, including declining circulation, shrinking advertising revenues and increased layoffs of newspaper employees. In examining the consequences of declining readership levels, the paper also considers newspapers’ responses to the problem (moving to online newspapers, free newspapers, new formats, citizen journalists and reader input, greater emphasis on entertainment, etc.). The conclusion speculates on the future of the newspaper and argues that the traditional print newspaper as we know it today is doomed to extinction within the next few decades. KEYWORDS: newspapers readership circulation alternative media young readers Internet blogsphere. MLA Style. 12 pages, 49 footnotes, 23 bibliographic sources. Includes an annotated bibliography. 3,284 words (exclusive of annotated bibliography).   $84
18004. Rwandan Journalist Charles Kabonero. This paper discusses the problems faced by the editor of Rwanda's only independent newspaper, Umuseso. In 2004, Kabonero was tried on charges of defamation and "divisionism" because of an article criticizing a parliamentary official. This situation is discussed in the context of Rwanda’s ethnic conflict and the government's oppression and intimidation of the press. It is noted that the case has drawn increased international attention to the problems relating to press freedom in Rwanda and elsewhere in the world. KEYWORDS: rwanda charles kabonero government oppression press freedom umuseso newspaper. APA Style. 5 pages, 14 footnotes, 6 bibliographic sources. 1,258 words.   $35
17114. Evaluating Media Performance in Democratic Societies. This essay addresses the question, “By what standard should we evaluate media performance in democratic societies?” The analysis begins with the premise that the appropriate standards for evaluating media performance in democratic societies are necessarily condition by the form of democracy and the underlying political and social values of the democratic society. Focusing on Anglo-American democratic societies, the analysis then defines and discusses the traditional and emerging roles of media within the democracy, considering also the constraints and limitations on the execution of these roles. Based on the articulation of these roles, the appropriate standards for the evaluation of media are outlined, along with general performance indicators and measurements. 12 pages; 27 footnotes; 14 bibliographic sources. 3,622 words.   $84
17109. The Evolution of the Free Press in America. This paper traces the evolution of the free press in America from the early Colonial Era through the 19th century. Argues that notwithstanding the First Amendment provisions, freedom of the press existed more as an idea than as a reality for the first decades of American nationhood and that when finally put into practice, a “free press” was not the equivalent of a “responsible press”. Includes analysis of the press in Colonial America, looking at America’s English newspaper heritage and discussing the pamphlet and broadside forerunners of the first newspapers; considers the foundations of press freedom as established through key early libel cases such as the Zenger case; profiles the role of newspapers in the American Revolution; traces the development of the popular press; considers freedom of press during the Civil War; and examines the development of the modern press in the late 19th and early 20th centuries. 31 pages; 69 footnotes; 17 bibliographic sources. 9,026 words.   $133
15792. The Internet and the Magazine Publishing Industry. This paper provides an overview and analysis of the current status and future prospects for the magazine industry in the age of the Internet. Briefly traces the history of the magazine industry and then profiles the current status of the industry in the U.S., focusing on the sharp decline in readership during the 1990's. Profiles the current online magazine industry and considers future prospects for online magazine publishing. Predicts that specialty publications will be more likely to prosper than general interest publications. 10 pages, 19 footnotes, 10 bibliographic sources.   $70
15673. Western Media Portrayals of Arabs and Muslims During the Gulf War Crisis of 1990/91. This paper examines the media-filtered American interpretations of the Arab world through an analysis of Western (mainly U.S.) media portrayals and interpretations of Arabs and Muslims in general, and Arab women (especially Saudi, but also Kuwaiti, and other women of the Gulf) during the Gulf War and surrounding period of Gulf Crisis (a period defined as extending from August 1990 through the spring of 1991 and the withdrawal of U.S. forces following the end of the Gulf War). The investigation begins with a brief overview of the historical problems and distortions involved in media coverage of wars or other military conflicts, and the specific position of the media in the Gulf War. Also considered is the U.S. media's tradition of foreign news coverage. Following this, the analysis examines U.S. newspaper coverage and post-war published analyses of media (broadcast and print) coverage of the Gulf War and crisis in an effort to present a profile of U.S. media portrayals of Arabs and Muslims in general, and Arab/Muslim women in particular, with a special focus on media images and interpretations of Saudi men and women. KEYWORDS: newspaper coverage arab gulf war western media portrayal arabs muslims. 25 pages, 55 footnotes, 34 bibliographic sources. 7,291 words.   $133
15445. PG&E: Media Spin and the California Energy Crisis. This term paper examines media coverage of Pacific Gas & Electric Company’s (PG&E) role in the California energy crisis of 2000-2001, looking both at PG&E’s efforts to spin the cover in its favor, and biases (for and against PG&E) demonstrated in the media coverage. The central thesis of the essay is that while PG&E has attempted to use the media to portray itself as a blameless ‘victim’ in the energy crisis, strong editorial biases in the press (especially in California) have contributed to the overall failure of this strategy. It is also argued that the company’s reputation, its historical relationship with its customers, and its recent efforts to protect its assets by shifting billions of dollars to its parent companies have also poisoned PG&E’s reputation and its relations with the public. Keywords: utility companies blackouts energy shortage cost shifting media strategy public relations news bias. APA Style. 12 pages; 32 footnotes; 21 bibliographic sources.   $84
15442. Bilingual Code Switching. This paper provides an overview and analysis of bilingual code switching. Following a brief definition of code switching and a discussion of its major variants, the analysis considers the phenomenon of bilingual code switching from both a grammatical/syntactic perspective and a discourse/pragmatic perspective. In terms of the grammatical/syntactic perspective, the analysis will examine where in a discourse code switching is most likely to occur and look at the theoretical literature which examines how bilinguals are able to code switch. In terms of the discourse/pragmatic perspective, the analysis focuses on social and linguistic motivations for code-switching and i.e. why does code-switching occur under what context does it occur? KEYWORDS: linguistics term paper bilingualism bilinguals code-switching dual language use. APA Style. 10 pages, 36 footnotes, 11 bibiliographic references.   $70
13994. The Imbalance in the International Flow of News. This paper discusses the economic and political factors that have caused the imbalance in the flow of news, and argues that this problem is related to international imbalances and underdevelopment in general. It is also noted that news about the world is distorted as a result of this problem, and that the people of the developing world need better news sources because information is power and is needed to make democracies work. 11 pages, 37 footnotes, 10 bibliographic references.   $77
13803. Geraldo Rivera and Tabloid Media. A scathing critique of Geraldo Rivera and his self-styled "new journalism." Presents Geraldo's view of himself and his "profession" as well as his rebuttal to his critics, and then systematically criticizes Geraldo's journalistic style and professional integrity. 6 pages, 0 footnotes, 0 bibliographic sources.   $42
13622. Press Reactions to the Nuremberg Laws. Discusses how the world's press responded to the 1935 laws that took away the German Jews' civil rights. Argues that, although there were various reactions, the major press misinterpreted the significance of the laws. The paper also discusses some of the publications that reacted appropriately, as well as the way the press coverage changed with the start of World War II. 16 pages, 52 footnotes, 18 bibliographic sources.   $112
13473. Women in Sports Journalism. Topics covered include the difficulties women have faced in being accepted, the controversy over locker room interviews, and the contributions of individual women to the field. Also argues that there is a current trend toward increased equality for women writers and sportscasters. 8 pages, 18 footnotes, 12 bibliographic sources.   $56
13191. Media Coverage of the Clinton Sex Scandal. Emphasizes how economic and structural factors of the media (specifically, the Internet and competitive pressures) had an impact on the direction and tone of the coverage. 5 pages, 16 footnotes, 4 bibliographic sources.   $35
13145. Here Is Your War (Ernie Pyle). Review of book by American correspondent on the front in North Africa during World War Two. Argues that Pyle's racial attitudes were tolerant and open-minded for the time. Also discusses how the book shows that, despite the hardships and dangers faced by the soldiers, there were also humorous and exhilarating aspects to be found in the war. 6 pages, 20 footnotes, 1 bibliographic source.   $42
13119. Politics and the News Media in Japan by Ofer Feldeman. Critical review and analysis of this book which examines the interrelationships between the news media and national politics (and politicians) in Japan during the 1980s and early 1990s. Considers the implications of the close relationship between Japan's news media and its politicians in light of recent political-economic turmoil and scandal in Japan and identifies central elements in the system which serve to discourage aggressive, investigative reporting of political issues. 11 pages, 20 footnotes, 6 bibliographic sources.   $77
13117. A Survey and Comparison of Newspapers in Japan and the United States. Profiles industry structure and trends in circulation, revenues, and readership in the US and Japanese newspaper industries, with a focus on the daily newspaper. Includes a discussion of similarities and differences in newspaper history, content, format, and focus as well as a comparison of reader demographics. Concludes with a table summarizing the major points of comparison. 22 pages, 102 footnotes, 55 bibliographic sources.   $133
13077. John F. Harris, Staff Reporter for Washington Post. A discussion of the work of this staff reporter for The Washington Post and his specialty in covering White House events. Describes his avoidance of personal opinions and his use of quotes, paraphrases, examples, facts and anecdotes as being typical of the "journalistic style." 6 pages, 12 footnotes, 5 bibliographic sources.   $42
13050. Media Coverage of the Death and Funeral of Princess Diana. Points out some examples of exploitation, hypocrisy and excessiveness in the coverage, but argues that it was, for the most part, respectful and ethical. Also notes Diana's role in British society and thus argues that the media event was historically important and that it played a role in reassuring the public. 6 pages, 20 footnotes, 6 bibliographic sources.   $42
12641. Celebrity Privacy. Examines the question of whether the media should explore the private lives of celebrities; looks at the Diana case, the tabloid media and the legal issues and protections. 6 pages, 8 footnotes, 5 bibliographic sources.   $42
12156. Racism and the Media. This paper examines how contemporary media (both news and entertainment) deals with racial tension in the United States. The principal focus of the investigation is on 1980s and 1990s trends, themes in media's treatment of racial issues and the problem of racial tension between the dominant white majority and the country's racial minorities. Although the analysis considers media treatment of racial tension in general, the main focus is on the treatment of racial tension between the dominant racial group (whites) and the country's largest racial minority (African-Americans). 12 pages, 42 footnotes, 23 bibliographic sources.   $84
11485. Views of History After e.h. Carr. Discussion of the problems of meaning and interpretation in historical work, after the views of E.H. Carr in his "What is History?" and applying these to various examples. 7 pages, 8 footnotes, 3 bibliographic sources.   $49
11363. Constitutional Guarantees and the Media in the o.j. Simpson Trial. Examines the conflict between the constitutional guarantees of free press and the defendant's right to a public trial against the constitutional guarantees of due process and the defendant's right to a fair trial by an impartial jury. Concludes that tabloid news media who pay witnesses are not protected under First Amendment rights, since they have infringed upon the defendant's constitutional rights to due process and a fair trial. 5 pages, 11 footnotes in text, 9 bibliographic sources.   $35
11230. Bosnia in the Media. Compares the different newsweekly coverage of the Bosnian war from December, 1993 through February, 1994. Political bias and visual imagery are related to theories of McLuhan, Chomsky and others about managed news. 12 pages, 14 footnotes, 12 bibliographic sources.   $84
11136. Feminism and the Mainstream Print Media: How Political & Opinion Magazines View Women in Politics. Following an overview of how the print media in general portrays (or ignores) women in politics, the investigation looks at how political magazines (particularly conservative magazines) depict women in politics, including specific examples of the treatment of such well known political figures as Janet Reno, Anita Hill, and Hillary Rodham-Clinton. 10 pages, 29 footnotes, 19 bibliographic sources.   $70
10585. The Media in Mexico. Overview and analysis of print and broadcast media in Mexico. Focuses on government control over print media and Grupo Televisa's domination of broadcast media. 6 pages, 20 footnotes, 13 bibliographic sources.   $42
10565. Arabs and American Media Coverage. Investigates the US medias coverage and portrayal of Arab issues and Arab persons. Considers media bias (and reasons behind the bias) in coverage of the Arab-Israeli conflict, with particular focus on the Infitada, or uprising in the Gaza. 11 pages, 41 footnotes, 27 bibliographic sources.   $77
10435. Trade Magazines: An Important Tool for the Hospitality Market. A brief overview of the types of trade publications available in the hospitality industry and the benefits of reading such publications. 5 pages, 10 footnotes, 10 bibliographic sources.   $35
10310. Holocaust and the American Press. This paper provides a survey of the American print media coverage of the Holocaust during World War II. The essay argues that the press failed to give adequate coverage and that it failed to advocate government rescue action in spite of ample warning of genocide of the Jews. KEYWORDS: holocaust nazi jews genocide us press coverage. 16 pages, 16 footnotes, 11 bibliographic sources.   $112
10158. Kierkegaard and the Press. An analysis of Kierkegaard's ongoing battle with the media of his era and an examination of the validity of his argument that the mass media are inherently vehicles of untruth. Considers the relevance of Kierkegaard's position to modern-day mass media. 10 pages, 8 footnotes, 4 bibliographic sources.   $70
09707. The Influence of the Media. An essay arguing that the mass media has robbed individuals of their ability to make up their own minds on matters as divergent as consumerism and politics. Cites examples in advertising consumer products and in mass media projections of political issues and political candidates. 5 pages, 15 footnotes, 11 bibliographic sources.   $35
09249. Branzburg v. Hayes: Supreme Court on the Protection of News Sources. This paper summarizes and analyzes Branzburg v. Hayes, a 1978 US Supreme Court case that considers journalists’ right to protect their news sources versus the government’s need to protect the safety of its citizens. All four separate opinions rendered by the justices in this case are considered and analyzed. It is argued that the Court was wrong to reject journalists’ claims that the First Amendment required the recognition of privilege for journalists. In doing so, the Court jeopardized the freedom of the press. TAGS: us supreme court, freedom of the press, first amendment rights, protection news sources, branzburg v hayes privileges for journalists. APA Style. 6 pages, 19 footnotes, 8 bibliographic sources. 1,420 words.   $42
09164. Reverend Jesse Jackson's Use of the Media. Explores Jackson's use of the media and Jackson's treatment by the media during the 1988 presidential campaign. Concludes that while Jackson has been treated with "kid gloves" by the media, he has not made effective use of his media coverage during the campaign. 5 pages, 8 footnoes, 6 bibliographic sources.   $35
09039. Relationships Between Magazine Producers and Consumers. This paper provides an overview and analysis of the relationship between magazine producers and their readers, considering party has more influence and power in the relationship. The role of gender issues in the relationship between magazine producers and consumers is examined. The research and views of Joke Hermes, are considered. It is argued that overall, readers have more power since magazine producers must cater to readers’ wishes and demands in order to stay in business. Free Appendix includes 5 images. TAGS: magazine journalism content producers consumers relations power gender images women submissive commodification. Harvard Style. 9 pages, 20 footnotes, 8 bibliographic sources. 2,176 words.   $63
08719. Developing an Entertainment Magazine. Covers the rationale for development, distribution, target market, editorial content, marketing strategy and financing considerations for the development of an arts, entertainment and music magazine. 5 pages, 0 footnotes, 0 bibliographic sources.   $35
08704. New Consumer Magazine for the Home Shopper. Provides the organizational, marketing, distribution, and financial structure for developing a new magazine designed to appeal to persons who shop at home with mail order catalogs and home shopping television programs. Includes one-year break-even projections. 10 pages, 1 footnote, 1 bibliographic source.   $70
08618. Sharon vs. Time. Summarizes and analyzes this case which emphasized the application of libel law to Time magazine's assertions regarding General Ariel Sharon of Israel. Negative public image consequences on Time are considered. 7 pages, 7 footnotes, in text, 7 bibliographic sources.   $49
08604. Westmoreland Versus Cbs. Examines the controversy over CBS's documentary portrayal of General Westmoreland as a main player in a conspiracy to cover up the truth of the American situation in Vietnam. Included is a brief review of the American concept of libel as applicable to this situation. 5 pages, 10 footnotes, 10 bibliographic sources.   $35
08346. Magazine Profile. Design and marketing profile of a new health and fitness magazine, focusing on amateur sports and recreation. Target market, magazine format, editorial approach, suggested features, competition, and startup costs discussed. 10 pages, 0 footnotes, 9 bibliographic sources.   $70
08122. New Consumer Magazine Profile. Profiles the development, scope and marketing of a consumer magazine with a food and wine focus. Target market, marketing strategy, and break-even estimate included. Description of potential features. 10p.   $70
08004. Al Capone. This paper details the career of gangster Al Capone and examines how the mass media created a romantic legend around Capone that was at variance with his actual history. 8 pages, 11 footnotes, 9 bibliographic sources.   $56
07530. The American Press Lords. History and essay on the great American press lords of the 20th century: Hearst, Pulitzer, Oakes, Luce. Presents argument that these men only had influence to the extent that they reflected popular beliefs, yet also details some of their attempts at political king making. After about 1950, they could still influence elections but could not control politicians after elections; after about 1970, the ideology of individual press lords no longer dominated their publications. 11 pages, 12 footnotes, 7 bibliographic sources.   $77
07529. Time Magazine's Treatment of the Vietnam War. Very critical study of Time magazine's amazing capacity for bending with the wind of prevailing wisdom, effectively comparing very pro-war articles in 1966 with 1975 coverage of the beginning of the collapse of Thieu regime. 5 pages, 10 footnotes, 2 bibliographic sources.   $35
07528. Halberstam's "The Powers That Be". Summary and review of Halberstam's fascinating book on the rise of the CBS, Time, Inc., L.A. Times and Washington Post media empires. Finds main thrust of book to be that news media are largely responsible for changes in American society and politics since 1932. 5 pages, 1 bibliographic source. Notes in text.   $35
07527. Coverage of Iran in the New York Times, January-June 1983. Summary and analysis of the Times has covered Iran in a six-month period: 111 articles in six months, mostly brief reports on news related to Iran-Iraq war. Overall summary of coverage by categories of articles; war coverage and foreign policy stories analyzed in detail. Finds Times comprehensive on war and policy-related stories (though probably only useful to someone already informed and concerned), rather weak on domestic stories and analysis. 9 pages, 10 footnotes, 10 bibliographic sources.   $63
05371. The Saturday Evening Post. A paper explaining the demise of the S.E.P. due to the rise of T.V. in the l950's. The magazine's history under the editorship of Lorimer in 1898 is documented including the development of its distinct American philosophy of free enterprise and anti-Communist sentiment, culminating in support for Eisenhower's presidential campaign. The "Post's" decline in the age of mass TV advertising and its involvement in several expensive law suits is described. 14 pages, 11 footnotes, 9 bibliographic sources.   $98
05370. Time and Newsweek: A Comparison. The 1920's are shown to have been a fruitful period for the growth of lively news magazines, rendering an increasingly complex world more comprehensible to a mass audience. Politically Time's bias became more obvious thus damaging its reputation for impartiality. Similar allegations are made against Newsweek using concrete examples such as the Vietnam war and the anti-smoking campaigns. l8 pages, 23 footnotes, 12 bibliographic sources.   $56
05369. The Rise, Fall and Resurrection of Life Magazine. An insightful history of the giant of American photojournalism, looking at the magazine's conception as the brainchild of Henry and Clare Boothe Luce. The magazine's politicization at the hands of Luce, its coverage of America's wars, hot and cold, and its eventual demise and resurrection in the l970's, are all illuminated. 12 pages, 9 footnotes, 7 bibliographic sources.   $84
05274. A Comparison Op the S. F. Progress and the S. F. Advertiser. Two San Francisco consumer-oriented publications are contrasted, in terms of their layout, coverage and potential markets. Advertising possibilities in both publications are compared, with rates and readerships analyzed. 11p., Of., Ob.   $77
04868. Editorial Position of the Wall Street Journal. An in-depth survey of thr editorial policy of the financial newspaper during the period from November 1. 1977 to Drcember 10, 1977. Consistent themes in the paper, such as the international issues of Cembodia and South Africa, and the domestic slant toward tax law and industrial relations, as well as free trade and governmental interference in business. 15p.,2Of..2Ob.   $105
04571. Presidential Public Relations. Basic discussion of the fact that a President needs a good press if he is to get anything done at all. 4 pages, 0 footnotes, 4 bibliographic sources.   $28
04224. The Journal of Conflict Resolution. A descriptive outline of the Yale University publication dealing with war and peace; editorial policy, academic disciplines. publishing policies and internationai advisors are remarked on, and typical articles abstracted. 3p., Of.. Ob.   $21
04222. Media Coverage of the 1976 Elections. The coverage of the election is viewed in terms of the media manipulation attempted by the candidates; Carter's primary blitz is contrasted with Ford's low profile strategy, and the television debates are analyzed. 6p.. 7f., 7b.   $42
04214. International Organization. A descriptive survey of the editorial policies and readership of a periodical on international agencies; the staff and board of editors is outlined, and articles from a typical issue are abstracted. 3p., Of., Ob.   $21
04156A. The Fair Trial and the Free Press. Thorough. stirringly written essay giving both sides of the argument between the need for a fair trial and the need for unlimited, uncensored press coverage; the free press wins out by a nose. 6p., Of., Ob.   $42
04055. The Role of the Press in the Watergate Affair. A discussion of the adversary function of the press as it manifested itself in the reporting of the Watergate affair. The Nixon administration's battle against the media is analyzed, and the work of the New York Times and Washington Post reporters is studied. 11 pages, 20 footnotes, 12 bibliographic sources.   $77
03722. Freedom of the Press: The Case of the Hollywood Ten. Using the anti-Communist purge of the film industry in the late 1940's as a case, it is argued that the press was so partisan as to have abdicated its responsibility to honesty and independence. 15 pages, 12 footnotes, 12 bibliographic sources.   $105
03721. Is the Free Press a Reality? This essay argues that in the past the facts were known but comment was forbidden. Now we are free to comment but the facts are hidden. Concludes that there is a long struggle ahead before true freedom is established in the U.S. 5p.. 5f., 8f.   $35
03720. Media Reaction to the Removal of General Douglas Macarthur. A careful survey of the press reaction to the climax of the Truman-MacArthur dispute during the Korean War. Reviewed are the S.F. Examiner, The N. Y. Times, The Christian Science Monitor and The London Times. 15p., 6f.. 4b.   $105
03397. The Yugoslavian Economy: Relationships Between Workers, Enterprises and the State. Good overview of economic structure in Yugoslavia; how Worker's Councils control enterprises under decentralized planning, how State retains overall control through party, power to change plans and laws. 6 pages, 4 footnotes, 4 bibliographic sources.   $42
02298. Trends of the Twentieth Century American Press. The developments in the Anerican press of the twentieth century are examined through the critical writings of WiIl Irwin, the Hutchins Report, Fred Friendly and former Vice President Spiro Agnew; the press is seen as evolving from a supplier of views to a supplier of news. 6p., Of., Ob.   $42
02296. The Magazine as an Advertising Medium. The history of the partnership between the journalism and advertising industries is examined, and the changes in magazines wrought by advertising are analyzed. Some of the techniques of placement and marketing effectiveness are studied. and the advantages of magazine advertising are recounted. 11p., 18f., l0b.   $77
02295. Advertising's "Printers' Ink Statute." The 1911 Code of Ethics advanced by the advertising industry in the magazine Printers' Ink is studied, and the history of laws developing from it is delineated. The subsequent changes in the code, and the evolution of the Better Business Bureau and the Federal Trade Commission are examined. Current laws are seen as self-serving monopolistic controls exploited by the media. 11 pages, 12 footnotes, 5 bibliographic sources.   $77
02294. The Power of the Press in Political Decision-Making. A case study approach to the question, looking at press reaction and influence from Wilson's League of Nations Proposal to the 1940, 1948, 1952, 1956 and 1960 elections. Trends of voter behavior as influenced by the press are examined in the 1960 Presidential Debates and the 1962 California Gubernatorial. The 1958 Michigan Senatorial campaigns are studied, with the conclusion that the press exerts less influence than widely believed. 15 pages, 34 footnotes, 11 bibliographic sources.   $105
02293. The Presidential Press Conference: 1948-1970. The function of the Presidential Press Conference in American history is reviewed briefly, covering individual president's methods; the major developments of the Truman to Nixon era are delineated and the introduction of television and the weekly press conference are discussed. The declining relations between President and Press Corps under Nixon and Johnson are looked at, and a statistical survey of press conference methods provided. 23 pages, 109 footnotes, 6 bibliographic sources.   $133
02292. La Prensa. The major newspaper of Buenos Aires is examined fully; its history from its founding in 1869 is given, and the difficulties with the Peron and Ramirez dictatorships after World War II are looked at in detail. Its emergence once more into independence is examined, and its editorial policies and styles are studied. 12 pages, 6 footnotes, 8 bibliographic sources.   $84
02291. Foreign Correspondence. A comprehensive historical survey of the American newspapers' use of foreign news, from colonial times down to the beginning of the twentieth century. The early dependence upon the sailing ships from England for material is seen as the source of the first papers of record; the advent of newsboats after Independence is discussed, and the resulting Penny Press and Communications Revolution traced. The development of the Atlantic Cable is followed, and the news coverage of the Spanish-American and Mexican wars analyzed. Improvements in speed and quality of foreign news coverage is dealt with in depth in this thesis paper. 43 pages, 32 footnotes, 13 bibliographic sources.   $133
02290. Editorial Reaction to the Scopes Trial. The question "What Is Truth?" is analyzed in terms of the range of editorial and journalistic interpretations of the Scopes Monkey Trial of the summer of 1925; the opposition of religious faith and evolutionary science is seen as secondary to the philosophical questions raised in people's minds. 8 pages, 5 footnotes, 4 bibliographic sources. Includes outline.   $56
02289. The Evolution of the Comic Strip. The evolution of illustrated literature into the magazine and newspaper comic strip is analyzed; a thorough history of the comic strip, from "The Yellow Kid" down to the comtemporary strip. Seminal dates, such as the 1929 emergence of the modern strip in the "Buck Rogers" and "Tarzan" features, are listed. 16 pages, 16 footnotes, 5 bibliographic sources., 13p., of mimeographed cartoons attached.   $112
02288. Psychological Aspects of Color in Magazine Advfrtising. A study of the effective use of color in photographic advertising; elements of visual appeal are thoroughly detailed, and specific associations of different colors are suggested. Sales campaigns based on color and its psychological impact are analyzed. 11p., 21f.. 12b.   $77
02287. Black Publications. An overview of the field of black publishing, with statistical data on black representation in the magazine field; a content analysis of Ebony magazine and The Chicago Defender newspaper is included, and the specialization of the medium is remarked upon. A good statistical approach to the phenomenon. lOp., Of., 8b.   $70
02286. The Economic Effects of Advertising. A detailed study of the effectiveness of advertising in the media; the history of advertising, the effect of advertising on demand for goods and services, the effect on competition and the effect on national income are all dealt with. A chart of advertising expenditure, 1914- 64, is included. 16 pages, 17 footnotes, 16 bibliographic sources.   $112
01867. William Randolph Hearst's Style of Journalism. Good expose of yellow journalism in action; not a complete biography, but focuses on how he used his father's money, a nose for scandal, and blatant exaggeration and distortion in order to build circulation. 12 pages, 7 footnotes, 4 bibliographic sources.   $84
01853. Fidel Castro: January 1959: Initial American Press Reaction to the Ascension of Cuba's New Revolutionary Leader. This is a survey of the reactions of the Christian Science Monitor, the L.A. Times, the New Republic, the N.Y. Times, Newsweek, Time and U.S. News and World Report during the first month of Castro's victory. It concludes that the U.S. press was not intentionally unfair but was hindered by a lack of appreciation for the causes of revolution in the Third World. 13p.. 48f., l1b.   $91
01549. A Study in Pop Culture: The National Enquirer. Very amusing, very well-done analysis of the style and content of modern America's best example of yellow journalism, divides articles into five basic catagories: Famous People, Authority Figures, Big Heart, Occult and Anomie; full analysis of each category and comments on Enquirer's role as mirror of American cultural wasteland. 19p., Of., 2b.   $133
00921. Thomas Nast: His Struggle Against Tweed and His Party Symbols. An outline of the struggle of the famous political cartoonist's campaign against Boss Tweed's machine and his invention of the Donkey and Elephant symbols. 8 pages, 13 footnotes, 3 bibliographic sources.   $56
00722. Mao Tse-Tung Thought and the Chinese Press: Politics in Command. Very good example of an objective yet fully supportive explanation of how Mao Tse-Tung thought serves as a rational philosophical/political vehicle for the transformation of Chinese society; how press must go along to keep up the social myth which will motivate action. 12p., lOf., 2b.   $84
00258. Newspapers in Great Britain. A historical survey of the publishing of newspapers in England, Scotland and Wales, looking at the rise of mass journalism, the story of several of the publishing barons, such as Northcliffe, Southwood and others, and the battles to attract a reading public. A good history of English newspapers. l3 pages, 6 footnotes, 8 bibliographic sources.   $21
00257. Commercial Journalism. A comprehensive four-part study of the commercial journalism of America; the study includes a look at the conflict between newspaper sales and good journalism, a history of commerical journalism from Pulitzer and Hearst to today, a study of modern mass journalism techniques, and a call for professionalism in the trade. 22p., lOf., 8b.   $133
00004. Berkeley Research. Berkeley Research, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality custom papers written to your specifications. Visit our websites at: or Telephone toll-free 1-800-777-7901. From outside the U.S. and Canada call 1-415-586-3900. DO NOT CLICK "ORDER" FOR THIS ENTRY!!   $7
00003. Berkeley Research Term Papers. Berkeley Research Term Papers, home of Academic Term Papers and Academic Research Papers, offers the Web's largest selection of research papers (more than 30,000) at the lowest price. We also feature quality custom papers written to your specifications. Visit our websites at: or Telephone toll-free 1-800-777-7901. From outside the U.S. and Canada call 1-415-586-3900. DO NOT CLICK “ORDER” FOR THIS ENTRY!!   $7
53425. The Police and the News Media. Good account of the reasons why police and reporters need each other, how sound planning of mutual relations can lead to better law enforcement, better public information, and stronger democratic institutions. lOp., 7f., 11b.   $70
52690. Muhammad Speaks. An examination of the Black Muslim newspaper, including history, content, influence, and its role as a source of cohesion in the Black community. 6p., Of., Ob   $42
52220A. The Alta California: Its Formative Years. The history and growth of the first San Francisco daily newspaper are examined in the years 1850-1855. The relationship of the rise of San Francisco as a boom town and the function of the newspaper as a reforming influence is described, and the promotional techniques, political stands, and social impact of the paper are detailed and documented. 16 pages, 48 footnotes, 13 bibliographic sources.   $112
52220. The Alta California as a Crusading Newspaper. A scholarly study of the early California newspaper's involvement in social issues of human rights and law and order; the paper's defense of Chinese immigration and other progressive stand are looked at, and the later concern with frontier violence in the gold rush era is noted. 15 pages, 42 footnotes, 13 bibliographic sources.   $105
16153. A Fair Trial vs. A Sensationalist Press. Good discussion of the legal-philosophical problems raised by the conflict between the right of the accused to a fair trial, and the right of the press to print stories that sell; illustrated by detailed history of the Manson trial. Non-committal conclusion. 12p., 17f., l4b.   $84

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